Shopify for beauty brands, with a store as refined as your formulas
Generic themes cannot tell your brand story or guide a first-time buyer through your routine. We build beauty Shopify stores from scratch. Custom-designed, conversion-optimized, and ready to scale.
Submit your brief · call within 48 hours · scoped proposal in 3 days · build begins within 1 week of sign-off
Your team spends about 3 to 4 hours a week: one sprint review, quick feedback on designs, and final sign-off. We handle the rest.
The five things that hold beauty brands back on Shopify
Your product detail page looks like every other beauty brand
Generic Shopify themes force your Vitamin C serum and your competitor's into the same product page template. Ingredients get buried. Brand philosophy disappears. First-time buyers cannot tell why your formulation costs what it does.
New shoppers cannot find what works for their skin type
Beauty buyers do not browse by category. They search by skin concern: dryness, hyperpigmentation, acne, aging. Without a quiz, skin type filter, or routine builder, first-time buyers bounce because they are overwhelmed by the catalog.
Your subscription and replenishment model is not converting
Skincare and haircare are replenishment categories by nature: the same cleanser every 60 days, the same serum every 45. Without a subscription flow, Klaviyo replenishment email, and frictionless re-order experience, you are leaving repeat revenue to chance.
Viral traffic spikes, then dies without an email engine
Beauty brands that go viral on TikTok or Instagram find the same problem: traffic spikes, then dies. Without a Klaviyo welcome series that educates on ingredients and a post-purchase sequence that builds a routine, you cannot turn social virality into sustainable direct-to-consumer revenue.
Your beauty SEO relies on brand name alone
Shoppers searching "best hyaluronic acid serum" or "niacinamide for oily skin" should find your store. Without ingredient landing pages, skin concern category pages, and on-page optimization built into your Shopify theme, you are invisible to buyers who have never heard of your brand.
From your first brand brief to your beauty Shopify launch in 6 weeks
Your launch date is agreed in writing before we start. Every phase delivers something real to review and approve first.
Subscription and replenishment setup
Recharge or native Shopify subscriptions configured with the refill reminder flows that turn one-time buyers into loyal routine customers.
Six Shopify capabilities every beauty brand needs at launch
Custom beauty ecommerce design Shopify theme
We build your theme from scratch, not from a preset. We design and code every homepage, ingredient page, and routine collection to your brand. You get a store that looks like no competitor's.
Skin type quiz and shade finder
First-time buyers find their match in 90 seconds. No scrolling through 40 SKUs. That speed lifts add-to-cart on the first visit.
Klaviyo beauty email flows
Education series, routine sequences, and replenishment reminders, built for beauty. Generic ecommerce flows leave repeat revenue on the table. Ours capture it.
Subscription and replenishment setup
Recharge or native Shopify subscriptions configured with the refill reminder flows that turn one-time buyers into loyal routine customers.
Beauty SEO architecture
We build ingredient landing pages, skin concern collections, and schema into your theme from day one. You rank for how buyers actually search, by concern and ingredient.
- Ingredient landing pages (hyaluronic acid, niacinamide, retinol)
- Skin concern collections (for dry skin, for acne-prone)
- Product schema, FAQ schema, and review schema markup
Beauty conversion rate optimization and testing
Product detail page layout tests, social proof placement, and checkout flow optimization: ongoing after launch to grow revenue from existing traffic.
Sleekshop: beauty retail scaled to $30M+ on BigCommerce
Our named beauty retail case study lives on BigCommerce — not Shopify. We do not reuse Merlette's luxury fashion email results here; that story is on our luxury Shopify page.
Sleekshop is an online beauty retailer with a deep catalog selling across several marketplaces. Fragmented inventory, shipping, and order workflows capped growth before the BigCommerce rebuild.
Single-client case study — $30M+ belongs to Sleekshop only, not a portfolio sum.
Read the full Sleekshop case studyThree reasons beauty founders choose our Shopify team
We build for beauty buyer behavior, not generic ecommerce patterns
Beauty buyers research ingredients, compare routines, and read reviews before they add to cart. Most agencies use the same patterns for beauty as for electronics. We apply proven Baymard usability research to beauty psychology. That means ingredient trust signals, routine building, and social proof placed where it works.
Your launch is in 6 weeks, not 6 months
Most agency beauty builds run 4 to 6 months. Slow discovery, revision loops, and scattered communication cause the drag. We use a fixed 6-week sprint with weekly sign-off. You always know where your money goes and when you launch. Your date is agreed before we start.
We build the email program that makes your store revenue predictable
A beauty store without Klaviyo has no repeat customer engine. We build the full stack: welcome series, post-purchase routine builder, replenishment reminders, and browse abandonment for quiz completers. We prove the revenue in your dashboard from week one.
Beauty brand Shopify FAQ
These come up on every beauty Shopify brief. If yours is not here, book a free brand call.
Beauty brands need product discovery tools such as shade finders and skin type quizzes, editorial product detail pages with ingredient storytelling, subscription and replenishment flows, high-resolution image optimization, and Klaviyo email automation for routine-building sequences. These are all custom-built, not available through generic Shopify themes.
A custom Shopify build for a beauty brand with our process takes 6 weeks: brand brief in Week 1, user experience wireframes in Week 2, Liquid theme build in Weeks 3 to 4, Klaviyo and app integration in Week 5, and quality assurance plus launch in Week 6. Your launch date is fixed in the brief before development begins.
Yes. With a custom Liquid theme, Shopify supports any visual aesthetic: luxury editorial, minimalist skincare, or high-fashion cosmetics. The limitation is never Shopify. It is using a generic theme preset instead of a custom build made for your specific brand identity.
Yes. We configure subscription flows using Recharge or Shopify's native subscription model, with Klaviyo lifecycle sequences for education, routine-building, and replenishment reminders. Subscription revenue is one of the highest-lifetime-value channels for beauty brands and it is built into every beauty Shopify launch we deliver.
Beauty SEO needs ingredient-level landing pages, skin concern category pages, and product pages built for how buyers search. They search by concern, ingredient, or routine step. We build the content architecture and on-page SEO into your Liquid theme from day one.
Get your free beauty brand Shopify brief in 48 hours
We review your brand positioning and launch goals. Then we recommend the exact Shopify build and Klaviyo stack your beauty brand needs. You decide whether to proceed.
No commitment. No pitch. Just a clear launch plan for your beauty brand.
Your team spends about 3 to 4 hours a week: one sprint review, quick feedback on designs, and final sign-off. We handle the rest.
Tell us about your beauty brand
We'll review your brief and send a scoped proposal within 3 business days.
Call within 48 hours · proposal in 3 days · build begins within 1 week of sign-off