AI-Native Analytics

Your data already knows why revenue dropped. Your AI ecommerce analytics should too.

Ask a question in plain English. Redefine's AI ecommerce analytics surfaces the root cause across every module: catalog, listings, inventory, pricing, and orders, then hands you a ranked action list with one-click execution.

29.3% of conversions traced to analytics
No query language required
Cross-module attribution
Commerce analyst reviewing an AI-generated insight report on dual monitors in a modern operations office
400+
commerce projects trusted
Cross-module
PIM, OMS, CMS, Marketplace
One-click
prescriptive action output
The Problem With Conventional Analytics

You can see the number is down. You can't see why.

The Old Way
  • Revenue drops on Tuesday. You open four tabs in three tools to start piecing together what happened.
  • Your ecommerce business intelligence dashboards show what happened. They never explain why it happened or what to do next.
  • Identifying a root cause takes a data analyst, a query, and a 48-hour wait. The window to act has already closed.
  • Each module: catalog, listings, inventory, pricing, reports in isolation. Cross-module causes stay invisible.
The Redefine Way
  • Type "why did business-to-business revenue drop last week?" and AI ecommerce analytics traces the root cause across catalog, listing, and inventory simultaneously.
  • Every Monday, an AI-written business narrative arrives: what changed, why it changed, and what three actions to take this week.
  • AI attribution traces a lost sale back through catalog gap, listing suppression, stockout, and pricing misalignment, one linked chain.
  • Ranked prescriptive actions appear directly below the insight. Click once to execute in the same platform, no copy-paste into a separate tool.
Ecommerce operations team reviewing unified analytics dashboard
Natural Language Insight Engine

Ask the question your dashboard never answers.

Select a real commerce question below. Watch AI ecommerce analytics scan every module, surface the root cause chain, and generate ranked actions, ready to execute in one click.

Sample queries

Click any query to explore it. The engine cycles automatically when this section is in view.

Redefine AI: Commerce Insight Engine
Scanning all modules…
Root Cause Identified Across 3 Modules
Business-to-business revenue declined 18.2% week over week. The AI traced the causal chain through catalog, listings, and inventory before pricing. Here is what it found:
Catalog14 high-velocity catalog items missing updated business-to-business tier pricing attributes, hidden from buyer-specific catalogs since Tuesday 09:14 Coordinated Universal Time.
Listing3 top-performing marketplace listings suppressed by missing Global Trade Item Number, auto-suppression triggered by channel sync audit on Monday.
Inventory2 of top-5 business-to-business reorder items at 4-day stock cover, no reorder triggered due to supplier lead time rule set in 2023.
PricingVolume discount ladder for accounts over $10,000 inactive, configuration reset during last sprint deploy.
Ranked prescriptive actions
Re-publish 14 missing catalog attributes to business-to-business tier, estimated +$8,400 per week recovery#1 Impact
Add Global Trade Item Number to 3 suppressed listings and re-submit for approval, estimated 48-hour restore#2 Speed
Trigger reorder for 2 at-risk items via Order Management System supplier rule override#3 Risk
Scanning all modules…
Listing Health Scan: 23 Items at Risk
The AI scanned all active marketplace listings against channel health signals. 23 catalog items show measurable visibility decline. Priority breakdown:
Critical7 items suppressed, missing required attributes: bullet points, Global Trade Item Number, or main image dimensions below threshold.
High Risk9 items with buy-box win rate below 40%, pricing drift of 6 to 14% above current competitive floor.
Declining7 items with impression rank drop greater than 30% in 14 days, likely due to review score degradation.
ActionAll 23 items mapped to root cause. AI generated remediation tasks queued in catalog and pricing modules.
Ranked prescriptive actions
Auto-complete missing attributes on 7 suppressed items using Product Information Management enrichment rules#1 Revenue
Run competitive reprice on 9 buy-box drift items within 3% of market floor#2 Volume
Flag 7 review-declining items for post-purchase follow-up sequence review#3 Long-Term
Scanning all modules…
Abandonment Root Cause Traced to 2 Factors
Checkout abandonment rose from 68.2% to 81.4% on Thursday between 14:00 and 20:00 Coordinated Universal Time. The AI identified two concurrent contributing factors:
PaymentsStripe webhook latency exceeded 8 seconds on 34% of sessions during a content delivery network incident, order confirmation pages timed out before confirming.
PricingShipping promotion 'FREESHIP25' expired at 12:00 and was not renewed, checkout suddenly showed $14.99 shipping on carts under $75.
Sessions2,140 abandoned sessions in the window: 61% attributable to payment latency, 39% attributable to unexpected shipping cost.
RecoveryLatency resolved by 20:30. Shipping rule restored Thursday 21:15. Estimated $22,800 in recoverable cart value remains.
Ranked prescriptive actions
Send recovery email to 2,140 abandonment sessions with shipping code, estimated $6,800 recovery#1 Immediate
Set auto-renewal reminder on shipping promotion expiry, 48-hour advance alert#2 Prevention
Enable Stripe webhook retry circuit-breaker for content delivery network incidents above 5-second latency#3 Resilience
Scanning all modules…
Fourth-Quarter Inventory Risk Assessment: 11 Exposed Items
Scanning fourth-quarter top-50 items by prior-year velocity against current stock cover and confirmed supplier lead times:
Critical4 items with under 18 days stock cover and supplier lead time of 22 to 28 days, stockout window opens before peak week.
At Risk7 items with under 35 days cover, within margin if no demand acceleration, but exposed to a 15% or greater volume surge.
Healthy39 items carry adequate cover through December 31 under base demand scenario.
Supplier2 of 4 critical items sourced through a single supplier with no confirmed backup, dual-source risk flag raised.
Ranked prescriptive actions
Trigger emergency reorder on 4 critical items, override standard approval to expedite#1 Critical
Set demand surge alert at 115% of base velocity on 7 at-risk items, auto-trigger reorder#2 Proactive
Initiate dual-source supplier qualification for 2 single-source critical items#3 Strategic
Scanning all modules…
Direct-to-Consumer Margin Compression: 3 Contributing Factors
Gross margin in the direct-to-consumer channel has compressed from 54.1% to 48.7% quarter-to-date. The AI isolated three compounding drivers:
ReturnsReturn rate on apparel category rose from 14% to 22%, mis-sized orders traced to 3 new product listings with incorrect size chart attributes in Product Information Management.
DiscountingFlash sale frequency increased from 1.2 to 2.9 events per month, average discount depth 28% versus prior quarter's 18%.
FulfillmentCarrier rate increases effective March 1 not yet reflected in shipping threshold rule, absorbing $1.34 per order on sub-$60 carts.
CombinedEstimated margin impact: returns $180,000, discounting $210,000, fulfillment $95,000, totaling $485,000 quarter-to-date.
Ranked prescriptive actions
Correct size chart attributes on 3 apparel listings, estimated 30% reduction in return rate#1 Impact
Update shipping threshold rule to $75 to recover carrier rate absorption on sub-$60 carts#2 Margin
Set flash sale frequency governance rule: maximum 1.5 events per month with 22% maximum depth#3 Discipline
Core Capabilities

Commerce analytics software with every insight, zero extra tools.

Natural Language Queries

Ask any commerce question in plain English. This commerce analytics software scans Product Information Management, Order Management System, marketplace, catalog, and pricing data simultaneously and returns a plain-English answer with source attribution.

No query language required

AI Weekly Business Narrative

Every Monday your team receives an auto-written summary: what changed across all modules, why it changed, and a ranked list of recommended actions for the week ahead.

Delivered to inbox or dashboard

AI Attribution Modelling

A lost sale is traced back through every contributing factor: catalog gap, listing suppression, stockout signal, pricing misalignment. You see the full causal chain, not just the outcome number.

Full causal chain, one view

Prescriptive AI Actions With One-Click Execution

After identifying a problem, the AI generates a ranked action list: reprice, restock, re-sync listing, update catalog attribute. Each action is executable in the same commerce analytics platform. No switching to a separate tool. No copy-paste. The insight and the fix live in the same workflow.

Ranked by impact
One-click execute
Audit trail logged

Anomaly Detection and Alerts

The commerce analytics software continuously monitors for statistical anomalies across revenue, margin, order volume, and listing health. When a signal emerges, it alerts you with context, not just a red number.

Context-aware alerts

Role-Specific Dashboards

Executive summary, operations drill-down, marketplace health, and marketing attribution. Each role sees the key performance indicators most relevant to their decisions, pre-configured and updated in real time.

Executive · Ops · Marketplace

Scheduled Reports

Set weekly or monthly delivery for any report. Receive it by email, Slack, or in-platform, in the format your team actually uses.

Threshold Alerts

Define the key performance indicator thresholds that matter to your operation. When a metric crosses a boundary, the alert arrives with root cause context attached, not just a number out of range.

Data Exports

Export any dataset as comma-separated values, JSON, or direct to BigQuery. All exports include dimension metadata so downstream tools receive clean, normalized data, not raw rows.

Who Uses These Insights

Retail analytics software built for the people who act on it.

Ecommerce Leader

Wakes up to a Monday narrative that summarizes every material change from the prior week. Makes decisions before the first team standup, without opening an ecommerce business intelligence tool.

Operations Lead

Monitors order service-level agreement adherence, return exception rates, and fulfillment anomalies. When a deviation appears, the AI has already traced it to a supplier delay or warehouse routing rule before the operations team opens a ticket.

Marketing Team

Sees campaign attribution tied to actual order conversion, not just ad click-throughs. Identifies which campaigns created product demand versus which simply harvested it from organic search.

Executive

Reviews a single consolidated executive dashboard: revenue, margin, Net Promoter Score proxy, and fulfillment velocity, across every business unit, brand, and region without toggling between tools.

Marketplace Manager

Tracks listing health, buy-box win rate, and channel-specific conversion across all active marketplaces in one view. Receives daily alerts when suppression risk or pricing drift is detected before it compounds.

Commerce analyst using AI analytics dashboard on a tablet in an operations setting

Sample output from Redefine AI analytics: role-filtered executive view.

Proof

Analytics that close the loop on revenue.

Narragansett Beer ecommerce analytics and data unification project showing revenue growth from unified reporting
Client
Narragansett Beer
Beverage Direct-to-Consumer Ecommerce
What they do
A legacy beverage brand operating a growing direct-to-consumer ecommerce channel, modernizing its digital ecosystem to improve decision-making and increase revenue.
The Problem
Disconnected systems across point-of-sale, ecommerce, and customer data limited visibility into performance and customer behavior. Marketing lacked advanced segmentation and predictive insights to capitalize on demand.
Solution
Power BI was integrated with Toast, Shopify, and the customer management platform to centralize data and provide real-time reporting, predictive insights, and trend forecasting, giving the team a unified analytics layer over all commercial operations.
Result
$0
Additional revenue generated in the first month after analytics unification. Email became a primary growth channel, contributing approximately 50% of monthly revenue once attribution was accurate.
  • 50% of monthly revenue attributed to email via unified analytics
  • Real-time cross-platform reporting: Toast, Shopify, and customer relationship management unified
  • Predictive trend forecasting enabled proactive campaign planning
Platform Architecture

One commerce analytics platform. Ten modules. Zero data gaps.

AI ecommerce analytics on a unified platform has an unfair advantage: the data model is already consistent. No extract-transform-load pipeline, no normalization lag, no conflicting metric definitions across tools. AI reasons over a single truth.

Product Information Management
Product Data
Order Management System
Orders
Marketplace
Channel Data
Commerce
Orders and Conversion Rate
Inventory
Stock Signals
Why this is impossible for point solutions

Ecommerce business intelligence tools built on top of separate platforms must constantly reconcile mismatched data models. Every pipeline introduces lag. Every join introduces ambiguity. The AI never has a complete picture, it always has a partial one.

Redefine's native data advantage

Every module writes to the same data layer with the same taxonomy. An order references the exact product record in Product Information Management, the exact listing in the marketplace module, and the exact inventory node in the Order Management System. Attribution is structural, not inferred.

The execution loop

AI identifies the insight. AI generates the action. You click approve. The action executes in the same commerce analytics platform, updates the same data layer, and the AI monitors the outcome. The loop is closed before you open a second tab.

Why Redefine Is Different

Other tools show you the dashboard. Redefine shows you the answer.

Cross-module, not module-isolated

Standard commerce analytics software reports on one data source per vendor. Redefine's AI reasons across Product Information Management, Order Management System, content management system, marketplace, and commerce simultaneously. A dropped revenue metric can be traced to a catalog gap, a listing suppression, and a pricing rule, all in one response.

10 modules. 1 AI layer.

Prescriptive, not descriptive

Most business intelligence tools stop at the number. Redefine's AI ecommerce analytics continues: it generates a ranked list of actions, estimates the impact of each, and lets you execute the top action in a single click, without leaving the commerce analytics platform to open a separate workflow tool.

Insight to action in one session

Governed, not ungoverned AI

Every AI query, every recommendation, and every one-click action is logged with an audit trail. Role-based access controls ensure the right people see the right data. AI governance is native, not bolted on after the fact.

Built-in AI governance
Frequently Asked Questions

Your ecommerce business intelligence questions, answered.

No. Natural language queries are designed for operators, marketers, and executives, not analysts. You type a question the way you would ask a colleague. The AI interprets the intent, runs the analysis across the relevant modules, and returns a plain-English answer with the supporting data. No query language, no data preparation, no analyst dependency.

Business intelligence tools visualize data you already know how to interpret. They require someone to build and maintain the dashboards, and when something changes, they show you the change but not the cause. Redefine's analytics are native to the platform. The AI understands the data model structurally, not as a report layer. It explains root causes, generates ranked actions, and executes them. No dashboard builder required. No separate execution tool needed after the insight.

The AI analytics layer reads from all native Redefine modules in real time: Product Information Management product data, Order Management System order and fulfillment data, marketplace listing health and channel performance, content management system content performance, commerce conversion and pricing data, and inventory stock levels. All data is normalized on a single schema, there are no cross-tool reconciliation delays. For brands with external data sources, BigQuery integration and application programming interface exports are supported.

Each week, the AI generates a written business narrative covering what changed across all modules versus the prior week, the most likely explanations for the changes, and a prioritized list of recommended actions. It is delivered to configured recipients by email and also accessible in-platform. Role-based content filtering means executives receive a summary view while operations leads receive a detailed breakdown, the same narrative, calibrated for the audience.

By default, every prescriptive action requires human approval before execution, a single click in the platform. For lower-risk, high-frequency actions (for example, re-syncing a listing attribute or restocking a reorder point), you can configure auto-execution rules within defined thresholds. All actions, manual or automated, are logged in the audit trail with the AI's reasoning attached. Governance controls are set per role, per action type, and per business unit.

No replacement is required. Redefine exports normalized data to BigQuery, comma-separated values, and application programming interface endpoints compatible with most business intelligence platforms. Teams that want to keep their existing dashboards for specific reporting needs can continue to use them; they simply receive cleaner, more reliable data from a single normalized source. Most teams find that as native retail analytics software answers more of their daily questions, dependency on separate business intelligence tools reduces naturally over the first two to three quarters.

Is This Right For You?

A straight answer on who this fits.

Good fit
  • Your team spends more than 4 hours per week reconciling metrics from multiple tools
  • You operate across multiple channels (direct-to-consumer, business-to-business, marketplace) and need cross-channel attribution
  • Revenue anomalies take more than 24 hours to diagnose because data lives in separate systems
  • Leadership wants a weekly business summary without involving a data team to produce it
Probably not the right fit
  • You operate a single channel with no plans to expand: existing retail analytics software is sufficient at this scale
  • Your data lives entirely in a custom-built system with no external integrations: a scoping call is needed first
  • You need a standalone business intelligence visualization tool for custom report design: we do not replace Tableau or Looker Studio for advanced data exploration

Not sure? Tell us your situation and we will be straight with you.

Talk to our team →
Get Your Analytics Scoped

Stop reporting on what happened. Start knowing why.

Tell us what your team is doing manually that retail analytics software should handle. We will review your situation and send a scoped proposal within 3 business days.

Redefine AI analytics platform showing the weekly business narrative dashboard with prescriptive actions for ecommerce operations
Sample Output: Redefine AI Weekly Business Narrative

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No commitment. No pitch. Submit your brief and we will show you exactly what AI ecommerce analytics would surface in your operation, scoped, specific, and ready to act on.

Commerce operations leader presenting AI-generated analytics insights to an executive team in a boardroom

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