Product Information Management
Manage product information once,
Manage product information once,
publish everywhere automatically
Every description, image, and specification goes live on every channel the moment it is approved. No manual copying. No missed updates. No rejected listings.
Submit your brief → call within 48 hours → scoped proposal in 3 days → first sprint within 1 week of sign-off
Live on your catalog right now
Sara K. published product update
Pump Seal Kit 340B
Live on 4 channels
2:14 PM
93%
Drop in listing rejections within 90 days
48 hours
Product live across all channels, down from 3 weeks
3x
More products managed per catalog team member
1
source
Every channel reads from the same record
Sound Familiar?
Every channel needs the same update. Nobody does it twice.
When product data lives in spreadsheets and portals, every channel gets its own version. Some versions are wrong. Some are months behind. And nobody knows which is which.
Before
"We updated the specs three weeks ago and half our listings still show the old version because someone forgot to log in to each portal."
No central record. No single update. No guarantee any channel is current.
Before
"Amazon rejected 14 percent of our catalog last month. The reason was a missing weight field that we had in our spreadsheet, but nobody formatted it correctly for the listing."
No validation before publish. No automatic formatting. Rejected after submission.
Before
"A new product took three weeks to reach all our channels because each one had a different upload process and different required fields."
No shared workflow. No single approval. Three weeks to go live everywhere.
Redefine replaces all of that with one place where product data is written once, validated once, approved once, and sent everywhere at the same time.
14%
Average Amazon rejection rate
When product data is entered manually per channel
3 weeks
Average launch time without PIM
For one product across six channels with manual copy-paste
4 hours
Lost daily to manual data entry
Per catalog team member copying between portals and spreadsheets
Built For Your Whole Team
Every role gets exactly what they need
Pick your role to see how the platform works for you specifically.
Catalog
Manager
Manage 5,000 products without a single spreadsheet.
Every product lives in one place. You update a description once and it corrects itself on every channel simultaneously. No more logging in to six portals. No more email chains with the supplier.
3x
More products managed per catalog team member after switching from manual spreadsheet workflows
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Pump Seal Kit 340B
All channels liveBearing Assembly 440C
All channels liveHydraulic Coupling 1/2 in.
In reviewO-Ring Assortment 200pk
All channels liveHead
of Ecommerce
Launch products in 48 hours, not 3 weeks.
New products go from approved to live on every channel in one action. Quality checks happen before anything goes out the door, so rejected listings stop coming back.
93%
Reduction in listing rejections within 90 days of centralising product content
New launch: Hydraulic Kit Series 7
Approved 2 hours ago. Live on 4 channels.
Website
Amazon
B2B portalbusiness-to-business portal
Store
Rejection rate this month0.8%
Products launched this week12
VP
Operations
One person does what used to take three.
When every product update reaches every channel automatically, you stop paying for manual data entry and start paying for growth. Teams that spent half their time in portals now spend it on decisions.
67%
Reduction in time spent on manual product data tasks after the first six months
3,412
Products managed
1
Catalog manager
Manual hours saved per week28 hours
Rejection rate0.8%
Rejection Eraser
Stop fixing the same listing problems on every platform separately
Click any rejected product to see what caused the rejection and how Redefine prevents it before anything goes live.
Your catalog: click any product
Click any rejected product to see why it failed and how it gets fixed.
How It Works
From one approved record to every channel in four steps
Click each step to see what happens on the platform at that moment.
1
Write once
Your team writes product data once inside a single record. One title, one description, one set of images. The platform holds all of it in a structured format that every channel can read.
Outcome: one record, no duplicate entry
Product name
Industrial Pump Seal Kit
Description
High-performance seal kit for industrial pumps rated up to 3,000 PSI. Suitable for all standard pump housings.
Images
+
Weight (grams)
340
100% complete
Watch It Happen
One approval. Watch it reach every channel.
Click Approve below to see what happens across your entire platform in real time.
Industrial Pump Seal Kit
Product record complete. Validation passed. Ready for approval.
Your websiteWaiting
AmazonWaiting
business-to-business portalWaiting
Company storeWaiting
Live on all 4 channels
This is what 48 hours looks like. Not 3 weeks.
"If you update it in one place and it goes everywhere, you never have an out-of-date channel again."
The result every catalog team gets within the first 90 days on Redefine.
Eight Areas of Product Control
Every part of your product catalog covered from one place
Hover or tap any area to see what it does.
Centralized product data enrichment
Write descriptions, attach images, and fill structured attributes once. Every channel reads from the same approved record.
Multi-channel publishing in one action
Approve once and push your product data to your website, marketplace, business-to-business portal, and company store simultaneously.
Channel-specific validation before submit
Each channel has different required fields. Redefine checks all of them before your product can be approved for that channel.
Bulk updates across thousands of products
Update a field across your entire catalog in one action. Supplier price change, new image requirement, category restructure: all handled in bulk.
Variants and product families
Link sizes, colors, and configurations to a parent record. Update shared attributes once. Each variant keeps its own unique values.
Supplier data import and mapping
Pull product data from supplier feeds, spreadsheets, and enterprise resource planning systems. Map their fields to yours automatically. Review and approve before anything goes live.
Digital asset library built in
Images, datasheets, and specification files live inside the same platform as your product records. Attach and deliver the right asset to the right channel automatically.
Product data quality reporting
See exactly which products are incomplete, which channels have stale data, and which categories have the highest rejection rates. Fix them before they reach a channel.
Data Quality Checker
How complete is your product data right now?
Select which fields your products currently have. Your readiness score updates instantly.
Product readiness score
Fields blocking you from going live
Select the fields your products currently have to see your readiness score.
Real Results
Numbers from teams who centralised their product data
93%
Listing rejection drop
Achieved within 90 days of centralising product content on Redefine
48 hours
From approval to all channels
Down from 3 weeks of manual data entry across six portals
3x
More products per team member
Catalog teams manage more with fewer people after the first six months
"If your product data is correct in one place, it is correct everywhere. That is the only way to stop rejection from being a normal part of your week."
The shift every catalog team makes when they stop managing channels separately.
See How It Works For Your Catalog
Submit your brief → call within 48 hours → scoped proposal in 3 days
Customer Result
From 14 percent rejections to under 1 percent in 90 days
Hardswell Industrial
Industrial parts distributionWhat they do
Hardswell distributes 3,400 industrial components to manufacturers, contractors, and buyers across North America through their website, Amazon, two business-to-business portals, and a company store.
Problem
Their team manually copied product specifications into six sales portals every time a supplier updated a part. Updates took two to three weeks to reach all channels. Amazon rejections averaged 14 percent of their catalog because missing unit conversions caused automatic failures before anyone could fix them.
Solution
Redefine built a central product hub where all specifications, images, and descriptions are written and approved once. Channel-specific versions generate automatically for each destination. Validation rules block any product with missing required information from reaching any channel.
Result
1%
Listing rejection rate, down from 14 percent. New products now go live across all channels in under 48 hours, down from three weeks. One catalog manager now handles what previously required three people working across separate portals.
93% rejection drop
48 hours to go live
3 to 1 team ratio
How It Compares
Most tools add another place to log in. Redefine removes them.
Separate product tools know nothing about your channels, your approvals, or your storefront. Toggle below to see the difference.
"A standalone product information management system exports a file. Redefine is the system every channel reads from. There is no export step because there is no gap between the record and the channel."
The architecture that eliminates manual sync and channel drift entirely.
Common Questions
Things teams ask before switching their product data workflow
Yes. The product editor is built for catalog managers and marketing teams. Adding a product, filling descriptions, attaching images, and sending for approval all happen through a visual interface with no code involved. Bulk updates across thousands of products work the same way: select the products, make the change, and it applies everywhere at once.
Your website, business-to-business portal, and company store all read product data from the same central record. There is no sync job, no scheduled export, and no connector middleware. When you update a field and the product is live, the change appears on every surface immediately because all surfaces read from the same source.
Each product category has required fields. If a required field is empty, the Approve button stays locked. A product cannot move forward in the approval workflow until every required field is filled in. The system tells the person editing the product exactly which fields are missing before they can proceed.
Yes. Within a single product record, you can maintain separate versions of any field for each channel. Your Amazon listing can have a 300-word description, your website a shorter version, and your business-to-business portal a technical specification sheet. All are stored in the same product record and the right version is sent to each destination automatically.
Most teams are managing product content in the platform within four to six weeks. The setup process covers importing your existing product data, configuring your category structure, connecting your channels, and training your team. Your dedicated implementation contact handles the technical side.
Is Redefine PIM Right For You?
Who this is built for and who it is not
We would rather help the right team than sell to the wrong one.
Good fit for
- You sell the same products across multiple channels and keep updating each one manually.
- Amazon rejections are a regular, expected part of your week rather than an exception.
- New products take more than a week to go live everywhere after internal approval.
- You have a catalog team that spends most of their time entering data rather than improving it.
- You manage 500 or more product records and growth is limited by the cost of keeping channels current.
Not a fit if
- You sell on a single channel only and have no plans to expand to others.
- Your catalog has fewer than 100 products and a single person manages them in one spreadsheet without problems.
- You need a lightweight standalone product information management system with no commerce integration requirements.
- You need to go live within two weeks with no onboarding or implementation support.
Not sure? Tell us your situation and we will be straight with you.
Start Here
Tell us what your team is managing manually
Scoped before work starts. Line-by-line detail. No commitment to receive a proposal.
Form
Brief received.
We will review your workflow and send a scoped proposal within 3 business days.