Platform management that drives real revenue
Every marketing platform working as one
Google Ads, Meta, LinkedIn, TikTok, GA4, HubSpot, Klaviyo, and more. Redefine manages every platform your growth depends on from a single accountable team.
120+ projects completed
8 platforms managed
Platform directory
Where the platform work actually lives
Each child page below covers one platform in depth. Navigate up to the grandpa hub or sideways to a sibling platform.
Related live on the site
G
Google Ads
Management Agency
Search, Shopping, Performance Max campaigns built for positive ROI not just spend.
Paid SearchM
Meta Ads
Agency
Facebook and Instagram campaigns with creative-led testing and conversion-focused targeting.
Social AdsY
YouTube Ads
Agency
Video campaigns from in-stream to discovery, built for awareness through to conversion.
Video AdsLi
LinkedIn Ads
Agency
B2B campaigns targeting decision-makers with sponsored content, lead gen forms, and InMail.
B2B AdsTk
TikTok Ads
Agency
Short-form video campaigns with native creative strategy and smart audience targeting.
Video AdsG4
GA4
Consulting Services
GA4 setup, event schema, attribution modeling, and Looker Studio reporting built for real decisions.
AnalyticsSC
Search Console
Consulting
Index coverage, core web vitals, query performance, and technical SEO signal management.
SEO AnalyticsMc
Mailchimp
Email Marketing Agency
Mailchimp campaigns, automation flows, and list hygiene managed for deliverability and revenue.
Email
Why Redefine
What a real platforms agency looks like
Most agencies specialize in one platform and outsource the rest. You end up with siloed reporting, finger-pointing, and no single view of where your budget goes.
| Capability | Typical agency | Redefine |
|---|---|---|
| Platform coverage | 1 to 2 platforms | 8+ platforms, unified |
| Reporting | Siloed per platform | Cross-platform GA4 attribution |
| Strategy ownership | Account manager relays | Senior strategist owns it |
| Ecommerce fluency | Marketing-only view | Shopify, BigCommerce native |
| Budget transparency | Monthly summary | Real-time dashboard access |
| Pricing model | % of ad spend (inflated incentive) | Flat retainer, scoped upfront |
Redefine's strength is platform breadth plus ecommerce data fluency most agencies don't have.
The real cost of fragmentation
Platforms don't fail. Coordination does.
When Google, Meta, and email run on separate retainers with separate reporting, you pay three times and understand nothing.
What fragmented platform
management costs you
Three agencies, three reports, zero alignment
Your Google agency blames the website. Your Meta agency blames the creative. Neither knows what the other is running.
Ad spend percent fees that scale with your
budget, not your results
The standard 10 to 15 percent of ad spend model means your agency earns more when you spend more, not when you convert more.
GA4 misconfigurations hiding your real numbers
Without a proper GA4 event schema, you're optimizing on last-click data that misses 40 to 60 percent of the customer journey.
Ecommerce context absent from ad strategy
Pure marketing agencies don't understand inventory cycles, product margins, or seasonal demand. They optimize click rates, not profit.
After Redefine manages
your platform stack
One attribution model across every channel
GA4 configured with server-side events. Looker Studio pulls every platform into one view. You know exactly which dollar drove which sale.
Flat retainer, no spend-inflated fees
Redefine's incentive is your conversion rate, not your ad budget. You scale spend when the data justifies it, not because we earn more if you do.
Platform strategy informed by ecommerce data
Shopify or BigCommerce order data flows into campaign optimization. You bid on real product margin, not just traffic volume.
Sprint-based delivery with weekly check-ins
Two to three hours per week from your team. One sprint review. Async feedback on deliverables. We handle operations every day in between.
Platform capabilities
What you get across every platform
Eight platforms, one team, one strategy. Each capability below runs in your account, not a shared dashboard you never see.
Paid search management
Google Search, Shopping, Performance Max. Bid strategies tied to product margin, not just CPC.
Google
Ads
Cross-platform attribution
GA4 configured with server-side events. Every click, view, and purchase attributed across channels in one dashboard you actually own.
GA4 + Looker Studio
Social media ad management
Meta, LinkedIn, TikTok, and YouTube. Creative-led testing frameworks that identify winning audiences within the first sprint.
MetaLinkedInTikTok
Email and lifecycle marketing
Klaviyo and Mailchimp managed for deliverability, segmentation, and automated flows that drive repeat revenue.
KlaviyoMailchimp
SEO analytics and Search Console
Index health, core web vitals, query performance. SEO signals connected to your campaign strategy, not treated as a separate work stream.
Search
Console
$0M
Revenue scaled for CCTV Security Pros across Google Ads,
Meta, and email
0+
Marketing platforms managed from a single accountable
team
0%
Of total conversions driven by email for Gameday Gear
post-Klaviyo integration
Platform setup reality check
Before Redefine versus after
Toggle between two states: the fragmented platform setup most brands inherit, and the unified configuration Redefine builds in Sprint 1.
Click to toggle between states.
Typical fragmented setup
3 agencies, 3 logins, no shared data
Google Ads agency, social media agency, and email provider working in isolation. Nobody owns the full picture.
GA4 misconfigured or missing events
Last-click only. Session data incomplete. Purchase events misfire on 30 to 40 percent of transactions.
Reporting lag of 2 to 3 weeks
Monthly PDF decks by email. No live access. By the time you see the numbers, the budget is already spent.
GGoogle Ads
Separate
agencyMMeta Ads
Separate
agencyKKlaviyo
Internal,
unmanagedG4GA4
MisconfiguredLiLinkedIn Ads
Not runningAttribution model: last-click only
Data lag: 2 to 3 weeks. No live access.
Redefine unified setup
- Sprint 1 deliverable
One team owns all platforms, all data
Single accountable team across Google, Meta, LinkedIn, TikTok, GA4, and email. One weekly sprint review covers the full picture.
GA4 with server-side event schema
Every purchase, add-to-cart, and lead event fires correctly. Multi-touch attribution across every channel you run.
Real-time Looker Studio dashboard access
Live data. Your dashboard, your account, forever. You own it whether or not you work with us long-term.
GGoogle Ads
Live -
ROAS 4.2xMMeta Ads
Live - CPA
-18%KKlaviyo
Live -
29.3% CVRG4GA4
Configured
- multi-touchLiLinkedIn Ads
Live - 34
leads this sprintAttribution: data-driven, real-time
87% of revenue tracked to source
Proof
Revenue at scale from multi-platform management
Multi-platform
marketing
Client
CCTV Security Pros
Security systems /
ecommerceA global provider of security camera systems for residential and commercial customers with a growing ecommerce presence.
Problem
Needed to increase online visibility and sales in a competitive market while expanding globally. Marketing performance tracking was unreliable, and ROI was unclear across Google Ads, email, and social channels.
Result
$0M+
Revenue scaled through data-driven Google Ads, personalized email campaigns, and Facebook advertising. Enhanced GA4 attribution enabled more efficient budget allocation and sustained global growth.
Google Ads
Targeted search campaigns launched to drive qualified traffic
and improve conversion efficiency from day one.
GA4 attribution
Configured to ensure accurate data collection and
attribution, enabling continuous performance-driven optimization.
Email + social
Personalized email campaigns and Facebook Marketplace
expansion added additional channels beyond paid search.
Common questions
Why brands choose one platforms agency over many
No. Separate agencies create attribution gaps, coordination overhead, and incentive misalignment. When a single team manages your full platform stack, strategy is unified, reporting is accurate, and budget allocation is driven by cross-channel data rather than each agency's own platform metrics.
Google Ads (Search, Shopping, Performance Max), Meta (Facebook and Instagram), LinkedIn Campaign Manager, TikTok Ads, YouTube Ads, GA4 analytics, Google Search Console, Klaviyo, and Mailchimp. The scope is confirmed in your proposal and tied directly to your growth objectives.
No. Redefine charges a flat retainer scoped to your platform mix and campaign volume. You see the price before work starts, and it does not increase because you scale your budget. This aligns our incentive with your conversion rate, not your spend level.
Typically 2 to 3 hours per week. One sprint review meeting, async feedback on creative or copy, and a final monthly QA sign-off. Redefine handles platform operations, reporting builds, creative testing, and campaign optimization daily. You stay in the loop without running the day-to-day.
We audit it in Sprint 1. In most ecommerce setups, purchase events are misfiring or duplicating on 20 to 40 percent of transactions, and cross-platform attribution is missing. We correct the event schema, implement server-side tracking where needed, and build your Looker Studio cross-channel dashboard before any campaign optimization happens.
Yes. Redefine works inside your existing ad accounts, or sets up new accounts in your name. Your data, your history, your Looker Studio dashboard. You retain full ownership and admin access throughout and after the engagement. We do not hold data hostage behind our own account structure.
Get started
Request your platform audit
Tell us your current platform mix and what your team handles manually. We will return a scoped audit and proposal within 3 business days.
Call within 48 hours
Scoped proposal in 3 business days
Sprint 1 within 1 week of sign-off
Pricing model
Flat retainer scoped before work starts. Line-by-line pricing. No percent-of-spend fees. No commitment to receive a proposal.
48 hours
Response time
3 days
Proposal
120+
Projects
You own it
All data and accounts
One agency. Every platform.
Stop managing agencies. Start seeing results.
Google Ads, Meta, LinkedIn, GA4, Klaviyo, and more managed by one accountable team. Your data, your accounts, your dashboard.
No commitment. No pitch. Just a scoped audit and honest proposal.
