Value-based pricing
The more value you need, the more the platform returns.
Redefine does not publish a rate card. Every investment is sized around the products you activate and the business outcomes those products generate. The right conversation starts with what you need to grow, not with a tier name.
Each product is priced to pay for itself
Revenue enabled, costs eliminated, or hours saved. The value case is built before any proposal is made.
More products compound the return
Products share one data layer. Adding a second product multiplies what the first can do, without adding integration cost.
You only pay for what you activate
Start with the products that solve your most urgent problem. Expand as the business case for the next tier becomes clear.
How the value builds across products
Every product you add increases what the platform earns for you.
The 10 core products fall into four business value tiers. Each tier amplifies the one before it. The further up you go, the greater the return per pound of investment.
Tier 1
Revenue Foundation
These two products are the core revenue engine. Commerce connects your buyers to your catalog across B2B, direct-to-consumer, and dealer channels. Operations fulfills and routes every order from every source. Together they generate and protect your primary revenue stream. Every product above this tier amplifies what these two produce.
B2B portal
Account pricing, RFQ, purchase order
Direct-to-consumer storefront
Full checkout, cart, search
Order routing
Warehouse, region, carrier
Live inventory
All channels, real time
Tier 2
Data and Content Quality
Product data quality is one of the strongest predictors of conversion rate, listing approval rate, and search visibility. When Product Information Management and CMS share a live data layer with your Tier 1 commerce platform, the gap between what your catalog says and what your buyer sees disappears. Every product description that gets enriched, every image that gets optimized, every piece of content that publishes on time flows directly into the revenue stream Tier 1 generates.
Artificial intelligence enrichment
Attributes, descriptions
Channel syndication
One click to all channels
Visual editor
Multi-site, publish approvals
Digital asset management included
Auto WebP, CDN-backed
Tier 3
Scale and Channel Reach
These three products multiply the revenue surface your Tier 1 investment already generates. Marketplace management extends your existing catalog to 100 or more channels without rebuilding anything. AI automation generates content, routes workflows, and detects issues at machine speed, work that would otherwise require headcount. Program stores open a new direct-to-consumer revenue channel built entirely on your existing product catalog, operations infrastructure, and account data. Every pound invested in Tier 3 earns against the foundation Tiers 1 and 2 already put in place.
100+ marketplaces
Amazon, Walmart, eBay
AI agents
Cross-module automation
Company stores
Redemption, team, brand
Tier 4
Operational Control
These three products protect and accelerate the value that Tiers 1 through 3 generate. Workflow software removes approval bottlenecks and replaces disconnected form tools with one native routing engine. Analytics gives your leadership team a single cross-platform view of every revenue stream, making investment decisions faster and more accurate. Governance ensures that as the platform scales, it stays secure, auditable, and compliant, without adding operational overhead or requiring separate security tooling per product.
Approval routing
One engine, all decisions
Cross-platform key performance indicators
One dashboard, all channels
SOC 2, GDPR, PCI
One policy, all modules
Build your value case
Select the products that match your priorities. Watch the business case build.
Click any product below. The panel on the right shows the combined capability and business impact your selection delivers. This is how the pricing conversation starts, with what you need, not with a tier name.
Omnichannel Commerce
Order and Inventory Operations
Product Information Management
CMS Platform
Marketplace Management
AI and Automation
Program Store Software
Forms and Workflow
Analytics and Reporting
Governance and Security
Products selected
Start
selecting
Click products on the left to build
your value case.
Revenue generation potential0%
Operational savings potential0%
Capabilities unlocked
Select products to see capabilities...
Why it pays
No commitment. The team builds your value case before proposing an investment.
Total cost of ownership
The real cost is not the software. It is the stack holding it together.
When businesses compare Redefine to a best-of-breed stack, they rarely account for the full cost of keeping separate tools in sync. The comparison looks very different when integration, maintenance, and operational overhead are included.
5 or more software subscriptions
Commerce platform, product information management, CMS, order management, marketplace tool, each billed separately, each with its own renewal and negotiation cycle.
Integration cost grows with every new tool
Every tool added requires custom integration work, middleware, or an integration platform as a service subscription. Each one breaks when any upstream tool updates its API.
Sync delay creates revenue leakage
Inventory that updates in your order management system takes hours to reflect on your marketplace. Oversells, cancellations, and suppressed listings all carry a direct revenue cost.
Team overhead for data hygiene and
reconciliation
Someone manually pushes product updates. Someone reconciles inventory figures. Someone exports analytics from three tools to build one report. That labor cost compounds every week.
Separate governance, audit, and support per
vendor
Five tools means five security configurations, five support contracts, and five compliance review cycles. When an audit comes, so does the overhead.
The compounding effect
One data layer means every product multiplies the others.
In a fragmented stack, each tool delivers its own value independently. In Redefine, every product shares live data with every other product, which means the value is not additive. It is exponential. Here is what that looks like in practice.
0ms
Data sync delay
1
Admin for all products
10
Products, one data layer
What compounding looks like in practice
Product information management enrichment immediately
reflects in every channel
When AI enriches a product record in Product Information Management, the update is immediately visible on the B2B portal, the direct-to-consumer storefront, every marketplace listing, and the program store catalog. In a fragmented stack, that is four separate sync operations. Here, it is one.
A suppressed listing triggers a closed-loop fix
Marketplace detects a suppressed listing. AI identifies the missing attribute in Product Information Management. An enrichment task is created and routed for approval via Workflow. Once approved, the fix publishes directly to the marketplace. No human initiates any part of that loop.
Analytics reports on every channel without business
intelligence exports
Because Commerce, the order management system, Marketplace, and Program Stores all write to the same data layer, Analytics can produce a single revenue report spanning all four channels. No business intelligence tool. No manual export. No reconciliation.
The value of each product increases with every other
product you activate
This is why the pricing conversation is about your full stack, not a single module. The return from any one product is higher when it shares data with the others. That compounding effect is what makes the investment case stronger the more of the platform you use.
The investment in action
What the platform generates for businesses that use it
Company
Half Price Drapes
A large-scale ecommerce retailer specializing in curtains, drapes, and window coverings, operating across multiple sales channels with complex inventory and fulfillment requirements.
Problem
Disconnected systems across inventory, orders, and fulfillment limited efficiency and constrained decision-making. The ecommerce platform required conversion and experience improvements, and analytics relied on manual exports across multiple tools with no unified view of performance.
Result
14M
annual revenue
Unified enterprise resource planning integration with Power BI analytics, optimized multi-channel ecommerce, and Klaviyo lifecycle marketing on one connected stack. Revenue scaled to over $70M annually, driven by real-time operational visibility and integrated system performance that fragmented tools could not provide.
$70M
Annual revenue on one stack
0
Manual business intelligence export jobs
Integrated analytics improved operational efficiency and decision-making through real-time insights. Inventory management and customer experience improved across all sales channels when the tools that ran them stopped being separate.
Evaluating alternatives
The investment looks different when you account for everything you are replacing
Replacing point-solution
B2B commerce platforms
Strong B2B depth, but limited when your operation also needs direct-to-consumer, program stores, native product information management, and unified analytics. The integration cost between those tools adds to the total you are actually paying.
Replacing standalone
product information management tools
Excellent product information management tooling, but when the same product data also needs to power your commerce checkout, your marketplace listings, and your program store assortment, the absence of a shared data layer means sync costs and integration maintenance.
Replacing standalone
marketplace feed tools
Solid marketplace feed management, but isolated from the product information management governing your product data and the order management system routing your orders. Connecting them requires middleware. That middleware has a cost, a maintenance overhead, and a failure rate.
Common questions about pricing
Questions before you talk to the team
The answers here are intentionally honest. Redefine is not the right fit for every business. The team will tell you clearly if the investment case does not hold for your situation.
Because the right investment depends on which products you activate, your revenue scale, and what those products unlock for your business. A number quoted without understanding your stack and goals would not reflect the real value you would receive. The conversation starts with fit, not a rate card.
The team builds a proposal based on which products you activate and the measurable business impact those products deliver. A business running B2B commerce, product information management, and marketplace management across multiple channels is priced around that outcome. The investment reflects the revenue you gain, the operational cost you eliminate, and the overhead you remove.
Each additional product is priced to reflect the incremental business value it delivers. Because all products share one platform, there is no integration cost, no middleware fee, and no ongoing sync overhead that typically inflates total cost of ownership with separate tools. The more products you activate, the better the per-capability economics become.
When you buy separate tools for commerce, product information management, CMS, order management, and marketplace management, you pay the software subscription plus integration development plus ongoing maintenance to keep those tools in sync. Redefine replaces all of those tools and removes the integration layer entirely. The total cost of ownership comparison consistently favors a unified platform when integration and maintenance costs are included.
Book a demo. The demo conversation covers your current stack, the products that would replace it, and the scale of your operation. The team builds a value and investment proposal from that conversation. No commitment is needed at that stage.
Start with your value case
More products. More value. More business.
The team's first job is to understand your stack, your revenue goals, and which products would move the needle for your operation. Pricing follows from that conversation, not from a tier name or seat count.
What the conversation
covers
Which products address your current pain points and how the value case stacks up for your specific operation
How the total cost compares to what you are currently paying across your existing tool stack including integration and maintenance
What the compounding effect looks like when your selected products share one data layer rather than syncing across integrations
A proposal that reflects real value for your business, not a generic tier price from a public rate card