Klaviyo email design
Klaviyo email design services that open, engage, and earn
Redefine builds custom Klaviyo templates from scratch. Brand-locked, mobile-first, conversion-coded, and uploaded directly to your Klaviyo account, ready to send.
47+ Klaviyo design projects·Klaviyo partner agency·Email-first design team
Why it matters
Your emails are read on a screen. Every design decision either earns or costs you revenue.
Generic template libraries and freelance one-offs leave money on the table. A design system built for your brand and tested for your audience is what changes the number.
What most brands ship
Off-the-shelf Klaviyo templates
Same layout as every other brand in your category. Readers tune it out before they read a word.
Desktop-first design, broken on mobile
Over 60% of Klaviyo opens happen on mobile. A template that collapses on iPhone costs you real clicks.
Fonts, colors, and layouts that do not match the store
Brand inconsistency between email and site creates friction and erodes trust at the point of click.
Flow sequences designed as single campaigns
A welcome flow that looks like a newsletter. An abandoned cart that looks like a broadcast. Missed context, missed conversions.
No design system: every template starts from scratch
Each new email costs extra creative time and introduces layout drift. Nothing compounds.
What Redefine builds
Custom brand-locked template system
Typography, palette, and component rules are locked to your brand from the first block. Every email feels like yours.
Mobile-first, quality assurance tested across clients and dark mode
Every template is tested in real inboxes before upload. iOS, Android, dark mode, and desktop all covered.
Pixel-perfect store-to-email visual continuity
Brand audit before design starts. Every click from email to site lands in a matching visual environment.
Flow sequences designed for the moment, not the campaign
Welcome, abandoned cart, win-back: each flow has its own visual hierarchy designed for that intent state.
Reusable component library in Klaviyo
New templates launch fast because the system already exists. Design compounds over time instead of resetting.
0%
Average open rate achieved
across Redefine email design clients
across Redefine email design clients
This service is part of the broader Klaviyo email marketing services Redefine provides as a partner agency.
Your email performance, live
What well-designed Klaviyo templates actually do to your numbers
Real campaigns. Real metrics. The dashboard below reflects performance benchmarks from Redefine-designed email systems across active Klaviyo accounts.
Open rate
0%
+18.4 pts
Click rate
0%
+0.6 pts
Rev. from email
0%
of total
Active campaigns
Welcome Series - Template v3
LiveSent: 4,821Opens: 0Clicks: 342
Abandoned Cart - Mobile First
LiveSent: 1,204Opens: 733Rev: $8,420
Summer Launch Broadcast
SendingSent: 18,300Opens: 9,336Clicks: 1,097
Win-Back Flow - Segment B
ScheduledAudience: 6,100Sends at: 9:00 AM
Mobile quality assurance passedDark mode testedBrand-lockedKlaviyo uploaded
Mobile-first layout60px tap targets
Live dashboard data reflects anonymized benchmarks from Redefine Klaviyo email design clients. Template preview is a rendered HTML mockup.
What you get
A complete email design system, not a one-off template
Every engagement builds the same foundation. Brand rules, component library, flow-specific layouts, and Klaviyo-ready code that your team can iterate on without starting over.
Custom brand-locked template system
Your fonts, palette, spacing, and tone rules are embedded in every block. Nothing generic ships. Every module is yours to reuse.
Mobile-first, quality assurance tested rendering
Every template is tested across iOS Mail, Gmail app, Outlook mobile, and dark mode before upload. No layout surprises after send.
iOS MailGmailOutlookDark mode
Flow-specific email sequences
Welcome, abandoned cart, post-purchase, win-back: each flow gets its own layout designed for that intent state, not repurposed campaign shells.
A/B design variants on delivery
Each template set includes two layout variants for testing. Subject line pairing and copy structure recommendations included. No extra brief needed.
Uploaded directly to Klaviyo: zero handoff friction
We build, quality assurance test, and upload every template into your Klaviyo account. You receive a working email, not a Figma file or a zip file.
Pricing
Template refresh
From $850
one-time
- Redesign up to 4 existing templates
- Brand alignment audit included
- Mobile quality assurance and Klaviyo upload
Most popular
Design sprint
From $1,500
one-time project
- 6 to 10 custom templates from scratch
- Component library built in Klaviyo
- A/B variant for each template
- Klaviyo upload and handoff
Monthly retainer
From $2,800
per month
- Ongoing campaign and flow design
- Monthly design maintenance
- Priority turnaround on new requests
- Pairs with campaign management
Scoped before work starts. Line-by-line pricing. No commitment to receive a proposal.
Proof
A luxury fashion brand rebuilt its email channel from the ground up
Client
Lead marketing, luxury fashion brand
Direct-to-consumer ecommerce · Shopify + Klaviyo
A premium fashion label selling direct through Shopify. Strong product, loyal customers, and an email channel that was not keeping pace with either.
The problem
Email was running on off-the-shelf Klaviyo templates that did not reflect the brand's visual quality. Segmentation was minimal, there were no A/B tests in place, and campaigns felt disconnected from the store experience. Engagement was declining even as the subscriber list grew.
The result
0%
of total brand revenue attributed to Klaviyo email after a full design system rebuild
Additional monthly revenue+$20K
Segmentation modelRebuilt from scratch
A/B testingIntroduced
Store-to-email visual parityAchieved
Source: Merlette case study
See all Klaviyo case studies47+ Klaviyo design projects completed · 30+ ecommerce brands served
Why Redefine
What most Klaviyo design services skip. What Redefine includes by default.
Custom brand system built before the first pixel
Brand audit, type rules, palette, and spacing defined before design starts. Most agencies skip the audit and template directly.
Conversion-led copy structure, not decoration
Every layout is planned for hierarchy: what the reader sees first, where the eye moves, when the call to action appears.
Klaviyo upload included. No Figma export handoff.
Other partners deliver files. Redefine delivers working templates in your account, tested and ready to activate.
Flow sequences designed for intent state, not broadcast format
A welcome email should feel like an introduction. An abandoned cart should feel like a nudge. Each gets a distinct layout strategy.
Reusable component library in your Klaviyo account
Every engagement leaves a system your team can build on. New templates take hours, not days, because the foundation exists.
A/B design variants on every deliverable
Two layout variants are included as standard. You start testing from day one without needing an extra brief or budget.
What other partners often skip
Brand audit before designMobile dark mode quality assuranceKlaviyo upload includedA/B variant standardComponent library built
Related Klaviyo services
Fit check
This is a strong fit if
Good fit
- You have an active Klaviyo account but templates that do not reflect your brand
- You are launching a new Klaviyo setup and want templates built right from day one
- You send regularly but email revenue is underperforming relative to your list size
- You want A/B testing in place from the next campaign cycle
Not a fit
- You do not yet have a Klaviyo account or a sending domain configured
- You need a single one-off template by tomorrow
- You are still defining your brand identity (brand guidelines must exist first)
Not sure? Tell us your situation and we will be straight with you.
Common questions
Before you book
Every project starts with a brand audit to lock type, palette, and spacing. From there, we design each template from scratch, code it in HTML for Klaviyo, test it across mobile and desktop clients including dark mode, and upload it directly to your Klaviyo account. You receive a working template, not a file to hand off to a developer. A/B layout variants are included as standard.
A design sprint covering 6 to 10 templates completes within 10 to 14 business days from brief sign-off. That includes one round of revisions, mobile quality assurance, and Klaviyo upload. Rush timelines are available depending on project scope, and are scoped in the proposal.
Design projects include layout structure and placeholder copy that shows your team exactly where subject lines, preview text, headlines, and body copy should sit. Full copywriting is available as an add-on or as part of a broader campaign management retainer. Design clients supply their own copy with light guidance from our team on hierarchy and length.
Yes. The template refresh tier covers up to 4 existing templates with a brand alignment pass applied to each. An audit often reveals that existing templates have enough structural problems that a partial rebuild is faster and cheaper than patching. We will tell you that upfront in the proposal before any work starts.
Every template is tested using Litmus across iOS Mail, Gmail app, Outlook desktop, Outlook mobile, Apple Mail on macOS, and Samsung Mail. Dark mode is tested in iOS and macOS Mail with explicit color overrides where needed. You receive a screenshot proof of all tested environments before upload to Klaviyo.
Get started
Send your brief. Scoped proposal in 3 days.
Tell us about your Klaviyo account, your brand, and what your email design needs to do. We will review and send a scoped, line-by-line proposal with no obligation to proceed.
Call within 48 hours
After brief submission
Proposal in 3 days
Scoped before work starts
47+ projects completed
Across Klaviyo email design
You own the code
Templates delivered to your account
Form
No commitment. No pitch. Call within 48 hours.
Brief received.
We will review your situation and send a scoped proposal within 3 business days. Expect a call from the Redefine team within 48 hours to confirm your details.
Start your project
Your next Klaviyo email should look like your brand and convert like a senior designer built it
Custom templates. Mobile-first code. Uploaded to Klaviyo and ready to send in 2 weeks.
No commitment. No pitch. Call within 48 hours, proposal in 3 days.
