Executive Dashboard Software
Every number that moves your business in one board-ready view
Stop toggling between five tools to find one answer. Redefine pulls commerce revenue, marketplace Gross Merchandise Value, Product Information Management data quality, and workflow service-level agreement performance into a single executive layer built for fast, confident decisions.
The visibility gap
Your data exists. Your visibility doesn't.
Old way
Five tabs, five truths, zero alignment
- Commerce revenue lives in your ecommerce platform
- Marketplace Gross Merchandise Value hides inside your channel tool
- Product Information Management completeness buried in a product data export
- Service-level agreement metrics emailed as a PDF every Monday morning
- Board prep takes three hours and still produces conflicting numbers
Redefine way
One dashboard, one version of truth
- Commerce, marketplace, Product Information Management, and operations unified natively
- Year-over-year and month-over-month trend lines without a data export
- Drill from a board key performance indicator down to the root transaction
- Scheduled reports and alerts delivered before you ask
- Board slides auto-generate from live data in minutes
Key Performance Indicator Drill Navigator
Click a number. Find its root cause.
Select any board-level key performance indicator tile below to see how Redefine expands it into a mid-level breakdown, then drills to the underlying data and root cause without leaving the dashboard.
Channel breakdown · click a channel to drill deeper
Root cause ·
New account activations
14 new accounts onboarded this month versus 9 last month
Average order value trend
Average order value up $48 driven by bundle promotion
Reorder frequency
Reorder cadence improved from 32 to 26 days for top 50 accounts
Channel breakdown · click a channel to drill deeper
Root cause ·
Listing suppression
43 items suppressed due to incomplete attribute data
Buy box loss rate
Buy box win rate fell from 74% to 61% in the past 14 days
Action path
Resolve 43 suppressed listings in Product Information Management to recover estimated $28K per month
Quality breakdown · click a category to drill deeper
Root cause ·
Missing size guide attributes
1,210 items lack size chart data required by Amazon and Walmart
Incomplete color variants
840 variants missing hex color codes for channel feed enrichment
Action path
Bulk attribute import resolves 2,050 records in one workflow run
Workflow type · click a workflow to drill deeper
Root cause ·
Pending reviewer assignment
2 approval tasks unassigned for 72+ hours in catalog enrichment queue
Source data delay
Supplier feed for item batch 881 not received within 48-hour service-level agreement window
Action path
Reassign to backup reviewer and trigger automated supplier reminder
Sample data shown. Your dashboard reflects live figures from your commerce stack the moment you connect it.
What you get
Every capability your board needs, native to your platform
Cross-platform key performance indicator dashboard
Commerce revenue, Product Information Management data quality, marketplace performance, and workflow service-level agreement united in one executive view. The only dashboard that reads your entire operation without requiring a business intelligence export.
Revenue Month-over-Month
+12.4%
Gross Merchandise Value Month-over-Month
+2.1%
Product Data Quality
84.2%
Service-Level Agreement
96.7%
Trend comparisons
Year-over-year, month-over-month, and custom date range overlays on every metric. Compare this season to last season without exporting a single row.
May 2026$4.82M+12.4% year-over-year
May 2025$4.29Mbaseline
Apr 2026$4.51M+6.9% month-over-month prior
Customizable widgets and filters
Drag-and-drop widgets let every stakeholder build their own view. The Chief Financial Officer sees margin. The Chief Marketing Officer sees channel mix. The Chief Operating Officer sees service-level agreement. All from the same source data.
Revenue
widgetService-level
agreement widgetGross
Merchandise Value widgetProduct
data widget+ add
widget
Scheduled reports and alerts
Configure daily, weekly, or threshold-triggered reports delivered by email. Your leadership team gets the numbers before the Monday all-hands, automatically.
- Weekly board digest, every Monday 7:00 AM
- Service-level agreement breach alert, instant push when threshold breached
- Monthly revenue summary, auto-delivered to executive suite
Role-based access
Chief Financial Officer, Chief Marketing Officer, and Chief Operating Officer each see the metrics relevant to their decisions. Sensitive margin data stays private from operational views.
Your team's time investment to go live is typically 2 to 3 hours per week across a 3-week onboarding sprint: one data source review, one widget configuration session, and a final stakeholder sign-off. We handle the data modeling, semantic layer, and scheduled report setup.
How it works
From data sources to board-ready view in three steps
Connect your sources
Redefine natively reads your commerce platform, marketplace channels, Product Information Management, and Order Management System. No extract-transform-load tool. No middleware. One authenticated connection per source.
CommerceOrder
Management SystemProduct
Information ManagementMarketplaceEnterprise
Resource Planning
Define your key performance indicator layer
Redefine's semantic model governs metric definitions so every stakeholder calculates revenue, Gross Merchandise Value, and service-level agreement the same way. No more arguments about the numbers in the room.
- Revenue definition locked platform-wide
- Service-level agreement thresholds set per workflow type
- Product Information Management completeness scored against channel requirements
Publish and schedule
Assign dashboards by role, configure scheduled delivery, and set alert thresholds. Your leadership team opens their inbox on Monday and finds the answers before they ask.
- Role-based dashboard publish
- Email delivery on custom schedule
- Threshold alerts go to named owner
Proof
Leadership got live visibility. Manual reporting ended.
Client
Software-as-a-Service organization
Software as a ServiceUnified customer relationship management, billing, and product usage data into one executive dashboard with drill-through capability for leadership.
Challenge
Key performance indicators were scattered across customer relationship management, billing, and product databases. Manual consolidation introduced delays and data accuracy concerns. Leadership could not access consistent metrics without analyst support.
Solution
A centralized semantic model unified data from customer relationship management, billing, and product systems. Key performance indicators were standardized and governed platform-wide. The executive dashboard was built with a clear metric layer and drill-through to underlying detail, designed for non-technical stakeholders.
- Executive Dashboard Design
- Semantic Modeling and Key Performance Indicator Governance
- Cross-System Data Integration
- Drill-through to underlying data
Result
100%
elimination of manual reporting consolidation
Time saved
Real-time
leadership access versus weekly manual pack
Decision speed
Faster
revenue and churn visibility enabled confident same-session decisions
Explore related reporting modules
Best-fit use cases
Built for the leaders who own the numbers
Chief Executives and Founders
You need one number per pillar before your Monday morning calls. Redefine gives you revenue, marketplace Gross Merchandise Value, catalog health, and operations compliance on a single screen you can hand to your Chief Financial Officer without further preparation.
Chief Financial Officers and Finance Leaders
Gross margin by channel, return rate trends, and invoice-level drill-through without asking operations to pull a report. Close your board slide in minutes rather than the afternoon before.
Vice President of Operations
Service-level agreement compliance by workflow, supplier onboarding status, and warehouse throughput in one operations layer. Catch a breach before it reaches the Chief Executive's inbox.
Ecommerce Directors
Channel mix, conversion trends, and marketplace Gross Merchandise Value side by side. Stop explaining why Amazon and your storefront are telling different revenue stories.
Data and Analytics Teams
Stop rebuilding the same key performance indicator definitions in four different tools. Govern metric logic once in Redefine's semantic model and let every stakeholder consume it without contacting you.
Board and Investor Reporting
Scheduled board packs sent the night before every board meeting. Auditable, consistent, sourced from the same platform your operations team uses daily.
Integrations and platform
Native to every module. No middleware required.
Because Redefine is a unified commerce platform, your executive dashboard reads every module directly. No extract-transform-load pipelines. No scheduled syncs. No stale data from last night's export.
Commerce Platform
Order Management System
Product Information Management
Marketplace
Workflow Engine
Enterprise Resource Planning
Refresh frequency
Near real-time
Data lag under 60 seconds for live key performance indicators
Data governance
Semantic model
One metric definition governs every dashboard view
Export formats
PDF, CSV, API
Board packs, operations exports, and business intelligence tool feeds supported
Why Redefine
Other tools report one module. Redefine reports your whole operation.
Point-solution reporting tools show excellent depth inside one module but leave executives toggling between tools to see the complete picture. Redefine is the only platform where commerce, Product Information Management, marketplace, and operations share a single data layer from day one.
One source
of truth
Every module in Redefine shares one semantic model. Revenue in your commerce dashboard equals revenue in your executive dashboard equals revenue in your board PDF. No reconciliation. No arguments.
Semantic
modelGoverned
key performance indicatorsSingle
data layer
Four modules
in one view
Commerce revenue, Product Information Management data quality, marketplace performance, and workflow service-level agreement belong on the same executive dashboard because they affect each other daily. Redefine shows that interconnection. Competing analytics tools show only what their product touches.
CommerceProduct
data qualityGross
Merchandise ValueService-level
agreement
Drill to
root cause
Most executive dashboards show you that a number is down. Redefine shows you why. Click any board key performance indicator and drill through to the mid-level breakdown and then to the underlying transaction, record, or workflow task that caused the variance.
Drill-throughRoot
causeAction
path
Common questions
Questions before you see it live
No. Redefine's executive dashboard is native to the platform. Your commerce, Product Information Management, marketplace, and operations data is already inside Redefine, so the dashboard reads it directly. You do not need Power BI, Tableau, or a separate data warehouse to get started. Those integrations are available if you want them, but they are not required.
Core key performance indicators update in near real-time with data lag under 60 seconds. Scheduled reports pull a point-in-time snapshot at the time you configure. There is no nightly batch job or manual refresh. Data is live the moment a transaction, workflow event, or catalog change occurs inside the platform.
Yes. Role-based access lets you publish different dashboard views to different stakeholders. Your Chief Financial Officer sees margin and revenue. Your Vice President of Operations sees service-level agreement and workflow compliance. Your ecommerce director sees channel mix and marketplace Gross Merchandise Value. All from the same data layer, segmented by role and permission.
For organizations already using Redefine's platform, executive dashboards can be configured in a 3-week sprint requiring 2 to 3 hours per week from your team. For new implementations, the dashboard is part of the initial onboarding scope. There is no separate analytics implementation project.
Yes. Dashboards export to PDF and comma-separated values. Scheduled reports can be set to deliver a formatted PDF to named recipients before every board meeting. You can also connect to external business intelligence tools via application programming interface if you need to feed data into existing board pack tooling.
Is this right for you?
Redefine executive dashboards are built for these teams
Good fit
- You use two or more Redefine modules and want one unified leadership view
- Your board prep currently involves manually compiling numbers from multiple tools
- You want executives to self-serve answers without contacting the analytics team
- Your leadership needs drill-through visibility from key performance indicator to root transaction
- Scheduled reports or threshold alerts for service-level agreement and revenue are on your roadmap
Not the right fit
- You only need a single-channel analytics view with no cross-module data
- Your data lives entirely outside Redefine and you are not planning to migrate
- You need a dedicated enterprise business intelligence platform with hundreds of custom connectors
Not sure? Tell us your situation and we will be straight with you.
Describe your setupGet your dashboard scoped
Tell us what your leadership team needs to see
Submit your brief and we will scope a dashboard configuration tailored to your modules, roles, and reporting cadence within 3 business days.
Related modules in the Analytics suite
Analytics and Reporting hub Commerce Reporting Marketplace Reporting Operations Reporting Product Information Management and Data Quality Reporting Workflow Reporting Program Store Reporting Scheduled Reports and AlertsSee Executive Dashboards
form
Call within 48 hours · proposal in 3 days · Sprint 1 within 1 week of sign-off
Brief received
We will review your situation and send a scoped dashboard proposal within 3 business days. Expect a call first to understand your data sources and stakeholder needs.
Call within 48 hours
Proposal in 3 days
140+ dashboards built
Your data stays yours
Ready when you are
Stop building the board pack manually
You already have the data. Redefine connects it, governs it, and delivers it to your leadership team automatically.
