Marketplace Reporting Software
Stop guessing which channel is actually growing
Redefine connects marketplace revenue, listing performance, feed quality, and product information management attribute gaps in one reporting layer. Your team sees what is driving sales and what is suppressing listings, across every channel, without switching tools.
84
marketplace projects completed120+
brands served
The fragmentation problem
Your channels are live. Your reporting is not.
Without
Redefine
- Amazon, eBay, and Walmart data live in separate dashboards with no shared view
- Listing suppression errors surface in channel tools but the root cause is in product information management. No one connects the two.
- Cross-channel margin analysis requires manual spreadsheet reconciliation every reporting cycle
- Scheduled reports either do not exist or require engineering time to configure and maintain
With
Redefine
- All marketplace channels in one dashboard. Revenue, orders, gross merchandise value, and impressions unified by default.
- Listing errors are mapped back to the specific product information management attribute causing suppression. Fix the root cause, not just the symptom.
- Cross-channel attribution and margin analysis run automatically, updated on your schedule
- Scheduled reports and threshold-based alerts deliver to your inbox without any engineering support
0%
Faster reporting cycles
0%
Channel coverage
$0
Manual reconciliation
What this module does
One reporting layer for every marketplace you sell on
Redefine's Marketplace Reporting module pulls revenue, orders, listing performance, feed quality, and product information management attribute coverage into a single analytics layer. Your channel and operations teams get the numbers they need. Your merchandising team sees exactly which data gaps are costing you listings.
Revenue and order reporting by channel
See gross merchandise value, orders, average order value, and refund rate broken out per marketplace. Compare Amazon versus Walmart versus eBay in one view with date-range overlays.
Listing performance and impressions
Track impressions, click-through rate, conversion rate, and buy-box win rate at the listing level. Identify which stock-keeping units are underperforming and why.
Feed quality and error rate tracking
Monitor feed health across all connected marketplaces. See suppression rates, error types, and the specific attribute fields causing rejections, mapped directly to product information management records.
Cross-channel attribution and margin analysis
Understand net margin per channel after marketplace fees, shipping, and fulfillment costs. Attribution logic runs automatically so your finance team stops reconciling manually.
Amazon US+$48,32018.4%
margin
Walmart+$22,14014.1%
margin
eBay+$8,7609.2%
margin
Etsy-$1,200-2.1%
margin
Scheduled reports and email alerts
Set daily, weekly, or monthly delivery for any dashboard view. Configure threshold alerts for suppression rate spikes or revenue drops. No engineering required.
How it works
From channel data to actionable insight in 4 steps
Redefine maps every marketplace data source to a shared analytics layer. You go from disconnected exports to a live, role-ready dashboard in days, not quarters.
1
Connect your
channelsAuthorize Amazon Seller Central, Walmart Marketplace, eBay, and any additional channels via pre-built connectors. No custom API work required.
2
Map to product
information management attribute coverageRedefine links each listing's suppression or error status to the specific attribute field in your product information management system that is missing or malformed. The correlation runs automatically.
3
Configure your
dashboardsSet up role-specific views for channel managers, finance teams, and executives. Apply custom date ranges, channel filters, and key performance indicator widgets without writing queries.
4
Schedule and
alertSet automated report delivery on any cadence. Configure threshold-based alerts so your team reacts to suppression spikes and revenue drops in hours, not days.
Connected marketplaces
AMZ
Amazon
Seller Central
WMT
Walmart
Marketplace
EBY
eBay
Marketplace
ETY
EtsyLast sync: 4 minutes ago · Next: in 56 minutes
Suppressed listings: 47
Affected revenue: $12,400/month
Missing: bullet_point (Amazon)23 stock-keeping units
Product information
management field: product_highlights, empty on 23
records
Invalid: item_type_keyword
(Walmart)14 stock-keeping units
Product information
management field: category_path, mismatched
taxonomy
Missing: main_image_url (eBay)10 stock-keeping units
Product information
management field: primary_image, not exported
Active dashboard views
Channel Manager View
Revenue, orders, click-through rate, suppression rate
Finance View
Gross merchandise value, margin by channel, fee breakdown
Executive Summary
Year-over-year growth, top channels, alert count
Widgets: 12 active · Filters: 4 saved
Active schedules
Weekly Channel
SummaryMondays
8am
Suppression
AlertTriggered
Threshold: more than 5% suppression rate on Amazon · 47 stock-keeping units suppressed
Monthly Margin
Report1st
of month
To: [email protected] · PDF + CSV
Proof
From fragmented reporting to $15M in revenue
Security
and Technology Commerce
Company
CCTV Security Pros, a global provider of security camera systems for residential and commercial customers.
Problem
Marketing and marketplace performance was tracked across disconnected tools. Advertising return on investment was unclear, channel attribution was manual, and scaling to new markets was constrained by the lack of unified analytics.
Solution
A unified multi-channel analytics strategy connected Google Ads, Facebook Marketplace, email, and Google Analytics 4 into a single reporting layer. Attribution was automated. Channel performance was visible in real time, enabling continuous optimization without manual reconciliation.
Result
$0
Annual revenue scaled to over $15 million through data-driven multi-channel execution. Enhanced attribution and unified reporting enabled more efficient budget allocation and sustainable global growth.
Best-fit use cases
Who gets the most from marketplace reporting
Multi-channel brands selling on 3 or more marketplaces
You need one view across Amazon, Walmart, eBay, and regional channels. Manual consolidation is eating analyst time that should go to optimization decisions.
Good fit
Brands with high listing suppression rates
Suppression errors in your channel tool point to feed issues, but the root cause is in your product information management system. Redefine connects both so your catalog team knows which attribute to fix, not just which stock-keeping unit is broken.
Good fit
Finance teams that need net margin per channel
When marketplace fees, fulfillment costs, and returns hit multiple systems, net margin per channel becomes a quarterly exercise. Redefine automates the calculation so your team has answers on demand.
Good fit
Operations teams managing high stock-keeping unit volumes
Catalog sizes above 10,000 stock-keeping units make manual reporting unmanageable. Automated dashboards and scheduled alerts scale with your catalog without adding analyst headcount.
Good fit
Brands expanding to new international marketplaces
Launching on Rakuten, Allegro, or regional marketplaces adds reporting complexity. Redefine normalizes currency, fee structures, and performance metrics across regions from day one.
Good fit
Brands selling only on one channel with no product information management
If your catalog lives entirely in one marketplace's native tool and you have no plans to expand, the cross-channel and product information management correlation features will not add value yet. Come back when you are ready to scale.
Not the right fit yet
Not sure? Tell us your situation and we will be straight with you. Describe your setup.
Why Redefine is different
Other tools show listing errors. Redefine shows you why they happen.
Reporting tools built for a single channel cannot connect marketplace suppression data to the product information management attribute causing it. That correlation requires a unified platform. Redefine is the only platform that natively links channel reporting to catalog data quality.
Typical partner: siloed
approach
Channel-specific
dashboards. No cross-channel view by default.
Listing
errors shown without root-cause attribution to catalog data
Margin
analysis requires manual export and spreadsheet reconciliation
Scheduled
reports limited to native formats, no cross-tool delivery
Redefine: unified
platform
All
marketplace channels in one dashboard. Revenue, orders, impressions, and click-through rate
unified.
Suppression
errors traced to the specific product information management attribute causing the rejection. Native,
not manual.
Net
margin per channel calculated automatically after fees, returns, and fulfillment costs
Scheduled
reports and threshold alerts configured without engineering support
Year-over-year
and month-over-month trend comparisons with custom date ranges across all channels
simultaneously
Integrations and related products
Connected to the channels and platforms you already use
Redefine's Marketplace Reporting module integrates natively with major selling channels and connects to the Analytics and Reporting suite so your team never has to leave one platform for another.
AMZ
Amazon
WMT
Walmart
EBY
eBay
ETY
Etsy
SHP
Shopify
BC
BigCommerce
Sample:
Cross-channel revenue dashboard
Explore the full Analytics and Reporting suite
Analytics and Reporting
The full suite for commerce intelligence across every channel and business unit.
Executive Dashboards
Cross-platform key performance indicator views for leadership: revenue, gross merchandise value, and workflow service-level agreement compliance in one place.
Commerce Reporting
Order, revenue, and conversion analytics for your direct commerce channels.
Common questions
Questions before you book a call
Yes. Redefine's Marketplace Reporting layer can ingest data from existing channel tools via API alongside direct marketplace connections. You do not need to replace your existing tool to get cross-channel reporting. Most teams use both in parallel during a transition period.
Redefine maps the marketplace suppression error code (for example, a missing bullet_point on Amazon) back to the corresponding attribute field in your product information management record. Because both the feed and the catalog live in the same platform, the join happens natively. No manual matching or exports required.
Amazon (United States, Europe, and regional), Walmart Marketplace, eBay, Etsy, Rakuten, and additional regional channels are supported via native connectors. Additional marketplace connections are available via custom API integration during onboarding.
Yes. Scheduled reports and threshold-based alerts are configured entirely through the dashboard interface. You can set delivery cadence, recipients, format (PDF or CSV), and trigger conditions without writing any code or opening a support ticket.
Initial historical data sync typically takes 24 to 48 hours depending on catalog size and order volume. After that, data refreshes on an hourly schedule by default. Real-time or near-real-time options are available for high-frequency reporting needs.
What you get on the call
- A review of your current channel reporting setup and where manual work is happening
- A live walkthrough of what a unified marketplace dashboard looks like for your catalog
- A scoped proposal with line-by-line pricing. No commitment to receive it.
Ready to see your channels in one place?
Stop reconciling. Start reporting.
See exactly which channels are growing, which listings are suppressed, and which product information management attributes are costing you revenue, without switching tools or building spreadsheets.
