Multichannel Sync Software
Stop losing sales to inventory sync lag across every channel
Redefine Channel Sync reads directly from your native order management system. Inventory, orders, prices, and content stay accurate on every marketplace the moment something changes. No third-party sync tool. No polling delay.
AmazonWalmarteBayEtsy100+
Channels
The Cost of Fragmented Sync
Every sync gap is a lost sale waiting to happen
Multichannel brands running disconnected sync tools oversell, upset buyers, and absorb penalties. The root cause is always the same: inventory truth lives in one system, sync logic lives in another.
Without Unified Channel
Sync
- Oversells from stale inventory counts
Your order management system says 12 units. Your sync tool polled 4 minutes ago. Amazon shows 12. You have 2.
- Order acknowledgment lag triggers cancellations
Marketplaces cancel orders when acknowledgment takes longer than their service level agreement window.
- Price sync mismatches cause repricing violations
A pricing rule changes at 9am. Your sync tool pushes it at 9:47am. Competitors undercut you in the window.
- Content updates require manual re-upload per channel
One product description change means re-exporting feeds for Amazon, Walmart, and eBay separately.
- Conflict resolution is a manual daily task
Two channels claim the same stock. Nobody has a priority rule. Someone's order gets cancelled.
With Redefine Channel
Sync
- Order management system is the single inventory source of truth
Channel Sync reads directly from native order management system. There is no poll interval. Every channel reflects live stock.
- Orders auto-acknowledged the moment they arrive
The sync layer routes orders to order management system in real time and fires acknowledgment back before the service level agreement window closes.
- Channel-specific price rules push on change
Markup and markdown rules apply per channel and push the moment the base price changes. No window, no lag.
- Product information manager change triggers automatic field updates everywhere
Update once in product information manager. Content sync propagates the change to every connected channel automatically.
- Priority rules resolve channel conflicts automatically
Define which channel wins when stock is contested. Rules run silently. No manual intervention needed.
Live Sync Monitor
Every channel, every update, one live view
The Channel Sync dashboard shows inventory state, order acknowledgment status, price sync health, and content propagation across every connected channel in real time.
0
Active Channels
0
Items Synced
0
Orders Acknowledged
0
Sync Errors
| Channel | Inventory | Orders | Price Sync | Content | Last Sync |
|---|---|---|---|---|---|
| Amazon US | Live | 12 acknowledged | Synced | Up to date | 3s ago |
| Walmart | Live | 7 acknowledged | Synced | 1 pending | 7s ago |
| eBay | Live | 4 acknowledged | Synced | Up to date | 11s ago |
| Etsy | Syncing... | 2 acknowledged | Synced | Up to date | 2s ago |
| Live | 3 acknowledged | Synced | Up to date | 5s ago |
Inventory
accuracy0%
Order
acknowledgment rate0%
Price sync
health0%
Recent Sync
Events
09:14:32Amazon US: 847 items inventory updated from order management system
09:14:29Walmart: Order #WM-44192 acknowledged in 1.3s
09:14:21Walmart: 1 content field pending product information manager push (ETA 8s)
09:14:18Price rule "Marketplace +12%" applied: 6 channels updated
09:14:11Conflict rule fired: Amazon priority over eBay. 14 units reallocated
How Channel Sync Works
From order management system change to every channel in under 5 seconds
Channel Sync sits between your native order management system and every connected marketplace. It listens for changes and pushes them immediately. No polling. No middleware. No separate sync subscription.
Step 1: Order
Management System Inventory Event
Event IDItemOld QtyNew QtyTrigger
EVT-00441EYEGLS-BLK4834Order fulfilled
EVT-00440SNGLS-GRY123Low stock
EVT-00439EYEGLS-BRN0120Restock
received
Sync event fired to Channel Sync layer: 3 items queued
Step 2: Channel
Rules Engine
| Channel | Price Rule | Priority | Buffer |
|---|---|---|---|
| Amazon US | +12% | P1 | 2 units |
| Walmart | +8% | P2 | 1 unit |
| eBay | +5% | P3 | 0 units |
Rules applied to 3 items: ready to push to 5 channels
Step 3:
Simultaneous Push
Amazon US
100%
Walmart
100%
eBay
100%
Etsy
87%
Facebook
100%
Push complete in 4.2s: all channels updated
Step 4:
Acknowledgment and Error Handling
09:14:33Amazon Order #114-2231993
acknowledged (0.9s)
09:14:31Walmart Order #WM-44192
acknowledged (1.3s)
09:14:28Etsy: Field "material_type"
missing. Product information manager enrichment task auto-created
09:14:25eBay Order #EB-8812 acknowledged
(2.1s)
1 error auto-routed to product information
manager workflow. No manual intervention required.
Channel Sync Capabilities
Five sync types. One unified layer.
Real-time inventory sync
Every inventory movement in order management system propagates to all connected channels instantly. No polling. No stale counts. No oversells.
Learn more →
Order sync and acknowledgment
Orders from every channel route to order management system automatically. Acknowledgment fires back before marketplace service level agreement windows close. Zero cancellations from late acknowledgments.
Learn more →
Price sync with channel rules
Set markup or markdown rules per channel. Base price changes in your pricing engine push immediately to every channel with the correct rule applied.
Learn more →
Content sync from product information manager
Update a description, image, or attribute in product information manager once. Content sync pushes the change to every channel automatically. No re-upload. No feed re-export.
Learn more →
Conflict resolution and priority rules
Define which channel wins when two channels compete for the same stock. Rules run automatically. No one on your team makes a manual call at peak load.
Learn more →
Native order management system connection
Channel Sync reads inventory and order state directly from the platform's native order management system. No third-party sync tool subscription. No integration to maintain. One source of truth.
See how it works →
Proof
Real-time sync scaled a multichannel retailer to $6 million
Client
Eyeglasses123
Online
Retail: EyewearAn online retailer selling branded sunglasses and eyeglasses across Shopify and multiple external marketplaces.
Problem
Rapid growth across multiple marketplaces created operational complexity. Inventory synchronization in real time was unreliable. Manual processes limited scalability and created fulfillment errors across channels.
Result
$0
Annual revenue
achieved
Real-time inventory sync across all channels, automated restocking alerts, and consolidated multichannel order management enabled Eyeglasses123 to scale from manual operations to $6 million in annual revenue with reduced overhead.
Why Redefine
Other tools sync feeds. Redefine syncs the entire operation.
Every other multichannel sync tool is a middleware layer bolted on top of your order management system. Redefine Channel Sync reads directly from the same order management system your warehouse team uses. One source. Zero translation layer.
No polling interval
Most sync tools poll your order management system every 5 to 15 minutes. Redefine reads on change. The moment order management system updates, channels update.
No third-party tool subscription
Channel Sync is native to the platform. You pay nothing extra for the sync layer. No API key. No integration maintenance. No monthly sync tool fee.
Closed-loop error correction
When a sync error is caused by a missing product information manager field, the platform auto-creates a product information manager enrichment task. The error fixes itself without manual handoff.
| Capability | Typical sync tool | Redefine |
|---|---|---|
| Inventory sync source | Third-party API poll | Native order management system: on change |
| Sync latency | 5 to 15 minute polling window | Under 5 seconds |
| Order acknowledgment | Batch, delayed | Real-time, automated |
| Price rules per channel | Manual rule setup per tool | Native, per-channel rules |
| Content propagation | Manual re-feed per channel | Auto-push from product information manager |
| Conflict resolution | Manual daily review | Automated priority rules |
| Error auto-correction | Manual ticket creation | Product information manager enrichment task auto-created |
| Additional subscription cost | Yes, per tool | None: native to platform |
Is This Right for You?
Channel Sync is built for specific situations
Good Fit
You sell on 3 or more marketplaces and manage inventory manually across each one
You have had oversells, late order acknowledgments, or marketplace penalties in the past 90 days
You are paying for a third-party sync subscription that adds latency and complexity
You need channel-specific pricing without maintaining separate price files per marketplace
Your operations team spends more than 2 hours per week resolving sync-related conflicts manually
Probably Not The Right
Fit
You sell on a single channel only and have no plans to expand
Your catalog is under 50 items and order volume is low enough that manual updates take under 30 minutes per day
You have a custom sync integration that already performs at sub-second latency with zero maintenance overhead
Not sure which applies to you? Tell us your situation and we will be straight with you. Describe your setup →
Common Questions
Frequently asked questions
Feed management tools build and schedule product feeds for listing creation. Channel Sync handles the operational layer: real-time inventory state, order acknowledgment, price propagation, and conflict resolution. Both exist in Redefine but serve different jobs. Feed management publishes your catalog. Channel Sync keeps it accurate after publication.
No. Channel Sync is native to the Redefine platform. It reads directly from the same order management system that handles your warehouse and fulfillment operations. There is no separate tool, no API key to manage, and no third-party sync subscription to maintain. The sync capability is included in the platform.
You configure a ranked priority list per channel in the platform. When a conflict is detected, the system allocates available stock to the highest-priority channel first, updates counts on all other channels immediately, and logs the resolution event. No manual intervention is required at the time of the conflict. You review the log after the fact.
Channel Sync identifies the missing field and auto-creates a product information manager enrichment task assigned to the relevant product team. Once the product information manager record is completed, the sync retries automatically. The listing error resolves itself without a support ticket, a manual re-export, or any message between teams.
Channel Sync connects to all marketplaces supported by the Redefine Marketplace and Channel Management product, which includes Amazon, Walmart, eBay, Etsy, Facebook, Target Plus, Best Buy, Home Depot, and 100 or more additional channels. New marketplace connections reuse your existing product information manager catalog, order management system routing, and pricing rules without re-configuration per channel.
Get Started
See Channel Sync on your catalog
Tell us how many channels you run and where the sync breaks down today. We will show you exactly what a native order management system-connected sync layer changes for your operation.
Your team's time investment to get Channel Sync configured is 2 to 3 hours total: one setup call, async channel rule review, and a go-live sign-off. We handle everything else.
Call within 48 hours of submission
Scoped channel sync proposal in 3 business days
Sprint 1 begins within 1 week of sign-off
No commitment. No pitch.
Brief received
We will review your channel sync situation and send a scoped proposal within 3 business days.
Tell us about your channels
form
Call within 48 hours · proposal in 3 days · Sprint 1 within 1 week of sign-off
Call within 48 hours
Proposal in 3 days
100+ brands served
Native: no extra tool cost
Ready to Eliminate Sync Lag?
See exactly how Channel Sync works for your catalog
Show us your channel stack and we will walk you through the sync layer, the priority rules, and the order management system connection that removes every third-party sync tool from your operation.
No commitment. No pitch. Just a look at how the sync layer works.
