Google Ads Audit
Stop Paying for Clicks That Will Never Convert.
A Google Ads audit that finds your wasted spend, broken Quality Scores, wrong keyword match types, and missing negative keywords. Seven days. Every finding ranked by estimated monthly waste. An action plan your team or agency can implement immediately.
$15M
client revenue via paid channel optimization
7 days
full audit delivered
40+
audits completed
The cost of waiting
Every day without an audit, your Google Ads account wastes money that could reach buyers.
This counter shows the estimated cumulative waste in an unaudited Google Ads account, updated in real time. Enter your monthly budget to see your own number. The counter starts from zero when this page loads.
Wasted ad spend accumulating right now
Time since page loaded
00:00:00
Estimated waste accumulated
$0.00
Based on $10,000 per month budget · $0.86 per minute waste rate
$
Industry average waste rate: 26% of monthly Google Ads budget in unaudited accounts
This week
$600
This month
$2,600
This year
$31,200
Where the waste is coming from
Keyword match types40% of waste
Missing negatives30% of waste
Low Quality Scores20% of waste
Poor bid strategy10% of waste
Keyword match type restructure
Shift from broad to phrase/exact on 14 revenue keywords
Negative keyword library
Build 380-term list from 90 days of search term data
Landing page Quality Score fix
3 pages updated to match ad group intent: Quality Score 4 to 8
Total monthly waste recovery$2,340 per month
Why Google Ads underperforms
Your account has alerts firing right now. You just cannot see them.
The left column shows what is happening in an unaudited Google Ads account. The right shows the same account after the audit findings are implemented. These are not hypothetical: they reflect findings across accounts audited in the last 12 months.
Unaudited account: active issues
Broad match on every keyword
Your budget is being spent on searches that have nothing to do with your product. Google is matching broadly to meet its own targets, not yours.
Negative keyword list under 50 terms
Competitors, job seekers, students, and out-of-market browsers are clicking your ads. Every irrelevant click is budget that cannot reach a buyer.
Quality Scores below 5 on revenue keywords
Low Quality Scores mean you pay more per click than competitors for the same position. The audit shows which keywords and which landing page changes fix this.
Automated bidding with no conversion history
Smart Bidding requires at least 30 to 50 conversions per month to work correctly. Enabling it too early causes the algorithm to spend inefficiently.
Search term reports reviewed monthly at best
Irrelevant search terms accumulate every day. Reviewing search terms monthly instead of weekly means thousands of dollars in waste between each cleanup.
Post-audit account: issues resolved
Match type strategy restructured
Exact and phrase match on revenue keywords. Broad match only on structured prospecting campaigns with tight negative keyword coverage. Spend reaches buyers.
Negative keyword library built and organized
300 to 500 negative keywords across branded and non-branded lists. New irrelevant search terms added weekly. Irrelevant clicks drop by 20 to 40%.
Quality Scores 7 to 10 on commercial terms
Landing pages aligned to keyword intent. Ad copy relevance scores high. Cost per click drops 15 to 30% on the keywords driving the most revenue.
Manual cost per click with conversion history baseline
Smart Bidding activated only after sufficient conversion data is collected. Target cost per acquisition and target return on ad spend strategies set to goals your account can actually hit.
Search term review automated and weekly
Weekly negative keyword additions baked into the account management process. Wasted spend identified and blocked before it reaches seven-figure monthly totals.
Pain · Marketing team reviewing Google Ads campaign waste report
What the audit covers
Five audit dimensions. One prioritized action plan.
Campaign structure and budget allocation audit
How your campaigns, ad groups, and budget allocations are structured determines how much of your budget reaches buyers. The audit maps every campaign against its conversion performance and identifies structural changes that shift budget toward your highest-performing campaigns.
Campaign architectureBudget by return on ad spend tierAd group segmentation
Quality Score and cost per click analysis
Every keyword's Quality Score broken down by expected click-through rate, ad relevance, and landing page experience. Keywords with Quality Scores below 6 are identified with specific fixes to raise them and reduce your cost per click.
product keyword AQuality Score: 3/10
category keyword BQuality Score: 6/10
brand keyword CQuality Score: 9/10
Keyword and match type audit
Every keyword categorized by match type, search term overlap, and wasted spend. Broad match keywords generating irrelevant traffic identified and restructured. Search terms report analyzed for 90 days to build the negative keyword list.
Bidding strategy and conversion tracking audit
Bid strategies audited against your conversion volume and goals. Automated bidding readiness assessed. Conversion tracking verified: including Google Tag, import accuracy, and double-counting. Attribution model reviewed against your buyer journey length.
Connect to these services after the audit
Proof
$15 million in revenue. Data-driven campaign execution. Attribution fixed.
Proof · Paid media analyst reviewing return on ad spend attribution dashboard
Digital Security · Global Ecommerce ·
Multi-platform Paid
Ads
The Problem
A security ecommerce brand competing in a crowded global market needed to scale online visibility and revenue. Marketing efforts required better targeting, reliable performance tracking, and return on investment optimization across multiple platforms.
- Fragmented attribution across Google, Meta, and programmatic channels: no unified return on investment view
- Budget allocated by habit, not by return on ad spend data. Highest-spend campaigns not highest-performing
- No clear path to sustainable global growth within a competitive security market
The Result
Annual revenue achieved
$15M
The integrated digital advertising approach significantly increased product visibility and online sales through data-driven campaign execution and ongoing optimization.
- Enhanced attribution and reporting enabled more efficient budget allocation across all channels
- Improved return on investment driven by continuous audit cycles and campaign optimization, not just initial setup
- Sustainable global growth across digital channels: competitive security market, scalable ad system
$15M
annual revenue
Multi-platform
Google, Meta, programmatic
Global
market expansion
Why Redefine
A Google Ads audit built for conversion-focused buyers, not impression metrics.
Audit
dimension
Typical agency /
tool
Redefine Google Ads
Audit
| Search term analysis and negative keyword build | Surface-level only | 90-day full search term export, 300+ negatives built |
| Quality Score diagnosis by keyword | Score reported, no fix plan | Quality Score broken into click-through rate, relevance, landing page: fix brief per keyword |
| Conversion tracking verification | Assumed accurate, not verified | Every conversion action tested: double-counting and gaps identified |
| Return on ad spend by campaign and ad group | Blended return on ad spend only | Campaign-level return on ad spend with budget reallocation model |
| Bid strategy readiness assessment | Not included | Smart Bidding versus manual cost per click assessed with specific recommendation |
| Ad copy and landing page alignment audit | Ad copy only | Ad copy matched to landing page intent for each ad group: Quality Score impact mapped |
| Audience and targeting exclusion review | Not covered | Audience exclusions, demographic adjustments, and placement exclusions reviewed |
| Sprint-structured action plan | Flat report: no sequence | Week 1 / Week 3 / Month 2 sequenced fixes ranked by estimated monthly savings |
| Walkthrough call with full question and answer | Not included | 45-minute walkthrough call on day 8, every finding explained |
Common questions
What marketing leaders ask before requesting a Google Ads audit.
Agency reports show metrics that reflect well on the agency. An independent audit looks at the same account without a financial stake in the results. It will identify match type problems your agency may not flag because fixing them would reduce the volume of clicks they manage, negative keyword gaps that have persisted for months, and whether your conversion tracking is attributing revenue accurately or overstating results. The audit gives you a view your current partner cannot give you.
Read-only access to your Google Ads account, Google Analytics 4 or GA4 linked via the Ads account, and Google Search Console if available. Nothing is changed in your account during the audit. Read-only access can be granted in under five minutes by adding an email as an account-level user with the Standard access role. We do not need login credentials.
Blended return on ad spend hides campaign-level inefficiency. An account with a 4x blended return on ad spend often contains campaigns running at 1x or less that are masked by campaigns running at 8x or 10x. The audit breaks return on ad spend down to campaign and ad group level, identifies the campaigns dragging the average down, and shows where the underperforming budget should go instead. That reallocation alone recovers more margin than a new creative refresh.
Pricing is based on your monthly ad spend and the number of active campaigns. You receive a flat-fee proposal within 48 hours of submitting your brief. No commitment needed to receive the proposal. Every proposal is line-by-line with no retainer, no setup fee, and no recurring engagement required after the audit is delivered.
No. The audit is entirely read-only. Your campaigns continue running throughout. The audit analyzes historical data and current account structure without making any changes. After the audit is delivered, the action plan tells your team or agency exactly what to change and in what order, and you decide when and how to implement.
Is this right for you?
A Google Ads audit works when there is active spend to analyze.
Strong fit if your brand:
- Spends at least $3,000 per month on Google Ads: enough scale for meaningful pattern analysis
- Has at least 90 days of active campaign history in the account: enough search term data to build a comprehensive negative keyword list
- Suspects return on ad spend is below what it should be but cannot identify the exact campaigns or keywords causing the drag
- Wants an independent view of account performance before renewing an agency contract or hiring a media buyer
- Needs a structured action plan their agency can implement in the next 30 days without a new retainer
Probably not the right fit if:
- You are spending under $1,000 per month: the audit cost may exceed the recoverable waste at this spend level
- Your account was created in the last 60 days: not enough search term history for a meaningful negative keyword build or pattern analysis
- You need someone to implement changes immediately: the audit diagnoses first, implementation follows separately
- Your team or agency cannot act on recommendations for 6 or more months: findings may be stale before implementation
Not sure? Submit your brief below and we will tell you whether the audit makes sense for your account size and history.
Request your Google Ads audit
Tell us your monthly budget, your current return on ad spend, and your biggest campaign concern.
You receive a flat-fee audit proposal within 48 hours. No commitment needed. The audit takes 7 days from read-only access granted. Your team's total time: under 30 minutes of access setup.
Proposal in 48 hours
Audit delivered in 7 days
$15M revenue proven
Read-only access only
What is the primary reason for the audit?
Return on ad spend decliningSpend too highAgency validationPre-scale reviewCampaign not converting
Brief received.
Brief received, we will review your account situation and send a flat-fee audit proposal within 48 hours. Expect a call to confirm your details first.
48 hours
Flat-fee proposal
7 days
Full audit delivered
40+ audits
Completed to date
Read-only
No account changes