Business-to-Business Commerce
Business-to-business ecommerce platform for accounts, orders, and connected buying
Give every buyer account, sales rep, and procurement team the experience they expect. Account pricing, quote workflows, punchout catalogs, and dealer portals all run from one admin connected natively to your enterprise resource planning system.
0+
Enterprise resource planning and 3PL
integrations
0
Business-to-business capabilities built in
1 admin
For business-to-business, direct-to-consumer,
and portals
Most business-to-business teams manage accounts, pricing, and orders in three different tools. That ends here.
The Problem
Business-to-business teams are held back by disconnected tools
Your buyers expect a portal that just works. See the difference between patched-together tools and a platform that connects everything from day one.
Fragmented
Buyers email orders. Your team re-enters them manually into the enterprise resource planning system.
Fragmented
Account-specific pricing lives in a spreadsheet. Sales reps check it before every quote.
Fragmented
Approval routing runs through email chains. Nothing is tracked. Deals stall.
Fragmented
Your portal, catalog, and inventory live in three different admin interfaces.
Fragmented
Punchout catalog setup requires a separate vendor and weeks of implementation work.
Fragmented
Dealer portals are separate from your main store. Double the maintenance, double the data risk.
Connected
Buyers order directly in their self-service portal. Orders route instantly to your enterprise resource planning system. No manual re-entry.
Connected
Account pricing draws live from your platform. Every sales rep sees the right contract price every time, automatically.
Connected
Approval routing is built in and configurable per account. Deals move through a defined path, not an inbox.
Connected
Your portal, catalog, order management system, and product information management all share one admin. One change, everywhere in sync.
Connected
Punchout catalog connectivity (cXML and OCI) is built in. Connect to Ariba, Coupa, and Jaggaer without a separate vendor.
Connected
Dealer portals, your main store, and program stores all run from the same platform. One team, one admin, one set of product data.
Built for Your Role
One platform, three buying journeys unified
Procurement managers, sales reps, and operations directors each use the platform differently. See how Redefine adapts to each role without requiring separate tools.
Purchase Orders | Meridian
Industrial
Awaiting
Approval3 pending
Purchase order 10234 | Safety Gear$18,420
Purchase order 10235 | Lab Supplies$6,850Pending
Purchase order 10236 | Workwear$22,100
Credit limit
used$27,455 of $65,000
Purchase order
acceptanceCredit limit
controlsPunchout catalog
(cXML and OCI)
Quote Builder | Meridian Industrial
Contract pricing applied automaticallySaving 9.2% versus list
ItemQtySubtotal
Safety Gloves stock-keeping unit 4421500$1,450
Hard Hats stock-keeping unit 2201200$1,560
Quote total$4,180
Request for quote
workflowsContract price
listsRep-assisted
ordering
Enterprise Resource Planning Order Sync:
Live
SAP: Connected
Last sync: 0:00
ago
142 orders synced
NetSuite: Connected
Last sync: 0:04 ago
89 orders synced
0
Open B2B orders
0
In fulfillment
0
Stock-keeping units: live sync
Enterprise resource
planning-connected orderingAccount
hierarchyLive inventory
visibility
Capabilities
The complete business-to-business commerce capability set
Every feature your buyers, sales reps, and operations team need. No bolt-ons, no middleware, no separate vendor contracts.
One admin for business-to-business, direct-to-consumer, and dealer portals
Your business-to-business portal, direct-to-consumer storefront, and dealer network all run from the same admin. One team manages them all with shared account data and product information.
0
One admin
0 middleware
No sync lag
0%
Real-time data
Account-specific catalogs and pricing
Set unique price lists, product visibility, and credit limits per buyer account. Rules update automatically without spreadsheet maintenance.
Contract pricingVolume tiersCredit limits
Enterprise resource planning-connected ordering
SAP, NetSuite, and Microsoft Dynamics connect natively. Orders flow in real time. No middleware, no sync delays, no duplicate data entry.
SAPNetSuiteDynamics
Quote-to-order to fulfillment
Buyers submit a request for quote. Sales reps respond. Approvals route automatically. The quote converts to an order and flows to your order management system and enterprise resource planning system without leaving the platform.
Request for
quoteNegotiationApproval
routingOrder
conversion
Punchout and electronic procurement connectivity
Connect your catalog to Ariba, Coupa, and Jaggaer through built-in cXML and OCI punchout. No separate integration vendor required.
Protocol
cXML
Built in
Protocol
OCI
Built in
Supported
Ariba
Coupa, Jaggaer
Vendor needed
0
Native, no add-ons
How It Works
Business-to-business ordering connected to your entire operation
Account hierarchy with role-based access for every buyer
Set up parent companies, subsidiaries, and individual buyer roles in one account tree. Each buyer sees only the catalogs, pricing, and order history their role allows. Approval chains follow the hierarchy automatically.
- Multi-level company accounts with sub-accounts
- Buyer, approver, and admin roles per account
- Credit limits, payment terms, and order history per account
- Requisition lists and saved order templates
A self-service buyer portal your customers actually use
Branded portals give business-to-business buyers full visibility into their orders, invoices, and returns, without calling your team. Wholesale ordering, bulk entry, and quick order by stock-keeping unit are all available in the portal your brand controls.
- Order history, invoices, and returns in one portal
- Wholesale ordering and bulk order entry by stock-keeping unit
- Dealer and distributor portals with restricted catalog access
- Sales rep and agent-assisted ordering in the same portal
Electronic data interchange, punchout, and showroom selling, all built in
Take orders through every channel your buyers use. Electronic data interchange handles trading partner order intake. Punchout catalogs connect to corporate procurement systems. Showroom and sales rep catalog selling flows work for field teams without separate tooling.
- Electronic data interchange and trading partner connectivity
- Manufacturer and distributor catalog with restricted visibility
- Showroom and sales rep catalog selling workflows
- Multi-step business-to-business checkout with purchase order number and payment terms
Platform Connections
Business-to-business commerce natively connected
Every system your business-to-business operation depends on connects without middleware. Orders, pricing, and inventory all share the same data layer: no sync jobs, no reconciliation, no lag.
Enterprise resource planning systemSAP, NetSuite, Dynamics
Product data managementProduct information management:
single source
Order managementOrder management system: all
channels
Redefine Business-to-Business PlatformOne admin for every channel
Content managementContent management system: per
account
Punchout catalogscXML and OCI built in
Buyer self-service portalBranded per account
0+
Enterprise resource
planning and 3PL integrations
0 ms
Sync lag: orders are live
1 API surface
Across all modules
REST + GraphQL
Full API coverage
Customer Result
From fragmented business-to-business tools to connected commerce
DrivingiBusiness-to-Business
Promotional Products
A promotional products company serving business-to-business buyers with complex product catalogs and customer-specific pricing across hundreds of accounts.
The Problem
A legacy platform that could not support complex business-to-business purchasing workflows. Customer approvals were manual. Catalog load times were slow. Enterprise resource planning and customer relationship management data was fragmented across systems, creating bottlenecks that slowed every order.
The Result
A headless platform rebuild connected live to the enterprise resource planning system, with automated approval routing and real-time account pricing. Order workflows that previously spanned days now complete in hours. The platform scales without rework.
Outcome:
representative result
4x faster
Business-to-business order processing cycle, from request to confirmation, after connecting the platform natively to the enterprise resource planning system and enabling automated approval routing.
0 manual re-entry
Enterprise resource planning orders go in
automatically
Live
Account pricing synced from enterprise resource
planning
Architecture
outcome
The new platform delivered faster performance, reliable live inventory, and a smoother business-to-business purchasing and approval experience. Internal teams gained confidence in data accuracy. The architecture now supports scalable growth without rework.
Why Redefine
What unified business-to-business commerce changes
A business-to-business-only platform gets you portal ordering. A unified platform gets you portal ordering connected to your direct-to-consumer store, marketplace channels, program stores, and operations stack, all from one admin.
| Capability | Typical business-to-business platform | Redefine |
|---|---|---|
| Business-to-business portal, direct-to-consumer storefront, and program store from one admin | ||
| Account pricing draws live from native product data management, no sync lag | ||
| Native quote-to-order-to-fulfillment with no third-party configure-price-quote tool | ||
| Single enterprise resource planning connection covers business-to-business portal, direct-to-consumer, marketplace, and program store | ||
| Business-to-business approval routing built into the same workflow engine as content and forms | ||
| Inventory visibility shared in real time across business-to-business portal, direct-to-consumer store, marketplace, and program store |
Best-Fit Scenarios
Built for complex business-to-business buying scenarios
Whether you run a wholesale operation, a dealer network, or a mixed business-to-business and direct-to-consumer business, the platform adapts without custom code.
Wholesale distributor with tiered accounts
Manage hundreds of buyer accounts with different price tiers, catalogs, and credit terms, all from one admin connected to your enterprise resource planning system.
Use with: Account hierarchy, customer-specific pricing, enterprise resource planning-connected ordering, purchase order acceptance.
Manufacturer selling direct to dealers
Give each dealer their own branded portal with restricted catalog access, allocated inventory, and commission tracking, without running separate stores.
Use with: Dealer portal management, restricted catalog visibility, showroom and sales rep catalog selling, multi-location inventory.
Business-to-business with buyer approval workflows
Configure multi-step approval chains per account. Budget limits, spend thresholds, and escalation paths are built in, no separate workflow tool required.
Use with: Approval workflows for orders and budgets, credit limit management, multi-buyer account roles and permissions.
Punchout and electronic procurement buyers
Buyers in Ariba, Coupa, or Jaggaer browse your catalog from inside their own procurement system. Orders return to your platform automatically via cXML or OCI.
Use with: Punchout catalog connectivity, electronic procurement system integration, purchase order acceptance, offline payment terms.
Sales rep-assisted ordering
Sales reps log in as their buyer, browse the account catalog with live contract pricing, and place orders on their behalf. The order routes through the buyer's approval chain exactly as it would if the buyer placed it.
Use with: Sales rep assisted ordering, agent login, quote-to-order workflows, account pricing rules.
Mixed business-to-business and direct-to-consumer operation
Run your wholesale business-to-business portal and your direct-to-consumer storefront from one platform. Product data, inventory, and orders are shared. No sync required between them.
Use with: Multi-brand and multi-region commerce, unified order management system, shared product information management, single inventory layer.
Questions
Common questions about business-to-business ecommerce
More details about integrations, pricing, and implementation are available on the demo call.
The Business-to-Business Commerce module includes account-specific catalogs and pricing, customer-specific price lists and contract pricing, account hierarchy and company account management, enterprise resource planning-connected ordering, sales rep assisted ordering, dealer and distributor portal management, wholesale ordering and bulk order entry, request for quote and negotiation workflows, purchase order acceptance and offline payment terms, punchout catalog and electronic procurement connectivity, customer self-service portal, approval workflows for orders and budgets, credit limit management, multi-buyer account roles, requisition lists, electronic data interchange and trading partner connectivity, manufacturer and distributor catalog with restricted visibility, and showroom and sales rep catalog selling workflows.
The platform connects natively to SAP, NetSuite, and Microsoft Dynamics through direct integrations. Orders flow automatically to your enterprise resource planning system, and account pricing draws live from your enterprise resource planning data without middleware. The same integration covers your business-to-business portal, direct-to-consumer store, marketplace channels, and program stores simultaneously: one connection for all channels.
Yes. Each buyer account has its own catalog view, contract price list, credit limit, and payment terms. These rules are configured at the account level and update automatically when pricing changes in the platform. Buyers only see what their account role allows, and pricing draws live from your product data management system with no sync delays.
Yes. Buyers submit requests for quotes directly in their portal. Sales reps receive, negotiate, and respond. Approved quotes convert directly to orders and flow through your order management system. The platform also accepts purchase orders with offline payment terms: net 30, net 60, or custom terms per account, without requiring a separate configure-price-quote tool.
The platform supports cXML and OCI punchout protocols natively, connecting your catalog directly to buyer procurement systems such as Ariba, Coupa, and Jaggaer. Buyers browse your catalog from inside their own procurement tool, add items, and return the cart to their system for approval. Orders then route back to your platform and proceed through your standard order management and fulfillment flows.
Ready When You Are
See your business-to-business operation on one connected platform
Show us your current setup. We will map your accounts, pricing rules, enterprise resource planning system, and buyer workflows to the platform and show you exactly how it connects.
Brief received.
We will review your platform needs and send a scoped proposal within 3 business days.
Tell us about your operation
Tell us what your team is doing manually that a connected platform should handle.
Form
Call within 48 hours · proposal in 3 days · platform live within 1 week of sign-off
Response within 48 hours
Every brief reviewed personally
Proposal in 3 days
Scoped and priced, no ambiguity
Live in 1 week
First accounts on the platform
You own the code
Full handoff, no lock-in
No commitment. No pitch.