One team runs your entire Amazon channel. You approve strategy and check the Monday report.
Brands without a dedicated Amazon team lose ground every week. Listings drift. Advertising spend leaks. Account health scores drop before anyone notices. Redefine takes complete, documented ownership of all six Amazon disciplines — account health, listings, PPC, SEO, storefront, and analytics — so your team stops managing Amazon and starts making decisions about it.
30+ full-service accounts is this workstream's active subset. 180+ Amazon brands served and $42M+ in advertising spend managed are portfolio-wide totals — ad spend volume, not client revenue. See all Amazon program figures
What managing Amazon through three vendors actually costs your brand
Three agencies. Three reports. Zero shared context.
Pay-per-click advertising, search engine optimization, and account management handled by separate vendors with separate reporting and conflicting priorities.
Account health drops before anyone in the chain notices.
No one monitors daily. Violations escalate to warnings. Listings suppress. Revenue drops. Then a frantic week of fixing what should never have broken.
PPC spend burns against listings that don't convert.
Pay-per-click advertising sends traffic to poorly optimized listings. Advertising cost of sale rises. Organic rank stalls. Spend increases to compensate for a conversion problem no one is fixing.
Monthly reports with numbers and no answer for what to do next.
Revenue up or down. Advertising cost of sale up or down. No attribution. No root cause. No recommendation. You have data with no meaning and no next step.
One team owns all six disciplines. No hand-offs, no gaps.
Account management, search engine optimization, listing optimization, pay-per-click advertising, storefront, and audits managed by a single coordinated team reporting to you weekly.
Account health reviewed every business day — issues fixed before they become violations.
Performance metrics, policy compliance, and suppression risk reviewed daily. Issues are resolved before they become warnings, suspensions, or lost revenue.
Listings are conversion-ready before ad spend goes up.
Listings are keyword-optimized and conversion-ready before ad spend increases. Pay-per-click advertising amplifies a system that already converts, not the other way around.
A written action plan every Monday: what happened, what caused it, what's next.
Revenue, advertising cost of sale, listing quality, account health, and organic rank, all attributed to specific actions and delivered every Monday with what happens next.
Your Amazon channel runs. You watch it happen every Monday morning.
Full-service management means every discipline is handled. You see all the data. You approve strategy. Your team spends 2 to 3 hours per week on Amazon instead of 20. This is what your weekly report contains.
Your weekly time commitment
Every proposal is priced line by line based on your catalog size and account complexity. You see exactly what you are paying for before work starts. No flat retainer. No vague monthly fee.
Every discipline delivered, tracked, and reported. Every week.
Click any discipline to see exactly what gets done. Nothing listed here unless it is executed and reported in writing.
Your team never logs in to fight Amazon. We manage every Seller Support case, policy alert, and account health issue on your behalf. Scores stay above 900. Policy alerts get a response within 2 hours. Brand hijackers get flagged before they steal your buy box.
- Order defect rate, late shipment rate, and valid tracking monitored daily
- Policy violations get a written plan of action before Amazon escalates
- Brand Registry management and unauthorized seller monitoring
- FBA inventory oversight with reorder signals tracked weekly
Every ASIN stays keyword-optimized, suppression-free, and on-brand. We track organic rank across 800 or more keywords and build ranking through content and review velocity, not ad dollars alone.
- Titles, bullets, images, and backend search terms optimized to current algorithm
- A+ Content created and refreshed every season
- Keyword rank tracking across 800 or more terms with movement alerts
- Indexation issues caught and resolved before they suppress sales
PPC is the accelerant, not the foundation. We build listings that convert before we scale ad spend. That is why advertising cost of sale drops while revenue grows. Bids are managed daily. Performance is reported every week with full attribution.
- Campaign architecture across Sponsored Products, Sponsored Brands, and Sponsored Display
- Daily bid management and budget pacing against margin targets
- Weekly ACoS and ROAS reporting with revenue attributed to specific campaigns
Every Monday your report arrives before 9am. It covers revenue by channel, ACoS by campaign, organic rank movements, listing quality, and account health. It ends with a written action plan: what happens this week, who owns it, and when it is done.
- Organic vs. paid revenue attribution per ASIN
- Account health score and all open issue logs
- 30-day forward plan with specific owner and due date per task
- Keyword rank movement across all tracked terms
- Competitive movement alerts when a top ASIN is challenged
- Quarterly executive summary with updated channel strategy
Amazon catalog rebuilt in 2 weeks. Advertising restructured in 30 days. Both channels aligned by month 2.
A direct-to-consumer pet brand with subscription products in a saturated Amazon category. Revenue was split between Amazon and Shopify. No internal team managed either channel consistently.
Amazon listings were under-optimized with low organic visibility and poor conversion rates. PPC spend was not aligned to margin targets. The brand had no unified view of performance across both channels. Every week required manual triage from a team with no Amazon expertise.
Both channels under one management framework. Amazon visibility up. Advertising cost aligned to margin. Team time on Amazon: under 3 hours per week.
See what a scoped proposal for your brand looks like.
Three differences that matter when you have tried other Amazon agencies
All six disciplines. One team. Every decision is connected.
Most brands hire three separate agencies for PPC, SEO, and account management. Those agencies never talk. Decisions made on one side create problems on the other. Redefine owns all six disciplines with one team. PPC bids are informed by listing conversion rates. SEO keyword targets inform ad structure. Account health alerts are coordinated with catalog updates. No separate vendors. No gaps.
- PPC and listing strategy built together, not bolted together
- One point of contact for every channel, every deliverable
- One report on Monday that covers all six disciplines in one view
A line-by-line scope before you commit to anything.
You never buy a "full-service retainer" from Redefine. You buy a specific document: every deliverable listed, every cadence stated, every metric tracked, and every owner named. Before a single task begins, you know exactly what you bought and when it arrives. No vague scope. No surprises at month two.
- Every deliverable listed with owner, cadence, and output format
- Week-by-week onboarding timeline in every proposal
- Pricing tied to your catalog size and account complexity, never a flat guess
A written Monday report with a forward plan, not backward data.
Most agencies send a PDF on the last Friday of the month. You see what happened. You have no idea why it happened or what to do next. Redefine delivers a written report every Monday morning. Revenue is attributed to specific actions. The report ends with a 30-day plan: what happens this week, who owns it, and when it is due.
- Revenue attributed to organic, paid, and listing activity
- Written forward plan with owner and due date per action item
- Competitive movement alerts when a key ASIN is challenged
The questions buyers ask us before they submit a brief
Six disciplines, all owned by one team: account health and Seller Support managed daily, catalog and listing optimization audited weekly, Amazon SEO and keyword rankings tracked weekly, PPC campaigns managed and bid-adjusted daily, Brand Store and A+ Content refreshed monthly, and a written attributed report delivered every Monday. Every deliverable is listed line by line in your proposal before a single task starts. Nothing is ambiguous.
With separate agencies, your PPC team has no visibility into your listing quality scores. Your SEO team does not know what your PPC campaigns are targeting. Your account health team sends alerts that no one acts on. With Redefine, one team sees all six disciplines simultaneously. PPC bids are adjusted based on listing conversion rates. SEO keyword research informs ad targeting. Account health alerts trigger catalog reviews. The compounding effect of coordinated decisions is measurably larger than three separate specialists working in parallel.
Account health and listing quality improvements show within 2 to 4 weeks. PPC efficiency — lower ACoS, better ROAS — improves within 30 to 45 days as campaigns align to conversion-ready listings. Organic ranking compounds over 60 to 90 days. Your proposal includes a week-by-week plan so you know exactly what to measure and when.
Pricing is scoped to your catalog size, account complexity, and the specific services you need. It is not a flat monthly fee. Submit your brief and we will deliver a line-by-line proposal within 3 business days. No commitment required to see what it costs for your brand specifically.
Both. For Seller Central brands we handle account health, FBA inventory oversight, repricing, and brand protection. For Vendor Central brands we manage purchase orders, retail analytics, and AVS strategy. If you operate across both platforms, your scope is written to cover each one.
Two minutes to tell us your situation. A line-by-line proposal in 3 days.
No pitch call required to see pricing. No commitment to receive a proposal. Submit your brief and we build your scope from it — every deliverable, every cadence, every cost listed before work starts.
Every proposal is priced line by line against your catalog size and account complexity
No commitment required to see pricing — ever
Your team's time after sign-off: 2 to 3 hours per week
Tell us what is not working on Amazon
Call within 48 hours → line-by-line proposal in 3 days → management starts within 1 week of sign-off
Hand off every Amazon discipline today. Get a full-channel report every Monday.
Stop managing Amazon through three vendors with three spreadsheets and three sets of priorities. One team. Six disciplines. Weekly attribution. Submit your brief and you have a line-by-line proposal in 3 business days. No commitment. No pitch.
