A United States based multi-channel distributor unifying lead handling, customer interactions, and operational follow-through across sales and service teams using Dynamics 365 Sales Enterprise integrated with Business Central.
Lead management, call handling, and customer interaction data were fragmented across multiple platforms. Teams needed one unified system view to reduce manual errors and improve handoffs between sales and service. Billing visibility was delayed and work-in-progress balances were difficult to track in real time.
- Fragmented customer data across 3 platforms
- Manual handoffs between sales and service teams
- No real-time visibility into billing status or work-in-progress
Dynamics 365 Sales Enterprise was integrated with Business Central. Automated call recording, Power BI dashboards, and virtual agent workflows were deployed for consistent operations and full cross-platform visibility for both sales and service stakeholders.
- Unified customer relationship and resource planning pipeline visibility
- Automated call handling and lead tracking deployed
- Virtual agents reduce inbound handling time per ticket


