Klaviyo managed services
Your Klaviyo account,
42 brands managed actively · Klaviyo Partner certified
Your Klaviyo account,
run by experts who
own the results
You set the revenue goal. We handle every campaign, flow, segment, and test inside Klaviyo to hit it. Scope-first, proof-backed, no lock-in.
Avg email contribution across our managed brands
$0/month from email
38% of total store revenue, on average
The real cost of DIY email management
What managing Klaviyo yourself actually looks like
Most founders spend 12 to 15 hours a month on Klaviyo tasks that never move the revenue needle. Here is what that looks like, and what it looks like when we take it over.
The way most brands manage it
Campaigns go out when someone remembers
No calendar, no cadence, inconsistent sends
Flows set up once, never touched again
Welcome, abandoned cart, nothing else running
Segmentation is "everyone" or "buyers"
No VIP tiers, win-back, lapsed, or browse segments
A/B testing means changing a subject line once
No structured test program, no documented learnings
Reporting is the default Klaviyo dashboard
No attribution model, no revenue breakdown, no decisions
With Redefine managing your Klaviyo
12-campaign monthly calendar, every send scheduled
Built 3 weeks out, reviewed with you, optimized after every send
6 to 10 active flows, reviewed and updated monthly
Welcome, cart, post-purchase, browse, win-back, VIP
12+ segments built, maintained, and evolved
RFM-based tiers, predictive churn, browse behavior, lifecycle stage
Subject line, send time, content block, call to action: tracked and compounding
Custom monthly report with decisions attached
Revenue by flow, by campaign, by segment: and what we are doing about it
What you get every month
Every deliverable. Scoped before we start.
You see the exact workload before signing anything. No vague retainers, no surprise scope creep.
Flow automation & lifecycle management
Every customer moment covered. Flows built, tested, and continuously optimized so your automation earns revenue while you sleep.
Active flow network
T
E1
E2
E3
Abandoned CartPost-PurchaseWin-BackBrowse AbandonVIP
Smart segmentation
12+ segments updated weekly. RFM tiers, lifecycle stage, predictive churn, product affinity.
VIP buyers18%
Active engagers44%
Win-back targets23%
A/B testing program
3 structured tests every month. Subject lines, send times, content blocks, and calls to action. Every result logged and compounding.
3
tests/month
0%
win rate
0+
logged tests
Campaign orchestration & execution
Full campaign calendar built 3 weeks ahead. Copywriting, design, scheduling, post-send analysis. Every send optimized against the last.
Summer Sale Preview
VIP + High-AOV segment · Jun 3
New Collection Drop
All active subscribers · Jun 10
Win-Back Sequence 1
90-day lapsed · Jun 14
Deliverability monitoring
Bounce rates, spam complaints, and sender reputation tracked weekly. We catch problems before they cost you revenue.
Monthly revenue reporting
Revenue by flow, campaign, and segment. Attribution model set by us, reviewed with you, decisions attached to every number.
Dedicated account lead
One senior strategist owns your account. No account manager handoffs, no junior-team execution. The person on the call is the person doing the work.
Your Klaviyo account, live
This is what we watch, report on, and act on every single week
A real-time view of how we manage your Klaviyo account. Every metric below is something we review, optimize, or escalate on your behalf.
Account panels
Total email rev.
$47,280
+18.4% versus last month
Attributed rate
38.4%
+3.1pts
RPE
$0.72
+$0.08
Revenue by source
Flows$28,340
Campaigns$15,640
Segments$3,300
Welcome Series (5-step)
CVR 4.2% · Rev $12,400/month
Abandoned Cart Recovery
CVR 8.7% · Rev $9,820/month
Post-Purchase Sequence
CVR 3.1% · Rev $4,240/month
Win-Back (90-day lapsed)
CVR 2.3% · Rev $1,880/month
VIP
VIP Buyers2,840 profiles
ACT
Active Engagers5,720 profiles
WIN
Win-Back Targets3,100 profiles
LAP
Lapsed (180d+)1,290 profiles
Summer Sale Preview
ScheduledSegment: VIP + High-AOV · Send: Jun 3, 10am · Subject: A/B active
52.4%
Est. open rate
2.1%
Est. click-through rate
$8,400
Est. rev.
New Arrivals · Email 1
In reviewSegment: All engaged · Send: Jun 10 · Awaiting approval
Onboarding process
From signed brief to first campaign live in 10 days
Every handover is structured, documented, and reviewed with you before anything goes live. No guessing, no waiting.
1
Account audit & baseline
Days 1 to 2. We run a full audit of your current Klaviyo setup: flows, segments, deliverability, list health, and attribution. You get a written findings doc before any changes are made.
2
Strategy session & 90-day roadmap
Days 3 to 4. One 60-minute call to align on goals, revenue targets, and the first-quarter plan. You approve the roadmap before we touch anything.
3
Flow and segment build sprint
Days 5 to 8. Priority flows rebuilt or optimized. Core segments created. Campaign calendar drafted for your approval. All changes documented in a shared workspace.
4
First campaign goes live
Day 10. First managed campaign scheduled and sent. Performance reviewed within 24 hours. Optimization notes documented for the next send.
Onboarding progressOn track
Complete · Day 2
Account audit delivered
14 findings, 3 critical fixes identified
Complete · Day 4
90-day roadmap approved
12 flows, 14 segments, monthly calendar
In progress · Day 7
Flow build sprint
Welcome (5-step) + Cart abandon live
Scheduled · Day 10
First campaign live
Summer preview · VIP segment
Transparent pricing
Scoped before work starts. Line-by-line. No lock-in.
You see exactly what is included before signing anything. Every tier has a fixed deliverable list, not a vague retainer.
Core management
$2,497/month
For scaling DTC brands under $300K per month in email revenue
Full campaign calendar + execution (8 to 12 per month)
Up to 6 active flows + monthly optimization
Segmentation strategy + list management
2 A/B tests per month
Monthly performance report + review call
Deliverability monitoring
Most popular
Growth partnership
$4,497/month
For high-volume brands doing $300K+ in email revenue
Everything in Core, plus:
Unlimited flows + quarterly rebuilds
5 A/B tests per month + test program log
Bi-weekly strategy sessions
Advanced segmentation + predictive tiers
Priority service level agreement: same-business-day response
Dedicated senior account lead
Full-channel partner
From $6,997/month
For enterprise brands where email is a core revenue center
Everything in Growth, plus:
Weekly strategy + exec sessions
Full SMS + email lifecycle ownership
Quarterly revenue forecasting
Custom scoped on discovery call
Scoped before work starts · Line-by-line pricing · No commitment to receive a proposal · Cancel with 30 days notice
Proof
What managed Klaviyo services actually delivers
Klaviyo managed services · DTC outdoor brand
0%
revenue growth in 3 years
$1M to $3.8M annual revenue. Klaviyo email became the single largest revenue channel, consistently driving a significant share of monthly sales across campaigns and flows.
$3.8M
Annual revenue (from $1M)
3 years
Time to achieve this outcome
Major
Email share of monthly sales
Owned
Channel (no paid dependency)
About
Outdoor knife and gear brand. DTC model, selling on BigCommerce and Amazon. Restricted from most paid advertising channels due to product category.
The problem
Growth needed to come entirely from owned channels. Email was underperforming with basic flows, no segmentation, and no systematic testing. Paid ads were not an option.
What changed
Full Klaviyo management: advanced segmentation, A/B testing program, personalized messaging, and optimized flows built and maintained over 3 years. Email became the core revenue engine.
How we compare
What other managed services leave out
Most Klaviyo management retainers are light on specifics, heavier on promises. Here is how a typical managed service compares to Redefine.
Feature
Typical partner
Redefine
Dedicated senior account lead (one person, all work)
Usually AM + separate team
One senior lead, always
Fixed deliverable scope before signing
Vague retainer scope
Line-by-line before signing
Structured A/B testing program (logged, not ad hoc)
Ad hoc at best
3 to 5 tests per month, all documented
Transparent monthly pricing (no surprise add-ons)
Hourly overages common
Fixed monthly, no overages
10-day onboarding to first campaign live
4 to 8 weeks
Day 10, always
Cancel with 30-day notice, no lock-in
6 to 12 month contracts
30-day notice, always
Common questions
Questions people ask before signing
Full campaign execution (8 to 12 sends per month), flow management (6 to 10 flows built and continuously optimized), segmentation strategy, A/B testing program, deliverability monitoring, and a monthly revenue report with decisions attached. Everything is scoped before you sign, so you know exactly what is included.
Most brands see measurable revenue lift from flows within the first 30 days. Campaign performance improvements compound over 60 to 90 days as A/B learnings accumulate. We report on both within the first month.
2 to 3 hours per month. One strategy or review session, async approvals on campaign drafts (we send you drafts in advance), and a brief sign-off on the monthly report. We handle copywriting, design, scheduling, testing, and all Klaviyo execution.
That is exactly where a managed service has the most impact. Every engagement starts with a full audit of your current account. We identify what to fix first (deliverability and core flows), prioritize by revenue impact, and work through it systematically. You do not need to clean it up before we start.
Yes. 30-day notice to cancel, no lock-in contract, no early termination fee. We keep our clients by producing results, not by making it difficult to leave. Your Klaviyo account and all assets built during the engagement remain yours.
SMS is included in the Full-channel partner tier. For Core and Growth plans, SMS strategy and flow setup is available as a scoped add-on. See our Klaviyo SMS marketing services page for the full scope.
A Klaviyo consultant advises and trains. Managed services means we do the work. We execute every campaign, build and maintain every flow, manage the test program, and own the monthly reporting. You get advisory quality with full execution included. See our Klaviyo consultant page if advisory-only is what you need.
Get your scoped proposal
Tell us what you need. We will scope it honestly.
No commitment. No pitch. A scoped proposal with your exact deliverables and pricing, ready in 3 days.
1
Submit your brief below
Takes 3 minutes. Tell us your store, monthly email revenue, and what is not working.
2
Call within 48 hours
A senior strategist, not a sales person, reviews your account before the call.
3
Scoped proposal in 3 days
Line-by-line deliverables, monthly pricing, and a 90-day roadmap. You decide if it is the right fit.
This is a good fit if you are:
- Generating at least $50K per month in store revenue and want email to do more
- Running Klaviyo but not systematically testing, optimizing, or reporting on it
- Ready to hand off execution and get out of Klaviyo yourself
Not the right fit if:
- You are pre-revenue or just launching (start with a Klaviyo setup first)
- You want to stay hands-on in Klaviyo and just need guidance (see our consulting service)
Not sure? Tell us your situation and we will be straight with you.
Submit your brief
Form
Call within 48 hours · Proposal in 3 days · Sprint 1 within 1 week of sign-off
Brief received
We will review your Klaviyo situation and send a scoped proposal within 3 business days. A senior strategist will reach out within 48 hours to confirm details.
Call within 48 hours
Proposal in 3 days
42 brands managed
All assets stay yours