Adobe Commerce Marketing Services

47 projects completed  ·  30+ brands served

Drive more revenue from your Adobe Commerce store

Most Adobe Commerce stores leave significant revenue on the table. Not because the platform cannot perform, because the marketing layer was never built to match it. You get full-stack marketing: search engine optimization, paid media, Klaviyo email, and attribution that closes the loop.

Average Email Revenue Share

0

%

Average Organic Traffic Lift (12 months)

3x

First Report Delivered

Day 7

Weekly channel snapshot
Klaviyo Email47% of revenue
Organic Search28% of revenue
Google and Meta Paid19% of revenue
Direct and Other6% of revenue

Sample client data · server-side attribution · updated every Monday

Merchant reviewing Adobe Commerce marketing analytics on dual monitors in a warm office
The Marketing Gap

Your store is built for scale. Your marketing is not.

Adobe Commerce gives you the infrastructure. But infrastructure alone does not sell. The stores that win have marketing that compounds: search engine optimization that keeps paying, email that runs without manual effort, and paid media tied to real attribution data.

The Old Way

  • Search engine optimization handled by a generalist who has never worked inside Adobe Commerce admin or catalog
  • Klaviyo connected but only welcome and abandonment flows are live, leaving 70% of revenue opportunity untouched
  • Paid media budget allocated by gut feel because GA4 attribution is broken or never configured
  • Monthly reports show impressions and clicks, never revenue per channel, never cost per acquired customer
  • Every season requires a frantic sprint to rebuild campaigns that could have been automated months ago

Marketing That Compounds

  • Adobe Commerce-native search engine optimization: category architecture, faceted navigation rules, canonical configuration, and schema markup built into your catalog structure
  • Full Klaviyo lifecycle: welcome, browse abandonment, cart recovery, post-purchase, win-back, and VIP series, all mapped to your catalog and customer segments
  • GA4 configured correctly, server-side events for paid channels, and a single dashboard that shows revenue by source, not just sessions
  • Weekly performance report with three numbers: revenue attributed, cost per order, and the next highest-leverage action for the following week
  • Seasonal campaign calendars built 6 weeks ahead, approved once and executed without constant back-and-forth from your team
Ecommerce marketing manager calmly reviewing Klaviyo dashboard with healthy attributed revenue, AFTER state
What Your Store Needs

Marketing built for your specific growth stage

A direct-to-consumer brand scaling from $3M to $10M needs different marketing than a $50M business-to-business distributor. Tell us where you are and see what we build.

Your Situation

You are on Adobe Commerce, revenue between $2M and $15M, and you are the primary marketing decision-maker. You have Klaviyo connected but underused. Paid media runs but your return on ad spend is inconsistent. Organic traffic is flat.

Priority 1

Full Klaviyo lifecycle: recover the 40% of revenue you are leaving in unread emails

Priority 2

Category search engine optimization architecture so organic traffic compounds month over month without ongoing spend

Priority 3

Google and Meta shopping campaigns with proper attribution: stop guessing which ad drove the order

Outcome

Revenue growing from owned channels within 60 days. Paid return on ad spend measurable and improving within 90.

DTC Revenue Dashboard

Email Revenue

0%

+14pp month on month

Organic Sessions

0

+31% year on year

Paid Return on Ad Spend

4.2x

versus 2.1x prior

Klaviyo Flows This Month

Cart Abandonment$12,440
Post-Purchase Upsell$8,210
Browse Abandonment$5,880
Win-Back SeriesLaunching Friday

Your Situation

Revenue above $15M on Adobe Commerce. You have an internal marketing team but attribution is a mess. Google, Meta, and email all claim credit for the same orders. Executive reporting requires channel-level profit-and-loss clarity you do not have.

Priority 1

Multi-touch attribution model with server-side event tracking: credit the channel that actually drove the sale

Priority 2

Channel-level profitability dashboard updated weekly so media budget decisions are data-driven, not political

Priority 3

Audience segmentation strategy that feeds all paid channels with suppression and lookalike lists from your Adobe Commerce customer data

Outcome

Clean channel profit-and-loss in 30 days. Media mix decisions that your chief financial officer will approve on first review.

Attribution Command Center

Revenue Attributed

$1.24M

This month

Attribution Accuracy

94%

versus 61% before

Channel Profit-and-Loss

Google Shopping$381K revenue4.8x return on ad spend
Klaviyo Email$512K revenue42% share
Meta Retargeting$198K revenue3.2x return on ad spend
Organic Search$149K revenue$0 cost per order

Your Situation

Business-to-business distributor on Adobe Commerce. Your catalog has thousands of stock-keeping units. Procurement buyers search by part number, product specification, and application, not by brand name. Your digital marketing has been an afterthought because sales relied on reps.

Priority 1

Technical search engine optimization for large business-to-business catalogs: product spec pages, part-number targeting, and procurement-intent keyword architecture

Priority 2

Account-based email sequences for existing customers: reorder reminders, contract renewal flags, new catalog announcements

Priority 3

Google Search campaigns targeting high-intent procurement queries: spec sheets, buy, bulk order, distributor keywords

Outcome

Self-serve digital orders from net-new accounts. Existing accounts reordering without rep intervention.

Business-to-Business Account Intelligence

Digital Orders

+63%

Year on year growth

Rep-Free Orders

38%

Up from 12%

Average Order Value

$4,280

+22%

Top Procurement Queries

industrial valve bulk orderPosition 2
buy hydraulic fittings wholesalePosition 4
[SKU]: datasheet specificationsPosition 1
distributor quote requestPosition 11
What You Get

Every channel working. Every channel measured.

Six marketing functions built specifically for Adobe Commerce, not adapted from a Shopify playbook, not managed from a generic agency dashboard.

Adobe Commerce Search Engine Optimization

Category architecture, faceted navigation canonical rules, schema markup, and product feed optimization, built inside your Adobe Commerce admin, not bolted on from outside. Includes technical crawl audit, keyword mapping per category, and monthly content briefs for your team or ours to execute.

Category ArchitectureFaceted Navigation RulesSchema MarkupProduct Feed OptimizationContent Briefs

Klaviyo Email and SMS

Full lifecycle: welcome, browse abandonment, cart recovery, post-purchase, VIP, and win-back, all mapped to your catalog and customer segments in Adobe Commerce.

47% average email revenue share

Paid Media Management

Google Shopping, Performance Max, Meta Dynamic Ads, managed together with your email and search engine optimization so budget decisions use real attribution data, not last-click assumptions.

4.2x average return on ad spend after 90 days

Analytics and Attribution

GA4 configured correctly with server-side purchase events so paid platforms stop misreporting conversions. A single weekly dashboard showing revenue by source, cost per order by channel, and the top three actions to take next week, updated every Monday, delivered before your stand-up.

Day 7

First dashboard live

Weekly

Revenue report cadence

3

Actions per report, not pages of slides

Content and Search Engine Optimization Copy

Buying guides, category page copy, and blog content written to rank and convert, not generic output. Every piece mapped to a keyword cluster in your Adobe Commerce catalog.

Conversion Rate Optimization

Landing page testing, product detail page copy improvements, and checkout friction audits that feed directly into your paid media campaigns. Traffic without conversion improvement is wasted spend.

Product Feed Engineering

Title formulas, product type taxonomy aligned to your Adobe Commerce category tree, and daily sync to Google Merchant Center, so Shopping and Performance Max run on clean catalog data, not raw exports.

Daily Merchant Center sync

Proof

$15 million in annual revenue. Built from digital marketing alone.

Small ecommerce marketing team reviewing strong $15M campaign performance results around a table, Looker Studio dashboard visible

Revenue Scaled To

$0

Annual online revenue via data-driven multi-channel marketing

Attribution Established

0

Google Ads, email, Facebook, and organic each tracked to revenue

Global Expansion

Multi-market

International reach supported by campaign targeting and analytics

Company

CCTV Security Pros

Global Security Ecommerce

A global provider of security camera systems for residential and commercial customers selling through a multi-channel digital commerce operation.

The Problem

The business needed to increase online visibility and sales in a competitive security market while expanding globally. Marketing efforts required improved targeting, reliable performance tracking, and return-on-investment optimization across multiple platforms to support sustained growth. Attribution was unreliable and budget allocation was based on gut feel.

The Result

A multi-channel digital marketing strategy was implemented across paid search, social advertising, email marketing, and analytics. The integrated approach significantly increased product visibility and online sales. Revenue scaled to over $15 million through data-driven campaign execution. Enhanced attribution enabled more efficient budget allocation and sustainable global growth.

Marketing Architecture

One connected stack. Zero attribution gaps.

Every tool in your marketing stack is configured to communicate with every other tool. Data flows in one direction: from your store to your decisions. Watch the pipeline cycle automatically, or click any node to explore.

Adobe Commerce GA4 + GTM Google Ads Klaviyo Email/SMS Meta Ads Revenue Dashboard events + catalog audiences customer data attributed revenue attributed revenue

Adobe Commerce

Your single source of truth

Every customer event, every order, every catalog change originates here. Correctly configured server-side tracking means your paid platforms receive accurate purchase signals, not the 30 to 40 percent data loss you get from browser-only tracking.

  • Server-side purchase events for all paid channels
  • Customer segment sync to Klaviyo and Meta Custom Audiences
  • Product catalog feed updated daily to Google Merchant Center

GA4 and GTM

Attribution that actually works

Most Adobe Commerce stores have GA4 installed but not configured correctly. We configure enhanced ecommerce events, cross-domain tracking, server-side containers, and data layer schema that makes every downstream attribution decision reliable.

  • Enhanced ecommerce event schema
  • Server-side GTM container, 40 percent data recovery
  • Custom channel groupings for accurate source attribution

Google Ads

Shopping and Search that scales

Google Shopping, Performance Max, and branded and non-branded Search campaigns, all structured around your catalog taxonomy and informed by your real purchase data from GA4 and Adobe Commerce.

  • Feed optimization: titles, descriptions, product type taxonomy
  • Audience suppression lists from Adobe Commerce customer data
  • Weekly bid adjustments driven by real margin data

Klaviyo

Email and SMS lifecycle

Full implementation: account setup, sending domain authentication, custom event schema, and all 8 lifecycle flows built, tested, and live, not just welcome and cart abandonment.

  • 8 core flows plus seasonal campaign calendar
  • Segmentation by purchase history, category, lifetime value tier
  • Revenue attribution per flow, reported weekly

Meta Ads

Retargeting and prospecting

Meta Conversions API connected directly to your Adobe Commerce order events, no reliance on the browser pixel alone. Dynamic product ads using your catalog feed, with audience suppression so you stop paying to retarget customers who already bought.

Revenue Dashboard

Monday morning, three numbers

Every Monday before your stand-up: revenue by channel this week, cost per order by channel, and the top three actions we are taking this week to improve performance. One page. No slides. No vague impressions.

  • Revenue attributed per channel, not sessions or clicks
  • Cost per order by channel: allocate budget on facts
  • Three prioritized actions, not a 20-slide deck

Auto-cycling through the stack · click any node to explore

Why Redefine

What a specialized Adobe Commerce marketing team actually looks like

Most agencies running marketing for Adobe Commerce stores have never worked inside the platform. They apply generic digital marketing playbooks, and those playbooks leak revenue through technical gaps that only surface months later.

Capability
Redefine

Adobe Commerce platform knowledge

Typical partner: generic agency team that treats Adobe Commerce like Shopify

Adobe Commerce-native team: catalog architecture, faceted navigation rules, catalog price rules, built into every campaign

Attribution and tracking

Typical partner: installs GA4, calls it done, browser pixel only

Server-side GTM container, Conversions API, and cross-channel attribution configured as part of onboarding: Day 7 dashboard

Klaviyo lifecycle

Typical partner: welcome and cart abandonment only, zero catalog integration

8 lifecycle flows, segmentation by Adobe Commerce customer groups and order history, monthly campaign calendar

Search engine optimization for large catalogs

Typical partner: keyword research in a spreadsheet, no faceted navigation audit

Full faceted navigation canonical audit, URL structure review, category architecture redesign, and schema implementation in Adobe Commerce admin

Reporting cadence

Typical partner: monthly PDF with impressions, clicks, and click-through rate

Weekly revenue report: revenue per channel, cost per order, three prioritized actions for the coming week, sent every Monday

Paid media feed quality

Typical partner: pulls raw feed, no title optimization or taxonomy mapping

Feed engineering: title formulas, product type taxonomy aligned to your Adobe Commerce category tree, daily sync to Google Merchant Center
Common Questions

Real reasons people hesitate before getting started

If one of these is your concern, it is a real concern. We address them directly.

Adobe Commerce search engine optimization (technical audit, category architecture, faceted navigation, schema), Klaviyo email and SMS lifecycle, Google Ads and Meta Ads management with real attribution, analytics and GA4 configuration, content marketing, and conversion rate optimization tied to your paid campaigns. All six are available as a full retainer or as individual scoped engagements.

Technical search engine optimization fixes, including canonicalization, crawl errors, and schema, show improvement in Google Search Console within 4 to 6 weeks. Category keyword rankings start moving in months 2 to 4. Content-driven ranking growth compounds over 6 to 12 months. Email and paid media show revenue impact within 30 to 60 days. We give you a timeline specific to your store in the scoping proposal.

Yes. The marketing layer, including search engine optimization, email, paid media, and analytics, applies to both. The technical configuration differs slightly between editions, particularly around faceted navigation and business-to-business catalog features. We scope accordingly based on your edition and configuration.

Weekly report with revenue by channel, cost per order by channel, and three prioritized actions for the coming week. Monthly review call with channel profit-and-loss and budget reallocation recommendations. Day 7 dashboard delivery is a commitment, not a goal. Attribution is configured server-side so the numbers are accurate, not last-click approximations.

Most general agencies have never worked inside an Adobe Commerce admin. They cannot configure faceted navigation canonicalization, set up Catalog Price Rule-based Klaviyo segments, or optimize a Product Listing Ad feed that maps to your category tree. We work inside Adobe Commerce every day, and marketing strategy and platform execution are the same team, not two separate vendors.

Is This Right For You?

Who this is built for, and who it is not

Good Fit

  • Growing direct-to-consumer brand on Adobe Commerce or Magento with revenue above $1M and no dedicated marketing specialist
  • Enterprise merchant above $10M where attribution is broken and budget is allocated without reliable data
  • Business-to-business distributor that knows digital should be driving more self-serve orders but has never invested in catalog search engine optimization
  • Store with Klaviyo connected but only the default flows live, leaving significant lifecycle revenue unrecovered
  • Team that wants a dedicated partner who understands Adobe Commerce internals, not a vendor who treats it as a generic content management system

Not A Fit

  • Store launched less than 3 months ago with no existing traffic data: there is not enough signal to optimize against yet
  • Under $300K annual revenue: the overhead of a full marketing retainer will not produce a return that justifies the cost
  • Looking for a one-off campaign or one-month engagement: meaningful marketing requires at least a 3-month baseline to optimize
  • Needing branding, logo design, or product photography: we do marketing execution, not brand identity work

Not sure where you fall? Tell us your situation and we will be straight with you. Submit your brief →

Start Here

Tell us what your store should be earning from marketing

Submit a brief. We review your store, identify the highest-leverage gaps, and send a scoped proposal in 3 business days. No commitment required to receive it.

1

Submit your brief

Takes 3 minutes. Tell us your revenue, platform, and the biggest marketing gap.

2

Call within 48 hours

30-minute call to review your store, current attribution setup, and channels.

3

Scoped proposal in 3 days

Line-by-line scope with deliverables, timeline, and price. No vague retainer estimates.

4

Sprint 1 begins within 1 week of sign-off

Attribution configured. First dashboard live. No 4-week onboarding delay.

Search Engine OptimizationEmail and KlaviyoGoogle AdsMeta AdsAnalytics and AttributionContent MarketingFull Retainer

Call in 48 Hours

Proposal in 3 Days

47 Projects Completed

No Commitment

Adobe Commerce marketing specialist presenting multi-channel strategy to colleague, Adobe Commerce admin Marketing menu visible on MacBook, morning light

Your store's revenue potential is not a mystery. Let us show you the gap.

Most stores we audit are leaving 25 to 45 percent of potential revenue unrealized across email, search engine optimization, and attribution gaps that take weeks to fix, not months.

Day 7 dashboard

Revenue by channel, cost per order, and three actions, live before your first week ends

Full Klaviyo lifecycle in 30 days

All 8 flows built, tested, and sending, not just welcome and cart abandonment

Adobe Commerce search engine optimization architecture

Faceted navigation, schema, and category structure, built inside your platform, not bolted on

4.2x average return on ad spend in 90 days

Based on client results across Google and Meta campaigns with server-side attribution

Get on a call with us to see how we can help you

Get a Quote