Shopify B2B Manufacturing Ecommerce
Give your dealers and distributors a Shopify B2B wholesale portal built for how manufacturers actually sell
Redefine builds Shopify B2B portals for manufacturers: account-level pricing tiers, net payment terms, minimum order quantities, dealer account management, and enterprise resource planning integration. Your wholesale buyers self-serve. Your operations team stops managing orders by email and spreadsheet.
Account-level pricingNet payment termsMinimum order logicERP integration
Submit your brief · call within 48 hours · scoped proposal in 3 days · Sprint 1 within 1 week of sign-off
Your team's time investment across the full portal build is typically 3 to 4 hours per week: one sprint review, async feedback on designs and configurations, and a final quality assurance sign-off. We handle everything else.
Dealer portal: live accounts
847
Active dealers
$2.4M
This month
Live
Orders today
Shopify B2B for Manufacturers
| Platform | Shopify Plus · B2B on Shopify |
| Deployment type | Wholesale portal · Dealer management |
| Account pricing | Tiered · Per-account · Volume breaks |
| Payment terms | Net 15 · Net 30 · Net 60 · COD |
| Order minimums | Per-SKU · Per-category · Per-account |
| ERP integration | NetSuite · SAP · Microsoft Dynamics |
| Channel | DTC + Wholesale · Same Shopify instance |
Redefine Wholesale Build Spec: Rev. 2025
What manufacturers unlock when dealers self-serve through a Shopify B2B portal
72%
of business-to-business buyers now prefer digital self-service
over rep-assisted ordering: your wholesale portal captures this
shift before a competitor does
Gartner B2B purchasing research, 2024
Zero
manual order re-entry when your wholesale portal syncs directly
to your enterprise resource planning system: every dealer order
creates the corresponding inventory and fulfillment record
automatically
Shopify B2B integration removes the human bottleneck
3x
more dealer orders per month when wholesale buyers can order
24/7 without waiting for a sales rep: your revenue stops being
constrained by your team's working hours
Self-serve portals capture weekend and after-hours orders
One
Shopify instance for both your direct-to-consumer storefront and
your wholesale dealer portal: no separate platform, no
duplicated product catalog, no split operations team
Shopify Plus B2B runs on the same instance as your
direct-to-consumer store
The B2B Manufacturing Gap
What wholesale ordering looks like without a Shopify B2B portal, and after you build one
Every row below is a specific wholesale ordering workflow. Left column is how it works today. Right column is what your dealers and distributors experience after a Shopify B2B wholesale portal is live.
Current state
How dealers order today
With Shopify B2B
After the wholesale portal
Order placement
Dealer emails or calls a rep with a list of part numbers and
quantities. Rep manually enters the order. Errors, delays,
and confirmation loops consume 40 to 60 minutes per
wholesale order.
Self-serve portal ordering
Dealer logs into your branded Shopify B2B portal. Sees their
account-specific pricing, browses your catalog, adds to
cart, and completes the order. Order flows directly to your
enterprise resource planning system. Rep is never in the
loop.
Pricing visibility
Dealer doesn't know their current tier pricing without
calling. Rep checks a spreadsheet that may be outdated.
Pricing disputes delay orders and damage dealer
relationships.
Account-level pricing shown automatically
Every dealer logs into the portal and sees only their
contracted pricing: their tier, their volume breaks, their
negotiated rates, applied automatically to every product in
the catalog. No calls. No spreadsheets.
Credit and payment terms
Net 30 terms are tracked in a separate system. Credit limit
checks are manual. Accounts receivable team chases payments
with no visibility into open invoice status for dealers at
the point of ordering.
Credit terms enforced at checkout
Net 15, Net 30, and Net 60 terms are configured per dealer
account. Credit limits enforce at checkout. Dealers with
outstanding invoices over threshold are blocked or flagged
before the order is placed.
Inventory availability
Dealer doesn't know if a product is in stock until the order
is acknowledged, sometimes days later. Back-orders create
friction, complaints, and rep time spent on status calls for
orders that can't ship.
Real-time inventory from your enterprise resource planning
system
Dealers see real-time inventory levels in the portal, synced
from your enterprise resource planning system or warehouse
management system. Out-of-stock items show expected restock
dates. Pre-order and back-order options are available per
product configuration.
Wholesale Return on Investment Calculator
How much wholesale revenue is your manufacturer leaving in manual ordering processes?
Enter your current wholesale operation details. See the annual digital revenue opportunity a Shopify B2B portal creates, and what manual order processing is costing you right now.
Input your wholesale operation
150
102,000
$18,000
$1K$500K
70%
10%100%
45 min
10 min2 hours
Assumptions used in calculation
Rep labor cost: $35 per hour blended
Orders per dealer per year: average annual spend divided by
average order value ($800)
Portal digital capture rate: 85% of manual orders convert to
self-serve
Your wholesale portal opportunity
Total annual wholesale gross merchandise value
$2,700,000
Annual labor cost: manual ordering
$82,031
2,344 hours per year spent on manual wholesale order entry
Orders currently placed manually
2,362 orders
per year requiring rep involvement to complete
Annual saving from a Shopify B2B portal
$69,726
in labor recovery + 3x order volume potential at zero
additional rep cost
Submit your brief · call within 48 hours · scoped proposal in 3 days
What Redefine Builds
Six B2B wholesale capabilities built into your Shopify manufacturer portal
Each capability below requires Shopify Plus and custom implementation scoped to your dealer structure, enterprise resource planning system, and pricing configuration. None of it is default Shopify.
Capability 01
Branded wholesale dealer portal with account-level pricing and self-serve ordering
Every dealer logs into a portal branded to your manufacturer's identity, not a generic Shopify storefront. Each account sees only their contracted pricing tier, negotiated stock-keeping-unit-level rates, and volume break discounts. Redefine configures the pricing logic at the Shopify B2B company and location level, so pricing is applied by account, not by coupon code or manual override.
Account: Metro Hardware SupplyTier 2
$1.2M
Credit limit
Net 30
Terms
$340K
Available
Your pricing: Tier 2 dealer rates
Industrial Bracket Set: 48pc$84.60
Steel Fastener Pack 200-Unit$122.40
Capability 02
Net terms
Net 15, Net 30, Net 60, and cash-on-delivery configured per dealer account. Credit limits enforced at checkout before the order is submitted.
Net 30Net 60Cash on delivery
Capability 03
Minimum order quantity logic
Minimum order quantities enforced per stock-keeping unit, per product category, or per dealer tier, at the cart level, before checkout. No order below threshold is accepted.
Configured per-account, not site-wide
Capability 04
Enterprise resource planning and inventory sync
Shopify B2B orders sync to NetSuite, SAP, Microsoft Dynamics, or your enterprise resource planning system in real time. Inventory levels from your enterprise resource planning system push to the dealer portal automatically: no manual stock updates.
Capability 05: Quote-to-order workflow
Large dealers can request a quote directly through the portal. Redefine builds the quote approval workflow: dealer submits, your team approves, dealer gets notified, and the quote converts to a one-click order. Custom pricing, large-volume negotiations, and special project orders all handled inside Shopify without leaving the platform.
Request quote
Dealer submits
Review and approve
Your team
One-click order
Dealer completes
Capability 06
Dealer account management
New dealer onboarding, account activation, pricing tier assignment, and territory management all handled inside Shopify B2B. Your sales team manages accounts without developer involvement.
Client Proof
B2B operations centralized: fragmented multi-channel workflows unified, manual processes eliminated, $30M annual revenue achieved
SK
Sleekshop
Professional Beauty Supply · B2B and Multi-ChannelProfessional beauty supply distributor with high transaction volume across multiple channels requiring a centralized platform to eliminate operational fragmentation and scale to enterprise revenue.
The B2B operations challenge
Fragmented operations across marketplaces created severe visibility gaps into inventory, orders, and customer interactions. Manual processes across multiple platforms increased operational costs and slowed growth. The business needed unified order management, automated inventory tracking, and supplier coordination, running from one centralized system that could handle high transaction volumes without breaking.
What was built
A centralized architecture was implemented integrating multiple marketplaces into a single operational system. Dropshipping solutions automated order processing, inventory tracking, and supplier coordination. Advanced order management workflows enabled real-time tracking, unified customer views, and efficient fulfillment. Automated inventory management processes handled stock updates, product listings, and restocking. Custom reporting gave clear visibility into performance across all channels.
B2B operations outcome
$30M
Annual revenue achieved through centralized platform
automation and unified multi-channel operations management
- Manual order processing eliminated across all channelsAutomation replaced the manual workflows that capped growth at previous revenue levels
- Inventory visibility across all stock-keeping units and channels in real timeCentralized inventory management eliminated stock discrepancies and supplier coordination failures
- Scalable foundation for continued B2B revenue growthPlatform architecture supports higher transaction volumes without additional headcount
Why Redefine for B2B Manufacturers
Six ways a Redefine B2B wholesale portal differs from a generic Shopify agency's wholesale build
Business-to-business ecommerce for manufacturers has requirements that consumer-focused Shopify agencies don't build by default. These six capabilities separate a wholesale portal from a storefront.
Pricing configured at the Shopify B2B company level, not by coupon code or app
Generic agencies implement wholesale pricing via discount codes or third-party apps. Redefine uses Shopify B2B's native company and location pricing system: account-level pricing that applies automatically at login, with no codes, no workarounds, and no pricing visible to retail buyers.
Enterprise resource planning integration scoped to your inventory and order management system, not a generic connector
Redefine scopes the Shopify B2B to enterprise resource planning integration during Discovery: your specific NetSuite subsidiaries, SAP company codes, or Dynamics entities. Order sync, inventory push, and customer record matching are built to your enterprise resource planning system's data model, not a default field map that breaks on your first custom field.
Net payment terms enforced at checkout, not tracked outside the platform in a separate accounts receivable system
Redefine configures net payment terms as a native Shopify B2B checkout option: dealers select Net 30 or Net 60 at checkout, the order is flagged for accounts receivable, and credit limit logic prevents orders that exceed the dealer's approved credit line. Your accounts receivable team sees invoice status inside Shopify, not a separate spreadsheet.
Direct-to-consumer and wholesale on a single Shopify Plus instance: one catalog, one inventory, separate experiences
Redefine architects the Shopify Plus instance so your direct-to-consumer storefront and your B2B dealer portal share the same product catalog and inventory system, but display different pricing, different catalog visibility, and different checkout flows based on login context. No duplicate catalog. No separate platform to maintain.
Quote-to-order workflow built into the portal, not handled outside the platform via email chains
Large manufacturer orders often start with a quote, not a cart. Redefine builds the quote request, review, and approval workflow inside Shopify: dealers submit quote requests, your team responds with approved pricing, and dealers convert the approved quote to an order in one click. No email chains. No PDF attachments.
Dealer onboarding and account management inside Shopify: no developer required to add new accounts
Redefine configures dealer onboarding, account activation, pricing tier assignment, and territory management directly inside Shopify's B2B admin. Your sales team adds new dealer accounts, sets their pricing tier, and assigns their payment terms without opening a developer ticket. New dealers are live in minutes.
Common Questions
Shopify B2B for manufacturers: questions answered
Yes. Shopify Plus B2B uses a company and location pricing model that supports unlimited price lists: each dealer account is assigned to a company with its own contracted pricing, payment terms, and order minimums. Redefine configures the pricing logic at the B2B company level during the implementation. Pricing changes for a specific dealer are made in the Shopify admin without code changes.
Yes. Shopify Plus B2B allows both direct-to-consumer and wholesale to operate on the same Shopify instance, sharing one product catalog and one inventory system while showing different pricing, different catalog access, and different checkout flows depending on whether the session is a logged-in dealer or a retail buyer. Redefine architects the channel separation during Discovery so the two experiences are completely distinct for the buyer.
Redefine builds the Shopify B2B to enterprise resource planning integration scoped to your specific configuration: NetSuite, SAP, Microsoft Dynamics, or others. Shopify B2B orders create corresponding records in your enterprise resource planning system in real time. Inventory levels from your enterprise resource planning system or warehouse management system push to the dealer portal so buyers see accurate stock. Customer record matching, pricing tier assignment, and credit limit logic all connect to your enterprise resource planning system's data model. The scope and timeline are confirmed during Discovery.
A standard Shopify B2B wholesale portal with account pricing, net payment terms, minimum order logic, dealer account management, and enterprise resource planning integration takes 8 to 14 weeks from design approval to go-live. Builds requiring complex quote-to-order workflows, multi-subsidiary enterprise resource planning routing, or migration from a legacy wholesale platform take 12 to 20 weeks. Redefine delivers a specific scope and timeline after the scoping call.
Yes. Shopify B2B supports minimum order quantity configuration at the product and variant level. Redefine also builds per-account minimum order quantity logic where specific dealer tiers have different minimums for the same stock-keeping unit: a Tier 1 dealer may have a 100-unit minimum where a Tier 3 dealer has a 24-unit minimum. Cart validation enforces the correct minimum order quantity before checkout based on the logged-in dealer's account configuration.
Is This the Right Fit?
A Redefine B2B portal is built for some manufacturers, not all of them
Good fit for...
- Manufacturers with 50 or more active dealer or distributor accounts who currently manage orders by email, phone, or spreadsheet.
- Businesses running NetSuite, SAP, or Microsoft Dynamics who need a real integration, not a generic connector app.
- Operations with tiered dealer pricing, account-specific rates, and net payment terms that need to be enforced at checkout, not tracked manually.
- Manufacturers ready to move wholesale volume to self-serve digital ordering and free their sales team from manual order entry.
Not a fit if...
- You have fewer than 20 dealer accounts and wholesale volume doesn't justify a custom portal build yet.
- Your pricing model is simple and uniform: a single discount applied to all dealers with no account-specific tiers.
- You are not yet on Shopify Plus or are unwilling to migrate to it: B2B company-level pricing requires Shopify Plus.
- Your enterprise resource planning system is heavily customized and your team cannot provide a data model or integration contact during Discovery.
Not sure? Tell us your situation and we'll be straight with you. Tell us about your wholesale operation
Book Your Scoping Call
Your dealers want to self-serve. Your operations team wants to stop managing orders by email. Build the portal that fixes both.
Book a free 30-minute Shopify B2B manufacturer scoping call. Redefine reviews your current wholesale operation, your dealer structure, your enterprise resource planning system, and your pricing model, then delivers a specific portal scope and timeline before you commit.
No commitment. No pitch.
Your scoping call covers
1
Dealer structure and pricing model audit
Tier configuration, volume breaks, net terms, and
minimum order quantity logic reviewed before any build
scope is written
2
Enterprise resource planning integration requirements
confirmed
Order sync, inventory push, and customer record matching
scoped to your specific enterprise resource planning
system and data model
3
Portal scope and go-live timeline
Technical approach, deliverables, and launch date in
writing before you commit to anything
Tell us about your wholesale operation
We'll review your brief and send a scoped portal proposal within 3 business days.
Call within 48 hours · proposal in 3 days · Sprint 1 within 1 week of sign-off
Brief received
We'll review your wholesale operation and send a scoped portal proposal within 3 business days.
Call within 48 hours
Proposal in 3 days
30 or more B2B portals delivered
Full code ownership at handoff