Direct-to-Consumer Commerce
The DTC Ecommerce Platform That Grows With Your Brand
Launch your storefront, connect your catalog, route your orders, and expand to new channels from one admin. Redefine is the platform that lets your direct-to-consumer channel keep pace with your brand.
2 to
20+
Brands, one admin
Live
Catalog and inventory sync
Zero
Feed tools required
All systems live
4,293 products synced across 3 brands
The Problem
Your storefront and your business should speak the same language
Most direct-to-consumer platforms handle the storefront well but leave you piecing together inventory, catalog, analytics, and marketplace channels with a stack of plugins, sync services, and manual exports.
The Fragmented
Approach
- Storefront disconnected from order management
- Product catalog synced by a third-party service
- Inventory updates lagging across channels
- Second brand requires a second stack
- Analytics require manual export and reconciliation
With Redefine
- Storefront reads live from native order management
- Product data managed in native product information management, published live
- Inventory live across direct-to-consumer, marketplace, and portals
- Every brand from one admin with isolated analytics
- Analytics unified across all storefronts in real time
How It Works
Before and after: direct-to-consumer commerce on one connected platform
See exactly what changes when your storefront, catalog, inventory, and marketplace channels run from one platform instead of five separate tools.
DTC Stack Overview3 sync
warnings
Storefront Platform
Third-party storefront
OnlineProduct data: External feed service
Last sync: 3h 42m ago
Inventory Sync
Third-party sync tool
LaggingSync interval: Every 4 hours
847 SKUs potentially stale
Analytics Platform
Separate reporting tool
Manual
exportLast updated: yesterday
No real-time data
Marketplace Feeds
Separate feed tool
Manual mapping per channel
Amazon:
ErrorWalmart:
Pending
Second brand
Requires a second stack
5 more tool subscriptions
5 platforms, 5 logins, 5 billing cycles. Data
reconciliation is manual. Support is split across vendors.
1
Launch your storefront
Set up one or many brand storefronts, each with its
own catalog, pricing, and analytics, all from one admin.
2
Connect your catalog and inventory
Product data from native product information
management publishes live to your storefronts. Inventory from order management reflects in real time
across every channel.
3
Expand to marketplace channels
Add marketplace listings from the same catalog you use
for your direct-to-consumer storefront. No feed tool, no duplicate data entry.
Platform Capabilities
The direct-to-consumer ecommerce capabilities your brand needs, already connected
Every feature here works out of the box with your catalog, inventory, and marketplace channels. Nothing to bolt on, nothing to sync separately.
Multi-brand storefronts, one admin
Manage two brands or twenty from a single Redefine admin. Each storefront has its own product data, content, pricing, and analytics. They share a catalog and inventory pool so your team manages one product record, not twenty versions of the same item.
Per-brand product information management
Content and pricing isolated per brand
Shared catalog
One product record across brands
Store inheritance
Templates shared or brand-scoped
Direct-to-consumer checkout and cart
Full cart management, express checkout, multi-address, guest checkout, and account registration. Built into the storefront and connected to order management with no middleware required.
Subscriptions and loyalty
Recurring orders, gift card programs, and loyalty points built into the platform, not bolted on via a plugin. Connected to the same order management system and catalog as your standard orders.
Headless-ready or fully hosted
Launch on Redefine's hosted storefront for fast time to market, or deliver your own frontend via REST and GraphQL APIs. Run a mix of both under one admin. Your architecture choice does not restrict what the platform offers.
Hosted storefront
Launch fast. Full catalog, checkout, and content
management built in. No separate frontend required.
Headless via API
REST and GraphQL access to catalog, pricing, cart,
checkout, orders, and content from your own frontend stack.
Regional storefronts
Launch storefronts for specific regions with localized content, currency, and pricing rules. All managed from one admin using the same product data as your primary brand storefront.
Localized content
Language, imagery, and copy per region
Currency and pricing
Region-specific price lists and tax rules
One admin
All storefronts managed from the same place
Also included
- Centralized admin for multiple storefronts
- Store-level configuration with shared catalog and inventory
- Gift card support connected to native order management
- Storefront and marketplace management from the same product catalog
Platform Architecture
Built on an API-first foundation from day one
Every capability in Redefine is exposed through a single unified API surface. Your storefront, your integrations, and your custom applications all draw from the same data layer. No federation of module APIs, no middleware tax.
REST and GraphQL API coverage across all platform modules
Webhook and event-driven integration support
Integration with enterprise resource planning, customer relationship management, and third-party
logistics systems
Custom app and extension marketplace
Redefine DTC Platform
Single unified API surface
Product information
management: Product catalog
Order management system:
Order routing
Content management
system: Content delivery
Marketplace channels
Enterprise resource planning connectors
Analytics and reporting
Not a federation of module APIs. One
surface, every capability.
Customer Result
Growing direct-to-consumer brands scale revenue faster with Redefine
Corporate Gear
Corporate Branded
MerchandiseCorporate Gear provides branded merchandise and apparel solutions to businesses across the United States, operating a complex headless direct-to-consumer ecommerce platform serving enterprise buyers at scale.
The Problem
Website usability and conversion limitations held back revenue growth in a crowded ecommerce market. The existing site architecture limited lead generation, personalization, and operational efficiency across a growing product catalog.
The Result
A conversion-focused storefront redesign, structured testing, and an integrated ecommerce architecture connected catalog, checkout, and analytics in one platform. Annual revenue scaled to over $120 million, with sustained conversion improvements and stronger customer engagement across all channels.
Annual Revenue
Scaled To
0M+
Direct-to-consumer ecommerce, branded merchandise category
Sustained
Conversion rate improvement across catalog and
checkout
Unified
Catalog, checkout, and analytics on one platform
Why Redefine
Redefine versus standard direct-to-consumer ecommerce platforms
Most platforms handle the storefront. Redefine handles the storefront and everything that powers it.
Capability
Typical DTC Platform
Redefine
Multi-brand storefronts from one admin
Limited or add-on
Native product information management
connection, live with no sync lag
Marketplace and direct-to-consumer from
same catalog, no feed tool needed
Native order management system, not a
plugin
Subscriptions and loyalty built in
Via app store
Headless and hosted storefront, both
options
Varies by plan
B2B commerce and program stores on same
platform
Per-brand analytics in unified admin
Questions
Frequently asked questions
A direct-to-consumer ecommerce platform lets brands sell directly to end customers through branded online storefronts, bypassing retail intermediaries. A unified platform connects the storefront to product catalog, inventory, order management, and analytics in one place, so teams manage everything without separate tools.
Redefine lets you manage two to twenty or more brand storefronts from a single admin, with per-brand product data, content, pricing, and analytics. Each storefront draws from a shared catalog and inventory pool so your team manages one product record instead of duplicating data across tools.
Yes. Redefine includes recurring order management, subscription billing, gift card support, and loyalty program functionality as native capabilities, not third-party plugins. These connect to the same order management system and catalog as your standard orders.
Both. Redefine supports fully hosted storefronts for teams that want fast time to launch, and headless delivery via REST and GraphQL APIs for teams with existing frontend stacks. You can run a mix of headless and hosted storefronts under the same admin without losing access to any platform capability.
Redefine manages your direct-to-consumer storefronts and marketplace channel listings from the same product catalog. Listing content, pricing, and inventory sync in real time across both, so you do not need a separate feed management tool or manual mapping between systems.
Is This Right For You
Good fit. Not a fit.
Be honest with yourself before booking time with us.
Good Fit When
- You operate or plan to operate multiple brand storefronts and currently manage separate platform instances per brand.
- You sell on marketplace channels and need your catalog, pricing, and inventory to stay in sync without a separate feed management tool.
- You want subscriptions, loyalty, and gift cards running on the same order management system as your standard orders, not through third-party plugins.
- Your team wants the option to go headless via REST and GraphQL APIs without losing any platform capabilities.
Not A Fit If
- You need a single simple storefront and your catalog, inventory, and channels are managed separately by choice.
- You are pre-revenue or in very early product stages where a full platform build would outpace operational complexity.
- Your entire ecommerce operation is run by one person and you do not anticipate adding brands or marketplace channels.
- You need a storefront live in under two weeks and cannot commit time for a scoped onboarding process.
Not sure? Tell us your situation and we will be straight with you.
Ready When You Are
See the direct-to-consumer ecommerce platform built to grow with your brand
Connect your storefront, catalog, inventory, and channels in one platform. No commitment. No pitch.
Form
Brief received.
We will review your setup and send a scoped proposal within 3 business days.
Response within 48 hours
Scoped proposal in 3 days
180+ ecommerce builds
Full code ownership on delivery
Submit your brief, call within 48 hours, scoped proposal in 3 days, Sprint 1 begins within 1 week of sign-off
Ready When You Are
See the DTC ecommerce platform built to grow with your brand
Connect your storefront, catalog, inventory, and channels in one platform. No commitment. No pitch.
Submit your brief, call within 48 hours, scoped proposal in 3 days, Sprint 1 begins within 1 week of sign-off