Generative engine optimization services

See how AI search sees your brand.

Redefine helps marketing leaders with AI search. Developers and marketers work as one team on your AI visibility.

Get my AI visibility audit See a client result

See how AI views your brand today. Explore our SEO services for broader reach.

Marketing lead and developer reviewing a Google Analytics 4 Traffic acquisition report with AI assistant referral rows

Proof

Results from our client work

Three real facts from our work. They are not AI search results, but they show how we test, fix and ship.

  • Corporate Gear
    142 to 0
    Accessibility errors on the templates we audited.
  • Corporate Gear
    40+
    Tests run each year, so every change is checked before it stays.
  • Redefine Innovations
    550+
    Projects delivered in more than 25 years.

Sources: our Corporate Gear case study and our project record.

Find out your AI potential with us today.

A written audit for your brand.

Get my AI visibility audit

Short answer

What is generative engine optimization?

Updated

Generative engine optimization, also called GEO or AI search optimization, is the work of making your brand easy for AI answers and AI search tools to understand and cite. Redefine Innovations helps marketing leaders do this with answer-first content, clear brand facts, schema, mentions on other sites, crawler access and AI referral tracking.

AI tools answer a question in one reply. They name only a few brands. If your facts are hard to read or your site blocks AI crawlers, your brand is left out.

So we check how AI describes you, what your site shows and who else mentions you. Then we plan the fixes in the order that helps most.

How GEO compares with SEO

Pick by what you want

WayWhat it coversWhat you getBest when
SEOPages, links and site setup for search resultsPages that show in search resultsYou want more search visits
GEOAnswer-first content, brand facts, schema and mentionsA brand AI answer tools can read and citeYou want AI tools to name your brand
SEO and GEO as one planThe shared site setup first, then the answersOne plan with one set of numbersYou want both without two vendors

What your AI visibility audit covers

  • [1] How AI tools describe your brand
  • [2] Brand facts across the web
  • [3] Schema and crawler access
  • [4] Mentions on other sites

See all our marketing services, or start with SEO services.

Be the answer your audience seeks with AI.

AI answers name only a few brands. We help yours be one.

Bookshop assistant handing a customer the one book that answers the question, from a shelf

Four vendors, one unified team

Four vendors become one team

AI search spans many tasks, handled by many vendors. Redefine brings them into one team.

Get my AI visibility audit

Before

An SEO agency, content writers, web developers and analytics help each own a piece. Nobody owns the result.

  • SEO agency

    Misses a link to site updates.

  • Content writers

    Lacks technical know-how.

  • Web developers

    Lacks the big view of keywords.

  • Analytics help

    Cut off from real-time goals.

After

One unified team gives you a full view, with one plan and one owner for each task.

Redefine Innovations

One team

  • SEO
  • Content
  • Site code
  • Analytics

Revenue gap calculator

Assess the revenue impact of missing AI traffic

Find where income may be slipping away. Put in your own numbers.

Your numbers

Monthly

35,000
1.4%
$190
1.9%

Monthly revenue

Your estimate

Current
$93K
Potential
$126K

Monthly revenue gap

$33Kper month

$399K a year from the same traffic.

Get my AI visibility audit

Your result is based on your numbers.

This is an estimate from your numbers: visitors x (rate you aim for minus current rate) x average order or lead value. Not a forecast.

AI SEO challenges for your business.

An engineering mindset for marketing growth

We run growth the way engineers run software.

Redefine Innovations is an engineering company that does marketing. Developers, data engineers and marketers work on one team, so a fix reaches the website's code, not just the content plan.

  1. Hand circling one point on a printed line chart that climbs after a change, a pen beside it

    01 Our way: How we work

    Every change is a test with a success number.

    You see what each change did.

    Old way: Instead of the usual agency habit

    Changes ship on opinion.

    Nobody can say if a change helped.

  2. Developer editing a short robots.txt and a JSON-LD schema block in a code editor on a large monitor

    02 Our way: How we work

    Developers fix the site itself: speed, crawler access, schema and tracking.

    The fix reaches the code, not only the content plan.

    Old way: Instead of the usual agency habit

    Fixes stop at the content.

    The site itself never changes.

  3. Hand ticking the last box on a printed checklist pinned to a cork board

    03 Our way: How we work

    Every task has a "done when" line.

    You know when each task is finished.

    Old way: Instead of the usual agency habit

    Done when sent.

    Nobody checks if it worked.

  4. Site owner reading a Grafana dashboard with an alerting panel for AI crawler requests

    04 Our way: How we work

    Alerts fire the week a number drifts, with a planned response and one owner.

    Someone acts before the month ends.

    Old way: Instead of the usual agency habit

    Problems wait for the monthly report.

    By then, visits are already lost.

How Redefine works

TheREDEFINEMethod

Make your content easy for AI to find.

We would not rewrite every blog post before crawler access and brand facts are fixed. We fix those first, so every later result can be trusted.

Get my AI visibility audit

A written audit for your brand.

Why this approach matters

  • Steps match what you need right now.
  • AI tools can use your content more easily.
  • Your online presence keeps growing over time.

  1. Start here

    Step 1: Diagnose

    We check how AI tools find and talk about your brand, your facts and your access for search engines.

    You receive A written AI visibility audit

  2. Choose what matters

    Step 2: Prioritize

    We decide what to fix first, like brand facts AI can see and a site it can crawl. We would not start with a big rewrite of every post.

    You receive A focused action plan

  3. Do the work

    Step 3: Deliver

    We make the changes to content and site settings, so AI can find and use your information.

    You receive Better content and setup

  4. Check the result

    Step 4: Prove

    We look at visits from AI tools and check them against the goals set at the start.

    You receive A result report

  5. Keep improving

    Step 5: Improve

    We keep improving and pick what to do next as AI tools change.

    You receive A new action plan

What you receive

A deep look at where you stand, a step-by-step plan for changes and regular updates on how things go.

Case study / Headless ecommerce with ERP

Lessons from Corporate Gear

A large headless store that runs on ERP data. These results are not AI search results.

Corporate Gear storefront hero with custom logo apparel and branded merchandise
  1. 01

    Problem

    Corporate Gear sells branded merchandise. The templates we audited had 142 accessibility errors.

  2. 02

    Diagnosis

    Clean templates are part of the basic site setup that both search and AI need. This is the base we build first.

  3. 03

    Solution and result

    We ran UX, testing, search, email and platform work. Each change passed testing before it stayed.

Conversion
2.4%
Tests run each year more than 40
40+
Accessibility errors on audited templates from 142
0

The same team that ran this work will run your AI visibility audit.

Get my AI visibility audit Read the Corporate Gear case study

Your audit

Understand your brand's AI visibility.

See how AI tools describe your brand now. Then we hold a call to review your report and talk about next steps and timing.

Sections
5
Biggest gap
1
Order of work
Ranked
Get my AI visibility audit

Redefine

Confidential

Prepared for: your brand

AI Visibility Audit

Contents

  1. 01How AI describes your brand3
  2. 02Brand facts across the web7
  3. 03Answer-first content gaps12
  4. 04Schema and crawler access18
  5. 05Mentions, AI referral tracking, first fixes22

AI Visibility Audit

Your brand

01 / 05

Biggest gap found

Visibility

AI tools name some brands for your topic. Your brand facts are hard for them to read. Fix the facts first.

Where AI answers miss your brand

Fix first

Brand facts

Priority

High

Fix in this order

Facts Access Content

How your AI Visibility Audit is laid out: the cover and the first finding.

Questions

FAQ for marketing leaders

Plain answers before you start AI search work.

What is the REDEFINE Method?

The REDEFINE Method is Redefine Innovations' business-first framework for identifying business constraints, prioritizing improvements, delivering appropriate solutions, verifying outcomes, and sustaining improvements.

It has five stages: Diagnose, Prioritize, Deliver, Prove and Improve. Read the REDEFINE Method

How much does generative engine optimization cost?

The cost depends on your goals, your site and how much work the audit finds. You pay for the work, not for a promise of AI rankings.

Redefine gives you a cost range after the audit, once we have talked.

How long until we see changes?

It depends on your site today and which fixes come first. Some fixes, like crawler access, can be checked soon after they ship. Other work takes longer.

Your plan sets a success number for each step, so you know what to look for.

How is GEO different from SEO?

SEO helps pages show in search results. GEO makes your brand clear to AI answer tools, using answer-first content, brand facts, schema and mentions on other sites.

Both need the same basic site setup, so we run them as one plan.

What are the risks?

AI tools change how they answer, so results can shift. No one controls what an AI tool says.

That is why we fix the basics first, check each change against a success number and keep learning as tools change.

How do you measure results?

We agree on one key number with you at the start. We track visits from AI referrals, check how AI tools describe your brand and watch for mentions on other sites.

We report the results as we find them, so you see how things progress.

Who works on our account and what happens after the audit?

Our team includes developers, data engineers and marketers, with one person who owns your account. After the audit, we hold a call to walk you through the findings.

You get a plan with the first steps in order, starting at a time we confirm together.

Your AI visibility audit

Discover your AI visibility opportunities

Get insights from an audit made for your brand. See where to improve how AI search shows you.

Marketing leader reading a short stapled printed audit report and marking one line with a pen
  • A written audit you keep
  • Content, site and tracking in one plan
  • 25+ years in ecommerce
  • 550+ projects delivered

Request your AI visibility audit

Tell us what you need help with. A person reads every request.

  1. 1Review and confirm your request
  2. 2Redefine conducts the AI visibility audit
  3. 3Schedule a call to discuss your audit results