Facebook ecommerce integration that puts every conversion, product, and lead into the right system
Facebook integration services built on the Graph API, not generic connectors. Your Ads, Catalog, Shops, and Conversions API data flows into your CRM, ecommerce platform, and analytics stack in real time. We build the custom wiring that holds up when your business scales.
Facebook data that never reaches the systems that need it
Most teams rebuild the same data manually every week. Pixel events miss conversions. Catalog feeds go stale. CRM records have no ad attribution. The cost stays invisible until it hits your ROAS and your ops team's hours.
Ads performance data flows into your analytics and customer relationship management in real time
Zero manual exports. Attribution is always current. Decisions are made on accurate data.
Server-side Conversions API captures events the browser Pixel misses
iOS and ad-blocker gaps closed. Reported return on ad spend reflects real conversions.
Catalog feed syncs with your product system on every inventory change
Facebook Shops always reflects current stock, pricing, and product data.
Every customer relationship management contact carries the campaign and ad set that generated them
Sales and marketing see the full customer journey from first Facebook touch to purchase.
Custom Audiences update automatically as segments change in your customer relationship management or email platform
No manual list uploads. Retargeting and lookalike audiences are always fresh.
API version changes and token expiries trigger alerts before they cause data loss
Built-in monitoring catches failures early. Automatic retry and fallback keep data flowing.
Facebook Ads data downloaded as CSV every Monday
Uploaded to spreadsheet, matched to orders by hand. 4 to 6 hours per week, every week.
Browser Pixel misses 35 to 50% of conversions after iOS changes
No Conversions API fallback. Your reported return on ad spend is optimistic. Budget allocation is wrong.
Facebook Shops shows products that are out of stock or discontinued
Catalog feed syncs once a day, or not at all. Returns and complaints follow.
Customer relationship management contacts have no Facebook ad-click or campaign attribution
Sales team cannot see what ad drove a lead. Retargeting audiences are guesswork.
Custom Audiences rebuilt manually every time a list changes
Klaviyo segments, customer relationship management lists, and order data never reach Facebook automatically.
Connector-style tools break silently when Facebook updates its API
You find out weeks later when a report looks wrong. No alerting, no fallback, no recovery.
One Facebook API integration. Every system connected.
Click any node below to see the data flow. See how it maps and where it lands in your stack.
Platform
Facebook / Meta
Ads Manager
Conversions API
Catalog
Shops
Pixel
Lead Ads
Ecommerce platform
Customer relationship management
Email / Klaviyo
Analytics / BI
Facebook / Meta Platform
The platform your revenue depends on
We integrate Facebook at the platform level, not app-to-app, not point connectors. Every surface (Ads, Conversions API, Catalog, Shops, Pixel, Lead Ads) is wired with purpose and monitored continuously.
Select a node to explore each integration surface
Conversions API
Server-side events the Pixel never captures
Conversions API sends conversion events from your server directly to Facebook, bypassing browser restrictions, ad blockers, and iOS privacy changes. Pair it with the Pixel for full redundancy and deduplication.
Product Catalog
Facebook Shops that always reflect your real inventory
We connect your product system to Facebook's Catalog API; every price change, stock update, and new product syncs within minutes, not once a day.
Ads Manager Integration
Ad performance data that flows into every reporting system
Campaign spend, impressions, clicks, and conversion data pulled via Marketing API and pushed into your BI layer, customer relationship management, or data warehouse automatically.
Facebook Shops
A storefront that stays in sync with your ecommerce platform
Orders from Facebook Shops flow into your fulfillment and inventory systems. Product availability, variants, and pricing stay consistent across channels without manual intervention.
Facebook Pixel
Browser events mapped cleanly to your data layer
Pixel implementation with proper event naming conventions, deduplication against Conversions API, and data layer mapping, so every page view, product view, and purchase fires exactly once.
Lead Ads Integration
Leads delivered to your customer relationship management within seconds of submission
Facebook Lead Ads connect directly to your customer relationship management via webhook. No CSV downloads, no lag. Leads are created, enriched, and routed to the right representative within seconds of the form submit.
Ecommerce Platform
Orders, inventory, and products flow both ways
Your ecommerce platform is the source of truth for product and order data. We wire it bidirectionally so Facebook Shops orders land in fulfillment, and catalog changes propagate to Facebook automatically.
Customer Relationship Management Integration
Facebook CRM integration that enriches every lead and contact
Facebook ad click data, lead form submissions, and audience membership are pushed to your customer relationship management so every contact record carries the full picture of their Facebook journey.
Email / Klaviyo
Audience segments that sync automatically to Facebook
Klaviyo lists and segments push to Facebook Custom Audiences automatically. When a contact moves into a high-value segment, they appear in your Facebook audience within minutes, not the next morning.
Analytics / BI
Facebook ad data in your data warehouse alongside every other channel
Marketing API data pipelines into BigQuery, Snowflake, or your BI layer, normalised with the same schema as your other ad channels so cross-channel reporting works without custom transforms.
Facebook integration services for every surface, built for your stack
We do not use generic connectors. Each integration is scoped to your platform, your object model, and your data needs. Then it is monitored and maintained.
Close the conversion gap that browser tracking leaves open
Server-side Conversions API captures the purchases and sign-ups that browsers block the Pixel from seeing. Safari, Firefox, and ad blockers all covered. We wire in event deduplication so Facebook never double-counts.
- Recovers 30 to 50% of conversions hidden by browser restrictions
- Automatic deduplication against Pixel events
- Works with headless, Shopify, custom platforms, and server-rendered stacks
0
EMQ score
0
Dupes
0
% more events
Product data that stays accurate without any manual work
We connect Facebook's Catalog API directly to your product data source. That covers Shopify, headless platforms, and custom PIM systems. Every inventory change, price update, and new product propagates automatically.
- Webhook-driven sync, no daily batch jobs
- Out-of-stock products automatically suppressed from Shops
- Facebook Shops orders route into your fulfillment system instantly
Custom Audiences that update themselves as your data changes
Your Klaviyo segments, CRM lists, and ecommerce cohorts push to Facebook Custom Audiences automatically. A customer earns VIP status, abandons a cart, or goes 90 days without buying. They move to the right audience with zero manual work.
- Connects to Klaviyo, Salesforce, HubSpot, and custom customer relationship management systems
- Lookalike source lists updated continuously from your best customers
- Suppression lists sync automatically to reduce wasted ad spend
VIP Customers (LTV > $500)
Klaviyo → Facebook
8,204
SyncedCart Abandoners 7d
Ecommerce → Facebook
1,847
SyncedCurrent Customers (suppress)
Customer relationship management → Facebook
22,100
ExclusionBuilt on the Facebook Graph API, not on fragile connectors
We integrate directly with Facebook's API surface. No middleware that adds latency and breaks silently. Every endpoint is versioned, monitored, and covered with automatic retry logic.
Marketing API
Campaigns, ad sets, ads, insights, audiences
Conversions API
Server-side events, deduplication, customer matching
Catalog API
Product sets, feed upload, batch updates, rules
Lead Gen API
Webhook subscriptions, lead ID retrieval, customer relationship management push
API Health
Data Freshness
Errors (7 days)
What a connected stack actually looks like
Client
DrivingI
What they do
DrivingI is an established B2B promotional products company operating with complex catalogs, customer-specific pricing, and approval-based purchasing workflows.
Problem
Their legacy platform could not handle complex B2B workflows. Inventory syncing was unreliable. Customer approvals ran manually. System data sat fragmented across ERP, CRM, and marketing tools, which created growing operational drag.
Solution
Headless rebuild with full system integration: Microsoft Dynamics for real-time inventory and pricing, Salesforce for customer and account data, BI tools for performance visibility, and email marketing systems connected to the commerce layer. All integrations designed to run with minimal manual intervention.
Result
Live inventory replaced manual syncs. Internal teams stopped second-guessing data accuracy. The architecture now supports growth without rework.
Multi-system integration · ERP, CRM, Marketing, BI
Why a custom build beats a generic Facebook connector
Most integration work uses generic connectors. The teams building them have never read Facebook's API documentation. We build directly on the Graph API with versioning, monitoring, and alerting included.
Direct Graph API integration, no middleware layer
Your data takes the shortest path. Fewer failure points, lower latency, no connector fees.
API version management and automatic token refresh
When Facebook deprecates an API version, we migrate your integration before it breaks.
Scoped to your exact platform, object model, and data needs
We map your specific events, fields, and systems, not a generic template applied to your data.
Line-by-line scoped pricing, no surprises mid-project
Full scope and cost agreed before Sprint 1 begins. No change orders for work inside scope.
Monitoring and alerting included at handoff
You receive a live monitoring dashboard. Failures alert before they cause data loss.
Connector-style tool or off-the-shelf middleware
Breaks on API version changes. No custom event mapping. Monthly fees per connection.
Token expiry causes silent data loss
You find out when your reports stop updating, not when the token expired.
One-size integration applied to every client
Generic event names, generic field mapping, generic audience logic. Your edge cases are ignored.
Scope creep charged as change orders
Anything not explicitly written into the statement of work is billed extra, discovered mid-project.
No monitoring delivered at handoff
The integration is deployed and the engagement closes. You are on your own when it breaks.
Real reasons people hesitate
The Pixel captures browser-side events, but after iOS 14 and the spread of ad blockers, it misses 30 to 50% of conversions on most stores. The Conversions API fills those gaps by sending server-side events directly to Facebook. A custom integration also maps your specific purchase events, custom audiences, and catalog to your exact data model, rather than relying on the generic event structure the Pixel plug-in uses.
A focused Conversions API implementation with event deduplication typically takes 2 to 3 weeks. A full integration covering Catalog API, Audience sync, Lead Ads, and customer relationship management attribution runs 4 to 6 weeks depending on your stack. We scope it precisely before we start; you will know the timeline and cost before Sprint 1 begins.
Yes, and for most Shopify stores above $2M annual revenue, the native channel is not enough. The built-in integration does not support custom Conversions API deduplication, does not push your email segments to Custom Audiences, and does not handle complex catalog rules or multi-variant suppression. We build directly on the Graph API alongside your Shopify setup, giving you control the native channel does not offer.
Facebook releases a new Graph API version every few months and deprecates old ones on a published schedule. We monitor version changelogs and deprecation notices, and we migrate your integration before the deadline, not after it fails. Your monitoring dashboard alerts you to any API changes that require attention, and we handle the migration as part of the integration's ongoing support scope.
No. We deliver a monitoring dashboard your marketing or operations team can read without engineering knowledge. The integration is designed to run without daily intervention; it alerts on failures and retries automatically. If something requires a code change (API migration, new event type, new platform), that is handled by us under the support scope agreed in the statement of work.
Tell us what your team is doing manually that a system should handle
Submit your brief. We will review your situation and send a scoped proposal within 3 business days. No commitment. No pitch.
What happens after you submit
Submit your brief → call within 48 hours → scoped proposal in 3 days → Sprint 1 begins within 1 week of sign-off
48-hour response
We call within 2 business days
3-day proposal
Scoped and line-by-line priced
80+ brands integrated
Across ecommerce and B2B
You own the code
No vendor lock-in at handoff
Brief received
We will review your situation and send a scoped proposal within 3 business days. A team member will reach out by phone within 48 hours to confirm next steps.
Get your Facebook integration scoped in 3 days
Submit your brief. You will receive a line-by-line scoped proposal within 3 business days. We agree on scope and cost before any work begins. No commitment. No pitch deck.
No commitment. No pitch.