BigCommerce PPC Agency
Stop wasting ad spend on a store that isn't built for paid search
Most BigCommerce merchants overpay for clicks because their agency doesn't know the platform. Redefine combines Google Ads expertise with deep BigCommerce technical knowledge: feed architecture, conversion tracking, and landing pages built to convert the traffic you're paying for.
Submit brief → call within 48 hours → scoped proposal in 3 days → campaign live within 1 week of sign-off
BigCommerce Certified Partner
Average 3.2x return on ad spend uplift in 90 days
Platform-native feed management
Avg. return on ad spend uplift
0x
across BigCommerce accounts in first 90 days
The paid media gap
Where your budget goes today versus where it should
Generic product feed
Default BigCommerce feed exports fields Google ignores
or penalizes. Your Shopping ads lose impression share
before the auction starts.
Broken conversion tracking
BigCommerce checkout fires events your agency can't
read properly. Every bid decision is based on
incomplete data.
Landing pages that lose clicks
Traffic arrives on category pages designed for
browsing, not buying. Your Quality Score suffers and
you pay more per click.
Agency without platform context
Your PPC partner doesn't know what BigCommerce can and
can't do. Simple fixes take months because they
require developer tickets.
Feed engineered for Google Shopping
Every custom attribute, GTIN, and variant mapped
correctly. Your product ads surface for the right
searches at the right margin.
Full-funnel conversion tracking
GA4, Google Ads, and Enhanced Conversions wired
directly into BigCommerce checkout, giving you clean
data from click to purchase.
Landing pages built to convert
Custom collection and product pages optimized for paid
traffic Quality Score, with conversion rate
optimization changes deployed without dev bottlenecks.
One team: strategy, platform, and code
Ads strategy and BigCommerce development in a single
team. Changes that would take months elsewhere ship in
days.
Paid media return on investment
See how much revenue a better-managed BigCommerce paid search program puts back
Move the sliders below to match your current spend and performance. The calculator shows you the revenue gap between your current return on ad spend and what a platform-optimized program achieves.
$10,000
$1K$100K
2.5x
1.0x8.0x
$120
$20$1,000
Based on BigCommerce accounts managed by Redefine. Average
return on ad spend improvement: 3.2x versus baseline. Results
vary by category and competition level.
Current monthly revenue
$25,000
ROAS 2.5x
Projected with Redefine
$32,000
ROAS 3.2x
Annual revenue lift+$84,000
208
Current orders/month
267
Projected orders/month
+28%
Order uplift
Scope and deliverables
Everything your BigCommerce store needs to win at paid search
Google Shopping Feed Architecture
Most BigCommerce feeds export the bare minimum. We rebuild
yours from scratch with custom labels, supplemental feeds,
GTIN enrichment, and variant-level attribute mapping that
earns better impression share and lower cost per click.
Product type mappingCustom label strategyVariant-level GTINsSupplemental feedsFeed health monitoring
Conversion Tracking That Actually Works
GA4 and Google Ads Enhanced Conversions wired through
BigCommerce checkout, Google Tag Manager, and server-side
events. No gaps, no duplicate counting, no guessing whether a
sale fired.
Server-side GA4 events
Enhanced Conversions setup
Revenue attribution audit
Campaign Structure and Bid Strategy
Performance Max, Standard Shopping, and Search campaigns built
around your catalog structure, not a generic template. Smart
bidding strategies tuned to your margin, not just revenue.
Landing Page Optimization
Paid traffic deserves paid-optimized pages. We build and test
category and product landing pages on BigCommerce that score
well on Quality Score and convert the traffic you buy.
Audience and Remarketing Strategy
BigCommerce stores collect signals most agencies never use. We
build customer match audiences from your existing buyer data,
and retarget product viewers and cart abandoners with dynamic
ads fueled by your live catalog.
RLSA
Bid modifiers
Dynamic
Remarketing ads
Customer
Customer match
Similar
Audience expansion
Monthly Reporting and Strategy Reviews
Plain-language performance reports tied to revenue, not vanity
metrics. Monthly strategy sessions where decisions are
explained, not hidden in dashboards.
How it works
From audit to first optimized campaign in 21 days
Our onboarding process runs audit and build in parallel so you get live improvements before the second invoice.
1
Days 1 to 5
Technical Audit
Feed health, tracking gaps, campaign structure, spend
efficiency, and competitor landscape reviewed in full.
2
Days 6 to 12
Feed and Tracking Rebuild
New feed architecture deployed. GA4, Enhanced Conversions, and
Google Tag Manager configured correctly for your BigCommerce
instance.
3
Days 13 to 21
Campaign Build and Launch
Restructured campaigns go live. Bidding aligned to your
margins. Landing page updates deployed for top ad groups.
4
Day 22+
Ongoing Optimization
Weekly bid reviews, A/B tests on ad copy and landing pages,
audience expansion, and catalog management.
Audit findings: 14 critical issues
Feed: 2,847 items missing GTINs
Critical
GA4: checkout funnel event missing
Critical
Shopping: 68% impression share lost
High
Return on ad spend targets above capacity
High
No audience layering on Search
Medium
Estimated monthly revenue being left behind
$14,200
Proof
From fragmented campaigns to $15M in annual revenue
Annual revenue
$0
generated after campaign rebuild
Channels managed
0
Google Ads, Facebook, email, Marketplace
Attribution model
GA4
full-funnel tracking implemented
Time to results
90
days to first significant lift
About the business
Security technology · Ecommerce · Global
A global provider of residential and commercial security camera systems, operating an ecommerce store across multiple markets with complex product configuration and international shipping requirements.
The problem
Online visibility was fragmented across Google Ads, social, and marketplace channels with no unified tracking. Marketing efforts required better targeting, reliable performance data, and clear return on investment attribution to sustain growth in a competitive category.
The result
A multi-channel digital marketing strategy was implemented across paid search, social advertising, email marketing, and GA4 analytics. Targeted Google Ads campaigns drove qualified traffic and improved conversion efficiency. Revenue scaled to over $15 million through data-driven campaign execution and ongoing optimization.
Why Redefine
What platform-native paid search management actually looks like
Fewer agencies have dedicated BigCommerce paid search expertise than search engine optimization or design. Most treat your store as a generic ecommerce site. Here is the difference it makes in practice.
| Capability | Typical partner | Redefine |
|---|---|---|
| BigCommerce feed architecture | Basic export only | Custom and enriched |
| Server-side conversion tracking | Not offered | Included |
| Landing page optimization on BigCommerce | Recommendations only | Built and deployed |
| Catalog-level campaign architecture | Generic structure | Platform-native |
| Combined ads and development team | Separate vendors | One team |
| Transparent margin-based bidding | Revenue only | Margin-aware |
Pricing guidance
What a BigCommerce paid search engagement costs
Retainer structure scales with your ad spend. All tiers include feed management, full tracking setup, and access to our development team for landing page changes. See full pricing bands on our BigCommerce paid search pricing page.
Growth
$2,500/month
Ad spend: up to $25K/month
- Feed rebuild and monitoring
- GA4 and conversion setup
- Shopping and Performance Max management
- Monthly reporting
Most popular
Scale
$4,500/month
Ad spend: $25K to $75K/month
- Everything in Growth
- Landing page optimization (2 per month)
- Audience and remarketing strategy
- Weekly strategy calls
Enterprise
Custom
Ad spend: $75K+/month
- Everything in Scale
- Dedicated account team
- Microsoft Ads included
- Custom development hours
Frequently asked
Questions before you book the audit
BigCommerce has specific feed export behavior, checkout event structures, and URL patterns that affect how Google processes your product data and tracks conversions. An agency without platform knowledge misreads these signals, bids incorrectly, and cannot fix problems without a separate developer relationship, which slows every improvement.
Your audit covers Google Shopping feed health, conversion tracking accuracy, campaign structure review, spend efficiency analysis, competitive landscape scan, and a prioritized list of revenue-recovery opportunities with estimated impact. No pitch deck. Actionable findings you can use whether you work with us or not.
Most accounts see measurable improvement within 21 days of campaign rebuild, after feed and tracking fixes are deployed. Significant revenue gains compound over 60 to 90 days as Google's smart bidding learns from clean conversion data. Results vary by category, seasonality, and starting account health.
Google Ads is included in all tiers. Microsoft Ads management is available on Enterprise plans or as an add-on for Scale clients. We recommend establishing a clean Google program before expanding to Microsoft, so your optimization learnings carry over correctly.
Yes. Our BigCommerce development team works alongside paid search management, which means landing page changes, feed customizations, and conversion tracking fixes deploy without waiting on a third-party developer. You can also engage our conversion rate optimization services to improve on-site conversion alongside paid traffic improvements.
We take over and rebuild your existing account rather than starting fresh. Historical data, conversion history, and audience lists are preserved. Our first step is always an audit of what you have so no performance is disrupted and any improvements start from a clear baseline.
Explore the full suite
Paid search works best when the rest of your store is ready
BigCommerce Services Hub
Explore our complete BigCommerce service catalog — from setup and migrations to ongoing growth. See how each service fits together and what pricing looks like before you commit to paid search spend.
BigCommerce Search Engine Optimization Services
Pair paid and organic search for lower blended acquisition costs. We optimize category pages, product schema, and technical SEO so your store earns traffic long after the ad budget stops.
BigCommerce Conversion Rate Optimization Services
Every click you buy should land somewhere worth staying. We test checkout flows, product pages, and mobile UX so the traffic from your campaigns converts at a rate that makes the ROAS math work.
BigCommerce Web Design Agency
Paid ads send shoppers to your store — design decides whether they stay. We build high-converting BigCommerce storefronts with fast load times, clear navigation, and layouts built for purchase decisions.
BigCommerce Development Services
Complex catalogs, custom pricing rules, and ERP integrations need solid backend work before you scale ad spend. We build the custom functionality your store needs so campaigns are not held back by platform limits.
BigCommerce Agency Pricing
Transparent pricing across every service line so you know what a full growth stack costs before you start. Compare PPC management, SEO, CRO, and development rates in one place.
Free paid media audit
Request your BigCommerce paid search audit today
We review your Google Shopping feed, conversion tracking, campaign structure, and landing pages. You get a full findings report with estimated revenue impact: no commitment, no pitch. If we see a significant opportunity, we show you exactly where it is.
No commitment. No pitch. Just a clear picture of your paid search opportunity.