Your website redesign should double your leads — not just update your look.
Redefine rebuilds outdated sites for speed, search rankings, and conversions. You see a complete staging site before anything goes live. Your team invests 3 to 4 hours a week. We handle the rest.
60+ website redesigns delivered for ecommerce, SaaS, and B2B brands
Hero · Team reviewing redesign
Designer and client at monitor, natural office light, wide angle crop · 1200 × 630
Every week you wait, buyers land on your site and leave for a competitor.
Slow pages, broken mobile layouts, and an outdated look cost you sales. That is a revenue problem, not a design problem.
What Your Site Costs You Right Now
- Pages load in 5 to 8 seconds. Most mobile visitors leave before the first screen loads.
- Your conversion rate sits near 0.8%. The industry average is 2 to 3%.
- Your marketing team waits on a developer to change a single headline.
- Your search rankings drop every quarter because the site fails Core Web Vitals.
What Changes After Your Redesign
- Pages load in under 2 seconds. Mobile visitors convert at the same rate as desktop.
- Conversion paths match exactly how your buyers research and decide.
- Your team edits any page in minutes. No developer required.
- Your SEO rankings are protected from day one. Core Web Vitals pass on launch.
Pain · Outdated site analysis
Analyst with laptop, window light, over-shoulder angle · 720 × 540
Six things we fix in every website redesign.
Click any dimension below. See what we find, what we fix, and what the numbers look like after launch.
Before
After
Before
After
Before
- Generic stock photography with no brand identity
- Inconsistent typefaces across every page
- Colors chosen without contrast or accessibility review
- Desktop-only layout that breaks on screens under 1200 pixels
After
- A complete design system your team can use without asking a designer
- One typeface, one palette, applied the same way on every page
- Contrast ratios that meet accessibility standards across every page
- A fluid layout that looks right on every screen size
Before
After
Before
- Generic hero with no clear offer or call to action
- Forms with 9 fields before a visitor converts
- No trust signals, testimonials, or proof near the decision point
- Conversion rate below 1%
After
- A clear offer and outcome headline above the fold, backed by proof below it
- A 3-field form that takes under 60 seconds to complete
- Social proof and trust signals placed exactly where buyers pause before deciding
- Conversion rate 2 to 4 times higher than the pre-redesign baseline
Before
- Copy written for the company, not for the customer's outcome
- Page descriptions that say "we offer" instead of "you get"
- No content hierarchy between primary and secondary information
After
- Copy written for the buyer's outcome, not the company's ego
- Every headline answers: what will I get, and why should I trust you?
- A clear reading order from headline to proof to call to action
Six deliverables. You own every file, every line of code, and every design.
Redefine website redesign projects cover strategy through launch. Nothing is rented. Nothing is locked to a proprietary builder. You walk away with everything.
Strategy and Discovery
We audit your site against 200-plus benchmarks before drawing a single wireframe. We find where visitors drop off, where your competitors rank, and exactly what drives your buyers to act.
User Experience Design
Wireframes built from your real user behavior data, not a generic template. Every page flow is tested against how buyers navigate before we open a design file.
Visual Design System
Your brand built as a complete design system. Documented components mean your team can update any page without asking a designer every time.
Platform-Native Development
Built for Shopify, WordPress, Webflow, or your custom stack. No generic themes dropped in. No lock-in to a platform you did not choose.
SEO Preservation
We audit and map every redirect before launch. Core Web Vitals pass on day one. Your search rankings stay intact through every phase of the build.
Quality Assurance and Launch
You review and approve a full staging site before we go live. We run cross-device testing and a structured launch checklist. Nothing ships without your sign-off.
Process · Design sprint work
Designer at desk with wireframes, natural light, side angle · 720 × 540
Your website redesign runs start to finish in 6 to 12 weeks.
Our process is built around one rule: your team sees every deliverable before we move to the next phase. Here is exactly what happens, and when.
Week 1 to 2
Discovery and Audit
We review your analytics, identify where visitors drop off, and map competitor gaps. You receive a written strategy document before any design begins.
Week 2 to 4
Wireframes and Page Layout
We lay out every key page in low-fidelity wireframes. Your team reviews and approves each one. No visual design starts without your go-ahead.
Week 4 to 7
Visual Design
High-fidelity designs in Figma, built with responsive breakpoints. You own the Figma file and every asset inside it.
Week 7 to 11
Development and Testing
Built on your platform. We run speed tests, test across 5+ devices, and validate every redirect before we send you the staging site for review.
Week 12
Launch and Handoff
You approve the staging site. We go live, verify performance, and transfer all files, logins, and documentation to your team. The project is yours.
Audit Report, Week 1
Performance Audit
Largest Contentful Paint: 6.2s · Total Blocking Time: 840ms · Cumulative Layout Shift: 0.34
Conversion Analysis
Conversion rate: 0.82% · Bounce rate: 71% · Avg session duration: 42 seconds
Search Engine Optimization Gap
22 broken redirects · 14 duplicate page titles · 8 pages missing meta descriptions
Strategy Recommendation
Priority: homepage conversion path, mobile performance, and redirect map before redesign kick-off
Revenue doubled year over year. Search rankings tripled. Pageviews up 35%.
Consumer Ecommerce Brand — Customizable Products
Ecommerce · Website RedesignA consumer ecommerce brand selling customizable products had outgrown its original site. Mobile conversions were falling, personalization features were broken, and search rankings declined quarter after quarter.
The Problem
The original site used outdated templates that broke on mobile. Payment errors blocked purchases. A hard data storage cap stopped the team from adding new products. Every growth attempt hit the same wall.
The Solution
Redefine rebuilt the site with a conversion-first structure. Custom personalization flows let buyers add text, labels, and images directly on the product page. Infrastructure upgrades removed the storage cap. SEO was built into every page before launch, not added after.
0%
More pageviews in year one
0x
Year-over-year revenue growth
0x
Increase in organic search rankings
Proof · Redesigned storefront
Before and after browser view of redesigned storefront · 960 × 540
0+
Website redesigns delivered for ecommerce, SaaS, and B2B brands
0%
Sites pass Core Web Vitals on day one — no post-launch scramble
0 wks
Median redesign timeline for mid-size sites
0 days
Your scoped proposal lands in 3 business days
Six ways Redefine builds sites that keep converting after launch day.
Other agencies treat your redesign as a project to close. We treat it as a system to build. That difference shows up in your numbers six months after launch, not just on day one.
Strategy before design
We never open a design file before we audit your analytics. You approve the written strategy first. Design follows the data, not the other way around.
You own the code
No proprietary builders. No recurring fees to keep your site running. Every file, design, and line of code transfers to your team at launch.
SEO built into every phase
We map every redirect before launch. Core Web Vitals are tested before anything goes live. Your search rankings are protected — not patched after the fact.
One team from start to finish
Strategy, design, and development stay with the same team. No miscommunication between phases. No detail lost in a handoff.
Full scope, in writing, before work begins
You see a line-by-line proposal before you commit. Every deliverable, every cost, every timeline item is documented in advance.
Built for your platform natively
We build for Shopify, WordPress, Webflow, and custom stacks from the ground up. No generic themes. No components that do not fit.
Related services from the Redefine design suite
Answers to the questions we hear most before a project starts.
Cost depends on your platform, page count, and integrations. Most mid-size redesign projects fall between $15,000 and $60,000. Submit your brief and you get a line-by-line proposal in 3 business days — with every deliverable and cost itemized before you sign anything.
Most full redesigns run 6 to 12 weeks. Discovery and wireframes take 1 to 2 weeks. Design and development run in parallel phases after that. You see the complete site on a staging environment before anything goes live.
A redesign done poorly can drop your rankings fast. We prevent that. We audit your existing site first, map every redirect, and test Core Web Vitals before we launch. Our projects consistently pass on the first test.
We redesign on Shopify, WordPress, Webflow, BigCommerce, and custom stacks. If you are migrating platforms during the redesign, we handle the migration. Your platform choice is locked into the proposal before we begin.
A Redefine redesign delivers six things: a strategy document, UX wireframes, full visual design in Figma, platform-native development, SEO preservation, and a tested launch plan. You own all code and files when the project closes.
You are the right fit if your site is holding your business back.
This is the right move if...
- Your site is 3 or more years old and traffic or leads are falling
- You are launching a rebrand and need the site to match before the new campaign goes live
- Your marketing team runs paid ads but landing pages are not converting the traffic
- Your team waits on a developer to change a headline or swap an image
- You are migrating platforms and need strategy, design, and development under one roof
This is not the right move if...
- You need a single landing page or only minor copy updates
- You want a template purchase, not a custom-built site
- Your business model is still in flux. You expect a major pivot in the next 90 days.
- You need a live site in under 3 weeks with no room on the timeline
Not sure where you fit? Send us your brief and we will tell you honestly within 24 hours.
Tell us what you need. We will scope it in writing within 3 days.
A line-by-line proposal lands in your inbox within 3 business days. No charge to scope. No pressure to commit.
Call in 48 hours · proposal in 3 days · work starts in 1 week
Your website redesign starts with a scoped proposal — no cost, no commitment.
Tell us what your site needs. We scope it in writing, send it in 3 days, and you decide what happens next.
Brief submitted → we call in 48 hours → proposal in 3 days → work starts in 1 week of sign-off