220+ flows launched85+ brands servedKlaviyo partner
Klaviyo AutomationTurn new subscribers into first-time buyers automatically
A production-ready Klaviyo welcome flow, built, tested, and live in two weeks. Every email, every trigger, every segment configured to convert from day one.
Email 1 · Instant
Email 2 · Day 2
Email 3 · Day 5
Email 4 · Day 10
The Invisible Cost
Every day without a welcome flow is revenue leaving
A new subscriber is at peak interest the moment they sign up. Without a welcome sequence, that window closes in 72 hours, and most brands never get it back.
Without a welcome flow
SubscribesInstant
Silence3 days
Forgets youDay 7
UnsubscribesDay 14
Revenue draining right now
$0
At 500 subscribers/month · $85 average order · 20% first-email conversion rate
With Redefine's welcome flow
SubscribesInstant
Welcome sent5 min
First purchaseDay 3 to 5
Loyal buyerDay 14+
Revenue recovered
$0
Same 500 subscribers · $85 average order value · 20% conversion rate = $8,500/month recaptured
Welcome Flow Score
Score your current welcome flow in 60 seconds
Select every item your setup already handles. Your score reveals exactly where revenue is leaking, and what we fix first.
0/ 100
Critical gaps found
Your welcome flow has significant revenue leaks. We recover $4,000 to $12,000 per month for brands at this score.
Book A Setup CallGaps in key areas
You have foundations but are missing the sequences that drive repeat purchase. We fill the gaps in two weeks.
See What We FixStrong foundations
Your flow is well-configured. An audit may find segmentation or split-test improvements worth pursuing.
Get A Free AuditInstant trigger email live
Sends within 5 minutes of signup
Discount or offer in email 1
Incentive tied to first purchase
Subscriber segmented by source
Popup, footer, checkout differ
Multi-step sequence (4+ emails)
Not a single broadcast
Flow suppresses after purchase
Buyers exit before discount email
Mobile-optimized templates
Renders correctly on all devices
Key metrics tracked in Klaviyo
Open rate, conversion rate, revenue per recipient
A/B test on subject lines
At least one split test running
What We Build
A complete four-email sequence, production-ready
Click any email in the sequence to see what it contains, when it sends, and what it drives. The row also advances every 4 seconds while this section is on screen.
1
Instant · 0 to 5 min
Brand welcome
55 to 65%open rate
2
Day 2
Value story
38 to 48%open rate
3
Day 5
Social proof
30 to 42%open rate
4
Day 10
Last chance offer
28 to 38%open rate
What it contains
- Brand story and value proposition
- Welcome discount or exclusive offer
- Hero product highlight with call to action
Metric targets
Open rate55 to 65%
Click rate8 to 14%
Conversion rate4 to 8%
What it contains
- Founder story or brand mission
- Category education relevant to buyer
- Soft call to action: browse best-sellers
Metric targets
Open rate38 to 48%
Click rate5 to 10%
Conversion rate2 to 5%
What it contains
- 3 to 5 customer review highlights
- Before/after result proof
- Reminder of welcome offer expiry
Metric targets
Open rate30 to 42%
Click rate4 to 9%
Conversion rate3 to 7%
What it contains
- Final expiry reminder on discount
- Objection handling (question and answer format)
- Hard call to action: last 24 hours to claim
Metric targets
Open rate28 to 38%
Click rate6 to 12%
Conversion rate5 to 9%
Subscribed to list
Email 1 · Instant
Wait · 2 days
Email 2 · Day 2
If not purchased
Email 3 · Day 5
Email 4 · Day 10
Flow end · exit
Flow revenue (30d)
$12,840
Revenue per recipient
$4.28
Placed order rate
18.4%
Project Scope
Everything included. Nothing hidden.
Every deliverable below is included in a single module setup. Click any item to see what it contains.
Scope is confirmed before any work begins. You receive a line-by-line proposal within 3 business days of your brief submission.
Module scope
Klaviyo welcome flow setup
4 production email templates
Fully designed and coded HTML email templates. Mobile-responsive. Matches your Shopify brand fonts, colors, and logo. Includes text fallbacks and dark mode rendering checks.
Klaviyo flow build and quality assurance
Full flow architecture in Klaviyo: triggers, time delays, conditional splits, purchase suppression, and A/B test setup. Tested with Litmus before going live.
Segmentation strategy
Subscriber segmentation by acquisition source (popup, footer, checkout opt-in). Separate flow branches or suppression rules for each. Segments documented in Klaviyo and handed over.
Email copy (all 4 emails)
Conversion-focused copy written by our email strategist. Brand voice matched to your tone guide or existing copy. Two rounds of revisions included before final build.
Metric dashboard setup
Klaviyo reporting configured for open rate, click rate, placed order rate, and revenue per recipient. 30-day review call included to interpret early data and make adjustments.
Module pricing
Scoped before work starts
Line-by-line proposal · no commitment to receive a quote
What Good Looks Like
Metrics we hold ourselves to
Email 1 open rate
0%
Benchmark: 55 to 65%. Industry average: 21%
Revenue per recipient
$0
Per email sent across 4-step sequence
Placed order rate
0%
Non-purchasers converted in 10 days
Time to live
0d
Kick-off call to production-ready flow
Client Proof
What happens after the flow goes live
Client
Core Pickleball
Shopify · Sports equipmentConsumer brand selling pickleball equipment and accessories. Operating on Shopify with mid-market traffic volume and growing subscriber list.
The problem
Automated email campaigns were underutilized. New subscribers were not receiving a structured welcome sequence. Customer retention strategies and loyalty mechanisms were not yet in place, leaving significant repeat-purchase revenue uncaptured.
What we built
Klaviyo welcome flow setup alongside website optimization, loyalty program implementation, and search engine optimization improvements across product and content pages.
The result
0%
Increase in automated email-driven revenue within 60 days of welcome flow launch
Loyalty program increased repeat purchase rate
Automated campaigns nurtured leads to buyers
Overall Shopify conversion rate improved
Why Redefine
The difference is in how we scope the work
Other agencies
Welcome flow buried inside a broad retainer. No metrics defined upfront. No clear scope.
Redefine
Module-specific deliverables. Metric benchmarks set before work starts. Scope locked in writing.
Other agencies
Junior email coordinators building the flow. Review cycle can take weeks.
Redefine
Senior Klaviyo specialist on every module. Flow live within 14 days of kick-off.
Other agencies
Generic template-based emails. Same structure for every brand they work with.
Redefine
Custom copy, custom design, custom segmentation logic, built for your specific subscriber profile.
Other agencies
No post-launch review. Flow left running with no optimizations after delivery.
Redefine
30-day performance review call included. Metric data reviewed and one optimization round delivered.
Platform capabilities
Klaviyo flow architectureSenior level
Shopify integrationNative connector
Segmentation logicCustom per brand
A/B testing setupIncluded
Litmus email quality assuranceEvery template
Related modules
Common Questions
What you need to know before booking
We write all four emails as part of the module. You provide a brand overview and any existing tone guide or sample copy in the kick-off call. Two rounds of revisions are included before we move to build. Your team spends about 30 minutes on the copy review, nothing more.
Yes. We audit your existing flow first and identify which emails to keep, which to rewrite, and which to replace. An optimisation engagement is lighter in scope and faster to deliver. Book a brief call and we will tell you what the right approach is for your setup before committing to anything.
Klaviyo account access (read-only to start), your Shopify store URL, any existing brand guidelines, and a 30-minute kick-off call to cover audience, offer strategy, and existing flow performance. That is everything we need to scope and build the welcome sequence without taking more of your time.
A welcome flow delivers the highest return on investment at any list size: in fact, smaller lists see a higher conversion rate because you know your early subscribers well. The module is worth building from 50 monthly sign-ups upward. We confirm this in the scoping call so you only invest if it makes commercial sense.
This is a one-time module setup with a 30-day performance review call included. There is no retainer obligation. After the review, some clients continue with a monthly optimisation retainer; others manage the flow in-house from there. You choose what makes sense for your team size and goals.
This module is right for you if
Good fit
- Your store gets 300+ new subscribers per month
- You are live on Klaviyo and Shopify already
- You have no welcome sequence or a single-email flow
- You want a specialist to own the build end to end
- Speed matters: you need this live within 14 days
Not a fit yet
- Your store is not yet live or in pre-launch
- You have a high-performing 6-email welcome flow already
- You need 10+ flows built at once (ask about our retainer instead)
- You are not on Shopify or Klaviyo
Not sure which camp you are in? Tell us your situation and we will be straight with you.
Book Your Setup
Submit your brief. Get a scoped proposal in 3 days.
No commitment. No pitch. A clear-scope proposal based on your store, then you decide.
Call within 48 hours
Response guaranteed
Proposal in 3 days
Line-by-line scope
220+ flows built
Proven track record
You own the flow
No lock-in, ever
Tell us about your setup
Form
Submit brief → call within 48 hours → proposal in 3 days → Sprint 1 within 1 week of sign-off
Brief received
We will review your setup and send a scoped proposal within 3 business days. You will hear from us first by email within 48 hours to confirm the brief.