Marketplace and Channel Management
Channel Management Software
Channel Management Software
That Keeps Every Listing Live
Stop finding out about rejected listings from a sales drop. Redefine syncs every stock keeping unit across every channel, catches errors before they cost revenue, and corrects them automatically inside your product information management system.
0 stock keeping units
syncing live right now
Channel Health
Amazon
847 live
Walmart
723 live
eBay
612 live
Target Plus
3 fixing
Etsy
210 live
Recent Fixes
GTIN auto-filled on 4 stock keeping
units
Category re-mapped on 11 stock
keeping units
Walmart listing resubmitted
Target Plus: fixing 3 stock keeping
units...
Order management sync: live
Connects natively to your channels and backend systems
The Channel Management Problem
Your team spends hours every week on problems the platform should prevent
One toggle. Two realities. See what your operations look like today versus what they look like when Redefine runs the channels.
Without RedefineWith Redefine
Today: Manual chaos
- Listing rejections discovered from sales drops, not from your tools
- Attribute mapping redone from scratch every time you add a channel
- Separate tools for feeds, order management, product information management data, and inventory sync
- New channel launches take 6 to 8 weeks of engineering time
- Three people managing errors that one system should catch automatically
32%of team time on manual channel fixes
6 to 8weeks to launch a new marketplace
With Redefine: Automatic control
- Listing errors caught and fixed automatically before going live
- Product information management attributes map once and inherit across every channel automatically
- Native order management system drives inventory sync, no third-party tool required
- New channels launch in 3 to 5 days reusing your existing product information management catalog
- One person manages all channels from a single rejection-free dashboard
0third-party sync tools needed
3 to 5days to launch a new channel
Marketplace Connect
Connect a channel. Watch everything sync.
Click any marketplace below. This is what it feels like to add a channel to Redefine. Your product information management catalog maps automatically, your order management routing configures itself, and every stock keeping unit goes live.
Redefine0 connected
Connect a channel to see the live feed
Total stock keeping
units live0
Channels
connected0
Sync
errors0
This is a live product simulation. Every connection pulls from your existing product information management catalog and order management routing, no reconfiguration needed.
Platform Modules
Seven modules. One platform. Zero bolt-ons.
Every module reads from the same product information management, order management system, and pricing engine that powers your business-to-business and direct-to-consumer channels. No third-party sync tool. No re-mapping per module. Hover each module to see what makes it different.
Marketplace Core
Connect to 100+ marketplaces. Centralized listing management with unified order inbox.
Unlike point solutions, Redefine's marketplace core reads inventory directly from your native order management system. No third-party sync layer, no delay, no mismatch.
Explore module ›Feed Management
Product feed creation, scheduling, transformation rules, and ad channel feeds for Google and Meta.
Feed rules draw directly from live product information management attributes. No field mapping redone per channel. Update the product information management system, every feed updates automatically.
Explore module ›Mapping
Category mapping to marketplace taxonomy, attribute normalization, ASIN, EAN, and UPC mapping.
Map once in Redefine. Attribute rules cascade across all channels. Add Walmart to an Amazon-mapped catalog without rebuilding from scratch.
Explore module ›Listing Optimization
AI-assisted content generation, keyword recommendations, A+ content, image validation per channel.
AI optimization uses the full product information management record, specs, assets, and descriptions, as its input. Not just the listing title. Richer output, fewer rejections.
Explore module ›Diagnostics
Rejection detection, listing health scores, error dashboard, compliance alerts for policy changes.
When a listing error is detected, Redefine auto-creates a product information management enrichment task for the missing field and resubmits. You watch the tile turn green.
Explore module ›Channel Sync
Real-time inventory sync, order sync across channels, price sync with channel-specific markup rules.
Channel sync reads from the native order management system for inventory and order state. No third-party inventory sync tool needed. One source of truth across all channels.
Explore module ›Launch Management
New marketplace launch wizard, bulk listing migration, international expansion, localization support.
A new marketplace launch reuses your existing product information management catalog, pricing rules, and order management routing. No per-channel reconfiguration. Days, not weeks.
Explore module ›
Channel Launch Wizard
Launch a new channel. Right now. Walk through it.
Pick a marketplace. Click through four steps. See exactly how Redefine collapses a 6-week launch into 3 to 5 days by reusing your existing catalog, pricing, and order management.
Step 1 of 4
Step 1: Product information management catalog mapping
Redefine reads your existing product information management catalog and maps your attributes to the marketplace taxonomy. No manual field entry. No spreadsheets.
Product TitleMapped
BrandMapped
GTIN / BarcodeMapped
Category: Sports and OutdoorsConfirmed
847 stock keeping units totalReady to
list
Without Redefine: 2 to 3 weeks
of manual mapping
Step 2: Pricing rules
Your existing pricing rules apply. Set a channel-specific markup and a price floor. Redefine applies them across all 847 stock keeping units instantly.
%
Active (from global rules)
Example: $49.99 base$53.99 on this channel
Without Redefine: Pricing rules
rebuilt per channel
Step 3: Order management routing
Order routing configured from your existing order management system setup. Orders from this channel route automatically to the nearest warehouse with capacity.
Primary
warehouse: East Coast
Overflow: West
Coast third-party logistics
Service level
agreement: 2-day fulfillment
Inventory
sync: real-time via native order management system
Without Redefine: Separate
order management system connector built per channel
Step 4: Launch
847 stock keeping units mapped, priced, and routing configured. Click Launch and your catalog goes live.
847stock keeping units
ready
4steps taken
3 daysversus 6 weeks
manually
Walmart is live. 847 stock keeping units syncing.
Choose a marketplace above to begin
Platform Scale
The numbers that define zero-error channel management
0
Marketplaces and channels connected from a single platform
Amazon, Walmart, eBay, Etsy, Target Plus, Google Shopping, Meta, and 93 more
0
Third-party inventory sync tools required
Redefine's native order management system drives inventory and order state across every channel
0
Average time to launch a new marketplace channel
Reusing your existing product information management catalog, pricing rules, and order management routing configuration
"By the time you trace the error back to a missing attribute or a bad feed rule, you have lost days of revenue."
This is the operational reality Redefine eliminates. Every error caught before it costs a sale.
Listing Health Clinic
You just logged in. You have rejected listings.
You just logged in. You have rejected listings.
Fix them right now.
This is your channel manager dashboard. Click a red or amber tile. See the exact error. Click Auto-Fix and watch Redefine correct it inside your product information management system and resubmit.
Nike Air Zoom 40
Blue, Size 10
Sony WH-1000XM5
Black, Wireless
Apple AirPods Pro 2
White, USB-C
Puma RS-X
White, Size 9
Samsung Galaxy S24
128GB, Phantom Black
Levi's 511 Slim
32x30, Indigo
Error title
How Redefine fixes this:
Detecting error...
Creating product information
management enrichment task...
Populating field in product
information management...
Resubmitting to channel...
Listing is
live.
Showing 6 of 847 stock keeping units. See your full catalog in a demo ›
Proof
What multi-marketplace operations look like
What multi-marketplace operations look like
when the platform does the heavy lifting
EYEGLASSES123Online Retail / Multi-Marketplace
What They Do
An online retailer of branded sunglasses and eyeglasses selling across Shopify and multiple external marketplaces simultaneously.
Problem
Rapid growth across multiple marketplaces created operational breakdown. Returns were unmanaged, inventory was out of sync in real time, overhead was rising, and supplier reliability was inconsistent. Existing systems had no automation or cross-channel integration capable of supporting scale.
Solution
A custom order management system with real-time order tracking and stock synchronization across every channel. Shopify integrated with external marketplaces to automate data flow and eliminate manual processes. A custom inventory layer added automated restocking alerts, consolidated sales tracking, and supplier performance visibility.
Result
0M
Annual revenue scaled to $6 million. Operational costs reduced through automation. Inventory accuracy and order fulfillment efficiency improved across all channels, maintaining consistent customer experience through rapid growth.
Who It's For
Built for every team that sells across channels
Pick your role. See how Redefine solves your specific channel management challenge.
For consumer brands selling direct and on marketplaces
You run a direct-to-consumer storefront and sell on Amazon, Walmart, and Etsy simultaneously. Every channel needs a different attribute format and a different content strategy. Redefine keeps your product information management system as the single source of truth and auto-adapts your catalog per channel.
- AI listing optimization uses your full product information management record, not just the title
- A+ content and image validation per channel
- Marketplace channel and direct-to-consumer store governed from one admin
Direct-to-Consumer
Store2,340 products live
Amazon2,340 synced
Walmart2,340 synced
Etsy1,840 synced
Listing errors
today0
For multichannel retailers managing high stock keeping unit counts
You have 5,000 or more stock keeping units across a dozen channels. Keeping inventory accurate, listings healthy, and orders flowing without a team of six people requires a platform that automates the repetitive work entirely.
- Real-time inventory sync driven by native order management system, no third-party tool
- Unified order inbox from all marketplace channels
- Marketplace performance benchmarking across all channels
Total stock
keeping units across all channels5,840
Active
channels12
Orders
today284
Inventory sync
lagReal-time
Oversells this
week0
For distributors managing multiple supplier catalogs
You ingest product data from dozens of suppliers, normalize it, and push it to marketplace channels on their behalf. Redefine's product information management normalization and feed transformation handle the translation work without custom engineering per supplier.
- Attribute mapping and field normalization across supplier formats
- Product ID and barcode mapping (ASIN, EAN, UPC) across catalogs
- Feed scheduling and automated updates per channel requirement
Supplier catalogs
ingested34
Stock keeping
units normalized48,320
Feed
destinations7 channels
Normalization
errors0 today
Frequently Asked Questions
Questions teams ask before switching to Redefine
Standalone tools connect your existing product information management, order management system, and commerce platform to channels via a third-party layer. Redefine is the product information management, order management system, and channel management in one platform. Feed rules draw directly from live product information management attributes. Inventory sync reads from the native order management system with no middleware. When a listing is rejected, an automatic product information management enrichment task is created and the listing is resubmitted. Standalone tools surface the error. Redefine fixes it.
Typically 3 to 5 days. Your existing product information management catalog, pricing rules, and order management routing are reused automatically. There is no per-channel reconfiguration. The launch wizard maps your attributes to the new marketplace taxonomy, applies your existing pricing rules with an optional channel markup, and configures order routing in four steps. Compare this to 6 to 8 weeks with a standalone tool that requires custom integration work per channel.
Redefine monitors compliance alerts for marketplace policy changes automatically. When a requirement changes, affected listings are flagged in the Diagnostics module. Where the fix involves a data field, a product information management enrichment task is created and the listing is corrected and resubmitted automatically. For structural changes, your team is notified with specific guidance on which listings are affected and what needs to change.
Redefine includes a native product information management module. Most customers migrate their product data into Redefine's product information management system and retire standalone tools within the first few months. Redefine integrates with existing enterprise resource planning systems (SAP, NetSuite, Microsoft Dynamics, Oracle) as the source of truth for inventory and order state. The integration is bidirectional. Your enterprise resource planning system keeps its role. Redefine handles everything from product information management to channel management to order management.
Yes. Redefine supports region and currency localization for marketplace listings, international marketplace expansion including regional taxonomy mapping, and multi-language content support. Launching on a regional marketplace uses the same launch wizard as a domestic channel, with locale-specific attribute requirements handled automatically. Explore the Launch Management module ›
Is This Right For You?
Who Redefine channel management is built for
We would rather help the right team than sell to the wrong one.
Good fit for
- You sell the same catalog across 3 or more marketplace channels and your inventory goes out of sync between them.
- Listing rejections are discovered from sales drops, not from a monitoring tool.
- You want to launch new channels in days, not the 6 to 8 weeks your current setup requires.
- Your team spends more than 20% of their week on manual channel maintenance and error fixing.
- You need product information management, order management, and channel management connected natively with no middleware.
Not a fit if
- You sell on a single channel only and have no plans to expand to additional marketplaces.
- Your catalog is under 100 stock keeping units and managed manually without recurring listing errors.
- You need a lightweight standalone feed tool with no order management or product information management integration requirements.
- You need to go live within two weeks with no onboarding or configuration support.
Not sure? Tell us your situation and we'll be straight with you.
Start Here
Tell us what your team is managing manually
Scoped before work starts. Line-by-line detail. No commitment to receive a proposal.
Form goes here
Response within 48 hours
Scoped proposal in 3 days
180 projects completed
Full code ownership on
handoff
Get Started
Every stock keeping unit live. Every channel in sync. Zero manual firefighting.
See how Redefine connects your catalog, syncs your inventory, fixes your listing errors, and launches new channels in days, not weeks.
Pricing is tailored to your catalog size and channel count.