Website conversion audit
Find every dollar your site is losing before you spend another cent on ads
A Redefine website conversion audit delivers a complete picture of why visitors are not buying, where your funnel is broken, and what to fix first. You receive a prioritized action plan within 3 days.
Submit brief → audit delivered in 3 days → strategy call to walk through findings → prioritized fix plan handed over
40+
Stores audited
3-day
Delivery
$70K
Average revenue lift found
Industry audit data
69%
of carts abandoned before checkout, the average store's biggest revenue leak
What an audit reveals
The difference between a store that converts and one that does not is almost always visible.
Most conversion problems are not complicated. They are just invisible until someone looks for them. Toggle between a typical store and what it looks like after a Redefine audit.
No social proof above foldSlow image load
Call to action "Add to cart", no urgency
Reviews buried, only 12% scroll here
No trust signalsWeak call-to-action copyReviews not visibleMissing urgency
Estimated conversion rate: 1.4%
$840 revenue per 1,000 visitors at $60 average order value
Fast load · trust badges above foldReview stars visible
Call to action "Ship to me today" + scarcity
Reviews promoted above fold
Trust signals above foldUrgency-driven call to actionReviews promotedSpeed optimized
Estimated conversion rate: 3.2%
$1,920 revenue per 1,000 visitors, $1,080 more from the same traffic
What an audit finds
Checkout friction you cannot see
Unexpected shipping costs, form field order, guest-checkout not obvious: these kill 35 to 50% of carts that were ready to buy.
Missing trust signals where buyers hesitate
No reviews above the fold, no return policy visible on product detail pages, no trust badges near the Add to Cart button. These are the moments buyers abandon.
Mobile experience that does not match desktop performance
Over 60% of traffic is mobile. If your mobile conversion rate is less than half your desktop conversion rate, the audit finds exactly why.
Page speed burning your ad spend
Every 1 second of load time reduces conversions by 7%. If you are spending on ads and your site loads in 4 seconds, a quarter of your budget is wasted before anyone sees the page.
Call-to-action copy that describes an action instead of a benefit
"Add to Cart" describes what the button does. "Ship It to Me Today" tells the buyer what they get. The audit identifies every call to action that could be working harder.
Conversion readiness self-audit
How conversion-ready is your store right now?
Mark every item your store does NOT have in place. Your score shows how urgent a full audit is for your specific situation.
Conversion gap score
0 gaps found
Select items above to see your personalized audit result
Page speed and performance
Core Web Vitals in the red (LCP over 2.5s, CLS over 0.1)
Mobile page load above 3 seconds on real 4G connections
Images not lazy-loaded, not WebP format, not compressed
Checkout and cart flow
Checkout completion rate below 60% of cart initiations
Shipping cost not visible until final checkout step
Guest checkout not prominently offered at checkout entry
No cart abandonment email or SMS recovery sequence
Product page conversion
Reviews not visible above the fold on product pages
Call-to-action copy is "Add to Cart" with no benefit or urgency framing
No return policy, trust badges, or size guide visible near call to action
Mobile experience
Mobile conversion rate is less than half of desktop conversion rate in Google Analytics
Call-to-action button not in thumb reach on mobile screens
Text too small to read without zooming on mobile
Trust and social proof
No user-generated content or photos integrated in product detail pages
Payment trust badges not visible at checkout
Homepage has no social proof or evidence of real customers
Analytics and attribution
No session recording running on key conversion pages
Cannot identify which pages have the highest drop-off rates
GA4 not tracking add-to-cart and checkout events correctly
What the audit includes
Six audit modules. One complete revenue picture.
Every Redefine website conversion audit covers six modules. Each module delivers specific findings and specific recommendations with revenue impact estimates. Expand each module to see what you receive.
Heatmap and session replay analysis
Click patterns, scroll depth, rage clicks, error events
We install and run heatmaps and session recording across your highest-traffic pages for 7 to 10 days. We then analyze where visitors click, how far they scroll, where they rage-click in frustration, and which sessions end in abandonment. Every friction point becomes visible and quantified.
Click density mapsScroll depth by pageRage-click eventsAbandonment sessions
34%
Call-to-action click rate
18%
Review reach
67%
Gallery engage
Top rage-click zones
Image gallery arrows (312 rage clicks), variant selector (188), size guide link (94)
Full funnel mapping and drop-off analysis
Step-by-step conversion rate from landing to purchase
We map every step in your purchase funnel from first landing page to order confirmation. Each transition shows the exact drop-off rate and the estimated revenue lost at that step per month. We then rank the drop-offs by revenue impact so you know exactly where to fix first.
Stage-by-stage conversion rateRevenue-weighted drop-offsPrioritized fix orderSegment breakdown
Landing page100%
Product page61%
Add to cart27% highest drop
Checkout begin13%
Purchase8.4%
Mobile experience audit
Touch targets, layout, speed, and checkout user experience on real devices
Mobile drives over 60% of ecommerce traffic and converts at less than half the desktop rate. We audit your mobile experience across three device types, comparing mobile and desktop conversion rates by funnel stage, and identifying every point where the mobile experience breaks down relative to desktop.
Device conversion rate comparisonTouch target auditMobile speed scoreCheckout user experience on mobile
3.8%
Desktop
1.4%
Mobile
2.1%
Tablet
Mobile conversion rate gap: 63% below desktop
Fixing to 2.5% adds estimated $18K per month on current traffic
Copy and call-to-action effectiveness review
Headlines, product descriptions, button copy, and trust language
We review every high-traffic page for copy that fails to convert. This includes headlines that describe the product instead of the benefit, call-to-action language that describes an action instead of an outcome, product descriptions with no sensory or emotional language, and missing urgency or scarcity signals. You receive rewritten examples for each finding.
Call-to-action copy rewritesHeadline effectivenessUrgency signal gapsProduct detail page description review
Copy finding examples
Before
"Add to Cart", no benefit, no urgency, no reason to act now
After
"Ship It Today, Free Returns": outcome + trust + implicit urgency
Trust signal and social proof audit
Reviews, trust badges, user-generated content, return policy visibility
Buyers hesitate at predictable moments: before clicking Add to Cart, before entering payment details, before completing a first-time purchase. We identify every point where your store is missing a trust signal that could close that hesitation, and what specifically to add at each point.
Review placement auditUser-generated content integration checkPayment trust badgesReturn policy visibility
Trust signal coverage by page
Homepage2 of 5 present
Product page3 of 6 present
Checkout1 of 4 present
Revenue-prioritized action plan
Every finding ranked by estimated monthly revenue impact
The final deliverable is not a list of problems, it is a ranked action plan. Every finding is estimated for monthly revenue impact based on your current traffic and average order value. Findings are grouped into three tiers: fix this week (high impact, low effort), fix this sprint (high impact, medium effort), and fix this quarter (high impact, strategic). You leave knowing exactly what to do next.
Priority-ranked findingsRevenue impact estimates3-tier action roadmapStrategy walkthrough call
Fix this week
Add shipping cost to cart preview · estimated +$4,200 per month
Fix this sprint
Rewrite call-to-action copy across 8 product detail pages · estimated +$2,800 per month
Fix this quarter
Mobile checkout redesign · estimated +$11,400 per month
Proof
$70,000 in new revenue from the first month after implementing audit findings.
$70K
Additional revenue, first month
Conversion improvements and user experience optimizations delivered $70,000 in new revenue within 30 days of implementation.
50%
Of total revenue from email channel
Post-audit email marketing system contributed approximately 50% of total monthly revenue as conversion improvements compounded.
3x
Revenue growth within engagement
Combined conversion and marketing improvements positioned the brand for sustained revenue tripling in a competitive market.
Beverage brandShopifyDTC ecommerce
Client
Narragansett Beer
The Problem
The brand relied on disconnected systems with limited visibility into performance and customer behavior. The Shopify store needed conversion and user experience improvements. Marketing efforts lacked segmentation and predictive insights. Payment workflows required stronger security. Revenue was not growing proportionally with traffic growth.
The Approach
Conversion audit identified specific friction points in the purchase funnel. User experience improvements and payment workflow optimization were implemented. Post-audit, email marketing was integrated with advanced segmentation. Analytics and data infrastructure were rebuilt to support predictive decision-making.
The Result
$70K
in new revenue within the first month of implementing audit findings
- Higher conversion rates from user experience and payment optimization across the Shopify store
- Email marketing became a primary growth channel at approximately 50% of monthly revenue
- Enhanced analytics capabilities supported predictive planning and positioned the brand for sustained growth
Why Redefine
Not a checklist. A revenue investigation.
Most agencies deliver a generic audit PDF with a list of recommendations. A Redefine audit starts with your real data and ends with a revenue-prioritized action plan that tells you exactly what each fix is worth.
Capability
Typical agency
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Session recording analysis
Typical agency
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Revenue impact estimate per finding
Typical agency
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Heatmap data from your actual store
Typical agency
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Rewritten call-to-action and copy examples
Typical agency
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Strategy walkthrough call included
Typical agency
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Priority-ranked action roadmap
Typical agency
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Generic checklist PDF
Typical agency
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Common questions
Questions before you get your audit
Real reasons people wait before booking a conversion audit. Real answers.
Get My Conversion AuditNo commitment. No pitch. Delivered in 3 days.
The audit takes 3 business days from when we receive access. What we need from you: read access to your Google Analytics 4 account, collaborator access to your Shopify or BigCommerce store (or equivalent), and the URL of your top 5 highest-traffic pages. We install session recording tools ourselves and do not require any technical setup from your team. Your total time commitment is under 2 hours including the findings call.
A 3% conversion rate means 97 out of every 100 visitors are not buying. Stores at 3% still have significant untapped gains in mobile conversion rate, checkout completion rate, and upsell attachment. The audit identifies what is preventing you from reaching 4 to 5%, which at typical traffic volumes is often $10K to $50K in additional monthly revenue. We will tell you if the audit reveals nothing actionable: that has happened once in 40+ audits.
We audit Shopify, BigCommerce, WooCommerce, and headless ecommerce builds on any front-end framework. The audit methodology is platform-agnostic: we focus on the visitor experience and funnel behavior, not platform-specific settings. If your store is on a custom platform, let us know in the brief and we will confirm scope before starting.
The audit deliverable is the findings and prioritized action plan. Implementation is a separate engagement. Most clients take the action plan to their internal development team or use it to scope a follow-on project with Redefine. If you want us to implement findings, that becomes a conversion rate optimization engagement with A/B testing and revenue attribution built in. We can scope that on the strategy call after the audit is delivered.
The audit is meaningful from approximately 2,000 monthly unique visitors. Below that level, session recording data is too thin to identify reliable patterns, and funnel data does not segment cleanly. If your store is below 2,000 monthly visitors, the audit will still identify user experience and copy issues, but the session recording and funnel modules will be less data-rich. We flag this in the brief if it applies to your situation.
Get your audit
Submit your brief. Audit delivered in 3 days.
No commitment. No pitch. A real look at what your store is losing and exactly what to fix first.
Under 5K5K to 20K20K to 100K100K+
ShopifyBigCommerceWooCommerceHeadlessOther
Audit delivered in 3 days → strategy call to walk through findings → prioritized action plan handed over
Brief received
We will review your store and deliver the full conversion audit within 3 business days. We will reach out to confirm access to your analytics and store before we begin.
3-day delivery
Revenue-ranked
40+ stores done
No commitment
