Win-Back Flow Module
Klaviyo win-back flow setup that reactivates lost revenue
Your lapsed subscribers are your most valuable unworked asset. A properly scoped Klaviyo win-back flow setup converts dormant contacts back into buyers before they unsubscribe permanently.
47+ flows builtShopify nativePerformance-target-scoped deliverables
0%
typical revenue lift from automated win-back flows (scoped benchmarks vary by list age and category)
The Cost of Doing Nothing
Every day without a win-back flow is revenue left in your lapsed list
Dormant list drain
- Lapsed subscribers drain deliverability. Inactive contacts push your sender score down and suppress campaign reach for everyone.
- You spend on acquisition while ignoring buyers who already converted once. Re-acquiring existing customers costs significantly more than reactivating them.
- Manual re-engagement attempts are inconsistent. One-off campaigns without segmentation hit the wrong contacts at the wrong time.
- No sunset path means permanently unsubscribed contacts that could have been saved with a structured 3-email sequence.
No structured path
- One-off blasts to the full list train subscribers to ignore you, and spike unsubscribes among contacts who might still convert.
- No cohort logic at 60, 90, or 120 days, so the same message hits recent buyers and long-lapsed contacts alike.
- Revenue from lapsed buyers is invisible in reporting. You cannot see what a win-back flow would recover until it exists.
Cohort-based reactivation
- Segmented re-engagement triggers at 60, 90, and 120 days of inactivity. Each window uses a different message strategy matched to purchase history.
- Dynamic subject lines and offer logic adapt to each subscriber's last purchase category. No generic messaging blasts.
Deliverability protected
- A built-in sunset path automatically suppresses confirmed-inactive contacts, protecting your deliverability score continuously.
- Flow performance targets are set before build starts. You know exactly what success looks like before a single email goes live.
- A performance dashboard tracks reactivation rate, flow revenue, and sunset volume from day one. No manual reporting.
Reactivation by Cohort
Every dormancy window gets its own win-back strategy
Explore how we segment lapsed buyers at 60, 90, and 120 days. Each cohort gets tailored copy, offer depth, and sunset timing before build starts.
60-day lapsed
2,410
contacts in segmentTarget reactivation22%
Light re-engagement: recent buyers respond to product reminders, not deep discounts.
Funnel drop-off (projected)
Module Deliverables
Everything included in your win-back flow setup
Every deliverable below is scoped, named, and tracked before Sprint 1 starts. No scope creep. No ambiguity.
Segmentation architecture
Custom lapsed segments built in Klaviyo: 60-day, 90-day, 120-day windows with purchase-history filters applied to each entry trigger.
Estimated value: $600
3-email flow build
Copywritten, designed, and coded email templates for each win-back step: re-engagement opener, incentive offer, and final last-chance message.
Estimated value: $1,200
Sunset path automation
Automated suppression logic for non-responders. Contacts who do not engage across all three emails are routed to a suppression list to protect list hygiene.
Estimated value: $400
A/B test framework
Subject line and send-time A/B tests configured in Klaviyo for each flow email. Results feed directly into optimization recommendations.
Estimated value: $500
Performance dashboard setup
A custom Klaviyo reporting view tracking open rate, click rate, reactivation rate, and flow revenue. Your team monitors performance without opening a ticket.
Estimated value: $350
30-day handoff document
Complete flow documentation with segment logic, copy rationale, A/B test parameters, and recommended 30-day optimization checklist for your team.
Estimated value: $300
Total deliverable value
$3,350 of scoped work
Delivered in a single sprint, priced as a module, not a retainer
Setup Process
From signed brief to live flow in 10 days
Every win-back module follows a predictable sprint structure. Your team sees progress at every stage and signs off before anything goes live.
Your Klaviyo list is audited. Lapsed segments defined. Flow entry criteria locked with you before any build starts.
Module Performance Targets
Performance targets locked at scoping, not set after launch
Before a single email is written, we agree on what success looks like for your store. These are the benchmarks we build toward.
Open Rate
0%+
Win-back flow target. Industry benchmark for lapsed re-engagement. Your scoped benchmark may differ based on list age and category.
Reactivation Rate
0 to 0%
Percentage of lapsed contacts who make a purchase within 30 days of entering the win-back flow sequence.
Flow Revenue
Tracked per sprint
Flow attributed revenue tracked in Klaviyo from day one. Your performance dashboard shows it in real time without manual reporting overhead.
Sunset Rate
Auto-managed
Contacts not reactivated after 14 days are automatically suppressed. List hygiene maintained without manual intervention.
Deliverability
Protected
Sender reputation metrics are monitored. Sunset suppression prevents spam complaint rate from rising above 0.1%.
A/B Win Rate
Reported at 30 days
A/B test results reported at 30 days post-launch. Winning variants are locked and the test repeats on the next segment window.
Pricing
Module pricing. Scoped before work starts.
Win-back flow module
Scoped before work starts
Pricing scoped before work starts · line-by-line pricing · no commitment to receive a proposal
One-time setup. No retainer. Price varies by list size, number of segments, and A/B test complexity. Submit your brief and receive a line-by-line proposal within 3 business days.
- Segmentation audit and entry criteria definition
- 3-email flow written, designed, and built in Klaviyo
- A/B tests configured on subject lines and send times
- Sunset path automation with suppression logic
- Performance dashboard and 30-day handoff document
Your team spends 2 to 3 hours per week during setup: one sprint review, async flow feedback, and a final send-test sign-off. We handle the rest.
Value calculation
Your monthly email revenue$20,000
Win-back adds approximately 40% uplift+$8,000/month
Module cost (one-time)Scoped to your situation
Payback period7 days
Based on Unbox the Dress case study: 40% revenue lift from automated flows. Your result will vary.
Client Proof
40% revenue lift from Klaviyo automated flows
Client
Unbox the Dress
Fashion / direct-to-consumerWhat they do
A direct-to-consumer bridal fashion brand selling across Shopify, reliant on Klaviyo for lifecycle revenue and retention.
Problem
Email and lifecycle marketing lacked personalization, automation, and clear performance insights. Conversion rates were limited and the brand could not scale revenue through owned channels efficiently.
Result
0%
revenue increase from automated flows
Monthly revenue exceeded $80K. Automated flows drove the majority of the uplift. A/B testing and segmentation reduced manual campaign effort while increasing conversion rates across every lifecycle stage.
Why Redefine
Other partners lump flows into broad service pages with no performance target clarity
Redefine scopes every flow module individually. You get specific deliverables, specific performance targets, and a specific price, not a retainer that blends everything together.
Feature
Typical partner
Redefine
Module-specific performance targets
Scoped before sprint starts
Sunset path automation included
Add-on
A/B framework on every email
Retainer only
Pricing transparency before contract
30-day handoff document
Rarely
Common Questions
Questions about this win-back flow module
A campaign blast sends one message to all lapsed contacts at once. A win-back flow sends a timed, segmented sequence: the first email re-engages, the second offers an incentive, and the third closes with urgency. Contacts who do not respond are automatically suppressed. A campaign blast cannot do this automatically and it does not protect your list hygiene the way a flow does.
We recommend at least 500 lapsed contacts across your defined segments before investing in this module. Below that threshold, the flow runs but the performance data takes longer to reach statistical significance. If your list is smaller, we scope the audit first and advise on timing.
The sunset path in this module is specifically designed to prevent deliverability damage. Before the flow is activated, we audit your lapsed list for hard bounce risk and spam trap exposure. Contacts with high risk signals are excluded. The flow then uses a controlled send cadence so the volume never spikes in a way that triggers spam filters.
Yes. This flow works on any platform with a Klaviyo integration, including BigCommerce, WooCommerce, and headless builds. The segment definitions and entry triggers are configured to use Klaviyo's native event data, so the platform underneath does not change the flow logic. We note any integration-specific requirements during the scoping audit.
You will see initial open rate and click rate data within the first 48 hours of activation. Reactivation purchase data takes 14 to 30 days to accumulate because the flow sequence runs over 10 to 14 days and purchase behavior follows a natural delay. The 30-day handoff report gives you the first statistically meaningful performance read.
Is This Right for You?
This module is built for specific situations
Good fit
- You have 500+ lapsed contacts in Klaviyo and no active re-engagement automation
- Your list is growing but open rates are declining due to segment decay
- You want a single scoped deliverable, not an ongoing retainer to manage this
- You are on Shopify, BigCommerce, or any platform with a working Klaviyo integration
Not a fit right now
- You have fewer than 200 subscribers total. A win-back flow needs a list to work with first.
- Your Klaviyo account is not yet integrated with your store. Integration setup is a separate prior step.
- You have not yet built a welcome flow. Welcome flow is the higher-priority starting point for new accounts.
Not sure? Tell us your situation and we will be straight with you.
Submit a brief and we will tell you the right next stepRelated modules you might need first:
Get Your Module Scoped
Submit your brief
Tell us what your Klaviyo account currently has and what you want the win-back flow to achieve. We will send a scoped proposal within 3 business days.
1
Submit your brief
Tell us your list size and current flow setup
2
Call within 48 hours
We review your Klaviyo account and scope the module
3
Scoped proposal in 3 days
Line-by-line pricing, targets, and timeline before any commitment
4
Sprint 1 within 1 week of sign-off
Flow live in Klaviyo within 10 days of start
Form
No commitment. No pitch. Proposal in 3 days.
Brief received
We will review your situation and send a scoped proposal within 3 business days. Check your inbox for a confirmation.
Call within 48 hours
Proposal in 3 days
47+ flows built
You own all code
Ready to Reactivate Your Lapsed List?
Book a module setup. No commitment.
Your lapsed subscribers will not wait forever. Every week without a win-back flow is a week of recoverable revenue leaving your list permanently.
No commitment. No pitch. Submit brief → call within 48 hours → proposal in 3 days
