Ten products. One platform. Zero middleware.
Ecommerce Software That Runs Your Entire Commerce Operation
Your team manages B2B portals, DTC stores, product catalogs, marketplaces, and fulfillment every day. Redefine connects all of it in one platform with one data model and no sync jobs.
Submit your brief → call within 48 hours → platform demo in 3 days → onboarding within 1 week of sign-off
Orders synced
Real-time across all channels
Catalog published
All channels updated
automatically
The fragmentation problem
Your stack is working against you
Five tools. Five sync jobs. Five failure points.
Your order management system does not know what your product information management system just updated. Your content management system cannot read your B2B pricing. Your AI runs on stale exports.
Every new channel adds another integration.
Another vendor. Another contract. Another gap where data falls through and your team spends a sprint fixing it.
You manage tools instead of commerce.
Your team has the skills to grow revenue. Your stack has them fixing sync errors instead.
When your platform shares data natively, your team ships faster, your AI works better, and your channels stay in sync without a single sync job.
Built for your whole team
Every role gets the platform they need
Open orders
1,847
All channels synced
Inventory
alerts
12
Low-stock,
auto-routing
Returns queue
34
14 resolved today
Order IDChannelStatusWarehouse
#ORD-84921B2B PortalRoutedChicago
#ORD-84920MarketplaceProcessingDallas
#ORD-84919DTC StoreDrop-shipSupplier
Platform
revenue (month to date)
$4.2M
+18% month over month
Catalog
completeness
94%
312 products need review
B2B revenue
$2.1M
DTC revenue
$1.4M
Marketplace
$0.7M
AI
suggestion ready
Generated 48 product
descriptions from product information management data. Review queue: 48 items.
PageStatusPublished
Summer Collection
Product Listing PageLive2 min ago
B2B Account
LandingReviewPending
Product enrichment
batchScheduledTomorrow 9am
GET /api/v1/products?channel=b2b&account=acct_8821
// Response
{"products": [{"sku": "PRD-001","price": 48.50,
"stock": 240, "channel_content": {
"b2b": {...}, "dtc": {...}, "marketplace": {...}
}}, ...], "total": 1842}
200
OK42ms
SOC 2 Type II
Single sign-on across
all modules
The complete suite
Ten products. One data model. Zero middleware.
Each product works independently and connects natively to the rest. Add one, and it shares data with all the others automatically.
Core platform
Omnichannel Commerce Platform
B2B portals, DTC storefronts, dealer portals, quote-to-order, and multi-brand stores from one admin with shared account and product data.
B2B
portal with account-specific pricing
DTC storefront with full checkout
Dealer and distributor portals
Request for quote and negotiation workflows
Explore product
CMS Platform
Visual editor, headless delivery, multi-site publishing, and digital asset management built for commerce-aware content.
Drag-and-drop visual editor
Multi-site and multi-brand admin
REST
and GraphQL content delivery
Explore product
Forms and Workflow Software
Drag-and-drop forms with multi-step approval routing, conditional logic, document automation, and enterprise resource planning integration.
Multi-step approval routing
Automatic document generation
Submission inbox with bulk export
Explore product
Program Store Software
Company stores, team stores, and redemption programs managed with native product information management data, order management system fulfillment, and budget controls.
Store credit and budget allocation
Digital proof and artwork approval
Program-level analytics and reporting
Explore product
Product Information Management
Single source of truth for your catalog, enriched, governed, and syndicated to every channel from one record.
AI-powered attribute generation
One-click syndication to all channels
Completeness scoring and governance gates
Explore product
Order and Inventory Operations
Centralized order management, multi-location inventory, returns, and supplier routing in one queue across every channel.
Real-time inventory across all locations
Intelligent order routing rules
Drop-ship and supplier portal
Explore product
AI-native
AI and Automation
AI agents that enrich, route, optimize, and act across every platform module. Every action is reviewable, reversible, and auditable by your team.
AI content grounded in live product information management data
Cross-module automation with one rule
Human-in-the-loop controls on every agent
Natural language buying and admin interface
Explore product
Marketplace and Channel Management
Manage listings, feeds, and orders across 100-plus marketplaces from one connected hub. Synced from your native product information management and order management systems.
Real-time listing and inventory sync
AI-assisted listing optimization
Feed error dashboard and diagnostics
Explore product
Analytics and Reporting
Cross-platform dashboards spanning commerce, operations, catalog health, and channel performance in a single view.
B2B, DTC, marketplace, and program revenue
AI anomaly detection and forecasting
Scheduled reports and email delivery
Explore product
Governance, Security and Compliance
Role-based access, unified audit trails, single sign-on, SOC 2 Type II certification, and a single publish-gate policy across every module.
One
role-based access control system across all modules
SOC
2 Type II, PCI DSS, GDPR
Unified audit log for every platform action
Explore product
Platform architecture
Every product shares the same data layer
No sync jobs. No middleware. No integration tax. Hover a product node to see how it connects.
Hover a product node to see how it connects to the rest of the platform.
All products share one account
data model
One rule can trigger actions
across all modules
One audit trail spans every
platform action
One single sign-on login governs
access to all modules
Proof
Connected commerce delivers results
Company
Corporate Gear
Corporate Branding and ApparelCorporate Gear manages branded merchandise and apparel programs for businesses across the country, serving both B2B and DTC buyers.
The problem
The platform needed to handle dropshipping, customer personalization, and complex inventory across multiple channels. Without a connected system, conversion growth stalled and operational overhead increased.
The solution
A unified commerce strategy connected each part of the operation from catalog management to checkout. Continuous testing and data-driven optimization ran across every channel without rebuilding tools each time.
The result
$120M
Annual revenue achieved through connected commerce operations, sustained by a platform that scaled without adding integration overhead.
Why Redefine beats the stack
Point solutions add up. Redefine adds value.
When each function lives in a separate tool, your team spends its energy managing connections. When they share one platform, they focus on growing revenue.
| Capability | Point solutions | Redefine |
|---|---|---|
| Data sharing between modules | Sync jobs, webhooks, and middleware | Native, real-time, no sync required |
| Vendor management | Multiple contracts, multiple service level agreements | One vendor, one service level agreement, one support team |
| AI capabilities | Module-isolated with stale data | Cross-platform agents on live data |
| Governance and access control | Configured separately per tool | One role-based access control system across every module |
| New channel launch | New integration build each time | Reuse existing product information management, order operations, and pricing setup |
Who uses Redefine
Industries
Manufacturing, distribution, wholesale, promotional products, industrial supply, and branded merchandise.
Company size
Mid-market brands managing 10,000-plus stock-keeping units, multiple sales channels, and complex operational workflows.
Roles that benefit most
Operations managers, Chief Operating Officers, marketing directors, IT leads, and catalog managers who run multi-channel commerce daily.
Frequently asked questions
What products are included in the Redefine ecommerce software suite?
The suite includes ten products: Omnichannel Commerce Platform, CMS Platform, Forms and Workflow Software, Program Store Software, Product Information Management, Order and Inventory Operations, Marketplace and Channel Management, AI and Automation, Analytics and Reporting, and Governance, Security and Compliance. All share one data model and connect natively without middleware.
Can Redefine handle B2B and DTC commerce at the same time?
Yes. Redefine runs B2B portals, DTC storefronts, dealer portals, and program stores from one admin with shared product data, account data, and pricing rules. No separate tools or middleware are required between them.
How does Redefine compare to using separate point solutions?
Point solutions require integrations, sync jobs, and middleware between each tool. Redefine shares data natively across all modules, which eliminates sync lag, reduces vendor contracts, and enables AI and automation to act across the entire platform without custom development work.
Which integrations does Redefine support?
Redefine connects natively with enterprise resource planning systems including SAP, NetSuite, and Microsoft Dynamics; customer relationship management platforms; third-party logistics and fulfillment providers; marketplaces including Amazon, Walmart, and eBay; and procurement systems including Ariba, Coupa, and Jaggaer. See the full list on the integrations page.
How quickly can a team go live with Redefine?
Implementation timelines depend on your current stack, data volume, and channel complexity. Because all Redefine modules share one data model, adding a second or third product after initial launch is significantly faster than deploying a separate tool. Contact the team for a tailored estimate.
Ready to see it
See every product work together in one session
Show us your current stack. We will show you exactly which products apply, how they connect, and what your team gains on day one.
Response within 48 hours
Tailored demo in 3 days
No commitment to receive a demo
Your data, your platform ownership
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