Lead Generation Audit
Find Every Point Where Your Funnel Loses Buyers.
A lead generation audit that maps your entire acquisition funnel: traffic to form to nurture to close. Seven days. Every drop-off point identified with a specific fix. No speculation, no generic advice.
40%
revenue lift from automated flows
7 days
full audit delivered
40+
audits completed
● Low form completion
rate · Missing retargeting pixels ·
No lead nurture sequence · Broken attribution
· High-traffic low-conversion pages
· Untracked micro-conversions · No
lead scoring model ·
● Low form completion
rate · Missing retargeting pixels ·
No lead nurture sequence · Broken attribution
· High-traffic low-conversion pages
· Untracked micro-conversions · No
lead scoring model
0%avg. unaudited form drop
0%conversion lift post-audit
Your funnel has holes right now
Most funnels lose 70 to 85 percent of leads between traffic and conversion.
Toggle between the unaudited funnel and what the same funnel looks like after the audit findings are implemented.
Funnel performance: unaudited
Traffic landing
10,000
Form views
3,800-62%
Form starts
1,600-58%
Submissions
700-56%
Qualified leads
280-60%
Overall funnel conversion: 2.8%. 97.2% of traffic leaves without becoming a lead.
Why each stage is leaking
Traffic to form: 62% loss
Landing page does not match ad creative intent. Bounce rate 78% on paid traffic. No above-fold conversion signal.
Form views to starts: 58% loss
Form has 9 fields above the fold. No social proof near the submit button. No mobile-optimized layout.
Submissions to qualified: 60% loss
No lead qualification logic in form. No nurture sequence active. Submitted leads receive no follow-up in first 24 hours.
See the before and after
What your lead capture page looks like before and after the audit findings are implemented.
Drag the handle left and right to compare. Left shows what the audit uncovers. Right shows what happens after the priority fixes ship.
Trusted by 2,400+ brands
No social proof. No trust signal. 9 required fields.
Before audit
After audit
Drag the handle left or right to compare before and after
What the audit covers
Five lead generation audit dimensions. One prioritized action plan.
What the audit finds in this dimension
- Which traffic sources convert and which ones bounce before reaching a lead capture moment
- Ad-to-landing-page message match gaps costing you Quality Score and conversion rate
- Pages with high traffic but no above-fold conversion action visible without scrolling
Branded search trafficConversion
rate 8.4%
Organic blog trafficConversion
rate 2.1%
Paid social trafficConversion rate
0.9%
Display retargetingConversion rate
0.4%
Recommendation: landing page message mismatch on paid social. Fix ad copy to match page intent.
What the audit finds in this dimension
- Field count and type that cause the highest form abandonment, benchmarked against your industry
- Missing social proof, trust signals, and testimonials at the point of form submission
- Mobile form experience: field size, keyboard triggers, and submit-button visibility on mobile viewport
First name
92%
Email address
88%
Phone number
41%
Company size
22%
Phone number field causing 51% drop-off. Recommend: move to post-submission.
- Whether a post-submission email sequence exists and what it covers: most brands send one confirmation and nothing else
- Time-to-first-contact: brands that follow up within 5 minutes convert 21x more leads than those that wait 30 minutes
- Abandoned form sequences: whether prospects who started but did not submit are being recaptured via retargeting or email
- Whether submitted leads are being scored before reaching sales: and whether the scoring model aligns with actual buyer behavior
- Customer relationship management lead routing setup: how quickly qualified leads reach a salesperson and what happens to unqualified leads in the database
- Lead-to-opportunity conversion rate by traffic source and by campaign: so budget flows to sources that close, not just sources that submit
- Form submission events firing correctly in GA4: the most common audit finding is form goals set up but not actually tracking completions
- Attribution model: whether your channel reporting is assigning lead credit to the channel that introduced the buyer, not just the last click before form submission
- Micro-conversion tracking: scroll depth, video views, pricing page visits, and other intent signals that predict lead quality before form submission
Services that follow the audit
Proof
High traffic with no capture system, now fixed. Revenue scaled by building the retention foundation.
Monthly revenue
$0K
monthly revenue after lead capture system built
Revenue from flows
0%
increase in revenue attributed to automated lead flows
Traffic source
TikTok
high-volume traffic with zero capture system in place before audit
Outcome
Scalable
retention foundation built to grow with brand momentum
Proof · Marketing team reviewing lead capture flow performance
Direct-to-Consumer Apparel · Shopify and
Klaviyo · Social
Commerce
A direct-to-consumer apparel brand generating high traffic volume from TikTok: but capturing almost none of it. The traffic was real, the intent was there, and the revenue was leaking at every stage of the funnel.
The Problem
The existing store had poor user experience and interface design, weak product storytelling, and minimal social proof, limiting conversion and average order value. High TikTok traffic was not supported by any structured email or lifecycle system, resulting in lost revenue from uncaptured and unrecovered intent.
The Solution
The redesigned store delivered a more engaging and conversion-optimized shopping experience, improving purchase confidence and supporting higher average order value. The Klaviyo lifecycle system enabled better capture and monetization of TikTok-driven traffic, improved abandonment recovery, and established a scalable retention foundation.
The Result
Monthly revenue exceeded $80K. Revenue increased 40% through automated flows specifically. The lifecycle system positioned the brand to scale revenue while maintaining a distinctive brand experience, and without needing more traffic to grow.
$80K+
monthly revenue
40%
from automated flows
Scalable
retention foundation
Why Redefine
A lead generation audit that maps the whole funnel, not just the form.
01
We audit the full funnel, not just the form.
Most lead gen audits review your form fields and call it done. This audit maps every step from traffic source to qualified lead: landing page alignment, form friction, nurture sequence, lead scoring, and attribution. The form is only one of five failure points. We find all five.
Traffic-to-form
analysisForm
friction auditNurture
sequence reviewLead
scoring assessment
02
Every finding is ranked by estimated lead volume impact.
Not every funnel fix recovers the same number of leads. The audit ranks every finding by the estimated number of additional qualified leads per month the fix will recover. Your team knows what to implement first to see the fastest results, not a flat list of everything that could be improved.
Lead
impact rankingSprint-sequenced
action plan90-day
roadmap
03
The audit brief connects directly to execution.
You receive a developer brief for technical fixes, a copy brief for landing page changes, and a flow brief for nurture sequence setup. Your designer, developer, and email team each receive a clear handoff document: not a general recommendation they need to interpret into tasks. And a 45-minute walkthrough call is included.
Developer
briefCopy
briefFlow
brief45-minute
walkthrough call
Common questions
What marketing leaders ask before requesting a lead generation audit.
Page-level and campaign-level conversion rates hide funnel inefficiency in the same way blended return on ad spend hides campaign-level waste in paid ads. A 3% overall conversion rate often contains a landing page converting at 8% for branded traffic and 0.4% for paid social: the average looks acceptable while a major leak is being ignored. The audit breaks your funnel into every stage and every traffic source so you see exactly where volume is being lost.
Especially then. The audit reviews what the sequence contains and how leads are entering it. The most common finding in accounts with active nurture sequences: 60 to 70% of submitted leads never enter the sequence because of a tagging or integration error. The audit verifies that the sequence is actually receiving leads, that it is sequenced correctly for the buyer journey length, and that it is converting at a rate that justifies keeping it versus rebuilding it.
Read-only access to GA4, your email or customer relationship management platform (Klaviyo, HubSpot, or Mailchimp), and your ads platform if applicable. No content management system access is required unless you want direct review of form embed code. No campaign changes are made during the audit. Your team's total time to grant access is under 45 minutes. The audit runs on read-only access and is fully independent of your active campaigns.
Pricing is based on the number of active forms, lead sources, and customer relationship management or nurture platforms involved. You receive a flat-fee proposal within 48 hours of submitting your brief. No ranges, no retainers, no onboarding fee. No commitment is needed to receive the proposal, and the proposal is line-by-line.
Both. The audit framework applies to any funnel where a visitor must complete an action before becoming a revenue opportunity: whether that is a form submission, an account registration, a free trial, a quote request, or an add-to-cart. The specific benchmarks and recommendations are tailored to your funnel type during the audit scoping call.
Is this right for you?
A lead generation audit works when there is traffic worth converting.
Strong fit if your brand:
- Receives at least 2,000 unique monthly visits to your primary lead capture pages
- Has at least one active form or lead capture mechanism with 90 days of submission data
- Suspects funnel drop-off is happening but cannot identify exactly which stage or why
- Wants an independent audit before increasing paid media spend on lead acquisition
Probably not the right fit if:
- Your site receives fewer than 500 visits per month: not enough data for pattern analysis
- You have no analytics tracking installed: the audit requires real funnel data to produce useful findings
- You need immediate implementation: the audit diagnoses first, and implementation requires a separate engagement
Not sure? Submit your brief and we will tell you whether the audit makes sense for your funnel size and complexity before you commit.
Request your lead gen audit
Tell us your traffic, your current lead volume, and where you think the funnel is leaking.
Flat-fee proposal in 48 hours. Full audit in 7 days. Your team grants read-only access and attends the 45-minute walkthrough call on day 8. That is all.
Proposal in 48 hours
Audit in 7 days
$80K per month revenue proven
Read-only access only
Where do you think your funnel is leaking most?
Traffic not reaching formsHigh form abandonmentLeads not convertingNo nurture sequenceBroken attribution
Brief received.
Brief received, we will review your funnel situation and send a flat-fee audit proposal within 48 hours. Expect a call to confirm your details first.
48 hours
Flat-fee proposal
7 days
Full audit delivered
40+ audits
Completed to date
Read-only
No account changes
Stop losing leads
You already have the traffic. The audit shows you how to stop losing the leads.
No commitment. No pitch. A flat-fee proposal in 48 hours and a complete lead generation audit delivered in 7 days.
What every lead generation audit delivers
- Full funnel map from traffic source to qualified lead
- Form friction audit with field-by-field completion analysis
- Lead nurture and follow-up sequence review
- Attribution and GA4 lead tracking verification
- Sprint-structured action plan ranked by lead volume impact