Klaviyo Flows Setup
Turn email into your top revenue channel
Most stores have Klaviyo installed. Few have it working. A complete flow setup with the right triggers, segments, and key performance indicators turns your subscriber list into a predictable revenue engine.
29.3% of conversions from email
51.2% average open rate
Proof across the suite
50+ Klaviyo projects
$70M+ client revenue powered
29 to 50% email share of revenue
48 hours to first call
The Real Cost of Broken Flows
Revenue leaking every day your flows are wrong
Problem
Abandoned cart flow sends to everyone
No smart exclusions. Already-purchased customers get the cart recovery email. Spam complaints rise. Deliverability degrades.
Problem
Welcome series ends after one email
New subscribers get one generic hello then silence. No brand story, no product education, no first-purchase incentive sequence.
Problem
No browse abandonment or back-in-stock
High-intent visitors browse and leave with zero follow-up. Wishlist shoppers never know when their item returns.
Module Overview
Every flow your store needs, built right
Click any flow to see what we build inside it, the trigger logic, and the key performance indicators we optimize toward.
Deliverables
What you receive, line by line
Flow architecture document
A structured document mapping every flow's triggers, conditions, splits, delays, and email sequence before a single line of Klaviyo is touched. Your team can audit it before build begins.
Email templates
On-brand HTML email templates built natively in Klaviyo, not imported. Subject line variants, preview text, and A/B framework included. Mobile-tested across 12+ clients.
Live flow + key performance indicator tracking
Flows go live with reporting configured. Open rate, click rate, revenue per recipient, and unsubscribe rate benchmarked against category. Quality-assurance sign-off before publish.
Segmentation logic
Smart segments built for flow entry, exclusion, and suppression. Customer lifetime value tiers, engagement windows, source tags, and purchase history all considered before build.
Domain authentication
DKIM, DMARC, and dedicated sending domain configured before any flow sends. We do not skip this step: deliverability is the foundation every metric sits on.
30-day performance handoff
30 days after go-live we review performance data with you, flag any flows underperforming benchmarks, and hand over a prioritized optimization list for your next sprint.
Key Performance Indicator Targets We Optimize Toward
0%
Open rate target
versus industry average 38%
0%
Click rate target
versus industry average 1.2%
0%
Email revenue share
of total store revenue
0%
Maximum spam rate
Google threshold: 0.10%
Onboarding Process
From brief to live flows in 10 days
You share your store access and brand assets. We handle architecture, build, quality assurance, and go-live. Your team spends under 3 hours total.
Pricing
Scoped before work starts. No surprises.
Starter module
Stores above $20K per month in revenue recoup the Starter cost in the first week of live cart abandonment flows alone.
$1,200
3 core flows
- Abandoned cart (3-email)
- Welcome series (3-email)
- Post-purchase (2-email)
- Domain authentication + deliverability
One brief call, async template feedback, and a final sign-off. We handle the rest.
Growth module
Browse abandonment and winback flows consistently add 8 to 15% incremental email revenue on top of the core flows, making this module self-funding within 30 days.
$2,800
7 flows: most popular
- Everything in Starter
- Browse abandonment
- Back-in-stock + winback
- Segmentation + key performance indicator dashboard
- 30-day performance review
Full lifecycle setup
Custom scope
Scoped after an audit call
Scoped before work starts · line-by-line pricing · no commitment to receive a proposal
- Everything in Growth
- Custom event tracking + API
- Headless / server-side events
- Quarterly optimization reviews
Pricing scoped before work starts · line-by-line proposal · no commitment to receive a quote
Client Proof
Email went from zero to 29% of conversions
Client
Gameday Gear
Problem
A headless ecommerce store with strong product demand had Klaviyo installed but no structured flows. Customer behavior and conversion events were inconsistently synced, resulting in unreliable tracking, limited personalization, and underutilized email despite strong traffic.
Solution
End-to-end Klaviyo implementation including custom backend APIs for server-side event tracking, lifecycle flow architecture, event naming conventions, and real-time data synchronization. Sending infrastructure, domain authentication, and deliverability monitoring configured before any email sent.
Result
0%
Open rate
0%
Email share of conversions
0%
Spam complaint rate
0%
Bounce rate
Email became a reliable and measurable revenue channel. Campaigns accounted for 23% of email-driven performance, with the API-based headless integration delivering improved data reliability and stronger personalization across all lifecycle flows.
Why Redefine
Other agencies lump flows into "email services." We scope each module.
Module-specific key performance indicators, not generic email metrics
Every flow ships with its own benchmark. Abandoned cart is measured differently from a winback. We know the difference and set targets accordingly.
Deliverability before day one
We set up DKIM, DMARC, and a dedicated sending subdomain before a single flow goes live. Most agencies skip this and send into the spam folder.
Headless and server-side capable
If your store is on a headless architecture, browser-side tracking alone misses events. We build the server-side API layer to ensure every trigger fires correctly.
Feature
Typical partner
Redefine
Common Questions
Reasons people don't move forward, answered
Is This Right for You?
Good fit and not-fit, honestly
Good fit
- You have Klaviyo installed but flows are basic or broken
- You are generating at least $30K per month in revenue
- You want specific key performance indicator targets, not vague "improvement"
- You have a Shopify, BigCommerce, or headless store
Not a fit
- You are pre-revenue with fewer than 500 subscribers
- You want ongoing campaign management (not setup scope)
- You need flows built on Mailchimp or ActiveCampaign
Not sure which applies? Tell us your situation and we will be straight with you.
Book A Module Setup
Get a scoped proposal in 3 days
Share your store URL and a few details. We review your account and send a scoped proposal with flow plan, timeline, and line-by-line pricing within 3 business days.
No commitment. No pitch.
Call within 48 hours
Proposal in 3 days
50+ Klaviyo projects
You own all flows
Brief received
We will review your account and send a scoped proposal within 3 business days.
Form
Call within 48 hours · proposal in 3 days · Sprint 1 within 1 week of sign-off