CMS platform · Media and assets
Media asset management built for commerce scale
Upload once. Let the platform convert to WebP and AVIF, tag by product, link to every listing, and push to every storefront automatically.
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Faster publishing
The Problem Your Team Knows
Assets everywhere. Nothing ready when it counts.
Old way
- Product photos scattered across shared drives, Dropbox folders, and email threads, impossible to find under deadline
- Every channel gets manually exported copies: one for the storefront, one for the marketplace, one for email
- Image optimization requires a developer script or gets skipped entirely, slowing every page load
- Nobody knows which listing is using an outdated image until a customer complaint surfaces it
With Redefine Digital Asset
Management
- One searchable library tagged by product, season, color, and usage, every file findable in under ten seconds
- Assets linked to product information management records and pushed to storefronts and listings on publish, no manual export step
- WebP and AVIF variants generated automatically on upload, no developer script, no extra step
- Usage tracking shows every page and listing referencing an asset before you update or remove it
What This Module Does
Your entire media library, live in one place
Browse assets, watch conversions run, and audit usage across every storefront and content page in real time.
hero-jacket-001
WebPAVIF
brand-reel-SS25
MP4
pdp-sneaker-003
WebPAVIF
category-bags-hero
AVIF
lookbook-AW25.pdf
PDF
Upload asset
Active conversions3 processing
lifestyle-shoot-042.jpg
3.2 MB, generating WebP and AVIF
pdp-watch-hero.png
5.8 MB, generating WebP and AVIF
banner-homepage-SS25.tiff
12.1 MB, generating WebP and AVIF
collection-hover-006.jpg
Queued, awaiting conversion slot
Last completed, 2 minutes ago
pdp-sneaker-003.jpg: WebP saved 38% · AVIF saved 55%
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Total assets
0
Active storefronts
0
Assets in use
0
Unused assets
Top assets by page usage
pdp-sneaker-003.webp
94
hero-jacket-001.avif
67
category-bags-hero.avif
48
Key Capabilities Included
Everything your media team actually needs
Digital asset library with tags and metadata
One structured library for every image, video, and document. Tag assets by stock-keeping unit, season, color, channel, and custom taxonomy. Search returns results in under a second regardless of library size.
Drag-and-drop
uploadBulk
taggingFolder
hierarchyVersion
history
Automatic image optimization and format conversion
Every upload triggers background conversion to WebP and AVIF. The storefront delivery layer detects browser support and serves the smallest available format automatically, no script, no manual export, no repeat work when source files change.
Smaller payload delivered to every visitor without any
manual optimization step
Digital asset management assets linked directly to product information management products
Link any asset to one or more product information management product records. When a product publishes to a storefront or marketplace listing, its images follow automatically with no extra step from your team.
Asset usage tracking across content
Before updating or removing any asset, see every page, listing, and campaign referencing it. No more broken images discovered after a bulk update goes live.
Video asset management and embedding
Store, tag, and serve video assets from the same library. Embed into any content block with one-click placement. Metadata and usage tracking work identically to images.
How It Works Step by Step
From raw file to live channel in four steps
The pipeline runs automatically. Your team handles the decisions that need judgment. The platform handles everything else.
1
Upload to the central library
Drop files individually or in bulk. The library accepts
all major image, video, and document formats. Folder structure and initial tags can be applied during
upload.
2
Automatic conversion runs in background
Every image upload triggers WebP and AVIF generation
automatically. Status updates live in the Upload Queue. Source file stays intact alongside the
converted variants.
3
Tag, link to products, assign to channels
Add taxonomy tags, attach the asset to product
information management product records, and specify which sites or storefronts can access it, all in
the asset detail panel.
4
Publish, assets travel with products
When a product publishes to a storefront or marketplace,
its linked assets deliver in the right format for that channel. Usage tracking updates in real time.
Drop files or click to
browse
JPG, PNG, TIFF, SVG, MP4, PDF, up to 500
MB per file
Folder:
SS25-heroAuto-tag:
season:SS25
hero-jacket-001.jpg (4.1 MB)Done
WebP 1.1 MBAVIF 0.7 MB
lifestyle-shoot-042.jpg68%
pdp-watch-hero.png, Queued
season:SS25color:navytype:hero
Linked product information management products
SKU-0041: Varsity Jacket Navy MLinked
SKU-0042: Varsity Jacket Navy LLinked
Channel access
US
StorefrontEU
StorefrontAmazon
SKU-0041, US Storefront
hero-jacket-001.avif delivered (Chrome)
SKU-0041, EU Storefront
hero-jacket-001.webp delivered (Safari)
Usage tracking updated
hero-jacket-001 used on 4 pages across
2 sites
Related Integrations and Products
Built to work inside the full Content Management System Platform
The digital asset management module connects natively with the rest of the Content Management System Platform, no middleware, no sync queue, no separate application programming interface key.
Product Information Management Module
Assets link directly to product records and follow publish events across every channel automatically without any extra step.
Any content block or page layout can reference library assets via the same application programming interface your frontend framework already uses.
Assign assets per site or share a global pool across brands. Access controls are workspace-level and enforced at the application programming interface.
Marketplace Channels
Linked assets publish to marketplace listings in the correct format and aspect ratio for each channel requirement automatically.
Proof
From fragmented content to one compliant platform
Organisation
Saratoga Hospital
Healthcare: Regional
Medical CenterA regional hospital serving the Albany, New York area managing multiple public-facing web properties across departments and services.
Problem
Content updates required manual coordination across fragmented systems. Different teams controlled different web properties with no shared governance layer. Compliance requirements made ad-hoc publishing a liability rather than a convenience for staff.
Result
Centralized
Multiple hospital web properties unified under one Laravel-based content management system with role-based access, OWASP-compliant security, and a single content dashboard. Staff manage all properties without developer overhead. Healthcare compliance maintained throughout.
Why Redefine Content Management System Wins
Structured depth and marketer usability in one platform
Developer-first headless content management system tools give application programming interface power but no marketer-facing digital asset management. Visual-first tools give a friendly editor but shallow governance and no product information management link. Redefine delivers both without a middleware layer between them.
Capability
Dev-first
Visual-only
Redefine
Structured digital asset management with tags and metadata
Auto WebP and AVIF on upload
Assets linked to product information management products natively
Multi-site governance and access controls
Marketer-friendly visual editor
Asset usage tracking across channels
Best-Fit Use Cases
Is this module right for your operation?
Good fit
- Direct-to-consumer brands managing product photography at scale
Teams uploading dozens of new product images per week benefit immediately from automatic format conversion and structured tagging without needing a development operations resource to manage the pipeline.
- Multi-site retailers with shared asset libraries
When the same product asset needs to appear on multiple brand sites or regional storefronts, workspace-level access control handles distribution without duplicate uploads or manual syncing.
- Brands already using the Redefine product information management module
The clearest value comes when assets link directly to product records. Brands already on product information management can activate the digital asset management module and connect everything in a single sprint with no third-party integration work.
- Commerce teams without a dedicated image optimization pipeline
If your team currently runs ImageMagick scripts or relies on a separate Content Delivery Network service for WebP conversion, replacing that with native optimization inside the content management system simplifies the stack considerably.
Not a fit
- Teams with fewer than 200 assets total
A Dropbox folder and manual upload works fine at low volumes. The structured library and tagging system creates its clearest value where finding and governing assets becomes the bottleneck.
- Single-site stores with no performance constraints
If your storefront already serves optimized images and your team is satisfied with the current workflow, adding a digital asset management layer increases governance without delivering an immediate measurable benefit.
- Businesses with a deeply embedded enterprise digital asset management tool already in place
If a third-party enterprise digital asset management tool is already tightly integrated and your team is trained on it, migration cost may outweigh consolidation benefit in the near term. We will tell you honestly if that is your situation.
Not sure where you fit? Tell us your situation and we will be straight with you.
Your team's time investment for onboarding the digital asset management module is typically two to three hours per week across the first sprint, one session to establish taxonomy and tagging structure, plus async review of the first batch of linked products. We handle technical setup, migration tooling, and pipeline configuration.
Common Questions
Questions before you decide
The digital asset management module supports all major image formats including JPEG, PNG, GIF, SVG, and TIFF, plus MP4 and WebM video and PDF documents. On every image upload, the system automatically generates optimized WebP and AVIF variants in the background. No manual export step is required. Source files are preserved alongside their converted variants at all times.
When you upload an image, the conversion pipeline runs asynchronously and stores WebP and AVIF variants alongside the original. Your storefront's delivery layer detects browser support via the Accept header and serves the smallest available format. If a browser does not support AVIF it receives WebP. If neither is supported it falls back to the original. No conditional logic is needed on your frontend, the platform handles it at the delivery layer.
Yes. In the asset detail panel you can link any file to one or more product information management product records by stock-keeping unit or product identifier. When a product is published to a storefront or pushed to a marketplace listing, its linked assets are included automatically in the correct format for that channel. A single asset can be linked to multiple product variants, which is useful for shared lifestyle or category imagery that covers a range of stock-keeping units.
Standalone digital asset management tools require a separate integration layer to connect assets to your commerce platform, a sync queue, a middleware service, and an application programming interface key to maintain. Redefine's digital asset management is built inside the same Content Management System Platform, so assets, content models, and product data share a single application programming interface surface. There are no sync delays, no duplicate storage costs, and no middleware to debug when asset delivery breaks.
Yes. Workspace-level access controls let multiple sites or brands share a global asset pool or maintain fully isolated collections depending on your governance requirements. Assets can be published selectively per site, and usage tracking reports show exactly which assets appear across which properties. Permissions are enforced at the application programming interface level, so no team can access another brand's restricted assets even when sharing the same platform instance.
Get Your Scoped Proposal
Tell us what your team handles manually
We will review your current asset workflow and tell you exactly which parts of the digital asset management module apply to your setup. Scoped proposal in three business days.
- Call within 48 hours of submission
- Line-by-line scoped proposal in three business days
- Sprint 1 starts within one week of sign-off
- No commitment required to receive the proposal
Form
Call within 48 hours · proposal in 3 days · Sprint 1 within 1 week of sign-off
Brief received
We will review your asset workflow and send a scoped proposal within three business days. Expect a call first to confirm your setup details before we scope.
48 hours
Response time
3 days
Proposal timeline
105+
Projects delivered
You own it
All code and assets
One Library. Every Channel.
One upload. Every channel. No extra steps.
See the full Content Management System Platform, digital asset management, product information management, headless delivery, and multi-site governance, working together in a live demo.
No commitment. No pitch.
Submit your brief, call within 48 hours, scoped proposal in 3 days, Sprint 1 within 1 week of sign-off
