BigCommerce strategy consulting
BigCommerce consulting that turns strategy into revenue
You get a BigCommerce expert who has shipped dozens of stores, not a generalist with a slide deck. Your audit, roadmap, and advisory sessions are scoped around your platform, your data, and your growth goal.
50+BigCommerce projects delivered
3.8xAverage revenue growth within 3 years
12+Years on the BigCommerce platform
Why most ecommerce advice does not work
The old way costs you time and revenue
With Redefine
- Platform-specific diagnosis
Your consultant reviews your actual storefront, theme code, integration stack, and analytics before recommending anything.
- Strategy is the deliverable, not a by-product
Every engagement produces a written report and a prioritized roadmap you own, with no obligation to hire us further.
- Advice from people who build on BigCommerce daily
Your consultant has shipped stores this year. The recommendations come from build experience, not certification.
- Async support throughout the engagement
Questions that surface during implementation get answered fast, without scheduling a new project.
The old way
- Generic agency advice
You receive a broad framework that could apply to any platform. Your actual BigCommerce configuration is never reviewed.
- Strategy buried inside a retainer
You pay for execution first. Strategy is what gets squeezed out when sprints fill up.
- Advice tied to their technology stack
Recommendations are shaped by what the agency sells, not by what your platform actually supports.
- Roadmap delivered, then abandoned
You get a 60-page document and no one to call when implementation questions arise three weeks later.
63%of BigCommerce stores have at least one critical search engine
optimization or conversion gap that the merchant is unaware
of
2.4xaverage revenue lift when a platform-specific growth roadmap
guides the first 12 months of investment
14 daysfrom first conversation to a written strategy document in hand,
for most Discovery engagements
Outcomes by use case
Built for your specific situation
Select the profile that matches where you are today. Your consulting scope and deliverables adjust to fit.
"Every recommendation we give is tested against your actual store data and BigCommerce configuration before it reaches you."
Redefine Consulting TeamUse case
Your store converts. Your roadmap is missing.
You have product-market fit and consistent traffic. The question is why revenue does not reflect the effort you put in. Your consultant finds the gaps and builds the plan to close them.
- Revenue gap and conversion audit across your full funnel
- Tech stack and integration review against your growth goals
- Search engine optimization and catalog architecture recommendations
- 90-day prioritized action roadmap with effort and impact scores
- Written report plus one live strategy session with your team
2.4x
Average revenue increase within 12 months for growth-stage brands following a Redefine strategy roadmap
Use case
Multiple brands, one platform, zero confusion.
You are managing or planning multiple storefronts. You need architectural clarity before execution. Your consultant maps the right multi-storefront setup for your team structure, your enterprise resource planning system, and your customers.
- Multi-storefront architecture review and recommendation
- Enterprise resource planning, order management, and integration alignment audit
- Team workflow and governance model design
- Performance and scalability assessment
- Phased implementation plan with timeline and resource estimate
45 days
Typical time from architecture consulting to first multi-storefront launch for enterprise brands
Use case
Evaluating BigCommerce? Start with the right questions.
You need more than a demo. Your consultant reviews your current platform, your operations, and your integrations to give you an honest picture of what a migration involves before you commit.
- Platform fit assessment against your specific requirements
- Migration complexity, risk, and data-mapping review
- Search engine optimization equity preservation strategy and redirect plan
- Integration mapping and estimated connection costs
- Go-live timeline and project brief for your team or agency
Zero
Revenue impact during migration cutover when Redefine builds the pre-launch checklist and go-live plan
Scope and deliverables
Four consulting paths, each delivering a tangible output
01: Discovery
Store Audit and Diagnostic
Your consultant reviews every layer of your BigCommerce store in a structured diagnostic. You find out where revenue is leaking before you spend another dollar on execution.
See full audit serviceConversion funnel
Cart, checkout, and post-purchase path scored and annotated
Search engine optimization architecture
URL structure, schema, crawlability, and content gaps
Speed and performance
Core Web Vitals, Stencil theme, and app-layer bottlenecks
Integration stack
Enterprise resource planning, customer relationship management, marketing, and fulfillment connection quality
90-Day Roadmap
Fix checkout abandonmentHigh impact
Rebuild category search engine optimization structureMedium impact
Connect Klaviyo abandoned flowHigh impact
Optimize product data for feedsMedium impact
02: Strategy
Platform Strategy and Roadmap
Your consultant turns audit findings into a sequenced growth plan. Every action item is ranked by effort-to-impact ratio so your team knows exactly what to build first.
The roadmap is written for your team, not for a board presentation. It includes platform-specific implementation notes your developers can act on immediately.
03: Advisory
Implementation Advisory
You have a development team or an agency on execution. Your consultant sits alongside them, answering architecture questions, reviewing work before it ships, and flagging platform-specific issues before they become problems.
Advisory is scoped by the sprint, not the month. You bring questions; you get clear answers grounded in actual platform knowledge.
See migration advisory scopeAdvisory session: live questions and answers log
Development team asks
"Should we use the native BigCommerce wishlists or a third-party app for our business-to-business buyers?"
Consultant answers
"Native wishlists lack account-level sharing for business-to-business. For your buyer portal use case, WishList Plus gives you the team-sharing and import controls you need without a custom build."
Development team asks
"Our product feed is pulling wrong prices for sale items since last week."
Consultant answers
"This is a known BigCommerce sale-price API response issue. Set your feed to pull `calculated_price` instead of `sale_price` and it resolves immediately."
Monthly retainer: sample roadmap cycleMonth 3 active
M1Audit and baseline metrics locked
M2Checkout fix and email flow launched
M3Search engine optimization category rebuild in
progress
M4Product information management integration scoped
04: Growth Retainer
Ongoing Growth and Optimization
Your consultant becomes a standing member of your monthly planning cycle. Each session reviews what shipped, scores the results, and sets the next priority. Strategy does not stall between sprints.
Connected to BigCommerce Growth Retainer for brands that want consulting plus execution under one roof.
Platform-specific proof
Strategy you can measure
Outdoor Lifestyle Brand
BigCommerce + Klaviyo + AmazonA direct-to-consumer outdoor brand with a loyal customer base. Strict channel constraints meant organic, email, and owned-channel strategy had to carry all revenue growth. No paid search, no traditional advertising.
The challenge
Scaling revenue in a competitive market while operating under advertising restrictions. The existing ecommerce setup had performance gaps, user experience friction, and fragmented email. Growth had to come from platform strategy and retention, not paid spend.
What changed
- Full BigCommerce store performance and user experience audit
- Klaviyo lifecycle strategy designed around purchase behavior
- Amazon channel strategy and product data governance
- Organic search engine optimization and content architecture roadmap
The result
$1M$3.8M
Annual revenue growth over 3 years. Strategy-led ecommerce consulting with no paid acquisition channel.
3 yearsFrom $1M to $3.8M. Strategy-first, zero paid ads.
Top channelEmail became the single largest monthly revenue
driver
Improved organic rankings and a stronger social presence delivered sustained traffic growth, positioning the brand as a scalable, high-performing operation in a restricted and competitive market.
Pricing and budget guidance
Three consulting tracks with clear scope
Select a track to see what it includes. View full agency pricing for development and execution estimates.
Track 01
Discovery
One-time platform audit and strategy session. The fastest way to know where your store stands.
From $2,500One-time fixed fee
- Full platform audit across 6 layers
- Written audit report with scored findings
- 90-day prioritized roadmap
- 1 live strategy walkthrough session
- Ongoing advisory not included
Timeline: 1 to 2 weeks from kickoff
Track 02: Most Popular
Advisory Retainer
Monthly consulting plus ongoing async support. Your consultant is part of your planning cadence.
From $3,500/monthRolling monthly, cancel anytime
- Everything in Discovery
- 2 monthly strategy sessions
- Async support between sessions
- Monthly roadmap review and reprioritization
- Development team implementation guidance
No lock-in. First month includes audit at no extra cost.
Track 03
Enterprise Advisory
Full-scope engagement with deep audit, architecture review, development team oversight, and quality assurance sign-off.
Custom pricingScoped to your project
- Everything in Advisory
- Architecture and multi-storefront design review
- Sprint-by-sprint development team oversight
- Pre-launch quality assurance and go-live sign-off
- Stakeholder reporting and executive summaries
Duration: typically 3 to 6 months. Scoped call required.
Platform-specific consulting
Every audit covers six critical layers
Generic agency reviews miss the BigCommerce specifics that drive revenue. Your consultant audits all six platform layers in a single engagement.
Platform audit in progress54/100: Needs review
Theme Architecture
67
Integration Stack
41
Search Engine Optimization
58
Conversion Funnel
52
Speed Performance
73
Analytics Setup
34
Overall platform health
0/100Review needed
Why Redefine consulting
Three things no typical consulting page will say
Built on the platform we consult about
Your consultant built stores on BigCommerce this year. The advice is not theoretical. It is drawn from watching what works and what breaks at scale in real production stores.
Every engagement ends with a document, not a conversation
Audits produce a written scored report. Strategy sessions produce a prioritized action document. You leave every engagement with something your team can act on that afternoon, not three weeks later.
You own the work and can take it anywhere
Consulting is priced and delivered independently of execution. Take the strategy to your internal developers or another agency. If you want Redefine to build it, that is a separate conversation you control.
Consulting connects across the Redefine service suite. Explore related paths:
Common questions
BigCommerce consulting FAQ
Still weighing whether a consulting engagement is right for your situation? These are the questions founders and ecommerce directors ask most before booking.
Every engagement begins with a platform audit covering your theme, integration stack, search engine optimization configuration, conversion flow, and analytics. You receive a written scored report and a prioritized roadmap. Advisory retainers add monthly strategy sessions, implementation guidance for your development team, and async support between sessions.
A Discovery audit runs one to two weeks from kickoff and delivers a written report plus a 90-day priority roadmap. Advisory retainers run month-to-month. Enterprise advisory engagements span three to six months depending on scope.
Both. The majority of our consulting clients are merchants already on BigCommerce who want a sharper growth strategy, better integrations, or a full platform audit. Migration advisory is a separate track for brands evaluating BigCommerce as their next platform before they commit to a project.
Support covers maintenance, bug fixes, and day-to-day operational tasks. Consulting is strategic. You bring questions about platform direction, integration architecture, conversion improvement, growth levers, or replatforming decisions, and you get expert answers grounded in actual platform build experience.
No. Consulting engagements are priced and delivered independently of any execution work. You keep every report, roadmap, and recommendation. You are free to take the strategy to your internal team or a different agency. If you want Redefine to handle implementation, that is a separate scope you choose separately.
BigCommerce consulting
Your store reviewed. Your strategy ready. In two weeks.
A BigCommerce consultant audits your platform, identifies your top revenue opportunities, and hands you a prioritized roadmap. No commitment required before the first call.
No commitment. No pitch.