PPC Management Services
PPC management that turns ad spend into measurable revenue
Redefine manages paid search, shopping, and social campaigns with one goal: return on ad spend. Every dollar is tracked, every bid is optimized, and every result is attributed to revenue, not just clicks.
4.8x
avg return on ad spend delivered
-63%
avg cost per acquisition reduction
4.7%
avg click-through rate
340+
campaigns managed
Return on Ad Spend
0x
+2.7x versus prior
Monthly Revenue
$0
+166% versus prior
Cost Per Acquisition
$0
-63% reduction
Click-Through Rate
0%
3.5x above avg
Search: Brand + CompetitorActive
Shopping: Priority feedActive
PMAX: ExpansionLearning
Meta: RetargetingActive
7-day return on ad spend trend+12.4%
The PPC management gap
See what your current ad account looks like, then see what it should
Most PPC accounts leak budget quietly. Toggle between a typical unmanaged account and a Redefine-optimized one. Same spend. Dramatically different outcomes.
Unmanaged account: $10,000 monthly spend
Return on Ad Spend1.8xBelow breakeven
Avg Cost Per Click$8.42Overbidding broad
Click-Through Rate1.2%Low relevance
Wasted Spend34%$3,400/month lost
Broad match bleeding to irrelevant searches
No negative keywords; last audit 6 months ago
Same ad copy running for 9 months, no A/B testing
With Redefine management: same $10,000 monthly spend
Return on Ad Spend4.8x+167% improvement
Avg Cost Per Click$3.1862% lower
Click-Through Rate4.7%3.9x improvement
Wasted Spend$0Full budget working
Exact match plus single-keyword ad groups, zero keyword bleed
Weekly negative keyword mining; 312 added
Active A/B testing; 6 ad variants rotating
Pain · PPC manager reviewing campaign optimization results, warm desk light, relief visible
Your potential return on ad spend with Redefine
Calculate what your ad spend should return
Enter your current numbers. See the projected returns at Redefine's average return on ad spend of 4.8x. The gap between those two numbers is the monthly revenue you are leaving on the table.
Total monthly budget across all paid channels
Industry average for unmanaged accounts: 2.1x
Your current return on ad spend: 2.1xRedefine avg: 4.8x
4.8x = Redefine average from 340+ managed campaigns
Your projected returns with Redefine PPC
Current monthly revenue
$21,000
from your $10,000 spend at 2.1x
Projected monthly revenue
$48,000
from same spend at 4.8x return on ad spend
Monthly revenue uplift
$27,000
additional revenue per month
Annual revenue uplift
$324,000
projected 12-month gain
Based on Redefine's average 4.8x return on ad spend across 340+ campaigns. Actual results vary by industry, competition, and starting account quality.
Get A Return on Ad Spend-Based Proposal for My BudgetHow Redefine PPC management works
Five stages. One relentless focus on your return.
Redefine PPC programs are scoped before billing starts. Every stage has a deliverable. Every deliverable is tied to return on ad spend improvement.
01
Account Audit
Full spend analysis, wasted budget identification, Quality Score review, and competitor intelligence before we touch a single setting.
02
Strategy Build
Keyword architecture, match type strategy, negative keyword list, bidding model, audience targeting, and campaign structure scoped per channel.
03
Campaign Launch
Ad copy creation, landing page review, conversion tracking setup, GA4 integration, and call tracking configured before campaigns go live.
04
Weekly Optimize
Daily bid adjustments, weekly negative keyword mining, A/B ad testing, Quality Score monitoring, and impression share analysis every 7 days.
05
Attribution and Scale
Revenue attribution per keyword, return on ad spend tracking by campaign, budget reallocation to winners, and scaling recommendations each sprint review.
PPC management for every major ad platform
Google Search, Shopping, PMAX, YouTube, Meta Ads, LinkedIn, TikTok, and Amazon Ads.
The technical PPC advantage
Quality Score isn't a vanity metric. It cuts your cost per click in half.
Google calculates your actual cost per click using Quality Score. A score of 8 versus 4 on the same keyword costs you 50% less per click, while maintaining the same position. Redefine's account structure engineering gets you there.
Quality Score impact on your cost per click
Redefine avg Quality Score
Before (Quality Score 4)$8.42 cost per click
After Redefine (Quality Score 8)$4.21 cost per click
Google's actual cost per click formula
Actual CPC = (Competitor's Ad Rank) / (Your QS) + $0.01
Higher Quality Score = lower cost per click at the same or better position. This is why account structure matters more than bid amount.
50%
Cost per click reduction
2x
More clicks, same spend
4.8x
Average return on ad spend result
A Redefine-built campaign architecture
AccountQS 8.2 avg
Campaign: Brand + ExactROAS 8.2x
Campaign: Non-Brand IntentROAS 4.1x
Campaign: Shopping PriorityROAS 5.7x
3
Campaigns
14
Ad Groups
127
Keywords
312
Negatives
Real PPC result
CCTV Security Pros: $15M in revenue from data-driven paid campaigns
Proof · Marketing team reviewing paid campaign revenue milestone results together, collaborative energy
CCTV Security Pros
Security Equipment / B2C EcommerceThe challenge
Competing in a crowded global security market required improved targeting, reliable performance tracking, and return on investment optimization across paid search, social, and shopping campaigns. Marketing spend was not being attributed to actual revenue outcomes.
What we built
- Targeted Google Ads campaigns across search and shopping
- Paid Facebook campaigns with audience targeting and optimization
- GA4 attribution and reporting for continuous optimization
- Facebook Marketplace setup for expanded channel reach
The result
$0M
in revenue scaled through data-driven paid campaign execution and ongoing optimization across Google Ads, Meta, and digital channels
Key outcome
Enhanced attribution and reporting enabled more efficient budget allocation, improved return on investment, and sustainable global growth across digital channels.
Global
market expansion
Multi-channel
PPC attribution
Redefine PPC versus typical agencies
Most PPC agencies optimize for spend. We optimize for return.
The difference between a PPC agency and a PPC partner is accountability. This list shows what Redefine includes that most agencies bill as add-ons or skip entirely.
CapabilityTypicalRedefine
Daily bid adjustments (automated plus manual review)
Landing page conversion rate optimization
Weekly negative keyword mining and expansion
Revenue attribution per keyword (not just clicks)
Call tracking and offline conversion import
Competitor ad intelligence and share-of-voice tracking
Quality Score improvement strategy per ad group
Pricing scoped before billing starts (line by line)
Included
Partial or add-on
Not included
Common questions
What PPC buyers ask before they brief us
PPC management retainers are scoped per account size and channel mix. Entry-level accounts start at $1,500 per month. Accounts with $20,000 or more in monthly spend are scoped at $2,500 to $7,000 per month depending on platforms and deliverable depth. Every scope is broken into line items before billing begins. See PPC management pricing for more detail.
Immediate improvements to wasted spend happen in the first sprint. Meaningful return on ad spend improvement is visible by weeks 4 to 8. Performance maximizes from month 3 onwards as bidding algorithms accumulate data and creative testing matures. The audit and strategy phase takes 5 to 7 business days before campaigns launch, so you see movement before the end of the first month.
Redefine manages Google Search, Shopping, PMAX, YouTube, Meta Ads (Facebook and Instagram), LinkedIn, TikTok, and Amazon Ads. Single-platform programs are scoped separately. Multi-platform programs include a unified attribution dashboard so budget allocation decisions are based on revenue data, not channel-silo reporting.
Return on ad spend benchmarks vary significantly by vertical. Ecommerce targets are typically 4x to 8x depending on margin. Lead generation targets are evaluated on cost per lead and lead-to-close rate rather than return on ad spend. B2B paid search targets 3x to 5x pipeline value per ad dollar. Redefine uses your unit economics to set the right return on ad spend target before campaigns launch, not after.
Yes. Redefine can operate as the specialist execution layer while your in-house lead owns strategy sign-off and stakeholder reporting. We can also be embedded for specific channel management (Google only, Meta only) while you retain other channels. Scope is defined per situation before we start.
Is this right for you?
Who this program is built for
Good fit for
- Brands spending $2,000 or more per month on paid channels who need a measurable return on investment, not just activity reports.
- Ecommerce stores, lead-generation businesses, and B2B companies that need pipeline tied directly to paid ad spend.
- Teams that can commit approximately 2 hours per week for sprint reviews and async feedback on creative.
- Businesses that have outgrown set-it-and-forget-it campaign management and want experts who own return on ad spend outcomes.
Not a fit if
- Your monthly ad budget is under $1,000 and you need immediate results within days, not weeks.
- You have no conversion tracking in place and are unwilling to implement it before campaigns run.
- You need a full organic content strategy and are not yet committed to a paid channel as your growth driver.
- Your unit economics are unsustainable at current margins, making any positive return on ad spend difficult to achieve.
Not sure? Tell us your situation and we'll be straight with you. Submit a brief →
Tell us your spend. We'll show you the return.
Submit your brief. Get a scoped PPC proposal in 3 days.
No commitment. No pitch. Tell us your current ad spend, platforms, and what return on ad spend you need. We will send a line-by-line proposal with projected returns before you sign anything.
- PPC strategy call within 48 hours
- Scoped proposal in 3 business days
- Campaigns live within 2 weeks of sign-off
- No commitment. No pitch.
Your team's time in a Redefine PPC program: approximately 2 hours per week, one sprint review and async feedback on ad copy and landing pages. Redefine handles bids, optimization, testing, and attribution reporting.
200+ brands trust Redefine · Proposals scoped with zero pressure · You own every ad account and data
Call within 48 hours → proposal in 3 days → campaigns live in 2 weeks
Brief received
We will review your ad account situation and send a scoped PPC proposal within 3 business days. Expect a strategy call within 48 hours.
48-hour response
Strategy call booked within 2 business days
3-day proposal
Line-by-line scope before you commit
340+ campaigns managed
Return on ad spend-first across every platform
You own everything
Every ad account, asset, and conversion data
Ready when your budget is
Get a PPC proposal with projected return on ad spend in 3 business days
No commitment. No pitch. Submit your brief and receive a line-by-line paid campaign proposal covering platforms, targeting, ad structure, and projected returns before you sign anything.