Commerce Analytics Software
See Every Revenue Stream in One Report
Your business-to-business portal, direct-to-consumer storefront, marketplace listings, and program stores each generate revenue. Most reporting tools show you one slice. Redefine shows you the whole picture, down to the stock-keeping unit, channel, and hour.
847
reports run daily120+
brands reporting
The reporting problem
Fragmented data costs more than it looks like
Before Redefine
- Marketplace revenue in one tool, business-to-business portal data in another, direct-to-consumer in a third. Reconciliation takes your team two days every month.
- Executives get weekly spreadsheet snapshots that are stale by the time they open them. No drill-down, no attribution, no action.
- Product performance varies wildly by channel, but siloed tools make it impossible to spot the pattern. Best-sellers are hidden inside averages.
- Cart abandonment funnels, customer cohorts, and lifetime value metrics each live in separate platforms with no shared identity layer.
After Redefine
- Business-to-business portal, direct-to-consumer, marketplace gross merchandise value, and program store redemptions roll up into one unified revenue report, refreshed in near real time.
- Executives, operations leaders, and marketing teams each see a role-specific view built from the same underlying data model.
- Product rankings and best-seller reports show cross-channel contribution, not just per-channel volume. You see the full demand picture.
- Cohort analysis, funnel drop-off, lifetime value, and search analytics share one customer identity layer. Every metric is attributable and actionable.
Live report builder
Build your report. See the output live.
Select the channels, metrics, and date window that matter to your business. The report canvas updates instantly to show what your unified commerce report would look like with Redefine data powering it.
Revenue Channels
Report Metrics
Date Window
Your Report Configuration
3 channels · 3 metrics · 30-day window
Get this report set up for my store →Revenue by Channel
Last 30 daysTop Products This Period
ProductChannelRevenueTrend
Core capabilities
Every number your team needs to act
Commerce Reporting gives every role the data they need, structured the way they think about it, drawn from the same live source.
Revenue, orders, and conversion rate reporting
Unified revenue attribution that spans business-to-business portal orders, direct-to-consumer sales, marketplace gross merchandise value, and program store redemptions in one report. Track order volumes, average order value trends, and conversion rates across every channel simultaneously. No manual joins, no end-of-month reconciliation.
Revenue Roll-up
$412K
$339K
$187K
$94K
Total (30
days)$1.032M
Product performance and best-seller reports
Cross-channel product rankings that reveal which stock-keeping units drive revenue across all channels, not just one. Spot slow-movers, surface hidden best-sellers, and redirect inventory to where it converts best.
#1 Core-Flex Hoodie+18%
#2 Trail Jacket+11%
#3 Summit Cap+3%
Customer cohort and lifetime value analysis
Group customers by acquisition month, first channel, or order frequency. Track lifetime value curves by cohort over time. Know which acquisition channels produce customers who spend the most over 12 months, not just the first 30 days.
Cart abandonment and funnel drop-off analysis
Visualize the full purchase funnel for every channel. Identify exactly where customers abandon, by device, channel, and product category. Redefine surfaces the drop-off points so your team can fix them, not just observe them.
Direct-to-Consumer Funnel · Last 30 Days
48,200
29,884
19,762
10,604
Funnel
Conversion Rate22.0%
Search and discovery analytics
Track on-site search queries, zero-result rates, and click-through from search to purchase. Reveal what customers are looking for that your catalog does not yet surface clearly. Connects directly to catalog and product information management modules.
Proven results
From manual reports to real-time revenue visibility
Promotional
Apparel · Enterprise
Client
Parsons Kellogg
Promotional Apparel, Multi-Location
Operation
A leading promotional apparel brand managing 30 store locations, over 1 million inventory items, and multiple backend platforms with no unified reporting layer.
Challenge
Fragmented analytics across stores, enterprise resource planning systems, and warehouses meant decisions were always based on yesterday's data. Manual reconciliation slowed every operational review.
Result
$14M
Annual revenue scaled from under $14M to over $90M. Custom Power BI dashboards integrating all stores, enterprise resource planning systems, and warehouse operations gave leadership the unified visibility to make faster, better decisions at scale.
30-store unified
dashboard
Dynamics 365
enterprise resource planning integration
Real-time
operational reporting
1M+ stock-keeping
units tracked live
How it connects
One data model. Every channel.
Commerce Reporting does not bolt analytics onto your existing tools. It reads from the same data layer that powers your orders, catalog, and operations, so every number in your report is the same number your warehouse acts on.
Data Sources
Business-to-Business Portal Orders
Direct-to-Consumer Storefront Events
Marketplace Gross Merchandise Value Feeds
Program Store Redemptions
Enterprise Resource Planning Financial Records
Redefine Data Layer
Unified Identity Layer
Single customer identifier across all channels
Near Real-Time Sync
Events stream in under 90 seconds
Cross-Module Attribution
Connects order management, product information management, and marketplace data
Role-Based Data Access
Executive, operations, and marketing views from one model
Report Outputs
Executive Dashboards
Channel Revenue Reports
Customer Cohort Analysis
Product Best-Seller Reports
Scheduled Reports and Alerts
Why Redefine
Other reporting tools show one slice. Redefine shows the whole business.
Most analytics platforms are built for a single commerce model: direct-to-consumer only, or marketplace only, or business-to-business only. When you operate across all of them, you get fragmented dashboards and manual reconciliation. Redefine is built for multi-model commerce from the ground up.
Cross-model revenue attribution
Business-to-business portal orders, direct-to-consumer sales, marketplace gross merchandise value, and program store redemptions roll up into one revenue report. No other reporting suite connects all four commerce models in a single attribution layer. Other tools require you to export and merge four separate data sources.
Role-specific views, one data model
Executives, operations leaders, and marketing teams each see a view built for how they think. Not a different data warehouse, not a different export file. One model, role-filtered outputs. Your chief financial officer and your warehouse lead both trust the same number because they are reading the same number.
Connected to order management, product information management, and marketplace
Commerce Reporting reads from the same data layer that powers your order management, product catalog, and channel operations. When a business-to-business order ships, reporting updates. When a marketplace listing goes live, gross merchandise value tracking starts. No extra integrations, no extra fees, no extra team to maintain it.
Best-fit use cases
Built for operations that run across channels
Multi-channel
brand
Sell direct-to-consumer, business-to-business, and marketplace simultaneously
You run a Shopify direct-to-consumer store, a wholesale business-to-business portal, and Amazon listings at the same time. Your current analytics show you three separate revenue numbers with no way to compare or combine them. Commerce Reporting unifies all three into one view with per-channel breakdowns on demand.
Program
store operator
Track redemptions alongside commercial revenue
You run corporate gifting, employee recognition, or branded merchandise programs alongside your commercial channels. Redemption volumes, budget utilization, and top-redeemed products need to live in the same report as your commercial revenue. No tool does that natively except Redefine.
Executive
reporting
Replace the Monday morning spreadsheet
Your leadership team receives a manually compiled revenue summary every Monday. It takes three people four hours to produce and is already 36 hours out of date. Redefine replaces the entire manual process with a live executive dashboard that refreshes in under two minutes.
Product
and merchandising
Identify cross-channel winners before the competition does
A product that ranks third on your direct-to-consumer store might be your top performer on your business-to-business portal and second on Amazon. Single-channel analytics never show you this. Cross-channel product performance reports surface those opportunities so your merchandising team can act, not react.
Related modules
Reporting that connects to the rest of your stack
Analytics and Reporting Hub
The parent module that connects commerce reporting to executive, operations, and marketplace dashboards.
Executive Dashboards
Board-ready revenue summaries built from the same unified data layer powering Commerce Reporting.
Operations Reporting
Fulfillment rates, service-level agreement compliance, and warehouse throughput metrics connected to your revenue data.
Marketplace Reporting
Gross merchandise value, listing health, and sell-through by channel. Amazon, eBay, Walmart, and more in one view.
Program Store Reporting
Redemption tracking, budget utilization, and program return on investment for corporate gifting and branded merchandise.
Scheduled Reports and Alerts
Automate the Monday morning summary. Set thresholds and get notified the moment a metric moves.
Also within Analytics and Reporting
Role-specific reporting views
Questions before you decide
Frequently asked questions
Google Analytics tracks web behavior on a single storefront. Commerce Reporting unifies revenue, orders, and product performance across business-to-business portals, direct-to-consumer stores, marketplace channels, and program stores into one attributable data model. Google Analytics cannot read your business-to-business portal order data, your marketplace gross merchandise value, or your program store redemptions. Commerce Reporting connects all of them without any custom instrumentation on your end.
Commerce Reporting operates on near real-time data, with events streaming into the unified data layer within 90 seconds of occurrence. For executive dashboards and revenue summaries, this means the number you see at 9 AM reflects orders placed at 8:58 AM. Scheduled reports can be configured for any cadence from hourly to monthly, and threshold alerts fire the moment a metric crosses a value you define.
Yes. Commerce Reporting supports exports to CSV, XLSX, and JSON, and provides structured API access to the underlying data model. If your executive or finance team already runs Power BI or Tableau, you can point those tools directly at the Redefine data layer. Many clients run Redefine's native dashboards for operations teams and Power BI for board reporting, both reading from the same source of truth.
Yes. Commerce Reporting is valuable even for single-channel operations because the unified data model, role-based views, and automated scheduling are available regardless of channel count. Many clients start with direct-to-consumer-only reporting and activate business-to-business portal or marketplace reporting when they launch those channels. The data model expands without migration or re-instrumentation.
Redefine uses a unified identity layer that resolves the same customer across your business-to-business portal, direct-to-consumer storefront, and marketplace accounts where attribution is available. This enables cross-channel cohort analysis, lifetime value calculations that span channels, and cart abandonment funnels that follow a customer across sessions. For anonymous marketplace buyers where identity cannot be resolved, revenue is still attributed at the channel and product level.
Is this right for you?
Commerce Reporting is a strong fit if...
Strong fit
- You operate two or more commerce channels and your revenue reconciliation currently takes more than a few hours per month
- Your leadership team receives manually compiled reports and cannot drill down to product or channel level without asking for a custom data pull
- You run program stores or business-to-business portals alongside your direct-to-consumer or marketplace channels and cannot attribute revenue across all of them in one view
- You need customer cohort and lifetime value data that spans channels but today each tool gives you only its own customer slice
May not be the right
fit
- You sell exclusively on a single platform and have no plans to add additional channels or commerce models in the next 12 months
- Your primary requirement is marketing attribution (ad spend to revenue) rather than commerce operations reporting. Dedicated ad attribution tools will serve that specific need better.
- You are in early-stage pre-revenue. Commerce Reporting delivers the most value when there is transaction volume to analyze across channels.
Not sure? Tell us your situation and we will be straight with you.
Get started
Stop reconciling. Start deciding.
Submit your brief and see a scoped proposal within 3 business days. No commitment. No pitch.
Submit brief · call within 48 hours · scoped proposal in 3 days · Sprint 1 within 1 week of sign-off
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Reports daily
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Brands reporting
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Data freshness
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120+ brands
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