Product Localization Software
Ship localized product content to every region without rebuilding your catalog
Manage multi-language product data, translation workflows, and locale-specific attributes in one place. Your product record stays unified while each storefront, marketplace, and channel gets the exact content it needs.
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Projects completed
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Brands served
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Locales managed across active catalogs
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Translation task accuracy rate
EN-USDE-DEFR-FRJA-JPES-MX+24 more locales
Wireless Noise-Canceling
Headphones v3Master: Complete
LocaleTitleDescriptionStatus
EN-USDoneDonePublished
DE-DEDoneReviewPending
FR-FRIn
ProgressIn ProgressPending
JA-JPAssignedAssignedPending
ES-MXDoneDonePublished
Locale completion
3 of 5 locales published β’ 2 in workflow
Key capabilities
Everything your team needs to localize at scale
Multi-language product content management
Maintain a single master product record while independently managing translated title, description, features, and marketing copy for each locale. Language layers are additive, they never touch the source.
EN-USWireless Headphones Pro
Max
DE-DEKabellose Kopfhorer Pro
Max
FR-FRCasque Sans Fil Pro Max
JA-JPγ―γ€γ€γ¬γΉγγγγγ©γ³ γγγγγ―γΉ
Country and region channel mapping
Define channel-to-locale relationships once. When a product is ready in German, it routes to DACH storefronts and marketplaces automatically.
DACH
regionDE-DE, AT-DE, CH-DE
LATAM
regionES-MX, ES-AR, PT-BR
APAC
regionJA-JP, ZH-CN, KO-KR
Translation workflow and status tracking
Assign translation tasks per locale, track progress field by field, and set approval gates before any locale goes live.
Title - FR-FRIn Progress
Description - DE-DEReview
Features - JA-JPAssigned
Translation progress dashboards
Per-locale completeness across your full catalog in one view.
DE-DE91%
FR-FR74%
JA-JP38%
Locale-to-channel publish rules
Route each locale to the right storefront or marketplace automatically.
Shopify
FRFR-FR
Amazon
DEDE-DE
B2B
Portal JPJA-JP
Locale-specific attribute overrides
Override individual attributes for a locale without duplicating the product record. Units of measure, regional certifications, legal disclaimers, and pricing variants all live on the locale layer.
Weight unitlbskg
Voltage120V230V
CertificationFCCCE Mark
Legal footerUS
TermsEU Terms
Bulk locale assignment
Assign hundreds of stock-keeping units to a locale in one action.
Selected
units823
Target
localeDE-DE
Translation memory and reuse
Approved strings suggested on matching new content.
92% match: βWireless charging case includedβ
Insert previous
DE-DE approval?
Locale-aware completeness scoring
Know what is missing in each market before you publish.
14
Required fields
11
FR-FR complete
3 fields blocking publish
Approval gates per locale
Require a regional manager or legal reviewer to approve translated content before it publishes to any channel. Gates are configurable per role and per field group.
Translation
completeDone
Regional manager
reviewIn Review
Publish to
channelsQueued
How it works for your team
Product localization that fits your operation
Select your role to see how Product Localization reduces your specific bottleneck.
Product Data Manager
Responsible for catalog completeness across all markets
Regional Marketing Lead
Needs localized content live in their market, fast
Ecommerce Operations Lead
Manages multi-channel publishing and storefront accuracy
Translation Coordinator
Assigns and tracks translation tasks across languages
Product Data Manager
Your whole catalog. Completeness by locale. One dashboard.
You no longer rely on spreadsheet exports to know what is missing. The completeness dashboard shows, by locale, which attributes still need translation and flags products blocked from publishing because a required locale field is empty.
LocaleUnits ReadyIn
ReviewBlocked
EN-US1,248120
DE-DE1,0918770
FR-FR934210104
JA-JP41255781
Regional Marketing Lead
Request a locale. Track it. See it go live without chasing anyone.
You submit a market-launch request from within the product information management system. The system assigns translation tasks automatically and notifies you when each locale is approved and ready. Your launch date stops depending on someone replying to a Slack message.
Locale: DE-DE
Translation DoneApproved
Locale: FR-FR
In
ProgressPending
Locale: IT-IT
AssignedPending
Go-live targetJune 30 - on track
Ecommerce Operations Lead
Correct locale content on the right channel, always, without manual routing.
Channel-to-locale rules are configured once. When a product is marked ready in French, the system sends that locale's content to French storefronts and marketplaces automatically. You stop being the manual router between the catalog and channels.
Shopify FRFR-FRAuto-publish
Amazon DEDE-DEAuto-publish
B2B Portal
JPJA-JPApproval first
RakutenJA-JPApproval
first
Translation Coordinator
Assign, track, and close translation tasks without leaving the catalog system.
You assign translation tasks per locale and field directly from the catalog. Translators work on locale-specific fields only and cannot touch master attributes. Completion status updates in real time so you always know what is outstanding before a deadline.
Title -
DE-DEAssigned:
Mia S.Done
Description -
FR-FRAssigned:
Lucas D.In Progress
Features -
JA-JPAssigned:
Kenji T.Not started
Legal copy -
DE-DEAssigned:
Mia S.Review
How it works
From master catalog to localized product live in market in days, not months
Localization workflow runs inside the same catalog your team uses for enrichment and governance. No separate tool, no duplicate data entry, no re-import risk.
1
Define locale structure
Add locales to your catalog and configure which attributes are localizable for each market.
2
Assign translation tasks
Bulk-assign stock keeping units to translators per locale. Each translator only sees fields they are responsible for.
3
Review and approve per locale
Regional reviewers approve translated content through the approval workflow before it can publish.
4
Publish to mapped channels
Approved locale content routes to every mapped storefront and marketplace automatically.
Step 1
Locale structure, defined once, applied everywhere
EN-USMaster localeActive
DE-DELocalizable: title, desc, features,
legalActive
FR-FRLocalizable: title, desc,
featuresConfiguring
JA-JPLocalizable: all fields + unit
overridesPending
Proof
From data siloes to full visibility
Client
Lano Equipment, Inc
Business-to-Business and Business-to-Consumer EcommerceA long-standing regional dealer running business-to-business and business-to-consumer channels, with a large, complex product catalog that had to be accurate across every online channel.
Problem
Inventory and parts data were incomplete or unavailable online. Manual processes, data siloes, and missed automation created constant errors that reached live product listings.
Solution
A headless commerce platform with application programming interface-first ERP integration was built to synchronize equipment and parts data in real time. Product records, including descriptions, specifications, and channel-specific data, were unified and automated across every sales channel. Manual re-entry was eliminated.
Real-time ERP to channel data sync
Automated product data accuracy across all channels
Marketing workflows data-driven via Klaviyo integration
Result
0
% online inventory visibility, complete, real-time, across every channel
Automated synchronization reduced manual data handling and improved accuracy across every system. The platform positioned Lano Equipment for continued expansion with a future-ready product data foundation.
The headless architecture positioned Lano Equipment with a future-ready platform capable of supporting continued expansion across digital sales, rentals, and service operations.
Why Redefine
Other product information management tools manage product data. Redefine connects it to every channel, workflow, and operation.
The localization gap in most standalone catalog tools is not translation, it is execution. Translating content is step one. Publishing the right version to the right channel at the right time without a manual step in between is where most platforms fall short.
| Capability | Typical product information tool | Redefine |
|---|---|---|
| Multi-language product content | ||
| Translation workflow with approval gates | Add-on / limited | |
| Locale-specific attribute overrides | Partial | |
| Locale-to-channel auto-routing | ||
| Completeness scoring per locale | ||
| Connected to commerce, operations, and marketplace channels natively | ||
| Governance and enrichment in same platform |
Best-fit use cases
Built for teams selling across borders
Global brand expansion
You are entering 4 new markets over 18 months. Your catalog has 2,000 units. Product Localization lets you run parallel translation workflows without slowing your master catalog operations.
Manufacturers with regional compliance
Products require country-specific certifications, voltage specs, and legal copy. Locale-specific attribute overrides let you maintain one product record while publishing region-correct specs to every portal.
Multi-marketplace sellers
Each marketplace has a different language, format, and content requirement. Channel mapping defines the rules. Localized content reaches each marketplace without manual reformatting per listing.
This module is a strong fit if...
You sell in more than one country and manage product content manually per region
Your catalog has regulatory or certification differences that vary by country
Translation errors have reached live storefronts or marketplace listings
Your team exports spreadsheets to share product content with translators
This may not be the right fit if...
You only sell in one language and have no plans to expand to new markets
Your catalog has fewer than 50 units and localization is done once per year
Your operation does not require approval workflows or governance between translation and publish
Not sure? Tell us your situation and we will be straight with you. Submit your brief.
Related modules and integrations
Product Localization is one part of a connected product data operation
Product Information Management
The core catalog that houses your master product records. Localization runs as a module inside this system.
Explore the Catalog βProduct Data Enrichment
Enrich master product data before localization begins so every translated version starts from a complete, high-quality record.
Explore Enrichment βProduct Information Management Software Overview
See the full scope of the platform, taxonomy, validation, enrichment, localization, and syndication in one system.
See the Platform βBook a Demo
See the full product data management platform in action. A 30-minute walkthrough of localization, enrichment, and channel syndication.
Book a Demo βCommon questions
Questions buyers ask before committing to a localization workflow
Yes. Translators are given role-based access to locale-specific fields only. The master product record, shared attributes, and product metadata are read-only for translation roles. This means no accidental overwrites and no master data risk from translation workflows.
Each product has a locale layer per market. Within that layer, you can override specific attributes, including units, voltage, regulatory certifications, legal copy, and regional pricing, without creating a duplicate product record. The master record stays clean. The channel receives the overridden value for its mapped locale.
Yes. Approval gates can be configured per locale and per field type. For example, you can require your legal team to approve regulatory copy in a locale before that field can trigger a publish, while marketing copy in the same locale can auto-approve after translation is marked complete. Gates are configurable per role and per field group.
Locale publishing is independent. A product can be live in English and German while Japanese translation is still in progress. Each locale publishes when its completeness threshold and approval requirements are met. No locale blocks another from publishing. You can set fallback rules or block the locale from publishing until minimum fields are ready.
For teams using in-house translators, the catalog handles the full workflow, including assignment, tracking, approval, and publish. For teams that work with external translation agencies or Translation Management Systems, Redefine supports application programming interface-level integration so content can be exported to your agency tool and imported back with status tracking preserved. The catalog remains the system of record either way.
Get started
See how product data is managed across every market
Tell us about your localization situation. We will scope your setup, show you how the workflow fits your operation, and send you a proposal in 3 business days. No commitment. No pitch.
1
Submit your brief
Tell us your locales, catalog size, and current workflow pain
2
Call within 48 hours
We review your situation and ask the right follow-up questions
3
Scoped proposal in 3 days
Line-by-line pricing, no surprises, no commitment to receive it
4
Sprint 1 begins within 1 week of sign-off
Locale structure defined, translators onboarded, first batch in workflow
Call within 48 hours
Proposal in 3 days
140+ projects delivered
You own all code and data
Submit your brief
Tell us what your team is doing manually that a system should handle.
Form
Call within 48 hours β’ Proposal in 3 days β’ Sprint 1 within 1 week of sign-off
Brief received
We will review your localization situation and send a scoped proposal within 3 business days. Expect a call from our team within 48 hours.
Product localization at scale
Stop routing translations through spreadsheets.
Every locale. Every channel. One workflow. No manual routing, no overwrite risk, no launch delays waiting for someone to reply in Slack.
