Parsons Kellogg: from a fragmented $14M operation to a $90M unified ecommerce business.

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Get a QuoteReal-time commerce dashboards, channel attribution, executive key performance indicators, and AI-assisted insights, all from the same unified data model that powers your B2B portal, direct-to-consumer store, marketplace listings, and program stores.
Submit your brief β call within 48 hours β scoped proposal in 3 days β first sprint within 1 week of sign-off
Tap any of the disconnected tools below to see what it costs your team every week. The total is real, summed live, and matches what most growing commerce operations spend on stitching reports by hand.

Pick a role above the dashboard. Each view uses the exact same Redefine data model but surfaces what that person actually owns. Click any key performance indicator card to drill down on the breakdown, no separate report required.
Same Redefine database. No data warehouse to maintain. No business intelligence license to renew. Click any key performance indicator card to drill down on the breakdown.
9 reporting modules ship with every Redefine deployment. Click any module to see capabilities, sample reports, and the role that uses it most. Each module draws from the same record, no data plumbing required.
No data warehouse build. No reverse ETL. No reconciliation. Click any stage below to see what happens at that step and what it replaces in your current stack.
Your data never leaves Redefine. Every source feeds the same semantic model, so every report draws from the record that powered the order, not a stale export from last night.
Your storefront, order management system, product information management, marketplace channels, workflow forms, and program stores are not external sources. They are the same Redefine platform. That means analytics never has to fetch, transform, or reconcile data from anywhere else. The query goes straight to the live record.
Three AI capabilities live inside every dashboard. No separate forecasting tool. No data scientist required to find a cohort. Tap any card to watch the AI walk through what it found.
Redefine ships native dashboards that replace Tableau, Power BI, and Looker for most reporting. If you must keep a business intelligence tool, the connector is included. Toggle below to compare both paths.

Connected via the Redefine business intelligence connector. Refreshed nightly. Owned by analytics team.
Connected via the Redefine business intelligence connector. Refreshed hourly. Owned by ops team.
Connected via the Redefine business intelligence connector. Refreshed every 30 minutes. Owned by marketing.
Storefront analytics tools show commerce. Product information management tools show completeness. Feed management tools show feed errors. Program store tools show program orders. None of them show all four in one place. Redefine does.
Six real situations where one Redefine report replaced a week of stitching. Tap any card to see the report that solved it.
A four-phase rollout with named deliverables, named owners, and a guaranteed go-live date. Click each phase to see what is in your Statement of Work.
Submit your brief β call within 48 hours β scoped proposal in 3 days β Sprint 1 within 1 week of sign-off
Most reporting tools are inbound only. Redefine reads from any commerce, enterprise resource planning, marketplace, and marketing source, and pushes alerts and exports to where your teams already live.
Native connectors are part of the platform. No middleware. No paid add-on. Need a source that is not on the list? The integrations team builds it as part of your Statement of Work.
A real example of what unified analytics, custom Power BI dashboards, and headless commerce did for one promotional apparel ecommerce operation. Plus two more Power BI deployments where reporting hours went down and revenue went up.

Half Price Drapes consolidated order management, inventory, and customer data into Microsoft Dynamics 365 with custom Power BI dashboards. Result: one source of truth for a $70M ecommerce operation, complete with real-time channel analytics and inventory health views.
An apparel and retail brand replaced manual rollups with Power BI dashboards built on the Redefine data layer. Recovery campaigns, inventory aging, and channel margin analyses moved from weekly Excel exports to live, role-aware views that anyone could drill into.
Reporting is bundled with every Redefine deployment, no separate analytics or business intelligence license required. Tier choice is driven by data volume, modules in use, and rollout scope.
Submit your brief β call within 48 hours β proposal in 3 days
Submit your brief β call within 48 hours β proposal in 3 days
Submit your brief β call within 48 hours β proposal in 3 days
For most commerce reporting, yes. The native dashboards cover executive, commerce, operations, marketplace, program-store, workflow, product information management, and AI use cases. Many teams keep one business intelligence tool for finance or non-commerce data, and use the included connector to push the Redefine data layer into it. The decision is yours, both paths are supported in your Statement of Work.
Native dashboards query the live Redefine record at view time. For most commerce metrics that means seconds-old data. Heavy aggregate views (90 days, full-catalog) are cached and refresh every 5 to 15 minutes. AI forecasts and anomaly checks run continuously in the background, no manual refresh needed.
No. Because storefront, order management system, product information management, marketplace, workflow, and program-store data already live on Redefine, the analytics layer queries the platform directly. No data warehouse build, no reverse ETL, no copy-and-sync overhead. If you already operate Snowflake or BigQuery for non-commerce data, the connector pushes Redefine records there as well.
Both. Nine pre-built reporting modules ship with the platform, covering the most common executive, ops, and marketplace questions. The custom report builder lets business users assemble new views with drag-and-drop fields, filters, joins, and visualizations against the same governed semantic model. No structured query language required, but available for advanced users.
Yes. Native connectors are included for Power BI, Tableau, and Looker. They expose the Redefine semantic model as a governed data source so your existing dashboards keep working. Most enterprise rollouts keep Power BI on top of Redefine for board-level reporting, while business users live in the native dashboards.
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Scoped before work starts. Line-by-line detail. No commitment to receive a proposal.
Call within 48 hours Β· proposal in 3 days Β· Sprint 1 within 1 week of sign-off
We will review your workflow and send a scoped proposal within 3 business days.

A 30-minute walkthrough on the Redefine data model, the role-tabbed dashboard, the AI alerts, and the business intelligence tool path. We bring the dashboards, you bring the questions your team has been asking for months.
Live walkthrough on a sandbox already populated with multi-channel commerce data. Ask any question of the dashboard during the call.
Request My Analytics DemoWorking session with the implementation team to map your existing metric definitions onto the Redefine semantic model and lock the 8-week rollout.
Plan My Setup