Post launch support services

Your app just went live. We keep an engineer watching from minute one. Most critical incidents hit in the first 30 days. Don't face them alone.

Real users find what testing misses. Post launch support keeps an assigned engineer monitoring your application from the moment it goes live. We catch incidents before users report them.

30 to 90
day coverage window
1 hour
critical incident SLA
Active
from go-live
Mission control • Post-launch
Engineer assigned
Time since go-live
00:00:00
hours • minutes • seconds
First 24 hours • Active
Live
Maximum intensity monitoring. 1-hour incident SLA. Engineer in standby.
Days 2 to 7 • Week 1
Queued
Stability sweep. Bug triage. Performance baseline confirmed.
Days 8 to 30 • Stabilization
Queued
User feedback review. Iteration patches. Weekly stability report.
Alert feed • Live
Two ways to handle go-live
Small engineering team at a mission-control monitoring desk calmly watching real Grafana dashboards showing stable green live traffic immediately after go-live, lit by cool screen glow

This is what happens in the first 72 hours. With and without post launch support.

The 72-hour window without a plan
Hour 4: First critical bug reported by a user
The team is celebrating. Nobody is watching the logs.
Hour 7: Error rate climbs to 12%
No alert fires. Users hit errors. Trust breaks fast.
Hour 18: Core feature is down
A developer is tracked down. Context briefed from scratch. Fix begins late.
Hour 26: Feature restored
22 hours down during launch week. 40-plus negative reviews. Press coverage.
What that 22-hour window cost
Developer time (emergency)$3,200
Lost revenue (22 hour window)$18,400
Customer churn from first impressionsUnquantified
Total recoverable cost$21,600+
The same 72 hours with an engineer assigned
Hour 1: Monitoring active, alerts configured
Engineer on duty from go-live. Baseline confirmed.
Hour 4: Error spike detected automatically
Alert fires. Engineer responds in 18 minutes. Diagnosis starts.
Hour 5: Hotfix deployed, error rate at 0.2%
47 minutes total. Most users never knew there was a problem.
Hour 72: Incident report delivered to your team
Root cause documented. Prevention steps sent. Launch week closed clean.
What post-launch coverage costs instead
Post-launch support retainer (30 days)Fixed rate
Downtime47 minutes
Customer trust impactMinimal
Costs you never paid$21,600+
Post-launch readiness assessment

Does your application have a plan for the first 30 days after launch?

Mark each item as Covered or Gap. Your score updates in real time. See exactly where your launch is exposed.

24/7 uptime monitoring active from go-live
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Critical incident SLA set and an engineer assigned before launch day
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Hotfix deployment process documented and tested before go-live
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Performance baseline established before launch
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Bug triage queue set up with clear ownership
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Rollback plan documented and tested
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User feedback channel monitored by a technical team member
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Weekly stability report scheduled and distributed to stakeholders
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Post-launch coverage score
0
of 8
Not started
Mark items covered or gap to see your score
Covered0
Gaps0
Before go-live
Product lead at a pale oak desk calmly reviewing a green launch-readiness checklist marked go-for-launch on a laptop under warm morning window light

Run this check before you launch. Real users expose gaps that test environments don't.

Critical gaps identified
Your launch has [X] critical gaps.

Each gap is a scenario where you handle an incident without a plan, without an engineer, and without an SLA. Let us scope coverage for the gaps you just found.

Get Your Gap Coverage Scoped
What post-launch support covers

Four scenarios we handle so your team never gets an unexpected call.

App down. Payment broken. API failing. Any incident blocking a core user action gets a 1-hour response with an engineer assigned and diagnosing. Our 4-hour resolution target is active from go-live. Your team is not paged unless the fix needs a product decision.

incident-response.redefine.dev • INC-0089
Status
Resolved
Response time
18 min
Resolution time
47 min
Users impacted
12 (of 2,840)
Root cause
Race condition in checkout session token refresh. Fixed with mutex lock. Hotfix deployed to prod.

Non-critical bugs get triaged within 4 hours, prioritized by impact, and fixed in the next maintenance window. Users report issues directly through a ticketing interface. We manage the queue. Your team doesn't touch it.

bug-queue.redefine.dev • Week 1 queue
Profile image upload fails on mobile Safari
In progress
Order confirmation email delay over 3 minutes
Queued
Date picker timezone display offset
Resolved
Search autocomplete latency on slow connections
Resolved

Real user load hits differently than staging tests. We track response time baselines from hour one. Any key endpoint that degrades past 20% triggers an alert. Slow query fixes and cache tuning run in the background while you focus on your business.

performance-monitor.redefine.dev • Day 4
Endpoint response times • P95
GET /products
210ms
POST /checkout
390ms
GET /search
170ms
POST /checkout elevated. Query optimization scheduled for tonight. ETA 280ms.

Every Monday during the post-launch window, you receive one structured report: uptime, incidents logged and resolved, bugs in queue, performance trends, and the 7-day watch list. Your team stays current without running any of it themselves.

Weekly stability report • Week 2
99.94%
Uptime
3
Incidents
3/3
Resolved
34 min
Avg MTTR
Next week watch: POST /orders under load at peak hours. Query optimization in progress.
Post-launch in production

A Shopify rebuild. Six integrations live at once. Zero critical disruptions in 30 days.

Engineering lead in side profile reviewing a clean green Grafana post-launch dashboard showing 99.98 percent uptime with quiet relief after a clean first week
The situation
0
integration touchpoints live simultaneously at launch

A B2B promotional products platform rebuilt from scratch. Shopify connected to Amazon, ERP, CRM, BI reporting, and marketing automation. Six major integration points went live on the same day. Each one carried failure risks that staging tests never caught.

Integration incidents in the first 72 hours under real traffic were expected. The only question: would they be caught before users hit them?

The result
0%
of critical integrations disrupted within the first 30 days

Post-launch coverage caught 4 integration issues in week one before any user was affected. Three resolved in under 2 hours. One needed a scheduled maintenance window.

The same engineers who built the integrations covered the launch. No handoff. No re-briefing. Response was faster because the team already knew every line of that system.

Shopify IntegrationAmazon APIERP SyncPost-launch window
Why Redefine post-launch support

Three reasons engineering teams don't face launch week alone when they work with us.

01
Build team continuity
The engineers who built your app cover the launch.

A separate support vendor spends their first hours learning your system. Our engineers already know it.

They know every integration, every edge case, and every decision made during the build. When an incident fires, diagnosis starts in minutes. There is no context gap because there was no handoff.

Custom software development →
02
Pre-launch briefing
We configure coverage for your highest-risk points before you go live.

Most post-launch failures are predictable. We watch for them before they happen.

We run a pre-launch briefing to find the riskiest integration points in your system. Monitoring alerts are configured for those exact spots. You go live knowing the weak points are already covered.

03
Transition to maintenance
After 30 to 90 days, coverage continues. No restart, no re-briefing.

Most clients move from post-launch support into ongoing maintenance with the same team.

The engineers who covered your launch become your maintenance team. Same people, same context, no onboarding call. Coverage keeps running without interruption.

Application maintenance services →
Common questions

What engineering leads ask before committing to launch coverage.

Post launch support covers the first 30 to 90 days after go-live. It includes 24/7 incident monitoring, emergency hotfix deployment, bug triage, performance baseline tracking, monitoring what users report, and weekly stability reports. Coverage starts the moment you go live. Not after the first incident. Use the gap assessment above to find what your current plan is missing.

Standard post launch support runs 30 to 90 days from go-live. After 90 days, most clients move to an ongoing application maintenance plan. The post-launch engagement extends in 30-day increments if you need more stabilization time.

Critical incidents get a 1-hour initial response with an engineer assigned and working. The resolution target is 4 hours during the first 30 days. This SLA is faster than standard maintenance because the post-launch window carries the highest incident risk. Coverage is active from the moment your application goes live.

Yes. We cover applications built by other teams. We require a 4-hour onboarding session before your launch date. In that session, we learn your codebase, infrastructure, deployment process, and known risk areas. Without it, we cannot guarantee our SLA. Debugging an unfamiliar system under pressure slows everything down. We won't do that to your users.

Post launch support is intensive short-term coverage for the first 30 to 90 days after go-live. Incident rates are highest during this window. Application maintenance is a long-term retainer for a stable, established application. Most clients start with post-launch support and transition to ongoing maintenance after the 90-day stabilization period ends.

Get launch coverage

Share your launch date. Get a scoped coverage plan in 48 hours. Coverage active before you go live.

No commitment until you see the plan and the rate. No pitch.

Form

Send your brief → plan scoped in 48 hours → coverage agreed 3 days before launch → engineer on from go-live

Your team spends 2 to 3 hours per week: one onboarding call, async feedback on weekly reports, and one sign-off call. We run monitoring, incident response, and bug fixes.

48 hours
Plan scoped
1 hour
Critical SLA
30 days
Coverage starts
Fixed
Flat monthly rate
Your brief is in.

We'll scope your coverage and send a plan with SLA terms within 48 hours. Coverage starts the moment you go live.

Get on a call with us to see how we can help you

Get a Quote