Promotions and Merchandising
Ecommerce Merchandising Built for Every Channel, Not Just One
1
Unified rule set
Applied identically to your B2B catalog, DTC storefront, and marketplace listings. At the exact same moment.
Most platforms make you configure merchandising separately for every channel. Redefine applies your sort rules, recommendation logic, and promotional boosts once, then pushes them everywhere without lag, drift, or duplicated effort.
Live across:B2B CatalogDTC StorefrontMarketplace ListingsAll updated the moment you save.
0+Projects completed across B2B, DTC, and marketplace builds
0+Ecommerce brands running on the unified Redefine platform
0msPropagation delay between channels when a rule fires
1Admin for B2B, DTC, and marketplace merchandising simultaneously
The real cost of fragmented merchandising
Three channels should not mean three separate jobs for your ecommerce team
Fragmented merchandising tools turn your category managers into reconciliation auditors instead of experience designers.
The way it works elsewhere
You configure sort rules in your storefront tool, then duplicate the setup inside your marketplace dashboard, then again in your B2B catalog admin. Three tools, three sessions, three chances for drift.
A promotion goes live on your DTC storefront hours before it reaches your marketplace listings. Buyers see inconsistent prices depending on where they find you.
Your AI recommendations engine is a third-party add-on reading from a stale product export. Every catalog change requires a manual re-import before recommendations update.
Category managers spend most of their week reconciling what is live on each channel rather than improving what buyers actually see.
The Redefine way
Configure a rule once inside Redefine. It applies to your B2B catalog, DTC storefront, and marketplace listings in the same save action. No duplication, no reconciliation.
Promotions reach every channel at the same moment. Your buyers see the same price and the same featured products regardless of where they shop.
AI recommendations read from the same product record your team maintains. They are always current because they draw from the live catalog, not a scheduled export.
Your team spends time improving the shopping experience, not auditing what went out of sync and when it happened.
Merchandising Command Center
Watch your ecommerce merchandising rules apply across every channel, live
Click any rule below to toggle it. The product order updates instantly across all three channels. This is exactly how your merchandising team operates inside Redefine.
Active Rules
Seasonal push: outdoor gear
Boosts seasonal items above fold
B2BDTCMKT
AI-boosted new arrivals
Ranks new items by predicted conversion
B2BDTCMKT
Bundle cross-sell above fold
Surfaces bundles beside hero products
DTCMKT
Sale items suppressed from positions 1 to 3
Protects hero from clearance pull-down
B2BDTCMKT
Propagation delay
0ms, synchronous write
Product Listing: All Channels Preview
Live6 products
Channels receiving this order:B2B PortalDTC StorefrontAmazon FeedWalmart Feed
Click any rule to toggle it. All three channels update the instant you save.
Full capability set
Every ecommerce merchandising capability, connected to your live catalog and channels
AI-driven search and product discovery
Your search layer reads live catalog attributes from the platform's native product information management system. Results are always current because there is no separate index to maintain and no re-import required after a catalog update.
Semantic searchIntent matchingLive attribute indexing
Product listing page with faceted search and filters
Configurable filter panels driven by live product attributes. Buyers find what they need faster, on any channel you operate.
Personalized product recommendations
Recommendations adapt to each buyer's account history, session behavior, and product affinity without a separate personalization platform.
Category and collection management
Build category trees and product collections once. They display consistently across B2B portals, your DTC storefront, and marketplace taxonomies.
Merchandising rules and manual sort overrides
Set rule-based sort priority or pin products manually. Both options propagate across all your active channels at once.
Visual merchandising and drag-and-drop category ordering
Your team pins, boosts, and reorders products visually within the Redefine admin. No code required. The result goes live on every channel the moment they save.
A/B testing for search and listing results
Run split tests on sort order, filter configurations, and recommendation placements. Winning variants promote to all channels automatically.
Cross-sell and upsell rule configuration
Define product relationships once. Redefine surfaces the right adjacent products at the right moment across every channel you operate.
Redefine differentiator
Merchandising rules that work identically across your B2B catalog, DTC storefront, and marketplace listings: one source
No other platform in this category applies the same rule set simultaneously across all three channel types. You configure once. Every buyer sees the result on every channel.
AI feature
AI visual search: buyers upload a photo and AI finds the matching product from your live catalog
Your B2B buyers and DTC shoppers describe what they need with an image instead of keywords. Redefine's AI maps the uploaded photo to the closest products in your live catalog, with account-specific pricing already applied.
Customer proof
Unified ecommerce merchandising delivered a step change in revenue performance
Branded Merchandise and Apparel
Company overview
Enterprise provider of corporate branded merchandise and apparel, serving business buyers through B2B portals, a DTC storefront, and third-party marketplace channels.
Challenge
The buying experience was fragmented across channels. Personalization was shallow, conversion paths were inconsistent, and merchandising decisions lacked reliable channel-level data to inform them.
Solution
Implemented unified ecommerce merchandising with structured A/B testing, behavior-driven personalization, and consistent category page logic deployed across every channel in the same configuration step.
Result
$0M
Annual revenue achieved through unified ecommerce merchandising, consistent cross-channel personalization, and conversion-focused category management.
Platform architecture
One rule engine. Every channel, simultaneously.
Redefine's merchandising rule engine sits at the platform core, not bolted on per channel. When a rule fires, all three channel surfaces receive the updated sort order, recommendation set, and promotional logic in the same transaction.
Merchandising Rule Engine
Single source of truth for all channels
Live
B2B Catalog
Account-aware pricing and rules
DTC Storefront
Consumer sort and recommendations
Marketplace Listings
Feed-level sort and suppression
AI visual search
Buyers upload a photo. AI finds the match.
Image recognition maps the uploaded photo to the closest products in your live catalog, complete with the buyer's account-specific pricing and real-time availability.
Connected to live data
Recommendations always reflect your current catalog
Every recommendation, sort result, and search return draws from the same product record your operations team maintains. No sync lag, no stale data, no manual refresh.
Why Redefine
Where other ecommerce merchandising platforms stop short
Capability
Other platforms
Redefine
Merchandising rules apply to all channels from one configuration
AI product recommendations native to the platform catalog
Visual drag-and-drop ordering propagates across every channel at once
AI visual search lets buyers upload a photo to find matching products
A/B test results feed back into the live rule engine automatically
B2B-aware recommendations tied to account tier, contract items, and buyer role
Single admin for merchandising across B2B, DTC, and marketplace simultaneously
Common questions
Ecommerce merchandising questions, answered
Your team can speak with a Redefine merchandising specialist before you commit to anything.
Speak With A SpecialistRedefine holds a single merchandising rule engine that all channel surfaces read from. When you save a rule, the platform applies it to your B2B catalog, your DTC storefront, and your marketplace feed in the same operation. There is no separate sync step, no queued export, and no delay between channels.
Personalized product recommendations are built into the platform, not a third-party add-on. The AI reads from the same product catalog your operations team manages, so recommendations always reflect current availability, pricing, and account-specific rules without manual synchronization.
Yes. Redefine includes a visual merchandising interface where your team pins, boosts, suppresses, and reorders products by dragging them within a live preview. The changes publish across all active channels the moment you save. No code, no developer request, no deployment queue.
You define two variants of a sort order, filter layout, or recommendation placement. Redefine splits traffic between them and collects conversion and engagement data within the platform. When the test reaches statistical significance, you promote the winning variant and it applies across all channels automatically.
Rule propagation is synchronous within the platform. When you save a change, Redefine applies the updated logic to all active channel surfaces in the same transaction. There is no polling interval, no webhook delay, and no manual publish step. The change is visible to buyers on every channel as soon as the save confirms.
Ready when you are
One rule set for every channel you operate
See how Redefine applies merchandising rules, AI recommendations, and visual sort controls across B2B, DTC, and marketplace channels from a single admin.
Form
Call within 48 hours · proposal in 3 days · Sprint 1 within 1 week of sign-off
Brief received
We'll review your workflow and send a scoped proposal within 3 business days.
Response within 48 hours
Proposal in 3 days
180+ projects completed
Full code ownership on handoff
See it working
One rule set for every channel you operate
See how Redefine applies merchandising rules, AI recommendations, and visual sort controls across B2B, DTC, and marketplace channels from a single admin.
Submit your brief → call within 48 hours → scoped proposal in 3 days → Sprint 1 within 1 week of sign-off
No commitment. No pitch. See the platform working with your specific use case.
