Pay-per-click Agency and Pay-per-click Management
Your ad budget is generating revenue for Google.
Your ad budget is generating revenue for Google.
We make it generate revenue for you.
Redefine manages Google Ads, Microsoft Ads, Shopping, and retargeting with live attribution and weekly return-on-ad-spend reporting. Every dollar traced to a transaction before you renew.
0x
Average return on ad spend for managed accounts
0%
Average wasted spend reduction in 60 days
Submit brief → account audit in 48 hours → proposal in 3 days → campaigns live within 1 week
Google Ads Account Health
4 Critical Issues
Account health score
Return on ad spend: 1.8x
Target is 4.5x. Revenue per dollar spent is critically low.
Wasted spend: 61%
$5,734/month lost to irrelevant queries and broad match.
Cost per click: $4.80
Industry average is $2.10. Overbidding on broad terms.
Conversion tracking: misconfigured
GA4 events missing. Return on ad spend data cannot be trusted.
Typical unmanaged account. Submit your account for a real audit.
Where Your Ad Budget Actually Goes
On a $10,000 monthly pay-per-click budget, the average business converts only $2,800.
The rest funds Google broad match experiments, bot traffic, irrelevant queries, and your agency management fee. We fix this systematically in 60 days.
$10,000 monthly pay-per-click budget breakdownClick any segment for detail
Agency fee (15%)
Irrelevant clicks (23%)
Bot traffic (8%)
Match type waste (16%)
Landing page (10%)
Converts (28%)
0%
Of typical pay-per-click budget never reaches converting customers
0x
Average return on ad spend in unmanaged accounts
0
To restructure wasted campaign structure
0x
Return on ad spend we achieve for managed client accounts
Side-by-Side Comparison
What separates a pay-per-click agency that reports on impressions from one that reports on revenue.
Filter by category to see how Redefine differs from the industry standard on every dimension that affects your return on ad spend.
Category
Typical Agency
Redefine
Pricing model
15 to 20% of ad spend
Fixed monthly retainer
Contract cancellation
90 days notice required
30 days or less
Fee when budget grows
Fee grows with spend
Fee stays fixed
Default match types
Broad match by default
Exact and phrase, reviewed weekly
Negative keyword cadence
Quarterly at best
Weekly sprint expansion
Bid strategy
Smart Bidding default
Manual and automated hybrid
Conversion tracking
Rarely audited, often broken
Rebuilt sprint 1, validated weekly
Reporting cadence
Monthly PDF deck
Live dashboard, weekly update
Primary metric
Impressions and click-through rate
Return on ad spend and revenue per campaign
Account ownership
Agency account, locked if you leave
Your account, everything stays
Wasted spend visibility
Not disclosed
Weekly wasted spend report
Six Paid Media Systems
Six systems managed together. Every dollar traced to a transaction before you renew.
Google Search Ads
Keyword architecture mapped to purchase intent. Negative keyword lists managed weekly. Match types reviewed every sprint until every click has a realistic conversion path.
Average cost-per-click reduction: 60%
Google Shopping and Performance Max
Product feed optimization, custom labels by margin, and bidding strategies tuned to your highest-return stock-keeping units. Not Google automated defaults.
Average return-on-ad-spend lift: +340%
Microsoft Advertising
Bing and LinkedIn Audience Network campaigns alongside Google. Capture the 30% of paid search volume competitors are ignoring at meaningfully lower cost-per-click rates.
30% lower cost per click than Google average
Remarketing and Retargeting
Segmented audience lists by intent stage, recency, and product interaction. Separate campaigns for cart abandoners, product viewers, and past purchasers.
Average 4.1x return on ad spend on retargeting
Conversion Tracking and Attribution
GA4 enhanced ecommerce configured to trace every paid session to a transaction. Every weekly report shows revenue per campaign, per keyword, per ad group.
Revenue traced to every keyword
Weekly Return-on-ad-spend Reporting
Every Monday your dashboard shows return on ad spend by campaign, cost-per-click trends, wasted spend reduction, and sprint pace. No monthly PDFs. No impressions or reach stats.
Dashboard refreshed every 48 hours
Client case study
CCTV Security Pros
Global security systems ecommerce · BigCommerce
Global provider of commercial and residential security camera systems. Needed to accelerate ecommerce revenue through structured paid media execution in a competitive market where broad match defaults and missing attribution were bleeding the budget.
The challenge
High ad spend without reliable attribution visibility. Marketing required improved targeting, conversion tracking rebuild, and cleaner campaign architecture to connect every advertising dollar to a traceable revenue outcome.
The approach
Integrated paid media strategy implemented across Google Search, Shopping, and retargeting. Attribution rebuilt in GA4 to trace every paid session to a revenue event. Wasted spend eliminated through systematic negative keyword expansion and match type restructuring.
See digital marketing services →12-month return-on-ad-spend progression
$0
Annual revenue through data-driven paid media execution
Setup phase (1 to 3)
Optimization phase (4 to 12)
Google AdsShoppingRetargetingGA4 Attribution
What the Proposal Leaves Out
Most pay-per-click agencies profit from your wasted spend. Their incentives are not aligned with yours.
Before you sign with any pay per click agency, understand these three industry practices. We tell you this because we do not do any of them.
Industry practice 01
Percentage-of-spend pricing means your agency earns more when your budget grows, not when your return on ad spend improves.
The standard model charges 15 to 20 percent of ad spend as the management fee. If your budget grows from $10K to $20K, their fee doubles regardless of performance results. This creates a structural incentive to recommend budget increases rather than efficiency improvements. Redefine charges a fixed monthly retainer. Our fee does not change when your budget grows.
Industry practice 02
Many agencies run broad match by default because it generates the impressions and clicks that fill a monthly PDF with large numbers.
Broad match maximizes impression volume. It also routes your budget to thousands of tangentially related queries that will never convert. Agencies that report on impressions and click volume rather than return on ad spend and revenue are almost certainly running broad match everywhere. We report on revenue per campaign before anything else.
Industry practice 03
Conversion tracking is often misconfigured and never corrected because fixing it exposes how poorly the account has actually been performing.
Broken conversion tracking inflates conversion counts (double-tracking, non-revenue events) or deflates them (missing GA4 events). Agencies living on inflated numbers have no incentive to fix the configuration. Redefine audits conversion tracking in sprint one and rebuilds it before optimizing a single campaign.
Transparent Pricing
Fixed monthly retainer. Never a percentage of spend. Scoped before you sign.
Pay-per-click Starter
$1,600/month
Google Search Ads for brands spending $3K to $10K per month. Includes attribution rebuild in sprint one.
- Google Search Ads management
- Conversion tracking audit and rebuild
- Negative keyword expansion weekly
- Weekly return-on-ad-spend reporting dashboard
Most popular
Full Pay-per-click Management
$3,200/month
Google and Microsoft plus Shopping and retargeting. Full paid media system for brands spending $10K to $50K per month.
- Everything in Pay-per-click Starter
- Google Shopping and Performance Max
- Microsoft Advertising management
- Retargeting and audience segmentation
Enterprise Pay-per-click
Custom
For brands spending $50K or more per month. Dedicated strategist, custom attribution infrastructure, quarterly board-ready reporting.
- Multi-platform enterprise management
- Custom attribution modeling
- Scoped proposal in 3 days
Fixed fee only. Never percentage of spend. Scoped before you sign. 30-day exit.
Straight Answers
What every Chief Marketing Officer asks before handing over the ad account.
Sprint 1 (days 1 to 14) focuses on stopping the bleed: fixing conversion tracking, pausing irrelevant keywords, and restructuring match types. Wasted spend should reduce within the first 30 days. Return-on-ad-spend improvements appear in weeks 3 to 6 as the account data reflects the cleaner structure. Full optimization takes 60 to 90 days to reach a stable higher return-on-ad-spend baseline.
Percentage-of-spend pricing creates a conflict: the agency earns more when your budget grows, regardless of whether that growth improves your returns. A fixed fee aligns our incentive with your outcome. If we improve efficiency and your budget stays the same, our fee stays the same. Our success is measured by your return on ad spend, not by how much you spend.
You own everything. Your Google Ads account, your Microsoft Advertising account, your GA4 property, and your campaign history all remain under your control. We manage within your accounts. If you leave, you take everything including the campaign structure, negative keyword lists, and audience lists we built.
Yes. Paid search data shows you which keywords convert before you invest months in organic rankings. Organic search engine optimization then captures those same searches at zero marginal cost per click. When we manage both, keyword data and landing page insights flow between channels. See our search engine optimization services for how we build the combined system.
Every Monday your Looker Studio dashboard updates with return on ad spend by campaign, return-on-ad-spend week-over-week trend, average cost-per-click movement, wasted spend percentage, conversion rate by campaign, and sprint pace. No impression counts, no reach statistics. If your CFO cannot explain it to the board, we do not put it in the report.
Is This Right for You?
We turn away businesses where pay-per-click cannot generate a positive return at current market cost-per-click rates.
Strong fit if your business:
- Spends at least $3,000 per month on paid search
- Has Google Ads and GA4 accounts accessible for audit
- Can allow 60 days before expecting full return-on-ad-spend stabilization
- Wants revenue attribution, not impressions and click reports
Probably not a fit if you:
- Have a brand new domain with no conversion history
- Operate in a restricted Google Ads category
- Need fast volume growth without regard for return-on-ad-spend efficiency
Not sure? Share your current spend and we will tell you honestly whether pay-per-click is the right channel. Start here →
Get Your Free Pay-per-click Account Audit
Submit your brief. We run a full wasted spend audit. Free. No pitch.
We audit your account, tell you exactly what we find, and only recommend engagement if the numbers justify it.
Your team invests approximately 1 to 2 hours per week for campaign approvals and budget reviews. We handle everything else.
What is your biggest pay-per-click challenge?
High wasted spend
Low return on ad spend
High cost per click
Broken attribution
Agency underperforming
Need full pay-per-click strategy
Account audit within 48 hours · proposal in 3 days · campaigns optimized within 1 week of sign-off
48 hours
Account audit turnaround
3 days
Scoped proposal delivered
7.2x
Average client return on ad spend
You own
All accounts, always
No commitment. No pitch.
Every day your campaigns run unoptimized is revenue going to Google, not your business.
Let us audit your account, show you exactly where the waste is, what your true return-on-ad-spend potential is, and what it would cost to fix it.
Get My Free Pay-per-click AuditNo commitment. No pitch. Account audit delivered within 48 hours.