Multi-Site Content Management System
Every brand. Every region.
Every brand. Every region.
One admin.
Stop juggling separate content management system logins for every site your team manages. Redefine gives your content teams a single, governed workspace where each site inherits your shared templates, assets, and approval rules.
The Fragmentation Problem
Five sites. Five logins. Zero control.
When every brand or regional site lives in its own content management system silo, your team spends more time context-switching than creating. Templates drift. Assets get duplicated. A single approval change means updating every instance by hand.
- Log into 5 different content management system instances to publish a campaign
- Asset libraries out of sync, brand photos vary site-to-site
- Template updates require manual edits across every site
- Approval workflows differ by site, governance breaks down
Multi-brand teamsRegional publishersBusiness-to-business dealer
networks
Onboarding Process
From scattered sites to unified control in 14 days
Your content team gets a single admin before the end of your second week. Sites inherit your existing templates and assets from day one.
1
Days 1 to 3
Site inventory audit
Map every existing site, domain, and content structure. We
identify shared templates and divergence points.
2
Days 4 to 7
Parent admin setup
Configure your master workspace with shared content types,
asset libraries, and approval roles.
3
Days 8 to 11
Site scoping and inheritance
Each site inherits shared templates and assets, then gets
its own domain, locale, and content scope.
4
Days 12 to 14
Team access and go-live
Role-based permissions applied per site. Content teams log
in on day 14 with full access to their scope.
Sites discoveredAudit in
progress
brand-us.acme.com
842 pages, 12 templatesbrand-eu.acme.com
611 pages, 9 templatesdealer-portal.acme.com
Partial, awaiting exportbrand-apac.acme.com
427 pages, 7 templatesAI found 6 shared templates across 3 sites,
ready to consolidate
Parent workspace
configuration
Shared content types14
defined
Global asset librarySynced, 2,340
assets
Approval rolesEditor,
Reviewer, Publisher
Publishing workflowConfiguring
Site inheritance
settings
brand-us.acme.comLocale: en-US
Inherits: 6
templatesOverride:
hero banner
brand-eu.acme.comLocale: de-DE / fr-FR
Inherits: 6
templatesGDPR: Cookie
override
dealer-portal.acme.comScope: B2B tier only
Scoped
to: Dealer accounts
Day 14 status
All sites live
0
Sites unified
0
Team members active
All content teams onboarded
Approval workflows active
Domain routing verified
Built For Your Whole Team
Different roles. Same platform.
Your marketing team, digital directors, and information technology leads each have different jobs to do. Redefine's multi-site content management system serves all three without compromise.
Publish once. Land everywhere.
Create a campaign in the parent workspace and push it to every relevant site in one action. Override the hero image or headline per-site without touching the shared template.
- Shared content blocks reuse across all sites automatically
- Site-specific overrides for headlines, images, and locale copy
- Scheduled publishing across sites from one calendar view
- Live preview per site before any approval is triggered
Time saved per campaign
0hrs
Previously: manual replication across 5 separate content
management system instances
Publish "Summer Launch" to:
Publish dateJun 15, 2025, 09:00 UTC
Brand consistency at scale.
Every site your team manages inherits your design system. You set the boundaries once and marketers work freely within them. Governance audits run platform-wide in seconds.
- Template inheritance prevents brand drift site-by-site
- Role-based permissions scoped per site, not just per user
- Content governance audit across all sites in one report
- Single approval engine, no site-specific workarounds
Cross-site compliance
brand-us.acme.com
98%
brand-eu.acme.com
96%
brand-apac.acme.com
79%
3 pages on brand-apac using deprecated header template, fix recommended
Application Programming Interface-first. Zero operations overhead.
Every site in your multi-site setup is independently addressable via REST or GraphQL. Domain and subdomain routing is managed in the admin, no infrastructure changes required for new sites.
- Domain and subdomain management per site, no DNS tickets
- REST and GraphQL Application Programming Interfaces with site-scoped content delivery
- Content Delivery Network-backed delivery, global performance out of the box
- Multi-environment (staging and production) per site in one workspace
GET /v1/content?site=brand-eu
&locale=de-DE
&type=hero-banner
HTTP/1.1 200 OK
{
"site": "brand-eu.acme.com",
"locale": "de-DE",
"inherited_from": "parent-workspace",
"overrides": ["hero-image", "h1"],
"content": { ... },
"cache_ttl": 300
}CDN hit,
12msScoped to
site
Core Capabilities
Everything multi-site teams actually need
A single admin. Shared governance. Per-site flexibility. No tradeoffs.
Unified admin workspace
One workspace for every site your team manages
Switch between sites from a top-level dropdown, no re-login, no separate credentials. Your content teams see only the sites they are permitted to edit.
- Single sign-on login spanning all sites
- Site-scoped permission roles, regional editors see only their site
- Parent-level admins see and govern the full site estate
Active: brand-us.acme.com
brand-eu.acme.com
brand-apac.acme.com
dealer-portal.acme.com
brand-latam.acme.com, Staging
Parent workspace (master templates)
Inherits all
brand-us
2 overrides
brand-eu
Inherits all
brand-apac
Update master template once and all inheriting sites reflect it instantly
Template inheritance
Site-specific content with shared template structure
Every child site inherits your master content types, layouts, and design tokens. Regional editors can override exactly what they need to, nothing more.
- Reusable content components and blocks propagate site-wide
- Site-level overrides tracked and auditable
- Nested and relational content references work across sites
Asset management
Shared and site-specific asset libraries
Brand assets live in the shared global library. Regional teams maintain their own site-specific folders. Automatic image optimization and WebP conversion apply to all.
- Digital asset management with tags and metadata
- Automatic WebP and AVIF conversion and format optimization
- Site-scoped asset access, regional teams only see relevant media
Logo pack v4.zip
hero-2025.webp
icon-set v2.svg
Optimized on upload, WebP auto-converted
Publishing Matrix
Every campaign. Every site. One matrix.
See the live status of every piece of content across every site you manage. Published, in review, awaiting translation, or scheduled, all in a single grid.
Customer Proof
From 30 stores to $90M in revenue
Company
Parsons Kellogg
Promotional
products and branded apparelA national promotional products company managing branded apparel and merchandise across 30 multi-brand storefronts with a complex enterprise resource planning and content management system integration stack.
Challenge
Managing content and product data across more than 30 branded storefronts with no unified content management system, no centralized asset library, and limited visibility into which stores were operating out-of-date templates. Content updates required manual replication across every brand instance.
Result
Annual revenue grown to
$90M+
Up from under $14M when the transformation began. Centralized content management, unified multi-store architecture, and real-time enterprise resource planning integration unlocked the operational scale needed to grow from regional provider to national platform.
30+
Brand storefronts
1
Admin workspace
Headless content management system unified across 30+ brand storefronts with single-admin control
Why Redefine Wins
Multi-site that knows your commerce context
Other content management system platforms treat multi-site as a publishing tool. Redefine goes further: each site's content is scoped to its business-to-business account group, dealer tier, or brand, directly connected to the commerce engine, not bolted on separately.
Typical content management
system platforms
- Multi-site treated as separate workspaces, no shared governance
- No native connection to business-to-business account tiers or dealer groups
- Content approval lives in a different tool from order approvals
- Asset libraries siloed by site instance
Redefine
What only Redefine does
- Site content scoped to business-to-business account group, dealer tier, or brand
- Content approval using the same workflow engine as order approvals
- Marketer can publish a product-aware landing page from live product information management data, no Application Programming Interface work needed
- Digital asset management assets linked directly to product information management products and pushed to storefronts automatically
Key parity features
- Single admin managing multiple brand or regional sites
- Site-specific content and template inheritance
- Domain and subdomain management per site
- Draft, review, and approval workflow states
Architecture
Headless delivery. Site-scoped Application Programming Interfaces.
Every site in your workspace is independently addressable. One Application Programming Interface key, scoped by site, no shared namespace collisions, no cross-site content bleed.
REST and GraphQL Application Programming Interfaces
Site-scoped content delivery. Query
one site or query all, same endpoint, different scope parameter.
Content Delivery Network-backed global delivery
Every site delivers from the edge.
Automatic cache invalidation when you publish, no manual purges needed.
Site-level access control
Single sign-on and SCIM provisioning
apply per site scope. Regional editors never see content outside their domain.
Multi-environment per site
Staging and production for every site
from the same workspace. Promote with one click, no separate deploys.
Application Programming Interface
uptime99.97%
Average Content Delivery Network
response18ms
SOC 2 Type IICertified
Sites supportedUnlimited
Full Platform
Explore the full content management system platform
Publishing Workflows
Draft, review, and approval across every site
Scheduled publishing, expiry, and role-based gates, connected
to the same workflow engine your operations team uses.
Localization Workflows
Multi-language content management at scale
Locale-specific content variants, translation workflow, and
third-party connector support, ready for every regional site.
Content Governance
Role-based access and compliance controls
Ownership assignment, content locking, and single sign-on
provisioning, ensuring the right people publish the right content.
Visual Editor
Inline editing and live preview per site
WYSIWYG editor and drag-and-drop page builder. Marketers can
see every site's live output before publishing.
Media Asset Management
Shared and site-specific asset libraries
Global brand assets plus per-site media folders. Automatic
WebP conversion, usage tracking, and Content Delivery Network delivery.
Multi-Site Content Management
The full feature picture
Detailed breakdown of every multi-site capability,
inheritance rules, Application Programming Interface scope, domain management, and governance controls.
Frequently Asked
Common questions about multi-site content management
There is no hard limit on the number of sites. Enterprise teams managing 50-plus brand, regional, and partner sites operate from the same admin workspace. Performance and governance scale with your site count, no degradation as the estate grows.
Yes, this is a core differentiator. You can scope a site to a specific business-to-business account group, dealer tier, or brand segment. Content in that site is only accessible to users who belong to that segment's account scope. This means a dealer portal site shows only the content relevant to dealers, not public visitors.
Updates to shared parent templates propagate to all inheriting sites on the next publish. If a site has a local override on a specific component, that override is preserved. The parent update applies to every other part of the template. You can preview the inherited update per site before publishing to confirm nothing breaks locally.
Every site has its own staging and production environments, managed from the parent workspace. You can promote staging to production per-site with a single action. Staging environments are separately addressable via the Application Programming Interface, so your frontend teams can preview changes before release without touching live traffic.
Multi-site content management is natively connected to the Redefine product information management, order management, and commerce engine. A marketer can publish a product-aware landing page that pulls live inventory and pricing from native product information management data, no Application Programming Interface integration required. Asset libraries in the content management system are the same assets that populate product listings in the business-to-business portal and marketplace feeds.
Get Started
See every site in one workspace today
Book a 30-minute walkthrough with a content management system specialist. We will map your existing site estate and show you exactly how template inheritance and site scoping would work for your brand.
No commitment. No pitch.
Submit your brief, call within 48 hours, scoped proposal in 3 days, Sprint 1 begins within 1 week of sign-off
