Recover Lost Revenue from Your Adobe Commerce Checkout
Your store already has the traffic. The gap is in checkout. Redefine finds every friction point, builds the fix, and proves it with data before deploying anything.
Submit brief → call within 48 hours → audit delivered in 5 days → Sprint 1 within 1 week of sign-off
Old Checkout Versus Optimized Checkout
Most Magento 2 stores ship the default checkout unchanged. The result is predictable: friction that turns ready buyers into bouncers.
4 to 6 separate pages before order confirmation
Guest checkout buried behind account creation
Generic error messages with no fix instructions
Desktop-only payment layout collapsing on mobile
No Apple Pay, Google Pay, or Buy Now Pay Later
Result: 69% average abandonment. Most stores treat this as normal.
Single-page checkout with smart defaults and inline validation
Guest checkout as the primary option by default
Inline error messages with specific field-level instructions
Mobile-first touch targets and keyboard-optimized inputs
Apple Pay, Google Pay, and Buy Now Pay Later available at page load
Result: Measurable conversion lift, visible within 30 days.
What Fixing Your Checkout Is Worth
Enter your numbers. See exactly what a 10-percentage-point drop in abandonment adds to your store each month.
Based on recovering 10 percentage points of abandonment, a realistic outcome from one-step checkout and user experience fixes.
Eight Ways to Recover Revenue from Every Checkout Touchpoint
Checkout Funnel Audit
A 47-point user experience audit benchmarked against Baymard Institute research. Every friction point ranked by estimated revenue impact, delivered with a specific fix recommendation for each item.
- Step-level funnel drop-off with session recording review
- Mobile-versus-desktop abandonment gap scored and prioritized
- Ranked recommendations with estimated revenue per fix
One-Step Checkout Build
Collapse your 4-page flow into one intelligent screen. Guest checkout as default. Smart form prefill. Magento 2 and Adobe Commerce Cloud compatible.
A/B Testing Program
Hypothesis, build, measure, deploy. A structured testing cadence with statistical significance thresholds and clear winner criteria before anything ships to production.
Cart Recovery Flows
Exit-intent triggers, abandonment email sequences, and retargeting audience setup to recapture shoppers who left before placing an order.
Mobile User Experience Optimization
Touch targets, input type assignments, autofill support, and thumb-zone layout so mobile buyers complete rather than bounce.
Payment Method Optimization
Apple Pay, Google Pay, Buy Now Pay Later, and local payment methods integrated and ordered for maximum conversion.
Guest Checkout and Form Optimization
Guest checkout as the default path, deferred account creation, smart form prefill, inline address validation, and fewer fields between cart and payment.
Ongoing Conversion Rate Optimization Program
Continuous checkout optimization after your first audit. Monthly test cycles, funnel monitoring, and a prioritized fix backlog so conversion keeps climbing quarter over quarter.
From Hypothesis to Deployed Winner in 14 Days
Every checkout fix goes through the same five-stage process. No change ships without data showing it wins.
Statistical significance required before any winner is declared
You see before-and-after conversion data for every deployed change
All winning code is yours with no vendor lock-in or licensing fees
A Checkout Overhaul That Doubled Year-Over-Year Revenue
- Streamlined single-flow checkout
- Mobile-first responsive redesign
- Brand-aligned premium user experience overhaul
- Supporting marketing integration
Three Things Other Checkout Optimizers Skip
Audit with data, not assumptions
Most checkout recommendations come from general best practices. Ours come from your store's actual session recordings, funnel drop-off rates, and field-level abandonment data. Every recommendation has a data source. Every fix has an estimated revenue impact before you decide to build it.
Revenue numbers before you build
The audit report estimates the revenue impact of each fix before you approve a single sprint. You decide what to build based on projected return, not the order items appear on a checklist. Fixes ranked by dollars recovered per hour of work, not by severity label.
Your code, your data, your team
Every winning test variant is handed to your team in full with documentation. You own the code, the test data, and the methodology. No retainer required to keep what you have built. No black-box platform sitting between you and your checkout.
Evaluating your options? Compare Redefine against other Adobe Commerce partners using our Adobe Commerce development services overview or Adobe Commerce migration services.
Questions Before Your Adobe Commerce Checkout Audit
Your Adobe Commerce checkout audit is delivered within 5 business days. You receive a prioritized report of every friction point, ranked by estimated revenue impact, with specific fix recommendations for each item. Expedited delivery is available for an additional fee.
Yes. Redefine optimizes checkout across Magento 2 Open Source, Adobe Commerce On-Premise, and Adobe Commerce Cloud. The audit methodology and one-step checkout builds are adapted to your specific platform version and hosting environment. We document which fixes need module installs and which deploy via configuration alone.
Any rate above 65% is worth investigating. Industry average sits around 70%. If your mobile abandonment is significantly higher than desktop, or if your checkout conversion dropped after a recent platform update, those are strong signals that optimization will pay back quickly. The calculator above shows what a 10-percentage-point improvement is worth for your revenue level.
A one-step checkout build collapses your multi-page flow into a single organized screen. It includes guest checkout as the primary option, inline address validation, smart form defaults, Apple Pay and Google Pay integration, Buy Now Pay Later options, a visual progress indicator, and mobile-optimized touch targets. All code is delivered with quality-assurance documentation.
We instrument your checkout funnel with step-level tracking before any changes go live. Every test variant is measured against a control for checkout completion rate, revenue per session, and average order value. You see before-and-after data for every change deployed. We do not declare a winner until we hit statistical significance.
Who Adobe Commerce Checkout Optimization Is Built For
Adobe Commerce or Magento 2 store doing $50,000 or more monthly
Cart abandonment above 65%, or mobile abandonment significantly higher than desktop
Running the default Magento checkout with minimal customization
Conversion dropped after a platform update or theme change and has not recovered
Traffic is growing but revenue per session is flat or declining
Pre-revenue stores or stores doing under $10,000 per month (audit return on investment is too low at this stage)
Stores planning a full platform migration in the next 90 days
Projects where the goal is visual redesign with no interest in measurement or data
Stores where the owner cannot commit 2 to 3 hours per week for sprint reviews
Not sure which bucket you are in? Tell us your situation and we will be straight with you.
Submit Your Brief. Get a Scoped Checkout Audit in 48 Hours.
No commitment. No pitch. A scoped proposal with a line-by-line audit plan for your specific checkout, based on your store's data.
Submit brief → call within 48 hours → audit delivered in 5 days → Sprint 1 within 1 week of sign-off
Store access is never required to receive a scoped proposal. We work from your public checkout URL.
If your store is not a good fit right now, we will tell you why and what to fix first.
Scoped before work starts. Line-by-line pricing. No commitment to receive a proposal.
Call within 48 hours · audit proposal in 3 days · Sprint 1 within 1 week of sign-off
We will review your checkout situation and send a scoped audit proposal within 3 business days.
