Reach the Decision-Makers Your Competitors Can't Target.

Google Ads reach buyers who are already searching. LinkedIn reaches buyers who are in the job title and company that fits your ideal customer profile: before the search intent exists. The correct comparison is not cost per click versus cost per click. It is cost-per-qualified-ideal-customer-profile-lead. At $12 cost per click, with a 5% landing page conversion rate and 70% ideal customer profile match rate, your cost per qualified lead is approximately $240. If your deal value is $20K or above, the return-on-investment math works decisively in LinkedIn's favor: especially because you are reaching the decision-maker directly, not a researcher who may or may not pass the information up.

LinkedIn's member data is self-reported and professionally maintained: people update their job titles and company information because it matters to their career, not just because a platform asked. You can stack: industry, company size, company revenue, job function, job seniority, job title, years of experience, skills, and geographic region simultaneously. If your ideal customer profile is "VP of Operations at a manufacturing company with 500 to 5,000 employees in the US Midwest," LinkedIn can target that specific profile. Our ideal customer profile workshop in Sprint 1 defines the exact combination of dimensions before we spend a dollar.

Management fees are based on the number of active campaign types, your media spend, and whether we are running Lead Gen Forms, Account-Based Marketing lists, or both simultaneously. You receive a flat-fee proposal after the scoping call: line-by-line, nothing bundled. Media spend is separate from the management fee. We do not charge a percentage of spend. No retainer minimum beyond what the scope requires. You do not need to commit to receive the proposal.

The three most common failure patterns are: (1) the audience was too broad: targeting "all members" or using only one targeting dimension creates waste; (2) the creative was promotional rather than useful: LinkedIn members scroll past brand messaging but engage with content that teaches them something; (3) the conversion path was broken: sending paid traffic to a slow-loading landing page or a generic homepage is a structural problem that no amount of targeting optimisation can fix. When we review a previously failed LinkedIn account, all three problems are usually present. We fix the structure before running the campaign.

We connect LinkedIn Lead Gen Forms directly to your customer relationship management system via Zapier or native integration, tagging every lead with the specific campaign, ad, and audience segment that generated it. When a lead progresses to opportunity, the customer relationship management system records the LinkedIn source. When an opportunity closes, the revenue is attributed. This gives you a line from LinkedIn ad spend to closed revenue: not just impressions, clicks, or leads in isolation. Monthly reporting shows cost per lead, cost per opportunity, and cost per closed deal by campaign segment.