Meta Ads4.2x return on ad spendTikTok Ads3.8x return on ad spendGoogle Shopping5.1x return on ad spendPinterest Ads2.9x return on ad spend47 active client campaigns$15M+ in client revenue drivenEcommerce-only specializationMeta Ads4.2x return on ad spendTikTok Ads3.8x return on ad spendGoogle Shopping5.1x return on ad spendPinterest Ads2.9x return on ad spend47 active client campaigns$15M+ in client revenue drivenEcommerce-only specialization
Social media advertising services
Turn every ad dollar into revenue that scales
Redefine builds and manages paid social campaigns across Meta, TikTok, Google, and Pinterest exclusively for ecommerce brands. Every campaign is tied to measurable revenue, not vanity metrics.
Submit brief → call within 48 hours → campaign audit in 3 days → Sprint 1 live within 1 week of sign-off
$15M+
Client revenue driven
47
Active campaigns
4
Platforms managed
Live campaign feed
0.0×
Average client return on ad spend across active campaigns
MetaTikTokGooglePinterest
The cost of getting paid social wrong
Most agencies drain budgets. Here is the difference.
Generalist agencies run ads. Redefine builds revenue systems. The gap shows up in your monthly results.
The typical agency approach
Broad targeting with no ecommerce logic
Audiences built on demographics, not buyer intent signals or purchase behavior data.
Attribution guesswork
Last-click models that overcredit one platform and leave half your funnel invisible.
Generic creative recycled across platforms
Static images repurposed for TikTok, Meta, and Pinterest with no platform-native thinking.
Monthly PDF reports with no action items
Vanity metrics in a slide deck. No return-on-ad-spend breakdown by ad set, no optimization plan, no revenue story.
Set-and-forget campaign management
Weekly automated rules. No human optimization. Budgets burning while ad fatigue climbs.
The Redefine approach
Ecommerce-native audience architecture
Audiences built from purchase signals, cart events, lifetime value tiers, and lookalike clusters tied to your best buyers.
Multi-touch attribution setup on day one
Pixel events, server-side tracking, and 28-day attribution windows configured before a dollar of spend goes live.
Platform-specific creative strategy
User-generated content scripts for TikTok, static pairs for Meta, shopping feeds for Google, each built for how that platform converts.
Weekly return-on-ad-spend dashboards with optimization notes
Revenue by ad set. Budget reallocation decisions. What we paused, what we scaled, and why, every week.
Daily human optimization cycles
A strategist reviews every active campaign every 24 hours. Ad fatigue caught early. Winning creatives scaled fast.
Campaign Command Center
Your campaigns. Fully visible. Constantly improving.
Every active campaign runs inside a live analytics environment your team can access any time. Here is what a typical week looks like across your platforms.
This week across all platforms
0×
Blended return on ad spend
$0K
Revenue driven
$0K
Total spend
Spring Collection: Prospecting
Daily budget: $420 | Today: $312 spent
0
Impressions
0
Clicks
0
Return
$0
Revenue
Top Ad Sets
Lookalike 1% · US Women 25-44
Optimizing5.1x return
Interest Stack · Fashion
Live3.8x return
Retargeting · Cart Abandoners
Top Performer6.4x return
TikTok Ads
LiveUser-Generated Content Creative Test: Top of Funnel
Daily budget: $280 | Today: $198 spent
0
Impressions
0
Clicks
0
Return
$0
Revenue
Top Creatives
Creator Video A · Gen Z Women
Top PerformerClick rate 2.8%
Creator Video B · 18-24
TestingClick rate 1.9%
Spark Ad, Organic Boost
LiveClick rate 3.1%
Google Shopping
LiveShopping: Core Products
Daily budget: $560 | Today: $421 spent
0
Impressions
0
Clicks
0
Return
$0
Revenue
Top Ad Groups
Best Sellers · All Products
Max Conversions6.2x return
Category · New Arrivals
Target: 4x4.7x return
Brand Search · Competitor Terms
Top Performer8.1x return
Pinterest Ads
LiveSeasonal: Discovery Phase
Daily budget: $180 | Today: $124 spent
0
Impressions
0
Clicks
0
Return
$0
Revenue
Top Pins
Lifestyle · Home Collection
Active1,240 saves
Product Shot · New Arrivals
Active876 saves
How-To · Style Guide
Learning341 saves
Platform expertise
Built for every platform your buyers are on
Each platform requires a different strategy, different creative, and different audience logic. We manage them together so your budget works across the full buyer journey.
Prospecting, retargeting, and lookalike audiences at scale
We build the full Meta funnel, cold audiences built from your product catalog and pixel data, warm retargeting for visitors and cart abandoners, and lookalike clusters seeded from your highest-lifetime-value buyers.
0×
Average return
0
Attribution window
0
Audience segments
TikTok Ads
User-generated content creative strategy that stops the scroll
We brief, script, and test creator-style video ads built specifically for TikTok's algorithm and discovery behavior.
0×
Average return
Google Shopping
Feed-first shopping campaigns with real purchase intent
Product feed optimization, Performance Max architecture, and branded search protection, capturing buyers the moment they search.
0×
Average return
Pinterest Ads
Discovery-phase campaigns for high-intent visual buyers
Promoted Pins, shopping catalogs, and retargeting for brands where visual discovery drives purchase decisions: home, fashion, beauty, food.
0×
Average return
Attribution
Full-funnel attribution and reporting
Server-side pixel events, GA4 integration, and weekly return-on-ad-spend dashboards that show real revenue, not inflated platform-reported numbers.
0
Optimization cycle
Proof
$15 million in revenue. One integrated ad strategy.
Client
CCTV Security Pros
BigCommerceGlobal ecommerce
The Problem
A global security camera retailer needed to scale revenue across competitive digital markets, but advertising performance was difficult to track, targeting was too broad, and no clear attribution system existed across Google, Facebook, and social channels.
The Approach
A multi-channel paid advertising strategy launched across Google Ads, Facebook Marketplace, and paid social. Targeted campaigns drove qualified traffic. GA4 was configured for accurate cross-channel attribution. Facebook campaigns used audience targeting and continuous optimization to maintain consistent brand presence and expand global reach.
The Result
$0M+
in annual revenue scaled through data-driven paid advertising
- Revenue scaled across global digital channels
- GA4 attribution configured for accurate return-on-investment reporting
- Improved budget allocation through performance data
Attribution architecture
Every dollar tracked. Every signal used to optimize.
Before a single campaign goes live, we wire your pixel events, configure server-side tracking, and set attribution windows that reflect how your customers actually buy. Most agencies skip this. It is why their return-on-ad-spend numbers look good on paper and disappear from your revenue data.
Creative
Asset
Asset
Campaign
Launch
Launch
Pixel &
Signal
Signal
Machine Learning
Optimize
Optimize
Revenue
Output
Output
0
Tracking events per day per client
28-day
Attribution window
24 hours
Human optimization cycle
0
Average return on ad spend improvement
Why Redefine
Not the only paid social agency. Built differently from all of them.
Most paid social agencies serve every category. Redefine works exclusively with ecommerce brands. That focus changes everything about how campaigns are built, optimized, and reported.
Capability
Typical paid social agencyTypical agency
Redefine
Ecommerce-only specialization
Serves all industries
Ecommerce brands only
Server-side pixel configuration
Browser-only pixel setup
Server-side tracking on day one
Platform-native creative strategy
Same asset across all platforms
User-generated content for TikTok, static pairs for Meta, feeds for Google
Daily human campaign review
Weekly automated rules only
Strategist reviews every campaign every 24 hours
Weekly return-on-ad-spend reporting by ad set
Monthly summary PDF
Weekly dashboard with ad set return breakdown
Audience architecture from purchase data
Demographic targeting defaults
Lifetime value tiers, purchase signals, lookalike clusters
Multi-platform budget optimization
Siloed platform budgets
Cross-platform reallocation based on return-on-ad-spend signals
Common questions
Questions before you brief us
Real reasons brands hesitate, and real answers. If your question is not here, your campaign audit will cover it.
Get Your Campaign AuditWe actively manage Meta Ads (Facebook and Instagram), TikTok Ads, Google Shopping and Performance Max, and Pinterest Ads. Every platform requires a different campaign structure, creative approach, and audience logic. We do not dilute expertise by spreading to every platform available. We go deep on the four that drive ecommerce revenue.
Attribution setup is the first thing we do, before any spend goes live. We configure server-side pixel events, verify GA4 tracking, and establish a 28-day attribution window that reflects real purchase behavior. Platform-reported return on ad spend is never taken at face value. We cross-reference with backend revenue data to give you an honest picture of what each dollar is actually returning.
Both options work depending on your engagement scope. For TikTok, we brief and script creator-style user-generated content concepts and work with your team or our creator network to produce them. For Meta and Google, we provide detailed creative briefs and can work with your in-house team or source production. We always review and select creatives against our performance frameworks before any asset goes live.
Meta and Google Shopping campaigns see meaningful return-on-ad-spend data within 14 to 21 days of launch once the learning phase completes. TikTok creative testing takes 21 to 28 days to identify winning formats. We set realistic revenue expectations at the start of every engagement and share weekly progress from day one, not just when results look good.
We work with brands spending a minimum of $5,000 per month in ad budget across active platforms. Below that threshold, campaign optimization cycles become too slow to generate meaningful data at the speed needed for iterative improvement. For brands scaling toward $10,000 to $50,000 per month in ad spend, multi-platform management becomes where the biggest return-on-ad-spend gains live.
Weekly dashboards broken down by ad set return on ad spend, not just campaign totals. Every report includes: what we paused, what we scaled, why we made each budget decision, and what the next week's optimization plan is. You will never receive a PDF with impressions and reach as the headline metrics. Revenue per ad dollar is the only number that matters.
Is this the right fit?
Is this the right service for your brand?
We work best with a specific type of ecommerce brand. Being honest about fit saves everyone time.
This is built for you if
You are an ecommerce brand spending at least $5,000 per month in ad budget
Your current paid social return on ad spend is below 3x and you want to understand why
You want weekly revenue reporting tied to specific ad sets, not monthly vanity metric summaries
You are scaling beyond one platform and need cross-channel budget coordination
Your attribution setup is incomplete or you have no server-side pixel events in place
You have products people search for, discover on social, or repurchase regularly
This is probably not the right fit if
Your monthly ad spend is below $3,000 and you need volume to generate optimization data
You need a brand-awareness-only campaign with no revenue attribution requirement
You sell in a category with strict paid advertising restrictions that limit platform coverage
You want set-and-forget management and do not plan to review weekly performance calls
You are a business-to-business company where paid social is not a primary revenue driver
You expect results without sharing performance access or joining a weekly check-in
Not sure if you fit? Tell us your situation in the brief below and we will be direct with you about whether this is the right move.
Get your campaign audit
Submit your brief. Get a scoped campaign audit in 3 days.
No commitment. No pitch. A real look at what your current paid social setup is leaving on the table.
Under $5K$5K to $15K$15K to $50K$50K+
Meta AdsTikTok AdsGoogle ShoppingPinterest AdsAll platforms
Call within 48 hours → audit delivered in 3 days → Sprint 1 live within 1 week of sign-off
Brief received
We will review your paid social situation and send a scoped campaign audit within 3 business days. Expect a call first to understand the context before the audit goes out.
48-hour response
3-day audit
47 campaigns active
No commitment
