Product Information Management
142 catalogs enriched · 3,800+ brands served
Your catalog is incomplete and it is costing you sales every day
Redefine product data enrichment fills every attribute gap, generates channel-ready descriptions, and publishes to every storefront and marketplace in one click. No spreadsheets. No copy-paste. No rework.
0%
average catalog
completeness after enrichment
0
days from raw
import to channel-ready
0x
click to
publish to all connected channels
Enrichment score live
Winter Parka SKU-004194%
The enrichment gap
What your team does today, and what it should look like
Most catalog teams split their time between spreadsheets, shared drives, and re-entering the same data into three different tools. Every channel gets a slightly different version of every product.
Before Redefine
Attributes split across four
spreadsheets
Color, size, material,
and care instructions live in separate files. One update requires touching
all four.
Descriptions rewritten per
channel by hand
Amazon needs bullet
points. Google Shopping needs spec titles. Your direct-to-consumer store
needs lifestyle copy. Three rewrites per stock-keeping unit.
No visibility into what is
missing or incomplete
Products go live with
blank fields. Suppressed listings appear after the fact. Your team finds out
when customers complain.
New products take 3 weeks to
reach every channel
Supplier data arrives,
then waits in a queue while someone manually transcribes, validates, and
re-enters it across systems.
With Redefine
One product record, all
attributes in one place
Every attribute, asset,
and description lives in a single enrichment record. Update once and every
channel reflects it immediately.
AI generates channel-ready
copy per channel
Review AI suggestions in
an approval queue. Approve and publish to all channels in one click. No
copy-paste, no rewriting.
Live completeness score per
product and channel
Every product shows what
is missing, what is suppressed, and what needs review before it reaches any
channel.
New products reach all
channels in under 3 days
Supplier data imports
directly to product information management. AI extracts attributes. Tasks
route to the right team member. Approval publishes everywhere.
Catalog readiness check
Is your product data ready to sell on every channel?
Check every item your catalog needs before a product earns its place on a storefront, marketplace, or business-to-business portal. Every gap here is a suppressed listing or a lost sale.
Your readiness score0 / 8
complete
All required attributes are
filled
Material, weight,
dimensions, colour, category mapped
Channel-specific descriptions
exist for each channel
Direct-to-consumer,
Amazon, Google Shopping, and business-to-business portal copy differ
Primary and alternate images are
linked
Minimum 3 images per
stock-keeping unit, alt text populated, digital asset manager linked
Taxonomy and category mapping is
complete
Product is mapped to the
correct category tree per channel
No duplicate product records in
the catalog
Deduplication run, merges
resolved, one master record per stock-keeping unit
Localized content exists for
each market
Locale-specific titles,
descriptions, units, and compliance copy
Enrichment tasks are assigned
and tracked
Every missing field has an
owner, due date, and workflow status
Products publish to all channels
from one approval
No re-entry, no
copy-paste. One approval triggers all channel syncs.
0%
Not started
Start
clicking items to assess your catalog readiness
Tick each item your catalog already handles. See where your data gaps are costing you
listings.
Show
Me How Redefine Fills These Gaps
No commitment. No pitch.
Gaps most catalog teams find:
Channel-specific copy missing
for 60% of catalog
Duplicate records across
enterprise resource planning and product information management
import
No single publish path from
enrichment to storefront
What this module does
Every enrichment capability your catalog needs in one place
Manual Enrichment Interface
An intuitive product editing interface lets your team fill attributes, write descriptions, and manage variants without any technical overhead. Inline editing, field validation, and progress indicators per product.
AI-Powered Descriptions
AI generates product descriptions and attribute values grounded in your live product information management record. Suggestions enter an approval queue before publishing. Every AI output is reviewed before it goes live.
AI Suggestion Queue
Winter Parka:
DescriptionPending
Review
Running Shoe:
AttributesApproved
Desk Lamp: Amazon
copyGenerating
Bulk Editing Tools
Apply attribute changes, pricing updates, and category reassignments across thousands of products at once. Filter by any attribute, select in bulk, edit once.
0
products in one bulk edit
2min
to
apply a mass update
Digital Asset Linking
Link images, videos, size guides, spec sheets, and compliance documents directly to each product record. Assets publish with the product. No separate upload per channel.
ImagesVideosSpec
sheetsSize
guidesCompliance
docs
Task Assignment
Assign enrichment tasks by product, attribute, or category. The same workflow engine used for order and content approvals tracks progress, deadlines, and ownership in one view.
JLIn
Progress
Spring Collection
descriptions
Due Fri
MKDone
Technical specs,
footwear
Due Thu
Connected To The Full Platform
Enrichment is not isolated. Every enriched record connects directly to channel syndication, taxonomy classification, and your localization workflow. No data hand-offs between tools.
How it works
From raw supplier data to channel-ready catalog in five steps
Redefine structures the enrichment workflow so every product moves from import to live publish with clear ownership, automated assist, and full audit trail.
1
Import supplier data
Raw product feeds, spec
sheets, and enterprise resource planning exports arrive in the import queue
2
AI extracts and enriches
attributes
AI reads specs and
documents, fills attribute fields, scores completeness, and queues suggestions
for review
3
Team reviews and approves
Enrichment tasks route to
the right team member. Missing fields are flagged. Approvals happen in the same
workflow as orders and content
4
Assets are linked and quality
scored
Images, videos, and
documents are linked from digital asset manager. Completeness score is updated
per channel
5
One approval publishes to every
channel
Product is approved once and
goes live on direct-to-consumer, marketplace, business-to-business portal, and
any connected channel simultaneously
Supplier_Feed_Spring2025.csv
612 products · uploaded 2 min ago
ERP_Export_Active_SKUs.xlsx
235 products · from Dynamics NAV
Mapping
attributes78%
Proof
From fragmented catalog to operational accuracy
Business-To-Business
EcommerceAutomotiveHeadless
Commerce
A business-to-business automotive supplier operating a large parts and accessories catalog across multiple buyer segments and an enterprise resource planning-driven order process.
The problem
The legacy platform could not support complex business-to-business workflows or scale efficiently. Inventory syncing was unreliable, catalogs loaded slowly, customer approvals were manual, and system data was fragmented across enterprise resource planning, customer relationship management, and marketing tools, creating operational bottlenecks that blocked every new product launch.
Catalog data fragmented
across enterprise resource planning and spreadsheets
Manual re-entry for every
channel update
New product launch cycle: 3
to 4 weeks average
The result
0
catalog completeness
up from under 40%
Real-time inventory sync from Dynamics replaced manual exports. Catalog usability improved significantly, operational friction was reduced, and internal teams gained confidence in system accuracy.
0
days to new product
launch, down from 3 to 4 weeks
1x
approval triggers all
channel publish
Why Redefine over other product information
management tools
Enrichment that connects to execution, not just storage
Other product information management tools manage product data well. The gap is what happens after enrichment. Redefine closes that gap by connecting enrichment directly to workflows, channels, and operations.
Redefine
Enrichment tasks run on the same
workflow engine as order approvals and content approvals. One system, one queue.
AI enrichment suggestions approve and
publish to all channels in one click. No copy-paste across tools.
Live completeness score per product
per channel. Not a global average hidden in a dashboard.
Bulk editing tools apply changes
across thousands of stock-keeping units simultaneously with full audit log.
No integration required between
product information management, order management system, and marketplace. All
modules share one data model.
Digital assets, taxonomy,
localization, and syndication are connected modules. Not separate
software-as-a-service tools.
Typical Product Information
Management Tools
Enrichment stays in product
information management. Publishing to channels is a separate manual step or a
separate integration.
AI suggestions require copy-paste
into channel-specific tools before any content reaches a listing.
Completeness metrics reported as
averages across the full catalog. Not per product per channel.
Bulk operations limited by attribute
type or category. Not a universal edit layer across the full catalog.
Order management system, marketplace,
and product information management are separate tools requiring integration overhead
and data re-sync.
Digital asset manager, localization,
and syndication require separate vendor contracts and separate data pipelines.
Best-fit use cases
The catalog scenarios this module is built for
Large Catalog Suppliers
Manufacturers and distributors with 5,000 or more stock-keeping units that receive raw supplier data and need to enrich, validate, and publish to multiple channels without a large catalog team.
Multi-Channel Retailers
Brands selling on direct-to-consumer, Amazon, and business-to-business portals simultaneously who need a single record to serve all channel formats without separate copy management per channel.
Teams Without A Dedicated Product Information Management Team
Commerce and merchandising teams where enrichment is spread across multiple roles. Task assignment and progress tracking bring ownership and accountability without a specialist product information management operator.
International Catalog Operations
Businesses selling across multiple markets who need locale-specific attributes, compliance copy, and localized descriptions managed from one central record. Works alongside Product Localization.
Fast-Moving Seasonal Ranges
Apparel, outdoor, and promotional brands launching new collections each season who need rapid import-to-publish cycles, not a 3-week enrichment queue, for every new range.
Industrial And Technical Catalogs
Industrial suppliers with complex technical attributes, certifications, tolerances, and compatibility data who need structured enrichment workflows and compliance documentation linked to each stock-keeping unit.
Related capabilities in the product
information management module:
Common questions
Questions buyers ask before committing
Product data enrichment is the process of completing, structuring, and enhancing raw product records with accurate attributes, descriptions, digital assets, and channel-ready content so each product is ready to sell across every channel without manual rework. Without enrichment, products go live with blank fields, suppressed listings, and inconsistent descriptions across channels.
Enrichment tasks on Redefine run through the same workflow engine as order approvals and content approvals. When a product record is complete and approved, one click publishes it to every connected channel simultaneously. No copy-paste, no separate tool, and no re-entry. The execution gap that exists in most product information management tools does not exist here.
Yes. Redefine uses AI to generate product descriptions, attributes, and copy suggestions grounded in the product's live product information management record. Each suggestion enters an approval queue before publishing, so your team reviews every AI output before it goes live. There are no hallucination risks because the AI reads from the live product record, not an external source.
Bulk editing tools allow mass attribute updates across thousands of products at once. Combined with AI generation and import pipelines, teams have moved from a catalog completeness score of under 40% to above 90% in a single sprint. Enrichment time depends on attribute complexity and approval workflows, not on catalog size alone. The bottleneck is review, not data processing.
No. Product data enrichment is a built-in module in Redefine. It shares the same data model as your commerce, order management system, and marketplace layers, so there is no integration overhead and no data duplication. Taxonomy classification, syndication readiness, and localization are also connected modules, not separate vendor contracts.
Is this the right fit for you?
Who this module is built for, and who it is not
Good Fit
You manage a catalog of 1,000 or more stock-keeping units with multiple attribute types and at least two sales channels
Your team currently manages enrichment in spreadsheets, shared drives, or a disconnected product information management that does not publish directly to channels
New product launches take longer than one week to reach all channels because of manual enrichment steps
You want AI-assisted enrichment with a human review gate, not fully automated content that bypasses approval
Not A Fit Right Now
You have fewer than 200 stock-keeping units and manage all content in a single Shopify store without plans to expand channels
You are looking for a standalone content writing tool rather than a structured data management system connected to channels
You need a simple product upload tool with no workflow, approval, or task assignment, and you only sell on one channel
Not sure? Tell us your situation and we will be straight with you. Send Your Brief →
Get your catalog assessment
Tell us what your catalog team is dealing with
Submit your brief and we will scope exactly how product data enrichment fits your catalog size, channel mix, and team workflow.
Call within 48 hours of submission
Scoped proposal in 3 business days
Sprint 1 begins within 1 week of sign-off
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Call within 48 hours · proposal in 3 days · Sprint 1 within 1 week of sign-off
Brief received. We will review your
catalog situation and send a scoped proposal within 3 business days.
48-hour response
Proposal in 3 days
3,800+ brands served
You own your code
Product Information Management
Enrich once. Sell everywhere.
Your catalog completeness score is lower than you think. Every blank attribute is a suppressed listing. Every manual copy-paste is a delay. See how Redefine enrichment closes those gaps.
