Higher Return on Ad Spend. Lower Cost per Acquisition. Every Campaign Managed.

A monthly report tells you what already happened. By the time you read that your cost per acquisition increased in week 2, the budget for weeks 3 and 4 was already spent at the higher rate. Weekly optimization means we catch bid drift, match type leaks, and search term irrelevance before they become a month of wasted spend. The report is the output: optimization is the work, and it happens every week.

It depends on your conversion volume. Smart Bidding requires at least 30 to 50 conversions per campaign per month to optimize correctly. Below that threshold, it guesses, and often guesses poorly. If your account has sufficient conversion history, we keep Smart Bidding and optimize the target inputs. If not, we switch to Manual cost per click until the baseline is built, then layer Smart Bidding on top of clean data.

The first improvements: lower wasted spend from negative keyword builds, better Quality Scores from landing page fixes, and bid adjustments by device: show within 30 days. Full return on ad spend optimization including Smart Bidding re-tuning and budget reallocation between campaigns takes 60 to 90 days to stabilize. We track and report both short-term wins and long-term trajectory every month.

Management fees are based on your monthly Google Ads spend and the number of active campaigns. You receive a flat-fee proposal after the scoping call. Proposals are line-by-line: you see exactly what is included, what is excluded, and what the monthly optimization cadence looks like. No percentage-of-spend billing. No retainer minimums above what the scope requires. No commitment is needed to receive the proposal.

Yes. We work alongside internal teams regularly. Your team retains admin access to the account at all times. We coordinate on budgets, promotions, and landing pages through a shared Slack channel and a weekly 30-minute call. Some clients use us as the full paid media function. Others use us as a specialist layer alongside a generalist in-house marketer. Both models work: we scope accordingly.