Lead Generation Services
More Qualified Leads. Every Month. Without the Guesswork.
We build the complete lead generation system for your brand: traffic acquisition, capture optimization, nurture automation, and lead qualification. Every channel integrated. Revenue tracked to source.
Revenue generated
$120M+
Brands served
40+
Lead lift average
3.2x
The problem most brands live with
Traffic is not the problem. Converting it is.
Traffic with no capture
0%
of website visitors leave without giving their contact information. Most brands have no system to recover them.
The audit finding: no above-fold capture mechanism, form fields causing drop-off, zero abandoned-session recovery.
Leads with no nurture
0%
of submitted leads receive no structured follow-up. They submitted, nothing happened, and they went cold within 72 hours.
The fix: an automated welcome, qualification, and nurture sequence triggered at submission. Not a one-time confirmation email.
Revenue from owned channels
0%
of brand revenue comes from owned lead channels after the system is built. Not from paid ad spend that stops the moment billing does.
The outcome: a lead generation system that compounds over time. Lower cost per acquisition, higher lead quality, predictable revenue.
"Scaling past $100M required us to stop thinking about individual ads and start thinking about the entire lead acquisition system: traffic, capture, nurture, and close all integrated. The moment we treated lead generation as infrastructure rather than a campaign, revenue became predictable."
Senior CMO perspective: enterprise ecommerce brand scaling past $100M annually
Annual revenue
$120M
reached with full lead system
Lead quality
3.2x
improvement in qualified rate
Cost per lead
-44%
reduction after system optimization
Time to revenue
6 weeks
from brief to first qualified lead flow
Why Redefine for lead generation
What a full-system lead generation service includes, versus what most agencies deliver.
Generic lead generation agencies run ad campaigns and report impressions. We build the entire system that converts impressions into qualified buyers.
Service component
Typical agency
Redefine
Full funnel audit before engagement begins
Skipped
Sprint 1 deliverable
Landing page and form friction optimization
Ad creative only
Every touchpoint
Automated lead nurture and qualification sequence
Not included
Built and live in Sprint 2
Customer relationship management lead routing and scoring setup
Not included
Included
Multi-channel attribution and GA4 event tracking
Platform-level only
Full GA4 + customer relationship management attribution
Monthly qualified lead report with channel breakdown
Impression metrics
Revenue-linked leads
Abandoned session recovery and retargeting system
Retargeting ads only
Email + ad recovery
Sprint-structured delivery with weekly progress demos
Monthly reports
Weekly sprint demos
The lead generation system
Four interconnected systems. One qualified lead pipeline.
System 01: Traffic Acquisition
Qualified traffic that wants to become a lead.
We map every traffic source against actual lead quality: not impressions or clicks. Channels that drive form submissions but no closed revenue are restructured. Budget shifts toward sources that prove they convert at every funnel stage.
- Paid search, paid social, organic, and referral: audited by lead-to-close rate, not click-through rate
- Landing page message match confirmed for every ad group: bounce rate drops, Quality Score rises
- Search engine optimization content targeting commercial-intent keywords that attract buyers, not browsers
System 02: Lead Capture
Every visitor who intends to buy should become a lead before they leave.
We audit and rebuild every capture mechanism: forms, pop-ups, and progressive disclosure flows. Field count is reduced to the minimum needed for qualification. Social proof and trust signals are placed at the point of submission. Mobile experience is optimized separately from desktop.
- Form friction reduced to 3 required fields at submission: additional data collected post-conversion
- Exit-intent capture activates when high-intent visitors show departure signals: recovers 8 to 14% of abandoning traffic
- Every submission event fires in GA4, Klaviyo, and your customer relationship management system simultaneously: no attribution gaps
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Join 2,400+ brands who've scaled with Redefine
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commitment·Reply in 48
hours·No pitch
Welcome sequence performance
Email 1:
Intro
Sent immediately on submit
62%
openSent immediately on submit
Email 2:
Value
Sent 24 hours after submit
48%
openSent 24 hours after submit
Email 3:
Call to Action
Sent 72 hours after submit
8.4%
conversion rateSent 72 hours after submit
System 03: Lead Nurture
Submitted leads that never hear from you go cold in 72 hours.
We build and deploy the full lifecycle sequence: welcome email within 5 minutes of submission, value delivery over 72 hours, and a conversion prompt at the moment of peak engagement. Brands that follow up within 5 minutes are 21x more likely to qualify the lead than brands that wait 30 minutes.
- 3-email welcome sequence built and live in Sprint 2: automated from submission, no manual send
- Abandoned cart and abandoned form recovery sequences capture leads who started but did not finish
- Segmentation by traffic source, product interest, and engagement depth: messaging stays relevant
System 04: Attribution
Every qualified lead traced back to the exact source that generated it.
Lead volume without attribution is a guess. We install the full attribution stack: GA4 event tracking, UTM consistency, customer relationship management lead source capture, and cross-channel revenue tracking. You know exactly which campaign, which keyword, and which channel produced each qualified lead that closed.
- GA4 goals verified: every form submission and micro-conversion confirmed firing accurately
- Monthly reporting shows cost per qualified lead by channel: budget moves to what works
- Lead scoring in customer relationship management routes high-intent leads to sales instantly: low-intent leads enter longer nurture track
Leads by source: October
Branded Search
248
Email Flow
186
Paid Social
108
Organic
Content
62
Proof
From fragmented lead efforts to $120 million in annual revenue.
Week 1: Audit
Full digital marketing and lead generation audit completed
Existing website, user journeys, and conversion structure reviewed. Every lead generation gap identified and ranked by revenue impact.
Weeks 2 to 4: Build
Lead capture and user experience improvements shipped
Optimized user journeys, reduced friction in capture flows, and deployed personalized marketing. Lead generation and engagement measurably improved from Sprint 1.
Weeks 5 to 8: Optimize
Continuous testing, analytics integration, and revenue tracking
Data-driven optimization across channels. Customer behavior analysis improved segmentation and personalization. Conversion rates increased through structured testing and user experience iteration.
Ongoing: Scale
Revenue reaches $120M annually
Improved personalization and usability strengthened customer engagement and loyalty. Corporate Gear secured a competitive position as a leading corporate branding and apparel ecommerce brand.
Corporate
Branded Apparel · Ecommerce · Business to business
The Company
A large-scale corporate branded apparel ecommerce operation competing in a crowded market, requiring both website optimization and a fundamentally stronger lead acquisition and engagement system to support revenue growth.
The Problem
Existing site experiences limited lead generation and engagement. Optimization efforts required structured testing, clearer user journeys, and better alignment with customer behavior to support revenue growth at scale.
The Result
Significant increases in website traffic, lead generation, and conversion rates. Improved personalization and usability strengthened customer engagement and loyalty. Corporate Gear achieved substantial revenue growth, scaling annual revenue to over $120 million.
Annual revenue
$0M
Outcome
Lead generation lift
Market
Market leader
What is included
A lead generation engagement is not a media buy. It is a system build.
Included in every Redefine lead generation engagement
Full funnel audit in Sprint 1
Every drop-off point identified before a single dollar is spent on optimization
Landing page and form optimization
Copy, layout, and friction reduced. Mobile and desktop treated separately.
Full lifecycle nurture sequence built and live
Welcome, qualification, and conversion emails: automated and deployed in Sprint 2
Lead scoring and customer relationship management routing configured
High-intent leads reach sales in under 5 minutes from submission
Monthly qualified lead report with channel breakdown
Revenue traced to source: every month, every channel, no blended numbers
GA4 attribution and conversion tracking verified
Every form goal confirmed firing: no silent gaps in revenue attribution
What generic agencies do not include, and why it matters
No funnel audit before spend begins
Budget goes into campaigns before anyone knows where the funnel is leaking. The leak widens.
No nurture sequence: one confirmation email
A lead submitted on Friday afternoon and received nothing by Monday has almost certainly moved on.
Blended metrics hide which channel actually closes
Impression and click reports look positive while revenue-producing channels are starved of budget.
Revenue stops when the retainer does
Ad campaigns are rented traffic. We build owned infrastructure that compounds without ongoing ad spend.
No lead qualification: every submission treated equally
Sales teams waste time on cold submissions while high-intent leads sit uncontacted in the same queue.
Common questions
What CMOs ask before starting a lead generation engagement.
The first qualified leads come from Sprint 1 wins: quick landing page fixes and form optimizations that improve conversion rate on existing traffic immediately. The full lifecycle system, including nurture sequences and lead scoring, is live by Sprint 2 (approximately 3 to 4 weeks). Revenue from the full system compounds over months, not days. The goal in Sprint 1 is to stop the bleed; the goal in Sprint 2 is to build the system that grows independently.
Running Google Ads is one channel. A lead generation system connects that channel to a landing page that converts, a form that doesn't create friction, a customer relationship management system that receives and scores the submission, a nurture sequence that follows up within 5 minutes, and attribution that tells you whether that lead closed. Most brands that "get leads from Google Ads" are paying for the click but losing the lead at the landing page, the form, or the follow-up. We fix all three simultaneously.
Klaviyo for email and lifecycle automation, Shopify and BigCommerce for ecommerce lead capture, HubSpot and Salesforce for customer relationship management lead routing and scoring, GA4 for attribution and event tracking, and Google Ads and Meta for paid acquisition. If your stack uses a different platform, we assess it during the initial audit and confirm compatibility before scoping work.
No. All work is done in parallel with your existing campaigns. We do not pause your current marketing while building the new system. Sprint 1 improvements are shipped incrementally: each landing page and form change goes live as it is completed, not as a single big-bang launch. Your campaigns continue generating traffic throughout the build. The new system absorbs that traffic and converts more of it.
Both options are available. The initial build: audit, landing pages, capture optimization, nurture sequence, and attribution setup, is a scoped project with a fixed fee and a defined timeline. After the system is built and delivering qualified leads, many brands choose an ongoing optimization retainer to run structured testing, build new sequence branches, and expand to additional traffic channels. Neither is required; the scoped build is the starting point and stands alone.
Is this the right engagement?
Lead generation services work when there is an audience worth converting.
Strong fit:
You already have traffic
but your conversion rate is below 3% across primary lead capture pages
You run paid media but
cannot trace which campaigns produce qualified leads that close, not just submissions
You want to build owned
lead channels: email, search engine optimization, content, rather than depend on paid ad spend
alone
You are scaling toward or
past $5M annually and need lead generation to become a predictable revenue system
Probably not the right engagement if:
You have fewer than
500 monthly unique visitors. There is not enough traffic to optimize, and the priority should be traffic
acquisition first.
You need leads within
72 hours. System builds take 4 to 6 weeks to fully deploy; paid ads alone can deliver faster if speed is
the only priority.
You have no customer
relationship management or email platform in place. We can recommend and set one up, but that adds scope
and timeline to Sprint 1.
Not sure? Submit a brief below and we will tell you honestly whether this engagement makes sense for your brand at its current stage.
Book a strategy call
Tell us your traffic, your current lead volume, and your biggest conversion problem.
Scoped proposal in 3 days. Sprint 1 begins within 1 week of sign-off. Your team's weekly time commitment is 2 to 3 hours: one sprint review and async feedback on deliverables.
Strategy call in 48
hours
Proposal in 3
days
$120M revenue
proven
Sprint 1 in 1 week
of sign-off
What is your primary lead generation challenge?
Traffic not convertingNo nurture sequenceLeads going coldPoor attributionHigh cost per leadLow quality leads
Brief received.
We will review your lead generation situation and schedule a strategy call within 48 hours to scope the engagement.
Ready when you are
Stop renting leads from ad platforms. Build the system that owns them.
No commitment. No pitch. A scoped proposal in 3 days and Sprint 1 beginning within 1 week of sign-off.
What the engagement delivers
- Full funnel audit: every drop-off identified before build begins
- Landing pages and forms optimized for your traffic profile
- Lifecycle nurture sequence built and deployed in Sprint 2
- Monthly qualified lead report: revenue traced to source
- Lead scoring and customer relationship management routing: high-intent leads reach sales in under 5 minutes