Dealer Portal Software
Dealer Portal Software That Gives Every Partner the Right Experience
Stop processing dealer and distributor orders by hand. Redefine gives every partner a branded self-service portal with their account pricing, live inventory, and full order history built in.
One portal serves business-to-business buyers, dealers, and internal teams. Role determines experience. No duplicate tools required.
7 days
account created to first live order
1 portal
for dealers, employees, and business-to-business buyers
0 email orders
when dealers can self-serve
The Problem
Dealer ordering should not require your team
Most mid-market brands still process dealer orders manually. The old way creates delays, pricing errors, and a team that spends its day answering "what's in stock?" instead of growing the channel.
Without a dealer portal
With Redefine dealer portal
Dealers email or call to place orders. Your team manually enters them.
Dealers log in to their branded portal and place orders directly. No calls. No emails.
Pricing lives in a spreadsheet. Errors ship with the order.
Account pricing loads automatically from your enterprise resource planning records the moment they log in.
Dealers call to check stock. Your team calls the warehouse.
Live inventory from the order management system is visible in the portal before they add anything to cart.
Each dealer sees the full catalog even when most of it does not apply to them.
Restricted catalog access shows each dealer only the products they are authorized to buy.
Order history requires a support ticket. Invoice files get emailed on request.
Account dashboard shows full order history, open invoices, and downloadable documents without contacting anyone.
What Is Included
Everything your dealer channel needs in one portal
Every capability below connects to the same product, pricing, and order data that drives your business-to-business commerce and direct-to-consumer storefront. No duplicate configuration. No sync lag.
Branded customer self-service portal
Your logo, your colors, your domain. Each dealer sees a portal that feels purpose-built for your brand, not a generic commerce screen.
Account dashboard with full history
Order history, open invoices, credit balance, and shipping addresses. Dealers self-serve the information they used to call you for.
Dealer portal with restricted catalog access
Each dealer account sees only the products they are authorized to purchase. Regional exclusives, tier-specific assortments, and private product lines stay private. Catalog restrictions come directly from product information management without any manual filtering.
- Per-account assortment rulesEach dealer only sees what they are authorized to buy
- Live product information management sync, no delaysProduct changes reflect instantly, no nightly feed
- Private label and exclusive visibilityRegional and tier exclusives stay completely private
Branded storefront theming per portal
Configure independent themes per dealer tier, region, or account group. Every partner experiences a storefront that matches your brand relationship with them.
Role-based access within portal accounts
Assign buyer, approver, and admin roles inside each dealer account. A purchasing agent can order. A manager can approve. The account owner can manage everything.
One portal. Three buyer types. Zero extra tools.
The same portal infrastructure serves business-to-business wholesale buyers, dealers and distributors, and employees using the program store. Role determines experience. No separate systems to maintain.
Buyer type
Business-to-business wholesale buyers
Contract pricing, order approval, credit limits
Buyer type
Dealers and distributors
Restricted catalog, branded portal, role-based access
Buyer type
Program store participants
Employee store, allowances, redemption flows
Onboarding Process
From dealer account created to first live order in 7 days
Most teams go live before the week is out. Your portal setup runs alongside your existing catalog and pricing data, not around it.
1
Day 1
Portal provisioned and branded
Logo, colors, and domain configured in the admin. No developer required.
2
Day 2
Catalog synced from product information management
Products, variants, and restricted assortments pulled from your live product information management record.
3
Day 3 to 4
Account pricing activated
Contract price lists from your enterprise resource planning system bind to each dealer account automatically.
4
Day 5 to 6
Dealer logs in and tests their portal
Your first dealer account walks through the portal, confirms pricing, and places a test order.
5
Day 7
First live order routes through the order management system
The real order lands in your order management system queue alongside every other channel. Zero manual entry required.
Portal Setup
Brand configuration
R
Redefine Dealer Portal
portal.yourbrand.com
Active
Theme colors applied to portal header, buttons, and navigation.
Product Information Management Catalog Sync
Products synced from product information management
SyncingIndustrial Safety Gear (Tier 1)847 items
Maintenance Supplies312 items
Private Label RangeRestricted
Wholesale Bundles94 items
1,253 / 1,741 products ready
Account Pricing
Enterprise resource planning price lists bound to portal accounts
Acme Distribution
Tier 1 Contract
Redstone Supply Co
Regional Exclusive
Metro Parts Group
Volume Schedule
Acme Distribution Portal
Signed in as Jamie Okafor
Purchasing Manager, Acme Distribution
Your contract pricing is active
Safety Glove Set XL (stock-keeping unit 8824)$14.20 $18.00
Hard Hat Pro Series (stock-keeping unit 0417)$31.50 $42.00
Order Management
Order live#ORD-209441
Account
Acme Distribution
Order value
$4,280.00
Payment terms
Net 30
Routing
Chicago distribution center
No manual entry. Order placed by dealer, routed automatically.
Customer Proof
A regional equipment dealer brought its full catalog online
Industry
Equipment Dealer / Business-to-Business and Business-to-Consumer
The problem
A long-standing regional dealer operated with a slow, monolithic website. Its large parts and equipment catalog was unavailable online. Inventory lived in the enterprise resource planning system and never synced to the web. Dealers and buyers called or emailed for every order.
100%
of inventory visible online, synced live from enterprise resource planning in real time
The solution
Redefine replaced the monolithic site with a headless platform built on the same portal and order management infrastructure. The enterprise resource planning system now syncs inventory and parts data to the dealer-facing portal in real time via the application programming interface. Dealers log in, see live stock, and order directly.
The outcome
Manual order processing fell to near zero for accounts that adopted the portal. The operations team shifted from order entry to channel growth. The architecture supports continued product catalog expansion without replatforming.
Why Redefine
What no other portal software does by default
Other dealer portal software manages portals. Redefine connects them to the same product, pricing, and order engine that runs your entire business.
One portal for every buyer type: role determines what they see
Most portal tools are built for one buyer type. Redefine serves business-to-business wholesale accounts, dealer and distributor networks, and internal program store participants from the same admin, the same catalog, and the same order queue. Switching between buyer types does not require switching tools.
Catalog connects live to product information management: no sync lag
Account-level catalog, pricing, and content rules draw directly from native product information management. When a product record changes, the portal reflects that immediately. No nightly feed. No manual export. No spreadsheet to update before a dealer sees the right description.
Pricing ties directly to enterprise resource planning account records: no manual price lists to maintain
Contract pricing, volume schedules, and tier-based rules come from your enterprise resource planning system and apply automatically when a dealer logs in. No spreadsheet to maintain. No risk of a dealer seeing the wrong price because someone forgot to update a lookup table.
Best-Fit Use Cases
Which operations benefit most from a dealer portal
If your business sells through any kind of partner, reseller, or distributor network, a branded self-service portal removes your team from the middle of every transaction. Hover any card to see what changes.
Industrial equipment dealers
Large catalogs, complex part numbers, and territory-specific availability. Dealers need to find and reorder quickly without calling inside sales.
With Redefine: Dealers search a live-synced catalog, see account pricing for every stock-keeping unit, and reorder from saved order templates. Parts go to the right warehouse without your team touching the transaction.
Automotive parts distributors
High-frequency ordering, multiple shipping locations per account, and urgent stock lookups that demand a real-time portal, not a document catalog.
Live inventory across every warehouse location shows in the portal. Distributors pick ship-to addresses at order time. Order management routes the line automatically.
Building materials wholesale accounts
Regional assortments, volume pricing tiers, and buyers who need account credit history before they commit to a large order.
Volume pricing applies automatically at the line level. Account credit balance, open purchase orders, and invoice history display on the dashboard so buyers can act without calling accounts receivable.
Branded reseller networks
Your resellers need your brand materials, product content, and exclusive items. They do not need to see the entire catalog or the pricing you give other channels.
Restricted catalog access keeps your exclusive lines private. Branded portal theming makes the reseller feel like they are buying directly from you, not through a generic system.
Multi-buyer dealer accounts
Large dealer organizations have purchasing agents, regional managers, and an account owner, each with different ordering authority and visibility requirements.
Role-based access within the portal account lets you define buyer, approver, and admin permissions per user. Approval routes are configurable per account without custom code.
Employee or internal purchase portals
Your employees need merchandise, safety gear, or branded supplies. Running a second portal tool alongside your dealer portal doubles your admin surface.
Redefine runs employee portals on the same infrastructure as dealer portals. One admin. One catalog engine. One order management queue. Role determines which experience loads on login.
Integrations and Connections
Connected to every system that drives your channel
Dealer portal data does not sit isolated. It flows through the same application programming interface surface that connects your enterprise resource planning, product information management, and order management system.
Enterprise Resource Planning
SAP, Oracle NetSuite, and Microsoft Dynamics: account pricing and credit terms sync in real time to each portal session.
SAPNetSuiteDynamics
Product Information Management
Catalog accuracy, restricted assortments, and product content all live in product information management and flow directly to every portal account.
Native product information managementLive sync
Order Management System
Dealer portal orders land in the same order management system queue as business-to-business, direct-to-consumer, and marketplace orders. One routing engine handles all of them.
Unified queueAuto-routing
Single Sign-On and Identity
Dealers log in with one credential through your identity provider. SAML 2.0 and OpenID Connect are supported. No separate dealer login system to maintain.
SAML 2.0OpenID
Application programming interface first architecture
Every action a dealer takes in the portal, viewing catalog, checking price, placing order, runs through the same REST and GraphQL application programming interface surface that powers every other channel in your Redefine deployment. No separate portal application programming interface to manage.
Frequently Asked Questions
Common questions about dealer portal software
Most teams launch their first dealer portal account within seven days of signing. Catalog sync from product information management and pricing activation from your enterprise resource planning system happen in parallel, not in sequence. You do not need to wait for one to finish before starting the other.
Yes. Catalog access and pricing are account-level configurations. You can show regional assortments, tier-exclusive products, and account-specific contract pricing to each dealer without any custom development. Restrictions come from product information management and the pricing engine, not from hard-coded rules.
Dealer portals, business-to-business wholesale accounts, and direct-to-consumer storefronts all run on the same Redefine platform. They share one product catalog, one order management system, and one pricing engine. You do not manage three systems. You configure role-level experiences in one admin.
Redefine connects natively to SAP, Oracle NetSuite, and Microsoft Dynamics. For other enterprise resource planning systems, the REST application programming interface and webhook architecture support custom integration without middleware. Account pricing, credit limits, and payment terms sync automatically when a dealer session starts.
Yes. Each dealer account can have multiple ship-to addresses managed by the account holder. Buyers select their destination at checkout. The order management system routes each line to the correct fulfillment location without any manual intervention on your side.
Is This A Good Fit?
Who benefits most from a dealer portal
Good fit for your operation
- You sell through a dealer, reseller, or distributor network and currently process their orders by phone or email
- Your catalog has regional exclusives, tier-specific assortments, or private product lines that need to stay invisible to the wrong account
- Contract pricing lives in your enterprise resource planning system and you want it to apply automatically at login, not via a manually maintained spreadsheet
- You want your first dealer account live and placing orders within 7 days of starting
- You run or plan to run business-to-business wholesale, dealer, and employee purchase programs and want one platform, not three
Not a fit if your situation is
- You sell direct to consumers only, with no partner, reseller, or dealer network involved in any part of your order flow
- Dealer volume is under 10 accounts or fewer than 50 orders per month: the channel is too small to justify the portal infrastructure
- Your product catalog and pricing are not yet in an enterprise resource planning or product information management system: the integration requires a live data source
- You need a portal live in under 48 hours: the 7-day timeline includes enterprise resource planning and product information management sync, which cannot be compressed further
Not sure? Tell us your situation and we'll be straight with you. Send us a note via the form below.
Ready When You Are
See your dealer network running on one portal
We will walk through your dealer setup, show you how catalog restrictions and account pricing work in practice, and build a timeline that fits your channel rollout.
Brief received.
We will review your workflow and send a scoped proposal within 3 business days.
Tell us about your dealer setup
Tell us what your team is doing manually that a system should handle.
Form
Call within 48 hours · proposal in 3 days · first live dealer account within 1 week of sign-off
Response within 48 hours
We review every brief personally
Proposal in 3 days
Scoped and priced, no ambiguity
Live in 7 days
First dealer account placing orders
You own the code
Full handoff, no lock-in
No commitment. No pitch. Just a working demo of your dealer portal.